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Laurent-Perrier () is a
In 1812, a former cooper and bottler, Alphonse Pierlot, purchased two parcels of land named "Plaisances" and "La Tour Glorieux" in Tours-sur-Marne. Pierlot willed his company to his cellar master, Eugene Laurent, who ran it with his wife, Mathilde Emilie Perrier.
After Eugene Laurent died in 1887 his widow, Mathilde, took control and attached her name to the company, changing it to Veuve Laurent-Perrier (''veuve'' means "widow"). Veuve Mathilde led the company to great success, producing 50,000 cases of Champagne. This success was short-lived, due to the outbreak of
Champagne
Champagne (, ) is a sparkling wine originated and produced in the Champagne wine region of France under the rules of the appellation, that demand specific vineyard practices, sourcing of grapes exclusively from designated places within it, ...
house founded in 1812. It is the main company of the Laurent-Perrier Group, whose other flagship brands include the houses of Salon, De Castellane
De Castellane is a Champagne producer based in the Épernay region of Champagne. The house, founded in 1895, produces both vintage and non-vintage '' cuvee'' as well as a ''blanc de blancs'' Chardonnay
Chardonnay (, , ) is a green-skinned ...
and Delamotte. Laurent-Perrier Group also acquired Chateau Malakoff as of 2004. With over 1,200 grape growers with supply contracts, Laurent-Perrier exports to more than 120 countries.
Laurent-Perrier rose to become the world's third best selling champagne brand as of 2005, behind Moët et Chandon and Veuve Clicquot
Veuve Clicquot Ponsardin () is a Champagne house founded in 1772 and based in Reims. It is one of the largest Champagne houses. Madame Clicquot is credited with major breakthroughs, creating the first known vintage champagne in 1810, and ...
.
History
In 1812, a former cooper and bottler, Alphonse Pierlot, purchased two parcels of land named "Plaisances" and "La Tour Glorieux" in Tours-sur-Marne. Pierlot willed his company to his cellar master, Eugene Laurent, who ran it with his wife, Mathilde Emilie Perrier.
After Eugene Laurent died in 1887 his widow, Mathilde, took control and attached her name to the company, changing it to Veuve Laurent-Perrier (''veuve'' means "widow"). Veuve Mathilde led the company to great success, producing 50,000 cases of Champagne. This success was short-lived, due to the outbreak of World War I
World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...
.
Following the war, Veuve Mathilde hired Alexander Fletcher Keith Mackenzie to introduce and market Laurent-Perrier in the United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
. In 1925 Veuve Mathilde died, leaving the company to Eugenie Hortense Laurent. Due to the setbacks from World War I and the imminent outbreak of World War II
World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposing ...
, Eugenie sold the company to Mary-Louise Lanson de Nonancourt in 1939. Marie-Louise invested all she could in the company, keeping it afloat through the turmoils of war, at one point mortgaging 1,000 cases of Champagne she had hidden in a wall.
Her eldest son, Maurice, died during the war in the concentration camp at Oranienburg
Oranienburg () is a town in Brandenburg, Germany. It is the capital of the district of Oberhavel.
Geography
Oranienburg is a town located on the banks of the Havel river, 35 km north of the centre of Berlin.
Division of the town
Oranienburg ...
, leaving his younger brother, Bernard de Nonancourt, as the heir apparent. Upon Bernard's return from war, his mother set about educating him on every aspect of Champagne making at the Houses of Lanson and Delamotte.
In 1949, Bernard de Nonancourt became the owner of the company and saw it become one of the largest family-owned Champagne houses. The de Nonancourt family still retains majority ownership of the company.
Subsidiaries and partnerships
Beginning in the late 1970s, Laurent-Perrier established a series of wholly owned subsidiaries, starting in U.K. in 1978, and followed by Switzerland (1992), U.S. (1998), and Belgium (1999). Relais et Chateau is an international organization which promotes particularly uniquehotel
A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a re ...
and restaurant establishments of which Laurent-Perrier became an official champagne partner in 2001.
In 2003, JEROBOAM Co., Ltd was created after Laurent-Perrier, Hugel and Perrin banded together with several other private French and Japanese partners. JEROBOAM is a fine wine distribution network solely for the marketing of such wines in Japan.
See also
* List of champagne producers *French wine
French wine is produced all throughout France, in quantities between 50 and 60 million hectolitres per year, or 7–8 billion bottles. France is one of the largest wine producers in the world, along with Italian, Spanish, and Amer ...
References
External links
* * {{DEFAULTSORT:Laurent-Perrier Champagne producers French companies established in 1812 French brands Food and drink companies established in 1812