La 2 (Spanish TV channel)

La 2 (, ''The Two'') is a Spanish free-to-air television channel owned and operated by Televisión Española (TVE), the television division of state-owned public broadcaster Radiotelevisión Española (RTVE). It is the corporation's second television channel, and is known for broadcasting cultural and public service programming, including documentaries, concerts, theatre and independent, Ibero-American and classic cinema.

It was launched on 15 November 1966 as the second regular television service in Spain right after TVE's first channel launched on 28 October 1956. As TVE held a monopoly on television broadcasting in the country, they were the only television channels until the first regional public television station was launched on 16 February 1983, when Euskal Telebista started broadcasting in the Basque Country. Commercial television was launched on 25 January 1990, when Antena 3 started broadcasting nationwide.

As it started broadcasting on UHF frequencies the channel was initially simply referred to as "UHF". It received other names, such as "Cadena II", "Segunda Cadena", "Segundo Programa" or "TVE-2" until it adopted its current name "La 2" (''La dos'') during the 1990s. Its headquarters and main production center is Prado del Rey in Pozuelo de Alarcón with some programmes produced in TVE's production center in San Cugat del Vallés. Although almost all its programming is in Spanish and is the same for all of Spain, TVE has territorial centers in every autonomous community and produces and broadcasts some local programming in regional variations in each of them in the corresponding co-official language.

History

Creation of 'The second channel' (UHF)

In the 1960s, the Spanish minister of Information and Tourism, Manuel Fraga Iribarne, decided that Televisión Española should start broadcasting a second television channel on UHF frequencies, following other European broadcasters that did the same. On 1 January 1965, TVE's second television service was launched in Madrid as a test broadcast, with programming limited to 4 hours at night that consisted on musical slots and re-airings of TV shows from Primera Cadena, mostly ''Telediario'' newscasts and ''Estudio 1''.

Regular broadcasts were started on 15 November 1966. TVE started producing original programming for the channel, mainly produced at the broadcaster's headquarters in Barcelona. UHF's first director was Salvador Pons Muñoz. In its first years, the channel could only be received on Madrid, Zaragoza and Barcelona, cities in which the UHF technology was implemented; it only aired at night and not all TV sets could tune in to. Most TVs couldn't receive UHF broadcasts, so an UHF decoder was needed.

As TVE's strategy evolved into turning the first channel into a generalist channel, niche programming was moved to UHF. Under the Salvador Pons administration, the second channel received artists from the country's Official Film School ( es, Escuela Oficial de Cine), such as Claudio Guerin, Pedro Olea or Antonio Mercero, people who would use the channel as a test zone to air alternative programming, such as documentaries or fiction shows. There was a high share of cultural programmes, like classical music blocks or theatre slots.

1970s

During the 70s, the channel's programming was restricted to air at night (from 20:00 to 00:00), with an extension in the weekends. Coverage reached the main cities of Spain, but although TVE pointed out that only "three years" would pass before UHF could be tuned in all Spain, the second channel could not get it until 1982. For this reason it was not strange that successful programs in the UHF passed to the first channel.

The UHF station continued to develop a minority programming, with a strong cultural emphasis, which did not compete directly with TVE-1. In addition to documentaries, theater broadcasts and dramas, the second channel also was at time broadcasting sports events and educational programming. At that time, the second channel was colloquially dubbed "el canalillo."

During the Spanish transition, the programming of the second channel received a small boost. In January 1976 debuted the program of debate ''La Clave'' (1976-1985), which addressed current issues from different points of view, something very complicated during the Francoism, preceded by a film related to the subject. Another important program was ''A fondo (In depth)'' (1976-1981), a talk show presented by Joaquín Soler Serrano which discussed with personalities from the artistic, literary and scientific fields of the time. On the other hand, the new artistic and musical trends were reflected in ''Encuentros con las artes y las letras (Encounters with the arts and the lyrics)'' (1976-1981) and ''Popgrama'' (1979-1981).

Another important aspect was the consolidation of the station's regional broadcasting centres, most importantly in Catalonia and the Canary Islands. TVE Cataluña started producing and broadcasting regional programming in opt-outs through the ''Circuit Català'' (Catalan circuit), while continuing to produce content for nationwide broadcasts. In the eve of the 1982 World Cup held in Spain, the Canary Islands regional broadcasting centre erected a new production office that, in addition to broadcasting the Second channel, allowed to develop dedicated programming for the archipelago.

1980s

In 1983, the second channel was renamed "TVE-2" with a new corporate image. The schedule was not consolidated until the end of the decade.

In the mandates of and Pilar Miró, TVE-2 continued to be a cultural channel that accommodated spaces not appropriate for the first channel. In the midst of the Movida Madrileña phenomenon, it premiered ''La Edad de Oro (The Golden Age)'' (1983), directed and presented by , that with time it turned into a cult classic. The 1980s also marked the premiere of emblematic programs such as the cultural magazine ''Metropoli'' (1985), the game show ''El tiempo es oro (Time is money)'' (1987) presented by Constantino Romero and ''Con las manos en la masa (Hands on the bat)'' (1984), directed and presented by Elena Santonja, considered the first cooking show in Spanish television history.

On the other hand, TVE-2 retained the broadcast of special events live, some of which exceeded in audience the first channel: the European football competitions (UEFA Champions League, UEFA Cup and Cup Winners' Cup), the Spanish First Division in communities without autonomic television, the qualifying matches of the Spain national football team, and the Eurovision Song Contest from 1984 to 1992.

In 1984, it premiered ''Estadio 2'', specializing in sports broadcasts, information and a live results service during the weekends.

Creation of «La 2»

The channel strategy of TVE changed with the emergence of private television in 1989. As of 1991, TVE-2 was turned into «La 2» and assumed a new alternative programming, whose spirit was included in the slogan «''La 2, para una inmensa minoría''» (''La 2, for a huge minority''). The following director of TVE, Ramón Colom, would redefine the concept towards a smaller target audience aged 30 years old.

In the 90s there was a significant increase in own programming, which would give La 2 its own personality. All documentaries, including ''Documentos TV'', presented by Pedro Erquicia, were moved to that signal. In addition, TVE promoted an alternative newsletter to ''Telediario'' with the creation of ''La 2 Noticias'', specialized in news of human, social and ecological interest in exchange for reducing the weight of the policy in the blocks. The new format was premiered on 7 November 1994 and thanks to it two journalists rose to fame: Lorenzo Milá (presenter) and Fran Llorente (news director).

In addition, La 2 issued US series with no place on The First: ''The Simpsons'' (until 1993), '' Northern Exposure'', '' Married... with Children'' and '' Hangin' with Mr. Cooper''. As for sports broadcasts, football was transferred to the first channel while the second was left with the rights of the Liga ACB of basketball, the Liga Asobal of handball and the LNFS. Although the channel's audience fell by private competition, these changes served to improve its reputation and turn it into an alternative to conventional programming.
The strategy remained unchanged until 2004, with new programs that have been part of the backbone of La 2. In 1996 began the space of scientific disclosure ''Redes'', directed by Eduard Punset, and in 1997 premiered '' Saber y ganar'', presented by Jordi Hurtado, who became the longest-running game show in Spanish television. One year later was launched ''Versión española (Spanish version)'', Spanish film program presented by Cayetana Guillén Cuervo and that offered films without advertising breaks. Other important spaces were ''La noche temática (The thematic night)'' (documentary block of the pan-European channel Arte), the literary space ''Negro sobre blanco (Black on white)'', the informative ''Escuela del deporte (School of sport)'' and the containers of infantile programming, among them ''Con mucha marcha (With a lot of march)'', '' TPH Club'', ''Hyakutake'' and ''Los Lunnis'', the latter one of his greatest commercial successes.

Current situation

In 2004 there are changes in the strategy of La 2: information services are remodeled because Fran Llorente, presenter of La 2 Noticias, is chosen news director of TVE, while Lorenzo Milá becomes the host of the Telediario of La 1. The new direction redirects the offer to the young public, with the advance of primetime at 9:30 p.m., the gradual disappearance of regional programming (except for a few blocks in Catalonia and Canary Islands) and the entry of series American as '' Six Feet Under'', ''Two and a half men'', ''The OC'' or ''Gilmore girls''.

On 1 June 2010, the Board of Directors of RTVE made La 2 into a strictly cultural channel, positioning it as the reference for creativity and talent. From that same month La 2 stopped broadcasting its sports programming (which moved to La 1 and Teledeporte) and infantile (which continued exclusively on Clan). Instead, it introduced cultural programming from the channel Cultural·es. In addition, an address was created for the channel and its management was moved from Torrespaña, to the center of TVE Cataluña in San Cugat del Vallés, Barcelona. Since 2014, primetime is covered by Spanish cinema cycles from Monday to Friday, and European films on weekends. The audience of La 2 has dropped to 2.6% audience share, similar to the children's channel Clan.

La 2 HD

On 7 September 2017, during the presentation of the new season of the channel, Televisión Española announced the launch of the high definition signal of La 2, which started issuing 31 October 2017 in Madrid, 7 November 2017 in the rest of Spain (except Catalonia and Canary Islands), 14 November 2017 in Catalonia and 21 November 2017 in Canary Islands.

Logos and identities

File:TVE 2 1986.svg, 1966 to 1976, 1983 to January 1991
File:Logo TVE 2 1976-1983.svg, 1976 to 1983
File:TVE 2 1991.svg, January to September 1991
File:Logo La 2 1991-2003.svg, 1991 to 2002
File:Tve2-logo2.png, 2002 to 2008
File:TVE2 logo (2000-2003).png, 2000 to 2002
Tve2 2003.png, 2003
File:Logo TVE-2.svg, December 2008 to present

References

External links

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{{DEFAULTSORT:2 (Spanish TV channel)
RTVE
2
Television channels and stations established in 1966
Spanish-language television stations
1966 establishments in Spain