Li (Life Inspired) was a 24-hour Asian lifestyle high-definition television network in Malaysia and Singapore was officially launched on 18 August 2009, Li airs lifestyle-related programmes such as food, home, wellness, travel and

style Style is a manner of doing or presenting things and may refer to: * Architectural style, the features that make a building or structure historically identifiable * Design, the process of creating something * Fashion, a prevailing mode of clothing ...

. The channel is owned by Li TV International Limited and operated by Li TV Asia Sdn Bhd, with its operating headquarters in

Kuala Lumpur , anthem = '' Maju dan Sejahtera'' , image_map = , map_caption = , pushpin_map = Malaysia#Southeast Asia#Asia , pushpin_map_caption = , coordinates = , su ...

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...

and regional operating offices in Singapore and Hong Kong. The channel was not available in the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

and

Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making i ...

. Star Publications Sdn Bhd acted as the airtime sales agent for the channel. Hence, the channel's schedule appears on

The Star ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...

's TV guide. On 12 July 2017, Li TV officially announced that its last or final

television broadcast A television network or television broadcaster is a telecommunications network for distribution of television program content, where a central operation provides programming to many television stations or pay television providers. Until the mid-1 ...

would be in October the same year, and the

television channel A television channel is a terrestrial frequency or virtual number over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the terrestrial or cable band of 54 to 60 MHz, with ...

ceased telecast transmission with a

closing ceremony An opening ceremony, grand opening, or ribbon-cutting ceremony marks the official opening of a newly-constructed location or the start of an event.

at midnight on 7 October 2017 at 00:00

MST The Master of Studies or Master in Studies (M.St. or MSt; ) is a postgraduate degree at the University of Oxford, University of Cambridge, University of St Andrews, the Australian National University, University of Dublin and the University of Ne ...

/ SST. The closure was due to losses incurred and headwinds in the media industry - it had reported losses of US$1.62 million (RM6.96 million) for the financial year ending on the last day of 2017.

Programming

The channels airs international content (programmes from Australia, Europe and the United States), as well as Asia content. Li will feature six content belts: #Li Ultimate – prime time programmes #Li Body – wellness programmes #Li Savour – food programmes #Li East – Asian programmes #Li Chic – style programmes #Li Space – home programmes

References

* {{reflist Television in Malaysia Television stations in Indonesia Television stations in Singapore Defunct television channels Television channels and stations established in 2009 Television channels and stations disestablished in 2017 Mass media in Kuala Lumpur