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LG Electronics
Electronics
Inc. (Korean: LG전자) is a South Korean multinational electronics company headquartered in Yeouido-dong, Seoul, South Korea, and is part of the LG Group, employing 82,000 people working in 119 local subsidiaries worldwide.[2] With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units: Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components,[3] with Starion India[4] as its main production vendor for refrigeration and washing machines in the Indian sub-continent. The CEO of LG Electronics
Electronics
is Koo Bon-joon, who assumed the role of vice chairman of LG Electronics
Electronics
on 1 October 2010. In 2011, LG Electronics
Electronics
was the world's second-largest television manufacturer.[5]

Contents

1 History

1.1 1958–1960s 1.2 1970s–1990s 1.3 2000–present

2 Operations 3 Products

3.1 Televisions 3.2 Mobile devices

3.2.1 Mobile phones 3.2.2 Tablet computers 3.2.3 Smart watches 3.2.4 Rolly keyboard

3.3 Home appliances

4 Marketing
Marketing
and public relations

4.1 Sponsorships

5 Environmental record 6 Proposed United States headquarters 7 Slogans 8 See also 9 References 10 External links

History[edit] 1958–1960s[edit] In 1958, LG Electronics
Electronics
was founded as GoldStar
GoldStar
(Hangul:금성). It was established in the aftermath of the Korean War
Korean War
to provide the rebuilding nation with domestically-produced consumer electronics and home appliances. LG Electronics
Electronics
produced South Korea's first radios, TVs, refrigerators, washing machines, and air conditioners. GoldStar was one of the LG groups with a brethren company, Lak-Hui (pronounced "Lucky") Chemical Industrial Corp. which is now LG Chem
LG Chem
and LG Households. GoldStar
GoldStar
merged with Lucky Chemical and LG Cable
LG Cable
on February 28, 1995, changing the corporate name to Lucky-Goldstar, and then finally to LG Electronics. 1970s–1990s[edit] In 1978, LG Electronics
Electronics
earned US$100 million in revenue from exports for the first time in its history. Rapid growth by globalization saw the company establish its first overseas production, based in the United States, in 1982. In 1994, GoldStar
GoldStar
officially adopted the LG Electronics
Electronics
brand and a new corporate logo. LG Electronics
Electronics
acquired the US-based TV manufacturer Zenith. In 1995, LG Electronics
Electronics
made the world's first CDMA
CDMA
digital mobile handsets and supplied Ameritech
Ameritech
and GTE
GTE
in the US. The company was also awarded UL certification in the US.[6] In 1998, LG developed the world's first 60-inch plasma TV, and in 1999 established a joint venture with Philips
Philips
– LG Phillips LCD – which now goes by the name LG Display. 2000–present[edit] In order to create a holding company, the former LG Electronics
Electronics
was split off in 2002, with the "new" LG Electronics
Electronics
being spun off and the "old" LG Electronics
Electronics
changing its name to LG EI. It was then merged with and into LG CI in 2003 (the legal successor of the former LG Chem), so the company that started as Goldstar does not currently exist. LG Electronics
Electronics
plays a large role in the global consumer electronics industry; it was the second-largest LCD TV manufacturer worldwide as of 2013.[7] By 2005, LG was a Top 100 global brand, and in 2006 LG recorded a brand growth of 14%.[8] Its display manufacturing affiliate, LG Display, as of 2009 was the world's largest LCD panel manufacturer.[9] In 2010, LG Electronics
Electronics
entered the smartphone industry. Since, LG Electronics
Electronics
continued to develop various electronic products, such as releasing the world's first 84-inch ultra-HD TV for retail sale.[10] On 5 December 2012, the antitrust regulators of the European Union fined LG Electronics
Electronics
and five other major companies (Samsung, Thomson since 2010 known as Technicolor, Matsushita which today is Panasonic Corp, Philips, and Toshiba) for fixing prices of TV cathode-ray tubes in two cartels lasting nearly a decade.[11] On June 11, 2015, LG Electronics
Electronics
found itself in the midst of a human rights controversy when The Guardian
The Guardian
published an article by Rosa Moreno, a former employee of an LG television assembly factory.[12] At the end of 2016, LG Electronics
Electronics
merged its German branch (situated in Ratingen) and European headquarter (situated in London) together in Eschborn
Eschborn
a suburb of Frankfurt
Frankfurt
am Main.[13] In March 2017, LG Electronics
Electronics
was sued for its handling of hardware failures with recent smartphones such as the LG G4.[14] Operations[edit] LG Electronics
Electronics
has four business units: Home Entertainment, Mobile Communications, Home Appliances & Air Solutions, and Vehicle Components. The company has 128 operations worldwide, employing 83,000 people. LG Electronics
Electronics
owns Zenith and controls 37.9 percent of LG Display.[15] Products[edit] LG Electronics' products include televisions, home theater systems, refrigerators, washing machines, computer monitors, wearable devices, smart appliances, and smartphones. Televisions[edit] LG Electronics
Electronics
launched an OLED TV
OLED TV
in 2013 and 65-inch and 77-inch sizes in 2014.[16][17] LG Electronics
Electronics
introduced its first Internet TV in 2007, originally branded as "NetCast Entertainment Access" devices. They later renamed the 2011 Internet televisions to "LG Smart TV" when more interactive television features were added, that enable the audience to receive information from the Internet while at the same time watching conventional TV programming. In November 2013, a blogger discovered that some of LG's smart TVs silently collect filenames from attached USB storage devices and program viewing data, and transmit the information to LG's servers and LG-affiliated servers.[18][19] Shortly after this blog entry went live, LG disabled playback on its site of the video, explaining how its viewer analytics work, and closed the Brightcove
Brightcove
account the video was hosted on. LG's remote uses Hillcrest Labs' Freespace technology to allow users to change channels using gestures[20] and Dragon NaturallySpeaking technology for voice recognition.[21] As of 2014, LG is using webOS with a ribbon interface with some of its smart TVs. LG reported that in the first eight months after release, it had sold over 5 million webOS TVs.[22] In 2016, exclusively to India, Indian arm of South Korea's LG Electronics
Electronics
Inc started selling a TV that would reject mosquitoes.[23] It uses ultrasonic waves that are silent to humans but cause mosquitoes to fly away.[23] It was released on June 16, 2016. The technology was also used in air conditioners and washing machines.[23] The TV is aimed for lower-income consumers living in conditions that would make them susceptible to mosquitoes.[23] Mobile devices[edit] Mobile phones[edit]

LG G4
LG G4
range

LG Electronics
Electronics
manufactures a wide range of smartphones and tablet devices.[24] Other than the G3, LG officially unveiled the curved smartphone, G Flex, on 27 October 2013. LG has released it in South Korea in November 2013, and later announced releases in Europe, the rest of Asia, and North America.[25][26] At Consumer Electronics
Electronics
Show in January 2014, LG announced a U.S. release for the G2 across several major carriers.[27] In 2015, LG has released LG G4
LG G4
globally in late May through early June.[28] On 7 September 2016, LG unveiled the V20.[29] LG G6
LG G6
has been officially announced during MWC 2017 on 26 February 2017.[30] The V30 was announced on 31 August 2017. Tablet computers[edit] In 2014, LG revealed three new additions to the G series of tablets, which each include LG's Knock Code feature, allowing users to unlock devices with a series of taps. The tablets also feature Q Pair which allows tablets to sync up with a smartphone, and for phone calls and text messages passed on to the tablet in real time.[31] Smart watches[edit]

LG Watch Urbane
LG Watch Urbane
LTE

LG G Watch
LG G Watch
R

LG and Google
Google
announced the Android Wear-based smartwatch, the LG G Watch, that was in June 2014.[32] In August 2014, the LG G Watch
LG G Watch
R that has a circular face (similar to the Moto 360) was released.[33] The LG Watch Urbane
LG Watch Urbane
that LG's third Android Wear-based smart watch has released in April 2015. This was the first device to support newer smartwatch features such as Wi-Fi, and new parts of Android Wear's software interface, like the ability to draw emoji to friends.[34] Rolly keyboard[edit] In 2015, LG announced the first Bluetooth
Bluetooth
keyboard that folds up along the four rows of keys that can be tossed in a purse or pocket. The Rolly keyboard is made of solid plastic. Two tiny plastic arms fold out from the end of the keyboard to support a tablet or smartphone, and it can toggle between two different Bluetooth-connected devices at a time. Battery life is an expected three months on a single AAA battery.[35] Home appliances[edit] LG manufactures and sells home appliances such as refrigerators, washing machines and tumble dryers, vacuum cleaners, kitchen appliances, and air conditioners and even microwave ovens. In June 2014, LG Electronics
Electronics
also announced the launch of its smart appliances with HomeChat messaging service in South Korea. HomeChat employs LINE, the mobile messenger app from Korean company 'Naver', to let homeowners communicate, control, monitor and share content with LG’s smart appliances.[36] Users can send simple messages, such as "start washing cycle," in order to control their washing machines.[37] Marketing
Marketing
and public relations[edit] Sponsorships[edit] In August 2013, LG Electronics
Electronics
announced that it would sponsor German Bundesliga
Bundesliga
club Bayer 04 Leverkusen
Bayer 04 Leverkusen
for the next three years with an option to extend for one more year. In the U.S., LG Electronics' brand and product advertisements can be seen in Dodger Stadium of the Los Angeles Dodgers and Great American Ball Park of the Cincinnati Reds. LG sponsors the International Cricket Council, the world governing body for cricket, and also sponsors ICC Awards.[38] From 2009 to 2013, LG Electronics
Electronics
sponsored Formula One
Formula One
for 5 years as a Global Partner and Technology Partner of Formula One.[39] until 2013. LG was also an official supplier to Virgin Racing and Lotus Racing team, plus engine manufacturer Cosworth from 2010-2012.[40] LG also sponsors London
London
Fashion Week and the LG Arena in Birmingham.[41] During the period 2001–2003, LG sponsored the snooker Grand Prix. During these years the tournament was known as the LG Cup. In 2008 LG became sponsors of the Extreme Sport 'FSO4 Freeze' festival.[42] The LG Electronics
Electronics
company in Australia have dissolved the sponsorship with the former Australian vice-captain, David Warner on 27 March, 2018 and dropped him as the brand ambassador of the company over the controversial ball tampering scandal which shook the Australian cricket on the 3rd Test during their 2017-18 tempestuous Test series against South Africa.[43][44] David Warner had an agreement with LG Electronics
Electronics
company in 2014 and was earlier planned to renew his contract just before being caught for ball tampering row.[45][46] Environmental record[edit] Choice magazine, in independent tests of popular LG fridge models in 2010, found the energy consumption in two models was higher than claimed by LG. LG was aware of the problem and had offered compensation to affected customers.[47] In 2004, LG made 4A-rated water efficiency claims for numerous washing machines before they were certified. LG gave undertakings to the Australian Competition and Consumer Commission (ACCC) to provide appropriate corrective notices and upgrade and maintain its trade practices compliance program. In 2006, LG overstated energy efficiency on five of its air conditioner models and was again required to offer consumers rebates to cover the extra energy costs.[47] In March 2018, it was announced that one of LG steam clothing care system earned the Asthma and Allergy Friendly Certification. [48] Proposed United States headquarters[edit]

The Hudson Palisades
Hudson Palisades
and Palisades Interstate Park
Palisades Interstate Park
with the George Washington Bridge at left. LG Electronics
Electronics
USA in 2016 proposed revised plans to build a scaled-down, 64 ft (20 m) American headquarters building atop the Palisades in Bergen County, New Jersey.[49] Previous plans for a 143-foot building had been opposed by environmentalists and other groups.

LG Electronics
Electronics
USA had proposed to build a new headquarters in the borough of Englewood Cliffs
Englewood Cliffs
in Bergen County, New Jersey, including a 143 ft (44 m) tall building that would stand taller than the tree line of the Hudson Palisades, a US National Natural Landmark.[50][51][52] The company proposed to build an environmentally friendly facility in Englewood Cliffs, incidental to Bergen County's per-capita leading Korean American population, having received an initially favorable legal decision concerning building height issues.[53] The plan, while approved by the local government, met with resistance from the segments of the general public as well as government officials in New Jersey
New Jersey
and adjacent New York.[54][55][56][57][58][59][60][61] The initial court decision upholding the local government approval was overturned by a New Jersey appellate court in 2015, and LG subsequently submitted a revised, scaled-down, 64-foot building for approval by the borough of Englewood Cliffs in 2016.[49] LG broke ground on the new US$300 million Englewood Cliffs
Englewood Cliffs
headquarters on February 7, 2017, to be completed in late 2019.[62] Slogans[edit]

"We put people first" (1997–1999) "Digitally Yours" (1999–2004) "Life's Good" (2004–present)

See also[edit]

Companies portal

LG Uplus Tech companies in the New York metropolitan area

References[edit]

^ a b c d e f "Lg Financial Statements". LG Electronics. 22 July 2013. Retrieved 26 December 2013.  ^ ""Lg Financial Statements". FT. 22 July 2013". markets.ft.com. 26 December 2013. Retrieved 2016-11-03.  ^ http://www.lg.com/global/about-lg/our-brand . Retrieved on: 2016-05-28. ^ Manufacturing Big for LG, since (2001). "STARION INDIA". www.starion.co.kr. Retrieved 2016-11-03.  ^ "LG Aims to Boost Television Market Share With 3-D, Web-Connected Models". Bloomberg. 2011-02-16. Retrieved 2013-07-11.  ^ "LG's History". LG's official website.  ^ Global market share held by LCD TV manufacturers from 2008 to 2013. Retrieved 26 February 2015. ^ [1] Archived 4 July 2008 at the Wayback Machine. ^ "LG.com". Retrieved 10 June 2014.  ^ LG's 84-inch 4K TV goes on sale in the US for $19,999, home mortgage optional. October 26, 2012 ^ "Philips, LG Electronics, 4 others fined 1.47 billion Euros for EU cartel". The Economic Times. 5 Dec 2012. Retrieved 5 December 2012.  ^ Lost hands making flatscreens, no help from LG June 11, 2015 ^ Herald, The Korea (2016-07-21). "LG Electronics
Electronics
completes relocation of European HQ to Eschborn
Eschborn
in Germany". Retrieved 2017-06-07.  ^ "Class-action lawsuit targets LG over legendary G4, V10 bootloop issues". Ars Technica. Retrieved 17 March 2017.  ^ "LG디스플레이" (in Korean). Daum. Retrieved 2013-06-22.  ^ "LG's 77- and 65-inch Curved 4K Ultra HD OLED TVs are coming to the UK". Pocket-lint. Retrieved 2014-06-26.  ^ "At LG, More Bendable TVs Lie Straight Ahead". Wall Street Journal. Retrieved 2014-05-28.  ^ DoctorBeet's Blog: LG Smart TVs logging USB filenames and viewing info to LG servers. Doctorbeet.blogspot.fr (2013-11-18). Retrieved on 2013-12-09. ^ Goodin, Dan. (2013-11-19) Smart TVs from LG phones home with user’s viewing habits, USB file names. Ars Technica. Retrieved on 2013-12-09. ^ Engadget.com 26 August 2010. Tim Stevens. Hillcrest Labs brings LG's Magic Motion remote to life, cheekily points out that Sony uses it, too. ^ Greek, Dinah (2012-01-24). "Dragon brings voice control to smart TVs and set-top boxes". Computeractive. Retrieved 2013-06-22.  ^ LG's webOS 2.0 TVs are coming to CES. Retrieved 2 January 2015. ^ a b c d Pak, Nataly (June 17, 2016). "LG Electronics
Electronics
sells mosquito repellant TV In India". reuters.com. Retrieved 21 June 2016.  ^ "G3's spec". Phone arena. Retrieved 2014-07-02.  ^ " LG G Flex
LG G Flex
appears on the FCC with AT&T-friendly LTE". Engadget. Retrieved 9 March 2014.  ^ " LG G Flex
LG G Flex
announced with vertically curved 6-inch 720p screen, 'self-repairing' back cover". Engadget. Retrieved 9 March 2014.  ^ " LG G Flex
LG G Flex
coming to AT&T, Sprint, and T-Mobile
T-Mobile
this winter". The Verge. Retrieved 9 March 2014.  ^ "G4 release date". Cnet. Retrieved 2015-05-06.  ^ " LG V20
LG V20
unveiled with Android 7.0 Nougat, dual rear cameras and secondary screen". MobiGyaan.com. 2016-09-07. Retrieved 2016-09-07.  ^ " LG G6
LG G6
officially announced: everything you need to know". 26 February 2017.  ^ "LG G pad series". Android central. Retrieved 2014-07-07.  ^ " Android Wear
Android Wear
platform fully unveiled at I/O 2014". Android Authority. Retrieved 2014-06-25.  ^ "This Is LG's New Round-Face Smartwatch: The G Watch R". Business Insider. Retrieved 2014-08-27.  ^ " LG Watch Urbane
LG Watch Urbane
review". CNET. Retrieved 2015-05-12.  ^ "LG's new Rolly wireless keyboard turns into a pocket stick". The verge. Retrieved 2015-08-27.  ^ "LG HomeChat Gives Life to Your Home Appliances". Air Herald. 2014-06-09.  ^ "LG launches new smart appliances featuring HomeChat".  ^ "Commercial Partners of the International Cricket Council
International Cricket Council
(ICC)". icc-cricket.yahoo.net. Retrieved 26 September 2009.  ^ "The Official Formula 1 Website". Formula1.com. 26 November 2008. Retrieved 10 June 2009.  ^ "Welcome hotcellularphone.com - Hostmonster.com". hotcellularphone.com.  ^ "London's first ever snow and music festival strengthens LG's corporate sponsorship portfolio". Prlog.org. Retrieved 10 June 2009.  ^ "FSO4 Freeze, Sponsored by LG, Snowboard and Music Festival". Londonfreeze.com. Retrieved 10 June 2009. [permanent dead link] ^ Press, Australian Associated (2018-03-28). " Electronics
Electronics
giant LG drops David Warner as brand ambassador". the Guardian. Retrieved 28 March 2018.  ^ "LG drops sponsorship of disgraced Aussie cricketer Warner". South China Morning Post. Retrieved 28 March 2018.  ^ Staff, Scroll. "LG Electronics
Electronics
decides to not renew contract with David Warner after ball-tampering scandal". Scroll.in. Retrieved 28 March 2018.  ^ Gray, Darren (2018-03-28). "LG decides 'not to renew' David Warner sponsorship". The Sydney Morning Herald. Retrieved 28 March 2018.  ^ a b "CHOICE exposes false energy claims by major fridge manufacturer, LG, for its GC-L197NFS". CHOICE. Retrieved 27 October 2010.  ^ http://www.globenewswire.com/news-release/2018/03/12/1420593/0/en/Allergy-Standards-Ltd-announce-that-LG-Styler-has-met-the-scientific-requirements-for-the-asthma-allergy-friendly-Certification-Standards.html ^ a b Matthew McGrath (March 30, 2016). " Englewood Cliffs
Englewood Cliffs
board to consider new zoning for LG Electronics
Electronics
site". NorthJersey.com, part of the USA TODAY network. Retrieved November 30, 2016.  ^ Former N.J. governors ask LG to rethink plan for high-rise HQ along the Palisades. NJ.com (2013-06-07). Retrieved on 2013-12-09. ^ LG supporters looking for Gov. Christie's help in fight over high-rise HQ on the Palisades. NJ.com. Retrieved on 2013-12-09. ^ THE CLOISTERS AND PALISADES World Monuments Fund. Wmf.org (2013-10-08). Retrieved on 2013-12-09. ^ Alana Quartuccio (3 September 2013). "Study Predicts Englewood Cliffs LG Project Will Bring Huge Revenue Boost". Englewood-EnglewoodCliffs Patch. Retrieved 31 October 2013.  ^ Sullivan, S. P. "Former N.J. governors ask LG to rethink plan for high-rise HQ along the Palisades" NJ.com (7 June 2013) ^ Sullivan, S. P. "LG supporters looking for Gov. Christie's help in fight over high-rise HQ on the Palisades" NJ.com (3 July 2013) ^ Ma, Myles. "Opponents protest as LG celebrates start of work on Englewood Cliffs
Englewood Cliffs
headquarters" NJ.com (14 November 2013) ^ Byrne, Brendam T.; Kean, Thomas H.; Florio, James J.; and Whitman, Christine Todd "The Threat to the Palisades" (op-ed) New York Times (24 March 2014) ^ Associated Press
Associated Press
"NJ conservation groups file briefs opposing LG's planned construction on Palisades" NJ.com (7 April 2014) ^ Ma, Myles. "Senate advances bill banning tall buildings along Palisades" NJ.com (7 June 2014) ^ "NY Comptroller ask LG to consider shorter Englewood Cliffs headquarters". NJ.com.  ^ "LG LED / Smart Tv".  ^ Michael W. Curley, Jr. (February 7, 2017). "LG breaks ground on Englewood Cliffs
Englewood Cliffs
HQ". NorthJersey.com - part of the USA TODAY network. Retrieved March 5, 2017. 

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