Leomie Jasmin Francis Anderson (born 14 February 1993) is a British fashion model, television presenter, and activist. She has walked in four consecutive
Victoria's Secret Fashion Shows from 2015 to 2018, and became a
Victoria's Secret Angel
Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest ret ...
in 2019. Anderson was included in a 2020 ''
Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
'' '30 Under 30' list for the art & culture category.
Career
Anderson, originally from
Wandsworth
Wandsworth Town () is a district of south London, within the London Borough of Wandsworth southwest of Charing Cross. The area is identified in the London Plan as one of 35 major centres in Greater London.
Toponymy
Wandsworth takes its nam ...
, London, and of Jamaican heritage, began a career as a model when she was scouted at the age of 14. Initially, she wanted to become a fashion journalist. At age 17, she was booked for her first catwalk show by
Marc Jacobs, becoming one of the designer's favorites.
In 2011, Anderson appeared on the
Channel 4
Channel 4 is a British free-to-air public broadcast television network operated by the state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a fourth television service ...
's reality show ''The Model Agency''.
She has walked for brands such as
Giorgio Armani,
Burberry
Burberry is a British luxury fashion house established in 1856 by Thomas Burberry headquartered in London, England. It currently designs and distributes ready to wear, including trench coats (for which it is most famous), leather accessorie ...
,
Chloé
Chloé () is a French luxury fashion house founded in 1952 by Gaby Aghion. During the next year of 1953 Aghion joined forces with Jacques Lenoir, formally managing the business side of the brand, allowing Aghion to purely pursue the creative ...
,
Fenty Puma,
Tom Ford
Thomas Carlyle Ford (born August 27, 1961) is an American fashion designer and filmmaker. He launched his eponymous luxury brand in 2005, having previously served as the creative director at Gucci and Yves Saint Laurent. Ford wrote and direct ...
,
Tommy Hilfiger
Thomas Jacob Hilfiger ( /hɪlˈfɪgər/; born March 24, 1951) is an American fashion designer and the founder of Tommy Hilfiger Corporation.
After starting his career by co-founding a chain of jeans/fashion stores called People's Place in upst ...
,
Calvin Klein,
Ralph Lauren,
Moschino,
Oscar de la Renta
Óscar Arístides Renta Fiallo (22 July 1932 – 20 October 2014), known professionally as Oscar de la Renta, was a Dominican fashion designer. Born in Santo Domingo, he was trained by Cristóbal Balenciaga and Antonio del Castillo. De la Renta ...
,
Jeremy Scott,
Temperley
Temperley is a district in Greater Buenos Aires, Argentina, located in the south of Lomas de Zamora Partido.
History
In 1854 the industrial and textile merchant George Temperley (born in 1823 in Newcastle upon Tyne, England) bought from the ...
,
Vivienne Westwood
Dame Vivienne Isabel Westwood (née Swire; born 8 April 1941) is an English fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream.
Westwood came to public notice when she m ...
, and
Yeezy.
She became one of the faces for her role model,
Rihanna’s, brand
Fenty Beauty
Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became high-demand upon first release. The o ...
, when it first launched in 2017. Her campaign portfolio includes also
Pat McGrath's make-up line,
Uniqlo,
Topshop
TOPSHOP (originally Top Shop) is a British fashion brand for women's clothing, shoes and accessories. It was part of the Arcadia Group, controlled by Sir Philip Green, but went into administration in late 2020 before being purchased by ASOS o ...
, and
Jones New York
Authentic Brands Group LLC (ABG) is an American brand management company headquartered in New York City. Its holdings include various apparel, athletics, and entertainment brands, for which it partners with other companies to license and merchand ...
.
In 2015, Anderson was selected for the
Victoria's Secret Fashion Show
The Victoria's Secret Fashion Show was an annual promotional event sponsored by and featuring Victoria's Secret, a brand of lingerie. From 1995 to 2018, Victoria's Secret used the show to market its goods in high-profile settings. Models unde ...
, after third casting, and has since walked in the show for 4 consecutive years.
In April 2019, she became, as the sixth Black and first British Black model,
Victoria's Secret Angel
Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest ret ...
.
She was ranked as a "Money Girl" by models.com
In 2016, she created the LAPP
blog
A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order s ...
(Leomie Anderson, the Project, the Purpose), later known as LAPP Magazine, to provide insight and awareness about women’s mental health, rights and body consciousness, promoting female empowerment.
In part to support the platform, she has founded her own clothing brand, LAPP The Brand, which was launched in September 2016. Anderson developed a line of women’s athletic garments, which can be worn as fashion or as active wear.
As a
women's rights
Women's rights are the rights and entitlements claimed for women and girls worldwide. They formed the basis for the women's rights movement in the 19th century and the feminist movements during the 20th and 21st centuries. In some countries, ...
activist, Anderson gave two
TEDx Talks
TED Conferences, LLC (Technology, Entertainment, Design) is an American-Canadian non-profit media organization that posts international talks online for free distribution under the slogan "ideas worth spreading". TED was founded by Richard Sau ...
, and spoke at
Oxford
Oxford () is a city in England. It is the county town and only city of Oxfordshire. In 2020, its population was estimated at 151,584. It is north-west of London, south-east of Birmingham and north-east of Bristol. The city is home to the ...
and
Cambridge
Cambridge ( ) is a College town, university city and the county town in Cambridgeshire, England. It is located on the River Cam approximately north of London. As of the 2021 United Kingdom census, the population of Cambridge was 145,700. Cam ...
universities.
She has been vocal about racial discrimination in the modelling industry.
In April 2021, she debuted her
podcast
A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosin ...
, ''Role Model with Leomie Anderson'' (
Somethin’ Else,
Sony Music
Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainme ...
), to "speak to international superstars who are breaking boundaries and shaping culture."
In 2023, Anderson will replace
Maya Jama
Maya Indea Jama (, ; born 14 August 1994) is an English television, radio presenter, and DJ. She co-presented BBC One's '' Peter Crouch: Save Our Summer'' alongside Peter Crouch and Alex Horne and is presenter of the BBC Three competition '' ...
as presenter of popular
BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...