The ''Limca Book of Records'' is an annual reference book published in India documenting world records held by Indians. The records are further categorized into education, literature, agriculture, medical science, business, sports, nature, adventure, radio and cinema. The ''Limca Book of Records'' is published in English and is a promotional tool of

Limca Limca is an Indian multinational brand of lemon- and lime-flavoured carbonated soft drink made primarily in India and certain parts of the U.S. It contains 60 calories per 150ml can. The formula does not include fruit, relying instead on arti ...

, a soft drink brand, owned by the Coca Cola Company, it is a localised equivalent of the ''

Guinness World Records ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a reference book published annually, listing world ...

''.

History

The ''Limca Book of Records'' was first published in 1990, when the Limca soft drink brand was owned by

Parle Bisleri Bisleri International (formerly Parle Exports and Parle Bisleri) is an Indian company which is best known for the eponymous brand of bottled water. The company was started in the 1970s by Ramesh Chauhan, and sells bottled water and soft drinks. ...

. It was started originally by Ramesh Chauhan, who sold it to The Coca-Cola Company in 1993. The book continued to be published by Coca-Cola. The ''Limca Book of Records'' is now published with the patronage of Coca-Cola India which manufactures Limca. The current editor is Vatsala Kaul.

Editions

Its year 2006 edition was launched in

New Delhi New Delhi (, , ''Naī Dillī'') is the capital of India and a part of the National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the government of India, hosting the Rashtrapati Bhavan, Parliament Hous ...

by Atul Singh, CEO of

Coca-Cola India Coca-Cola India is a subsidiary of The Coca-Cola Company and operates in India. Background The Coca-Cola Company started operating in India in 1950. However, in 1977, they withdrew operations from the country in protest of regulations and legi ...

. On 25 September 2007, a special edition was released by

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance bar, temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pembe ...

to commemorate 60 years of India's independence. On 30 May 2008, the 19th Edition was launched in

. The 20th edition of this book was released by

Amitabh Bachchan Amitabh Bachchan (; born as Amitabh Shrivastav; 11 October 1942) is an Indian actor, film producer, television host, occasional playback singer and former politician known for his work in Hindi cinema. He is regarded as one of the most succe ...

in March 2009. Indian Space Research Organisation (ISRO) chief

G. Madhavan Nair G. Madhavan Nair (born 31 October 1943) is an Indian space scientist and a former Chairman of the Indian Space Research Organisation, and Secretary to the Department of Space, Government of India. He has also been the Chairman of the Space ...

also participated in this event. The 21st text edition of the book was launched on 29 March 2011. As the sports achievers special edition, it pays special tribute to the Indian athletes in the 2010

Commonwealth Games The Commonwealth Games, often referred to as the Friendly Games or simply the Comm Games, are a quadrennial international multi-sport event among athletes from the Commonwealth of Nations. The event was first held in 1930, and, with the ex ...

and

Asian Games The Asian Games, also known as Asiad, is a continental multi-sport event held every four years among athletes from all over Asia. The Games were regulated by the Asian Games Federation (AGF) from the first Games in New Delhi, India, until t ...

. The 25th edition marking the Silver Jubilee of the book's publication was launched on International Women’s Day in 2014. The 26th edition of ''Limca Book of Records'' was launched at the

Jaipur Literature Festival The Jaipur Literature Festival, or JLF, is an annual literary festival which takes place in the Indian city of Jaipur each year in the month of January. It was founded in 2006. It is the world's largest free literary festival. The Diggi Palace ...

in January 2015. The 27th edition of ''Limca Book of Records'' is The Specially Abled Edition in 2016.

People of the Year

Since 1992, ''Limca Book of Records'' has featured 'People of the Year'. A panel of judges (including the editorial team) selects people who have consistently contributed to 'Indian excellence'.

Other media

Coca-colaindia.com published an online Limca book of records archive featuring several landmark records set in India. In 1996, the Indian national television channel

Doordarshan Doordarshan (abbreviated as DD; Hindi: , ) is an Indian public service broadcaster founded by the Government of India, owned by the Ministry of Information and Broadcasting and one of Prasar Bharati's two divisions. One of India's largest b ...

broadcast 19 episodes of ''Limca Book Of Records Ki Anokhi Duniya'' which were hosted by Siddharth Kak and featured events from the book. In 2008, Star TV News Channel aired ''Limca Book of Records Wah India Show'' on Saturdays and Sundays from April to December. Siddarth Kak made the film ''Triumph of the Spirit'' about the ''Limca Book of Records''. The film was broadcast by the

National Geographic ''National Geographic'' (formerly the ''National Geographic Magazine'', sometimes branded as NAT GEO) is a popular American monthly magazine published by National Geographic Partners. Known for its photojournalism, it is one of the most widel ...

group Fox History and Entertainment channel in 2010.

References

External links

* {{Coca-Cola Book series introduced in 1990 Indian books Publications established in 1990 Records (superlatives) Trivia books World record databases