''Like We Care'' is an MTV

news News is information about current events. This may be provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, or through the testimony of observers and witnesses to events. N ...

program in the early 1990s, debuting in Spring 1992, that was geared towards high school students. Through research using

focus group A focus group is a group interview involving a small number of demographically similar people or participants who have other common traits/experiences. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are ...

s MTV found that a

narrator Narration is the use of a written or spoken commentary to convey a story to an audience. Narration is conveyed by a narrator: a specific person, or unspecified literary voice, developed by the creator of the story to deliver information to the ...

reading the news turned the youngsters off, so the programme was voiced by people of a similar age to the

target audience A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience. In marketing and advertising, it is a particular group of consumer within the predetermined ...

. Similarly, the show was presented using slang that would make viewers more comfortable, and topics were of interest to teenagers. The theme song was performed by Pop's Cool Love.

References

MTV original programming 1992 American television series debuts 1992 American television series endings {{US-tv-prog-stub