La Prensa is an independent newspaper, founded on October 26, 1964 by Organización Publicitaria, S.A., whose publications also include El Heraldo and Diario Deportivo Diez. It has a daily circulation average of 60,000 units, with full color and tabloid-sized pages. Although it is distributed all across the country, it is in the north area of Honduras where its presence is more important.
Jorge Canahuati Larach is the president of Organización Publicitaria. His grandfather, the founder of the company, Jorge J. Larach, died in 1985. Canahuati has been a member of the Inter American Press Association Executive Committee.