Latin music (Portuguese and Spanish: música latina) is a term used by the music industry as a catch-all term for music that comes from Spanish- and Portuguese-speaking areas of the world, namely Ibero-America and the Iberian Peninsula, as well as music sung in either language.
In the 1980s, the Latin ballad continued to be the main form of Latin pop music, with Juan Gabriel, José José, Julio Iglesias, Roberto Carlos, and José Luis Rodríguez dominating the charts. Salsa music lost some traction, and its musical style changed to a slower rhythm with more emphasis on romantic lyrics. This became known as the salsa romantica era.
Bolero music saw a resurgence of popularity with the younger audience. Mexican singer Bolero music saw a resurgence of popularity with the younger audience. Mexican singer Luis Miguel was credited for the renewed interest due to the success of his album, Romance (1991), a collection of classics covered by the artist. By the mid-1990s, Latin pop music was dominated by younger artists such as Menudo alumnus Ricky Martin, Colombian teen Shakira, and Julio's son Enrique Iglesias. Around the same time, artists from Italy such as Eros Ramazzotti, Laura Pausini, and Nek successfully crossed over to the Latin music field by recording Spanish-language versions of their songs. In the Regional Mexican field, Tejano became the most prominent genre. Selena helped push Tejano music into the mainstream market with her albums Entre a Mi Mundo (1992) and Amor Prohibido (1994), although the genre's popularity declined following her death in 1995. In the tropical music field, merengue, which gained attention in the 1980s, rivaled salsa in popularity.
In the mid-2000s, reggaeton became popular in the mainstream market, with Tego Calderon, Daddy Yankee, Don Omar, and Wisin & Yandel considered to be the frontiers of the genre. In the tropical music scene, bachata music became popular in the field, with artists such as Monchy & Alexandra and Aventura finding success in the urban areas of Latin America. Banda was the dominant genre in the Regional Mexican music field.
By the turn of the decade, the Latin music field became dominated by up-tempo rhythms, including electropop, reggaeton, urbano, banda and contemporary bachata music, as Latin ballads and crooners fell out of favor among U.S. Latin radio programmers. Streaming has become the dominant form of revenue in the Latin music industry in the United States, Latin America and Spain. Latin trap gained mainstream attention in the mid-2010s with notable artists such as Ozuna, Bad Bunny, and Anuel AA.