LIN Digital is an online advertising and media services company based in Austin,

Texas Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by ...

, United States. In 2008 it was ranked No. 1,055 in the Top 5000 Fastest Growing Private Companies in the U.S. by

Inc Magazine ''Inc.'' is an American business magazine founded in 1979 and based in New York City. The magazine publishes six issues per year, along with surrounding online and social media content. The magazine also produces several live and virtual events y ...

. LIN Digital's premium display ad network is among Comscore's Top 30 Ad Networks according to Comscore rankings. It aggregates traffic from thousands of top-tier online publishers reaching up to 100 million unique visitors per month.

History

The company was started by Jon Flatt and Aaron M. Welch in 2002 as an SEM company. As the company grew, it attracted the attention of Red McCombs Enterprises. In 2005 Flatt and Welch partnered with Red McCombs, and at that time the company name became Red McCombs Media. In 2007 Red McCombs Media acquired MediaEngine, co-founded by Michael Magruder and Scott Friesen, to complement their technical capabilities. Since then the company has increased their service offerings to include

display advertising Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive (i.e. ...

SEO Seo or SEO may refer to: * Search engine optimization, the process of improving the visibility of a website or a web page in search engines Organisations * SEO Economic Research, a scientific institute * Spanish Ornithological Society (''Socied ...

, SEM, SMS mobile marketing, and limited web application services. The company continues to grow, and in 2008 has been recognized as one of Inc. Magazine's 5000 Fastest Growing Private Companies in America and Austin's 50 fastest growing companies by the Austin Business Journal. On October 2, 2009,

LIN TV LIN Media was an American holding company founded in 1994 that operated 43 television stations. All except one were affiliates of the television in the United States#Major broadcast networks, six major U.S. television networks. One of the re ...

acquired Red McCombs Media. As part of this transaction, Red McCombs Media assumed the legal name Primeland Television dba RM Media, though plans to continue to operate under the Red McCombs Media brand name. In January 2013, the name was changed to LIN Digital.LIN Media Unveils New Digital Media Brand Strategy at the Consumer Electronics Show & Rebrands RMM to LIN Digital
BusinessWire.com, 7 January 2016, Retrieved 25 July 2016. In 2014, LIN Digital was acquired by

Media General Media General was an American media company based in Richmond, Virginia. The company's origins can be traced back to 1887 when Richmond attorney Joseph Bryan acquired ''The Richmond Daily Times'', which later became ''The Richmond Times-Dispatch ...

, which would later be acquired by Nexstar Broadcasting Group in 2017.

References

External links

LIN Digital
Companies based in Austin, Texas Digital marketing companies of the United States Affiliate marketing Online advertising services and affiliate networks Nexstar Media Group {{Austin-stub