Oak Street Po-Boy Festival 2011 Many Loaves

Leidenheimer Baking Company is a bakery in

New Orleans New Orleans ( , ,New Orleans
Merriam-Webster. ; french: La Nouvelle-Orléans , es, Nuev ...

. It was started in 1896 by George Leidenheimer, an immigrant from

Deidesheim Deidesheim ( pfl, Daisem) is a town in the Bad Dürkheim district in Rhineland-Palatinate, Germany with some 3,700 inhabitants. The town lies in the northwest of the Rhine-Neckar urban agglomeration and since 1973 it has been the seat of the ''V ...

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

. Initially located on Dryades Street, it moved in 1904 to Simon Bolivar Avenue, where it continues in business as the city's largest and best-known maker of

po'boy A po' boy (also po-boy, po boy derived from the non-rhotic southern accents often heard in the region, or poor boy) is a sandwich originally from Louisiana. It almost always consists of meat, which is usually roast beef or some sort of fried sea ...

bread, a fiercely competitive niche. Leidenheimer bought out its largest competitor, Reising's Sunrise, in the early 1990s, and still manufactures products under the Reising name. It bought another competitor, Angelo Gendusa, in the 2000s. The bakery was forced to close for a short time after

Hurricane Katrina Hurricane Katrina was a destructive Category 5 Atlantic hurricane that caused over 1,800 fatalities and $125 billion in damage in late August 2005, especially in the city of New Orleans and the surrounding areas. It was at the time the cost ...

in 2005. In the interim, Leidenheimer produced its bread in a Chicago bakery. In recent years, Leidenheimer has made the round, seeded bread for the muffuletta sandwich at New Orleans'

Central Grocery Central Grocery Co. is a small, old-fashioned Italian-American grocery store with a sandwich counter, located at 923 Decatur Street in the French Quarter of New Orleans, Louisiana. It was founded in 1906 by Salvatore Lupo, a Sicilian immigrant. ...

(the former baker, United Bakery, did not reopen after Katrina). Leidenheimer Baking Company is one of the historic businesses in the

Central City In urban planning, a core city, principal city metropolitan core, or central city, is the largest or most important city or cities of a metropolitan area. A core city is surrounded by smaller satellite cities, towns, and suburbs. A central city i ...

section of New Orleans. To mark the company's centennial in 1996, the artwork of Bunny Matthews, creator of the " Nint' Ward"-based cartoon characters "Vic and Nat'ly", was added to the bakery's delivery trucks.

References

External links

* {{official website, http://www.leidenheimer.com/
"Leidenheimer Baking Co. provides a taste of New Orleans"
''Baking Management'', January 1, 2009. 1896 establishments in Louisiana Food and drink companies established in 1896 Bakeries of the United States Food and drink companies of New Orleans