Lifted Research Group, commonly known as LRG, is an American,

Orange County, California Orange County is located in the Los Angeles metropolitan area in Southern California. As of the 2020 census, the population was 3,186,989, making it the third-most-populous county in California, the sixth-most-populous in the United States, ...

based clothing brand headed by Jonas Bevacqua and Robert Wright. LRG produces clothing and accessories, and also has been known to develop a broad range of products consisting of electronic accessories, extreme vehicles, and outdoor equipment including sporting goods and more. The company is also involved in the promotion of underground recording artists and sponsors a

skateboarding Skateboarding is an action sport originating in the United States that involves riding and performing tricks using a skateboard, as well as a recreational activity, an art form, an entertainment industry job, and a method of transportation ...

team. ''

Entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...

'' magazine ranked the company at #5 on its 2007 Hot 500 list of fastest-growing companies.

History

Lifted Research Group was founded in 1999 by Jonas Bevacqua and Robert Wright. Wright brought extensive experience in the

streetwear Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually haut ...

industry to LRG, having worked with such companies as

Quiksilver Quiksilver is a brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Australia, but is now based in Huntington Beach, California. It is one of the world's largest brands of surfwear and boardsport-related equip ...

O'Neill The O'Neill dynasty ( Irish: ''Ó Néill'') are a lineage of Irish Gaelic origin, that held prominent positions and titles in Ireland and elsewhere. As kings of Cenél nEógain, they were historically the most prominent family of the Northe ...

, and Katin during an eight-year span. He also contributed the resources to create the company's initial samples and patterns. Bevacqua also raised the initial start-up capital from friends of his adopted father, who worked in the fashion industry. This capital was used to finance an initial product run that sold out during their first day at the Action Sports Retailer Expo in

San Diego, California San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United Stat ...

. The company made its first $1 million in 2000, and the company became profitable by 2002. In late 2005, LRG announced their new women's clothing line named Luxirie, which targets women aged 18 to 30 years old. Designs from the label cover six themes, ranging from Western to military, and include signature items such as crystal-covered jeans. The label launched in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

and

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by to ...

in fall 2006. LRG has since launched their products in other countries, as well as hosting an international skate team. Rider Marek Zaprazny has been a star in their international team. In fall 2006, wireless provider

T-Mobile T-Mobile is the brand name used by some of the mobile communications subsidiaries of the German telecommunications company Deutsche Telekom AG in the Czech Republic ( T-Mobile Czech Republic), Poland ( T-Mobile Polska), the United States (T-Mobil ...

launched a limited edition Sidekick III designed by LRG. It featured a green-on-green theme that made liberal use of LRG's logo. After a production run of 10,000 units, T-Mobile's website reported that it was sold out. On May 31, 2011, Jonas Bevacqua was found dead of natural causes, aged 33. LRG began to renew its designs by hiring Nick Bower in 2017. Nick and his entire group have highly developed such a brand. In 2018, LRG collaborated with artists Jon Z, Chip The Ripper, Rvssian, Jhay Cortez among others. In 2019, LRG partnered with Apple Music as an official playlist curator.

References

{{Reflist

External links

LRG Clothing BlogLRG Online Store
Clothing brands of the United States Clothing companies established in 1999 Hip hop fashion 1999 establishments in California 1990s fashion 2000s fashion 1999 establishments in the United States Companies established in 1999