The Landmark Aids Centre is a day centre in

Tulse Hill Tulse Hill is a district in the London Borough of Lambeth in South London that sits on Brockwell Park. It is approximately five miles from Charing Cross and is bordered by Brixton, Dulwich, Herne Hill, Streatham and West Norwood. History The a ...

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

which offers treatment and support for

HIV/AIDS Human immunodeficiency virus infection and acquired immunodeficiency syndrome (HIV/AIDS) is a spectrum of conditions caused by infection with the human immunodeficiency virus (HIV), a retrovirus. Following initial infection an individual ...

patients. The center is located in London's

Middlesex Hospital Middlesex Hospital was a teaching hospital located in the Fitzrovia area of London, England. First opened as the Middlesex Infirmary in 1745 on Windmill Street, it was moved in 1757 to Mortimer Street where it remained until it was finally clos ...

. It was officially opened on 25 July 1989 by Diana, Princess of Wales. She gave director Jonathan Grimshaw — diagnosed HIV positive — a firm handshake before going inside the centre for a private tour. At a time when police dealing with AIDS patients still wore

rubber glove A rubber glove is a glove made out of natural rubber or Synthetic rubber. The term ‘rubber’ refers to durable, waterproof and elastic material made from natural or synthetic latex. Rubber gloves can be unsupported (rubber only) or supported ( ...

s, this was the first attempt to de-stigmatise the condition by a high-profile member of the Royal Family. The Landmark Aids Centre marked the first of its type in the city of London. The first case of AIDS in the United Kingdom was reported in 1981 by Dr. Tony Pinching and the Landmark Aids Centre opened 8 years after following a "Don't Die of Ignorance" public awareness campaign brought about by an increasing number of diagnoses and deaths within the United Kingdom. Princess Diana was addressing a serious matter at a time when British society and the media regularly criticized AIDS patients because there was little to no information about the disease. The facility was initially met with criticism from media outlets and John O’Reilly, former HIV/AIDS nurse of the ward, stated, “The media were unkind, particularly the Tabloid Press.” He continued and said, “I didn’t tell anybody what I did. I didn’t even tell fellow nurses or doctors what I did. I just said I was a nurse at the Middlesex Hospital. I didn’t feel safe."

Notes

Health charities in the United Kingdom Medical and health organisations based in London 1989 establishments in the United Kingdom Organizations established in 1989 {{Infectious-disease-stub