Electronics Inc. (Korean: LG전자) is a South Korean multinational
electronics company headquartered in Yeouido-dong, Seoul, South Korea,
and is part of the LG Group, employing 82,000 people working in 119
local subsidiaries worldwide. With 2014 global sales of USD 55.91
billion (KRW 59.04 trillion), LG comprises four business units: Home
Entertainment, Mobile Communications, Home Appliance & Air
Solution, and Vehicle Components, with Starion India as its main
production vendor for refrigeration and washing machines in the Indian
sub-continent. The CEO of LG
Electronics is Koo Bon-joon, who assumed
the role of vice chairman of LG
Electronics on 1 October 2010. In
Electronics was the world's second-largest television
3.2 Mobile devices
3.2.1 Mobile phones
3.2.2 Tablet computers
3.2.3 Smart watches
3.2.4 Rolly keyboard
3.3 Home appliances
Marketing and public relations
5 Environmental record
6 Proposed United States headquarters
8 See also
10 External links
In 1958, LG
Electronics was founded as
GoldStar (Hangul:금성). It
was established in the aftermath of the
Korean War to provide the
rebuilding nation with domestically-produced consumer electronics and
home appliances. LG
Electronics produced South Korea's first radios,
TVs, refrigerators, washing machines, and air conditioners. GoldStar
was one of the LG groups with a brethren company, Lak-Hui (pronounced
"Lucky") Chemical Industrial Corp. which is now
LG Chem and LG
GoldStar merged with Lucky Chemical and
LG Cable on
February 28, 1995, changing the corporate name to Lucky-Goldstar, and
then finally to LG Electronics.
In 1978, LG
Electronics earned US$100 million in revenue from exports
for the first time in its history. Rapid growth by globalization saw
the company establish its first overseas production, based in the
United States, in 1982. In 1994,
GoldStar officially adopted the LG
Electronics brand and a new corporate logo. LG
the US-based TV manufacturer Zenith. In 1995, LG
Electronics made the
CDMA digital mobile handsets and supplied
GTE in the US. The company was also awarded UL certification in the
US. In 1998, LG developed the world's first 60-inch plasma TV, and
in 1999 established a joint venture with
Philips – LG Phillips LCD
– which now goes by the name LG Display.
In order to create a holding company, the former LG
split off in 2002, with the "new" LG
Electronics being spun off and
the "old" LG
Electronics changing its name to LG EI. It was then
merged with and into LG CI in 2003 (the legal successor of the former
LG Chem), so the company that started as Goldstar does not currently
Electronics plays a large role in the global consumer electronics
industry; it was the second-largest LCD TV manufacturer worldwide as
of 2013. By 2005, LG was a Top 100 global brand, and in 2006 LG
recorded a brand growth of 14%. Its display manufacturing
affiliate, LG Display, as of 2009 was the world's largest LCD panel
manufacturer. In 2010, LG
Electronics entered the smartphone
industry. Since, LG
Electronics continued to develop various
electronic products, such as releasing the world's first 84-inch
ultra-HD TV for retail sale.
On 5 December 2012, the antitrust regulators of the European Union
Electronics and five other major companies (Samsung, Thomson
since 2010 known as Technicolor, Matsushita which today is Panasonic
Corp, Philips, and Toshiba) for fixing prices of TV cathode-ray tubes
in two cartels lasting nearly a decade.
On June 11, 2015, LG
Electronics found itself in the midst of a human
rights controversy when
The Guardian published an article by Rosa
Moreno, a former employee of an LG television assembly factory.
At the end of 2016, LG
Electronics merged its German branch (situated
in Ratingen) and European headquarter (situated in London) together in
Eschborn a suburb of
Frankfurt am Main.
In March 2017, LG
Electronics was sued for its handling of hardware
failures with recent smartphones such as the LG G4.
Electronics has four business units: Home Entertainment, Mobile
Communications, Home Appliances & Air Solutions, and Vehicle
Components. The company has 128 operations worldwide, employing 83,000
Electronics owns Zenith and controls 37.9 percent of LG
LG Electronics' products include televisions, home theater systems,
refrigerators, washing machines, computer monitors, wearable devices,
smart appliances, and smartphones.
Electronics launched an
OLED TV in 2013 and 65-inch and 77-inch
sizes in 2014. LG
Electronics introduced its first Internet TV
in 2007, originally branded as "NetCast Entertainment Access" devices.
They later renamed the 2011 Internet televisions to "LG Smart TV" when
more interactive television features were added, that enable the
audience to receive information from the Internet while at the same
time watching conventional TV programming.
In November 2013, a blogger discovered that some of LG's smart TVs
silently collect filenames from attached USB storage devices and
program viewing data, and transmit the information to LG's servers and
LG-affiliated servers. Shortly after this blog entry went
live, LG disabled playback on its site of the video, explaining how
its viewer analytics work, and closed the
Brightcove account the video
was hosted on.
LG's remote uses Hillcrest Labs' Freespace technology to allow users
to change channels using gestures and Dragon NaturallySpeaking
technology for voice recognition.
As of 2014, LG is using webOS with a ribbon interface with some of its
smart TVs. LG reported that in the first eight months after release,
it had sold over 5 million webOS TVs.
In 2016, exclusively to India, Indian arm of South Korea's LG
Electronics Inc started selling a TV that would reject mosquitoes.
It uses ultrasonic waves that are silent to humans but cause
mosquitoes to fly away. It was released on June 16, 2016. The
technology was also used in air conditioners and washing machines.
The TV is aimed for lower-income consumers living in conditions that
would make them susceptible to mosquitoes.
LG G4 range
Electronics manufactures a wide range of smartphones and tablet
devices. Other than the G3, LG officially unveiled the curved
smartphone, G Flex, on 27 October 2013. LG has released it in South
Korea in November 2013, and later announced releases in Europe, the
rest of Asia, and North America. At Consumer
in January 2014, LG announced a U.S. release for the G2 across several
major carriers. In 2015, LG has released
LG G4 globally in late
May through early June. On 7 September 2016, LG unveiled the
LG G6 has been officially announced during MWC 2017 on 26
February 2017. The V30 was announced on 31 August 2017.
In 2014, LG revealed three new additions to the G series of tablets,
which each include LG's Knock Code feature, allowing users to unlock
devices with a series of taps. The tablets also feature Q Pair which
allows tablets to sync up with a smartphone, and for phone calls and
text messages passed on to the tablet in real time.
LG Watch Urbane
LG Watch Urbane LTE
LG G Watch
LG G Watch R
Google announced the Android Wear-based smartwatch, the LG G
Watch, that was in June 2014. In August 2014, the
LG G Watch
LG G Watch R
that has a circular face (similar to the Moto 360) was released.
LG Watch Urbane
LG Watch Urbane that LG's third Android Wear-based smart watch has
released in April 2015. This was the first device to support newer
smartwatch features such as Wi-Fi, and new parts of Android Wear's
software interface, like the ability to draw emoji to friends.
In 2015, LG announced the first
Bluetooth keyboard that folds up along
the four rows of keys that can be tossed in a purse or pocket. The
Rolly keyboard is made of solid plastic. Two tiny plastic arms fold
out from the end of the keyboard to support a tablet or smartphone,
and it can toggle between two different Bluetooth-connected devices at
a time. Battery life is an expected three months on a single AAA
LG manufactures and sells home appliances such as refrigerators,
washing machines and tumble dryers, vacuum cleaners, kitchen
appliances, and air conditioners and even microwave ovens. In June
Electronics also announced the launch of its smart appliances
with HomeChat messaging service in South Korea. HomeChat employs LINE,
the mobile messenger app from Korean company 'Naver', to let
homeowners communicate, control, monitor and share content with LG’s
smart appliances. Users can send simple messages, such as "start
washing cycle," in order to control their washing machines.
Marketing and public relations
In August 2013, LG
Electronics announced that it would sponsor German
Bayer 04 Leverkusen
Bayer 04 Leverkusen for the next three years with an
option to extend for one more year. In the U.S., LG Electronics' brand
and product advertisements can be seen in Dodger Stadium of the Los
Angeles Dodgers and Great American Ball Park of the Cincinnati Reds.
LG sponsors the International Cricket Council, the world governing
body for cricket, and also sponsors ICC Awards.
From 2009 to 2013, LG
Formula One for 5 years as
a Global Partner and Technology Partner of Formula One. until
2013. LG was also an official supplier to Virgin Racing and Lotus
Racing team, plus engine manufacturer Cosworth from 2010-2012. LG
London Fashion Week and the LG Arena in Birmingham.
During the period 2001–2003, LG sponsored the snooker Grand Prix.
During these years the tournament was known as the LG Cup. In 2008 LG
became sponsors of the Extreme Sport 'FSO4 Freeze' festival.
Electronics company in Australia have dissolved the sponsorship
with the former Australian vice-captain, David Warner on 27 March,
2018 and dropped him as the brand ambassador of the company over the
controversial ball tampering scandal which shook the Australian
cricket on the 3rd Test during their 2017-18 tempestuous Test series
against South Africa. David Warner had an agreement with LG
Electronics company in 2014 and was earlier planned to renew his
contract just before being caught for ball tampering row.
Choice magazine, in independent tests of popular LG fridge models in
2010, found the energy consumption in two models was higher than
claimed by LG. LG was aware of the problem and had offered
compensation to affected customers. In 2004, LG made 4A-rated
water efficiency claims for numerous washing machines before they were
certified. LG gave undertakings to the Australian Competition and
Consumer Commission (ACCC) to provide appropriate corrective notices
and upgrade and maintain its trade practices compliance program. In
2006, LG overstated energy efficiency on five of its air conditioner
models and was again required to offer consumers rebates to cover the
extra energy costs.
In March 2018, it was announced that one of LG steam clothing care
system earned the
Asthma and Allergy Friendly Certification. 
Proposed United States headquarters
Hudson Palisades and
Palisades Interstate Park
Palisades Interstate Park with the George
Washington Bridge at left. LG
Electronics USA in 2016 proposed revised
plans to build a scaled-down, 64 ft (20 m) American
headquarters building atop the Palisades in Bergen County, New
Jersey. Previous plans for a 143-foot building had been opposed by
environmentalists and other groups.
Electronics USA had proposed to build a new headquarters in the
Englewood Cliffs in Bergen County, New Jersey, including a
143 ft (44 m) tall building that would stand taller than the
tree line of the Hudson Palisades, a US National Natural
Landmark. The company proposed to build an environmentally
friendly facility in Englewood Cliffs, incidental to Bergen County's
per-capita leading Korean American population, having received an
initially favorable legal decision concerning building height
issues. The plan, while approved by the local government, met with
resistance from the segments of the general public as well as
government officials in
New Jersey and adjacent New
York. The initial court decision
upholding the local government approval was overturned by a New Jersey
appellate court in 2015, and LG subsequently submitted a revised,
scaled-down, 64-foot building for approval by the borough of Englewood
Cliffs in 2016. LG broke ground on the new US$300 million
Englewood Cliffs headquarters on February 7, 2017, to be completed in
"We put people first" (1997–1999)
"Digitally Yours" (1999–2004)
"Life's Good" (2004–present)
Tech companies in the New York metropolitan area
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KE800 (Chocolate Platinum)
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P500 (Optimus One)
E720 (Optimus Chic)
E900 (Optimus 7)
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isai FL LGL24
isai VL LGV31
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