Leverett Samuel Lyon (December 11, 1885 – 1959) was an American economist, lawyer and business executive, known for his works on education, government, marketing,A Pioneer in Marketing...Leverett Samuel Lyon
" by N.H. Engle, ''Journal of Marketing,'' Vol. XXIV, No.1, July, 1959. p.67 and economic life, and particularly on the

National Recovery Administration The National Recovery Administration (NRA) was a prime agency established by U.S. president Franklin D. Roosevelt (FDR) in 1933. The goal of the administration was to eliminate "cut throat competition" by bringing industry, labor, and governmen ...

Life and work

Born in

Sollitt, Illinois Sollitt is an unincorporated community located in Kankakee County, Illinois, United States. It was founded by John Sollitt, who purchased the land from the United States Government in 1853. The town is located off Illinois Route 1 Illinois ...

to Edward Payson Lyon and Charlotte Rose, Lyon obtained his Bachelor of Arts degree at

Beloit College Beloit College is a private liberal arts college in Beloit, Wisconsin. Founded in 1846, when Wisconsin was still a territory, it is the state's oldest continuously operated college. It is a member of the Associated Colleges of the Midwest and has ...

, where he joined the Phi Kappa Psi Fraternity, and then his law degree at the Chicago-Kent College of Law in 1915. At

University of Chicago The University of Chicago (UChicago, Chicago, U of C, or UChi) is a private research university in Chicago, Illinois. Its main campus is located in Chicago's Hyde Park neighborhood. The University of Chicago is consistently ranked among the b ...

he obtained his MA in 1919 and his PhD in 1921 with his thesis, titled "A functional approach to social-economic data." From 1916 to 1929 Lyon taught economics at

, at

Washington University in St. Louis Washington University in St. Louis (WashU or WUSTL) is a private research university with its main campus in St. Louis County, and Clayton, Missouri. Founded in 1853, the university is named after George Washington. Washington University is r ...

, where he was also Dean of the School of Commerce and Finance from 1923 to 1925, and at the Robert Brookings Graduate School of Economics and Government. In 1929 he left academia and joined the American centrist think tank the

Brookings Institution The Brookings Institution, often stylized as simply Brookings, is an American research group founded in 1916. Located on Think Tank Row in Washington, D.C., the organization conducts research and education in the social sciences, primarily in ec ...

, where he was executive vice-president from 1932 to 1939. In 1939 he moved to the Chicago Association of Commerce and Industry, where he served as its chief executive officer from until his retirement in 1954.Lyon, Leverett Samuel, 1885
at SNAC, 2014.

Work

Lyon is noted for his early work "Our Economic Organization," (1921) co-authored with

Leon C. Marshall Leon Carroll Marshall (March 15, 1879 – March 1966) was an American economist, Professor of Political Economy and fourth dean of the Booth School of Business from 1909 to 1924, Professor at the Law School of the Johns Hopkins University, and ...

, which is considered "an excellent brief analysis of the American economic structure,", for his 1922 "Education for Business," and for his pioneering work in the field of marketing. According to Engle (1919): His most notable publications in the field of marketing were ''Salesmen in Marketing Strategy'' (1926), the ''Hand-to- Mouth Buying'' (1929), ''Some Trends in the Marketing of Canned Foods'' (1930), ''Advertising Allowances'' (1932), and ''The Economics of Free Deals'' (1933).

Selected publications

* Lyon, Leverett Samuel.
Elements of Debating: A Manual for Use in High Schools and Academies
'' University of Chicago Press, 1913. * Lyon, Leverett Samuel.
A Survey of Commercial Education in the Public High Schools of the United States
'' Vol. 2. University of Chicago, 1919. *

and Leverett S. Lyon.
Our economic organization
'' New York : Te Macmillan Company, 1921. * Lyon, Leverett Samuel.
Education for business
'' University of Chicago Press, 1922. * Lyon, Leverett S. ''Salesmen in marketing strategy.'' (1926). * Lyon, Leverett S.
Economics of open price systems
'' (1936). * Lyon, Leverett Samuel, et al.
The National Recovery administration: an analysis and appraisal
'' Da Capo Press, 1936; 1972. * Lyon, Leverett S., Myron Webster Watkins, and Victor Abramson. ''Government and economic life: development and current issues of American public policy,'' (1939). ;Articles, a selection * Lyon, Leverett S.
A functional approach to social-economic data
" ''The Journal of Political Economy'' (1920): 529–564.: Originally PhD thesis, University of Chicago, 1920.

References

External links

Lyon, Leverett Samuel, 1885
at SNAC * {{DEFAULTSORT:Lyon, Leverett Samuel 1885 births 1959 deaths Economists from Illinois American business theorists Beloit College alumni University of Chicago alumni University of Chicago faculty Washington University in St. Louis faculty People from Kankakee County, Illinois 20th-century American economists Chicago-Kent College of Law alumni