Liril is a popular

soap Soap is a salt of a fatty acid used in a variety of cleansing and lubricating products. In a domestic setting, soaps are surfactants usually used for washing, bathing, and other types of housekeeping. In industrial settings, soaps are use ...

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...

sold, to a large degree, in

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

, and

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an are ...

, as well as a few places in

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...

. The soap is currently manufactured by

Hindustan Unilever Hindustan Unilever Limited (HUL) is a consumer goods company headquartered in Mumbai, Maharashtra. It is a subsidiary of Unilever, a British company. Its products include foods, beverages, cleaning agents, personal care products, water puri ...

in India. Liril launched a blue variant called Icy Cool Mint in 2002. It also tried launching an Orange variant, called Liril Orange Splash in India in 2004. Neither of these variants created much splash in the market. The company even changed agencies handling the brand, from Lowe to McCann Erickson before going back to Lowe.

Advertising and sales

Liril has had a static market share for quite some time now. The majority of their sales happen during summer.

Preity Zinta Preity G Zinta (pronounced ; born 31 January 1975) is an Indian actress and entrepreneur primarily known for her work in Hindi films. After graduating with degrees in English honours and criminal psychology, Zinta made her acting debut in '' ...

, among others, has advertised for this product. The original ads, featuring Karen Lunel, from 1975 and 1986 are now popular on the internet. Some of the others who were also in the Liril ad are

Deepika Padukone Deepika Padukone ( or ; born 5 January 1986) is an Indian actress who works in Hindi films. She is one of the highest-paid actresses in India, and her accolades include three Filmfare Awards. She features in listings of the nation's most po ...

Hrishita Bhatt Hrishitaa Bhatt (born 10 May 1981), also spelled as Hrishita Bhat, is an Indian actress and model. She debuted in the film ''Asoka'' (2001) opposite Shah Rukh Khan, but it was '' Haasil'' (2003) that brought her fame. Bhatt received critical accl ...

, and

Pooja Batra Pooja Batra Shah (born 27 October) is an Indian-American actress and model who primarily works in Hindi films. She was crowned Femina Miss India International in 1993. Early life and background Batra was born on 27 October to Ravi Batra, an a ...

References

Soap brands Indian brands Unilever brands {{Product-stub