Lav pivo ( sr-cyr, Лав пиво) is a

Serbia Serbia (, ; Serbian: , , ), officially the Republic of Serbia (Serbian: , , ), is a landlocked country in Southeastern and Central Europe, situated at the crossroads of the Pannonian Basin and the Balkans. It shares land borders with Hungar ...

n beer brand. Produced and bottled by

Carlsberg Srbija Carlsberg Srbija (full legal name: ''Carlsberg Srbija d.o.o. Čelarevo'') is a Serbian beer brewery, based in Bačka Palanka. It is majority owned by Danish Carlsberg Group since 2003 and it has around 550 employees. It is well known by its sign ...

in the town of

Čelarevo Čelarevo ( sr-Cyrl, Челарево) is a village located in the Bačka Palanka municipality, in the South Bačka District of Serbia. It is situated in the Autonomous Province of Vojvodina. The village has a Serb ethnic majority and its populat ...

( Bačka Palanka municipality), it has the second-biggest market share among the beer brands in Serbia, behind their rivals Jelen.Karslberg ulaže 15 mil. € u Srbiju, B92, August 20, 2007
/ref> ''Lav'' means ' lion' in Serbian. In addition to Serbia, it is also widespread in

Montenegro ) , image_map = Europe-Montenegro.svg , map_caption = , image_map2 = , capital = Podgorica , coordinates = , largest_city = capital , official_languages = M ...

and

Bosnia and Herzegovina Bosnia and Herzegovina ( sh, / , ), abbreviated BiH () or B&H, sometimes called Bosnia–Herzegovina and often known informally as Bosnia, is a country at the crossroads of south and southeast Europe, located in the Balkans. Bosnia and H ...

. Lav used to sponsor the

Serbia national football team The Serbia national football team ( sr, Фудбалска репрезентација Србије, Fudbalska reprezentacija Srbije) represents Serbia in men's international football competition. It is controlled by the Football Association ...

. Lav's television campaign features a series of commercials featuring actor

Nenad Jezdić Nenad Jezdić ( sr-cyr, Ненад Јездић; born 12 July 1972) is a Serbian actor. He appeared in more than fifty films since 1993. Selected filmography References External links * 1972 births Living people People from Valje ...

. Lav comes in three varieties: the regular one with 5.0% alcohol, the stronger one with 7%, known as ''Lav 7'', and a "smooth" variety known as ''Lav Premium''.

References

Economy of Vojvodina Beer in Serbia Bačka Palanka Serbian brands {{beer-stub

See also

References