List of ITV regions
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The
ITV network ITV is a British free-to-air television network with its headquarters in London. It was launched in 1955 as Independent Television to provide competition to BBC Television, which had been established in 1932. ITV is the oldest commercial netwo ...
of the United Kingdom is divided into a number of regions for the purposes of regional news, weather and advertising.


Current regions

The table below lists the current regions for ITV and its two associated channels, the timeshifted ITV +1 and the high-definition
ITV HD ITV HD is a British free-to-air Free-to-air (FTA) services are television Television (TV), sometimes shortened to tele or telly, is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in ...
. The three channels use different regions. Most transmitter areas overlap to some extent, so ITV regional services can often be received beyond the service areas indicated above. Regional and sub-regional news and weather coverage may extend to include overlap areas.


History


Regional branding 1955–2006

Independent Television began as a franchised network of independently-owned regional companies that were both broadcasters and programme makers. Each regional station was responsible for its own branding, scheduling and advertising, with many peak-time programmes shared simultaneously across the whole network. The companies serving London, the Midlands, North West England and Yorkshire (which were the first to start broadcasting in 1955 and 1956) were responsible for making or commissioning the majority of nationally-networked programmes; these companies were known as the "Big Four" before 1968 and the "Big Five" afterwards (reflecting the number of companies). Every company made its own regional programmes. The network began with companies serving London in 1955, and gradually grew until all companies were on air by 1962, and continued to grow as more transmitters were provided for existing companies during the 1960s and 1970s. Over time, some companies lost their franchises and were replaced by others, and the regions covered by some franchises were changed. From 1993, mergers between ITV companies became possible; as a result, companies began to take each other over to increase efficiencies and to expand. By 2004, all of the ITV franchises in England and Wales were owned by the newly-formed
ITV plc ITV plc is a United Kingdom, British media company that holds 13 of the 15 regional television licences that make up the ITV (TV network), ITV network (Channel 3), the oldest and largest commercial terrestrial television network in the United K ...
, the four other franchises being Scottish TV, Grampian TV, UTV and Channel.


Regional continuity branding

The list below indicates the on-air brand names predominantly used by each regional company, which may differ from the official company name or franchise name. Each company used its own branding: * as
station identification Station identification (ident, network ID or channel ID) is the practice of radio station, radio or television stations or broadcast network, networks identifying themselves on-air, typically by means of a call sign or brand name (sometimes known, ...
in continuity announcements and programme trailers in its own region; * within its own regional news programmes; * as
production logo A production logo, vanity card, vanity plate, or vanity logo is a logo used by movie studios and television production company, production companies to brand what they produce and to determine the production company and the distributor of a telev ...
s on every programme that it made or commissioned (whether for local or national broadcast).Production logos appeared immediately after programmes ("endcaps") and also, on ITV until 1989, immediately before ("frontcaps"). Thus companies' brands were often seen by viewers outside their own areas, especially the Big Four/Five brands. From 1989, a national ITV
corporate identity 200px, Replica of an East Indiaman of the Dutch East India Company/United East India Company (VOC). A corporate identity or corporate image is the manner in which a corporation A corporation is an organization—usually a group of peop ...
was established, which saw regional brands combined with the national ITV brand, although the balance between regional and national brands varied from company to company. By 2002, all regional companies in England and Wales were owned by either
Granada plc Granada plc (previously called Granada Ltd, Granada Group plc, and Granada Media plc) was a British conglomerate best known as the parent from 1954 to 2004 of the Manchester-based Granada Television. The company merged with Carlton Communica ...
or
Carlton Communications Carlton was a British media company. It was led by Michael P. Green and listed on the London Stock Exchange from 1983 until 2 February 2004, when it was bought by Granada plc in a Takeover, corporate takeover to form ITV plc. Carlton shareholders ...
. These companies carried identical schedules, except for regional news and weather which continued to use joint regional and
ITV1 ITV (previously branded ITV1 from 2001 to 2013) is a British British may refer to: Peoples, culture, and language * British people The British people, or Britons, are the citizens of the United Kingdom of Great Britain and Northern ...
branding. At all other times national ITV1 branding alone was used in England but not Wales. Two years later, Granada and Carlton merged to form ITV plc. Regional branding in England was completely abolished in 2006. Some regions were divided into sub-regions for the purposes of regional news and advertising, but these sub-regions were not usually identified by on-air branding and consequently are not shown here. In the table above coloured highlights denote companies whose broadcasting times were limited: * denotes weekdays only; * denotes weekends only; * denotes breakfast time only (when all other ITV franchises were off air).


Regional maps


National branding from 2002

From 2002, all regional companies in England used national ITV1 branding alone for networked programmes. Similarly in Scotland, both the Scottish and Grampian regions were rebranded in 2006 as "
STV STV may refer to: Television * Satellite television ** Direct-broadcast satellite television (DBSTV) Channels and stations * STV (TV channel), the brand name of ITV broadcasters in central and northern Scotland ** Scottish Television, now legally ...
" at all times.


National continuity branding


Franchise and news regions

With all English franchises owned by
ITV plc ITV plc is a United Kingdom, British media company that holds 13 of the 15 regional television licences that make up the ITV (TV network), ITV network (Channel 3), the oldest and largest commercial terrestrial television network in the United K ...
, there have been times when the news regions have not coincided with the official franchise regions. These exceptions are listed in the tables below. For the names of the regional news programmes, see . ITV network regions and sub-regions continue to be used by ''ITV Media'' to sell different advertisements in each sub-region.


Maps of ITV-branded franchise and news regions


Production branding

Each regional company was not just a broadcaster but also a television production company. After mergers, all the production arms of the companies acquired by ITV plc were taken over by Granada Productions, which became
ITV Studios ITV Studios is a British multinational television production and distribution company owned by the British television broadcaster ITV plc. It handles production and distribution of programmes broadcast on the ITV (TV network), ITV network and th ...
in 2009. The two STV regions formed SMG Productions, which became STV Productions and then
STV Studios STV Studios (previously STV Productions, SMG Productions, and originally known as Scottish Television Enterprises) is the television production arm of the STV Group plc STV Group plc (previously known as Scottish Television plc, Scottish Medi ...
.


Notes


References

{{ITV ITV-related lists