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Akkineni Lakshmi Vara Prasada Rao (17 January 1908 – 22 June 1994), known popularly as L. V. Prasad, was an Indian film
Indian film
producer, actor, director, cinematographer and businessman. He was one of the pioneers of Indian cinema and is the recipient of the Dadasaheb Phalke Award, the highest Award for films in India. In 1980, he was awarded the Raghupathi Venkaiah Award, for his contribution to Telugu cinema. He founded Prasads Group in 1956, which include the Prasad Art Pictures, Prasad Studios, Prasads IMAX
Prasads IMAX
and L V Prasad Eye Institute.[1] L.V.Prasad was the chairman of the 27th National Film Awards Selection Committee held at New Delhi in 1980. He was the chairman of the All India Selection Panel of Indian Panorama section for the 8th International Film Festival of India
International Film Festival of India
from 3 to 17 January 1981.[2] Prasad was also the chairman of the International Jury for Children's Film Festival held in November 1981 at Madras. He was elected as the President of The South Indian Film Chamber of Commerce for the year 1982–83. He was the Member of the Board of Film Censors from October 1980 to February 1987. L.V.Prasad was Chairman of the Studio Owners, Council, a wing of Film Federation of India. The Government of India released a Commemorative postage stamp in his memory in 2006.[3] Prasad also had the unique distinction of acting in the first talkies of three different languages of Indian cinema; Alam Ara
Alam Ara
(Hindi), Bhakta Prahlada (Telugu) and Kalidas (Tamil).[4]

Contents

1 Early life 2 Career 3 Prasad Group 4 Awards 5 Filmography 6 See also 7 References 8 External links

Early life[edit] Akkineni Lakshmi Vara Prasada Rao was born on 17 January 1908 as the second son to Akkineni Sriramulu and Akkineni Basavamma in the remote village of Somavarapadu, in Eluru
Eluru
Taluk in Andhra Pradesh, India. The family was into agriculture and Prasad was a pampered child, very intelligent but never interested in studies.[5] At the age of 17, in the year 1924, he got married to his maternal uncle's daughter, Soundarya Manoharamma. Soon they had a baby girl. Prasad's father was finding the going tough due to mounting debts and was forced to declare insolvency, at which point Prasad looked to a cinema career. Career[edit] L. V. Prasad
L. V. Prasad
worked as an errand boy for Venus Film Company. He then joined India Pictures as an errand boy where Akthar Nawaz cast him in a bit-part role in the silent film Star of the East. In 1931, he acted in India's first "talkie", Alam Ara, recruited through Venus Film Company. Other minor roles followed. These films were made by Imperial Films, through which he met H. M. Reddy. Reddy gave Prasad a small role in Kalidas, the first Tamil "talkie", and subsequently in Bhakta Prahlada, the first Telugu "talkie". It was around this time that Prasad made contact with his family and then returned home to visit them. He then returned to Bombay with his wife and daughter, where his sons, Anand and Ramesh, were born.[6][7] Prasad by chance got a role as an assistant director in Kamar-Al–Zaman, directed by Ali Shah. This was also the time that his name was shortened from Akkineni Lakshmi Vara Prasad Rao to L. V. Prasad, this being a consequence of a clerk finding the name too long to use. The shortened name stuck with him thereafter. Tantra Subrahmanyam assigned him a job of a production supervisor and assistant director for the film Kashta Jeevi which took him to Bombay again. The film was abandoned after shooting three reels. Prasad was in no mood to leave now and he got a job as assistant director in a few other films. During this time using his connections with Prithviraj Kapoor
Prithviraj Kapoor
he joined Prithvi Theatres
Prithvi Theatres
and satisfied his acting passion. It was during this time that he met Raj Kapoor, the hero of his first Hindi production Sharada.[8] In 1943 he got the opportunity to take on the responsibility of assistant director for Gruha Pravesam. Due to circumstances he became the director of the film and then he was also chosen as the lead actor of the film! Gruha Pravesam, released in 1946 was one of the finest films of the forties and went on to become a classic of the period. After this K. S. Prakasa Rao offered Prasad an important role in Drohi. During this time Ramabrahmam was facing difficulty in finishing his film Palnati Yudham
Palnati Yudham
due to ill health and he chose Prasad to do justice to this film. After this in 1949, Prasad directed Mana Desam and introduced N.T.Rama Rao, later to become a legend in Telugu cinema, in a minor role.[9] In 1950 Vijaya Pictures
Vijaya Pictures
released their first film Shavukaru establishing L. V. Prasad
L. V. Prasad
as a director. Samsaram released in the same year brought together the two legends of the Telugu film industry as brothers – N.T.Rama Rao
N.T.Rama Rao
and Akkineni Nageswara Rao
Akkineni Nageswara Rao
in a social drama which created records wherever it was released. The film provided a model for later film makers, a model and theme relevant and popular amongst film makers even today. After this, success chased him. He directed some memorable films in the fifties all of them known for their drama and fine humour. Rani a Hindi film took him to Bombay again and after that Jupiter Films engaged L.V.Prasad to direct their Magnum Opus Manohara starring the legendary Sivaji Ganesan
Sivaji Ganesan
in Tamil, Telugu and Hindi.[10] But L. V. Prasad
L. V. Prasad
had more goals to achieve. In 1955 he assigned D. Yoganand to direct his first production Ilavelpu
Ilavelpu
in Telugu under the banner Lakshmi Productions. L. V. Prasad
L. V. Prasad
established Prasad Productions, soon after this in 1956. His second son Ramesh returned from the United States after obtaining his B.E.M.S degree and established Prasad Film Labs in Chennai in 1974. Prasad Productions made many memorable box office hits including Milan, Khilona, Sasural and Ek Duuje Ke Liye. L. V. Prasad
L. V. Prasad
contributed generously towards the establishment of L. V. Prasad Eye Institute
L. V. Prasad Eye Institute
in Hyderabad. Prasad Group[edit]

Prasad Productions Pvt. Ltd. Prasad Film Labs. Prasad EFX. Prasad Video Digital. L.V.Prasad Film and Television Academy. Prasads Multiplex/Mall. Prasads IMAX. Prasad Panavision. DCE Dubai. DCE Singapore. Prasad Corp USA.

Awards[edit]

National Film Awards

Certificate of Merit for Best Feature Film in Tamil – Mangayar Thilakam (1956). National Film Award for Best Feature Film in Telugu – Bharya Bhartalu (1962). 1982 – Dadasaheb Phalke Award

Nandi Awards

Raghupathi Venkaiah Award – 1980

Filmfare Awards

Filmfare Award for Best Film – Khilona Filmfare Lifetime Achievement Award – South
Filmfare Lifetime Achievement Award – South
(1992)[11]

Other Awards

Raja Sandow Memorial Award for the year 1978–79 by the then Honorable Chief Minister of Tamil Nadu, Dr. M. G. Ramachandran at Madras Udyog Patra Award by the Honorable Vice-President of India, Mr. M.Hidayatullah at New Delhi on 20 December 1980 Ramnath Award −82 by the Cine Technicians' Association of South India on 5 June 1982 Kalatapasvi Award by Telugu cinema
Telugu cinema
weekly magazine Sitaara on 13 March 1983 at Hyderabad Kala Prapoorna
Kala Prapoorna
award was conferred on him by Chancellor, Andhra University at Waltair on 21 December 1985 Andhra Ratna award was conferred on L.V.Prasad by Andhra Pradesh Kalavedhika on 27 March 1987 at Hyderabad

Filmography[edit]

Actor

1931 : Alam Ara
Alam Ara
(Hindi) 1931 : Bhakta Prahlada (Telugu) 1931 : Kalidas (Tamil) 1933 : Sita Swayamvar (Hindi) 1940 : Bondam Pelli (Telugu) 1940 : Barrister Parvateesam 1940 : Chaduvukunna Bharya (Telugu) 1981 : Raja Paarvai
Raja Paarvai
(Tamil) 1981 : Amavasya Chandrudu (Telugu)

Assistant director and actor

1941 : Tenali Ramakrishna
Tenali Ramakrishna
(Telugu) 1942 : Gharana Donga (Telugu)

Assistant cinematographer

1938 : Stree (Hindi)

Assistant director

1931 : Kamar-Al-Zaman (Silent) 1941 : Darpan
Darpan
(Hindi) 1943 : Dawal (Hindi) 1944 : Lady Doctor (Hindi)

Actor and director

1946 : Griha Pravesam (Telugu) 1947 : Palnati Yuddham (Telugu) 1948 : Drohi (Telugu) 1953 : Pempudu Koduku (Telugu)

Producer (North)

1961 : Sasural (Hindi) 1963 : Ham Rahi (Hindi) 1967 : Milan (Hindi) 1968 : Raja Aur Runk (Hindi) 1970 : Khilona (Hindi) 1976 : Udhar Ka Sindhur (Hindi) 1980 : Yeh Kaisa Insaaf (Hindi) 1981 : Ek Duuje Ke Liye
Ek Duuje Ke Liye
(Hindi) 1985 : Meraa Ghar Mere Bachche (Hindi) 1986 : Swaati (Hindi) 1990 : Bidaai ( Bengali) 1993 : Ardhana (Malayalam) 1994 : Nagpachami (Bengali) 1994 : Sandhyadhara (Bengali) 1996 : Mayer Katha (Bengali) 1996 : Sunapua (Oriya)

Director

Kashta Jeevi (Telugu) 1949 : Mana Desam
Mana Desam
(Telugu) 1950 : Shavukar
Shavukar
(Telugu) 1950 : Samsaram (Telugu) 1952 : Pelli Chesi Choodu
Pelli Chesi Choodu
(Telugu) 1952 : Kalyanam Panni Paar (Tamil) 1952 : Rani (Tamil & Hindi) 1953 : Paradesi (Telugu) 1953 : Poongothai (Tamil) 1954 : Manohara (Telugu, Tamil & Hindi) 1955 : Missamma
Missamma
(Telugu & Tamil) 1955 : Mangaiyar Thilakam
Mangaiyar Thilakam
(Tamil) 1957 : Baagyavathi
Baagyavathi
(Tamil) 1957 : Miss Mary (Hindi) 1958 : Kadan Vaangi Kalyaanam
Kadan Vaangi Kalyaanam
(Tamil) 1958 : Appu Chesi Pappu Koodu
Appu Chesi Pappu Koodu
(Telugu) 1961 : Thayilla Pillai
Thayilla Pillai
(Tamil) 1963 : Iruvar Ullam (Tamil)

Producer (South)

1956 : Ilavelpu
Ilavelpu
(Telugu) 1965 : Illalu
Illalu
(Telugu) 1965 : Idaya Kamalam (Tamil) 1975 : Piriya Vidai (Tamil) 1976 : Thande Makkalu (Kannada) 1978 : Mane Belagida Sose (Kannada)

Producer and director

1957 : Sharada (Hindi) 1959 : Chhoti Bahen
Chhoti Bahen
(Hindi) 1964 : Beti Bete (Hindi) 1966 : Daadi Maa (Hindi) 1969 : Jeene Ki Raah
Jeene Ki Raah
(Hindi) 1972 : Shaadi Ke Baad
Shaadi Ke Baad
(Hindi) 1974 : Bidaai (Hindi) 1977 : Jay Vejay
Jay Vejay
(Hindi)

See also[edit]

Raghupathi Venkaiah Award

References[edit]

^ http://www.thehindubusinessline.com/2010/01/20/stories/2010012051951900.htm ^ Directorate of Film Festival ^ http://dff.nic.in/54thNFABrochure.pdf ^ Express News Service (1994-06-23), "L.V.Prasad dead", The Indian Express, p. 11, retrieved 2016-10-12  ^ The Hindu : Friday Review Hyderabad : A leader and a visionary Archived 11 August 2010 at the Wayback Machine. ^ The Hindu : Eye in the sky ^ Memories of another day – The Hindu ^ The Hindu : Stage set for technical excellence ^ http://www.thehindubusinessline.com/2010/08/27/stories/2010082753271900.htm ^ http://www.lvprasad.org/lvpstamp/pdf/idlebrain.pdf ^ http://www.filmfare.com/features/lifetime-achievement-award-south-winners-down-the-years-6684.html

External links[edit]

L. V. Prasad
L. V. Prasad
on IMDb http://www.lvprasad.org/lvpstamp/pdf/bollyspace.pdf https://web.archive.org/web/20110727183833/http://prasadgroup.org/downloads/connect19.pdf https://web.archive.org/web/20101203123955/http://www.prasadz.com/links/group.htm http://www.lvprasad.org/ Official website http://www.prasadgroup.org/ Prasad Group website

v t e

Films directed by L. V. Prasad

Griha Pravesham (1946) Palnati Yuddham (1947) Drohi (1948) Mana Desam
Mana Desam
(1949) Shavukaru
Shavukaru
(1950) Samsaram (1950) Pelli Chesi Choodu
Pelli Chesi Choodu
/ Kalyanam Panni Paar (1952) Rani (1952) Pempudu Koduku (1953) Paradesi / Poongothai (1953) Manohara (1954) Missamma
Missamma
(1955) Missiamma
Missiamma
(1955) Mangaiyar Thilakam
Mangaiyar Thilakam
(1955) Baagyavathi
Baagyavathi
(1957) Sharada (1957) Miss Mary (1957) Kadan Vaangi Kalyaanam
Kadan Vaangi Kalyaanam
(1958) Appu Chesi Pappu Koodu
Appu Chesi Pappu Koodu
(1959) Chhoti Bahen
Chhoti Bahen
(1959) Thayilla Pillai
Thayilla Pillai
(1961) Iruvar Ullam (1963) Bete Bete (1964) Daadi Maa (1966) Jeene Ki Raah
Jeene Ki Raah
(1969) Shaadi Ke Baad
Shaadi Ke Baad
(1972) Bidaai (1974) Jay Vejay
Jay Vejay
(1977)

v t e

Dadasaheb Phalke Award

1969–1980

Devika Rani
Devika Rani
Chaudhuri Roerich (1969) B. N. Sircar (1970) Prithviraj Kapoor
Prithviraj Kapoor
(1971) Pankaj Mullick
Pankaj Mullick
(1972) Ruby Myers
Ruby Myers
(1973) Bommireddy Narasimha Reddy (1974) Dhirendranath Ganguly (1975) Kanan Devi
Kanan Devi
(1976) Nitin Bose (1977) Rai Chand Boral (1978) Sohrab Modi
Sohrab Modi
(1979) Paidi Jairaj
Paidi Jairaj
(1980)

1981–2000

Naushad
Naushad
(1981) L. V. Prasad
L. V. Prasad
(1982) Durga Khote
Durga Khote
(1983) Satyajit Ray
Satyajit Ray
(1984) V. Shantaram
V. Shantaram
(1985) B. Nagi Reddy (1986) Raj Kapoor
Raj Kapoor
(1987) Ashok Kumar
Ashok Kumar
(1988) Lata Mangeshkar
Lata Mangeshkar
(1989) Akkineni Nageswara Rao
Akkineni Nageswara Rao
(1990) Bhalji Pendharkar (1991) Bhupen Hazarika
Bhupen Hazarika
(1992) Majrooh Sultanpuri (1993) Dilip Kumar
Dilip Kumar
(1994) Rajkumar (1995) Sivaji Ganesan
Sivaji Ganesan
(1996) Pradeep (1997) B. R. Chopra (1998) Hrishikesh Mukherjee (1999) Asha Bhosle
Asha Bhosle
(2000)

2001–present

Yash Chopra
Yash Chopra
(2001) Dev Anand
Dev Anand
(2002) Mrinal Sen
Mrinal Sen
(2003) Adoor Gopalakrishnan
Adoor Gopalakrishnan
(2004) Shyam Benegal
Shyam Benegal
(2005) Tapan Sinha (2006) Manna Dey
Manna Dey
(2007) V. K. Murthy
V. K. Murthy
(2008) D. Ramanaidu (2009) K. Balachander
K. Balachander
(2010) Soumitra Chatterjee
Soumitra Chatterjee
(2011) Pran (2012) Gulzar
Gulzar
(2013) Shashi Kapoor
Shashi Kapoor
(2014) Manoj Kumar
Manoj Kumar
(2015) Kasinathuni Viswanath
Kasinathuni Viswanath
(2016)

v t e

Raghupathi Venkaiah Award

1980–1990

1980: L. V. Prasad
L. V. Prasad
(director and producer) 1981: P. Pullaiah and Santha Kumari
Santha Kumari
(director and producer) 1982: B. A. Subba Rao
B. A. Subba Rao
(director, producer and writer) 1983: M. A. Rahman 1984: Kosaraju Raghavaiah Choudary (lyricist, poet and actor) 1985: Bhanumati (actor, producer, singer, music director, and writer) 1986: Bapu and Mullapudi Venkata Ramana 1987: B. Nagi Reddy (producer) 1988: D. V. S. Raju (producer) 1989: Akkineni Nageswara Rao
Akkineni Nageswara Rao
(actor) 1990: Dasari Narayana Rao
Dasari Narayana Rao
(actor, director, and producer)

1991–2000

1991: Kasinathuni Viswanath
Kasinathuni Viswanath
(Film director) 1992: S. Rajeswara Rao (composer) 1993: D. Madhusudhana Rao (producer) 1994: Anjali Devi
Anjali Devi
(actress) 1995: Kovelamudi Surya Prakash Rao (actor, cinematographer, director, producer) 1996: Inturi Venkateswara Rao 1997: V. Madhusudhan Rao 1998: Gummadi Venkateswara Rao (actor) 1999: Santha Kumari
Santha Kumari
(actress and producer) 2000: Kanta Rao
Kanta Rao
(actor, producer)

2001–present

2001: Allu Rama Lingaiah (actor) 2002: P. Susheela
P. Susheela
(playback singer) 2003: V. B. Rajendra Prasad (producer) 2004: Krishnaveni (actress and producer) 2005: M. S. Reddy (producer, writer, and director) 2006: Daggubati Rama Naidu (producer, actor) 2007: Tammareddy Krishna Murthy (producer) 2008: Vijaya Nirmala (actress, producer and director) 2009: K. Ragava (producer) 2010: M. Balaiah (actor, producer and director) 2011: Kaikala Satyanarayana (actor, producer and director) 2012: Kodi Ramakrishna
Kodi Ramakrishna
(director) 2013: Vanisri (actress) 2014: Krishnam Raju
Krishnam Raju
(actor) 2015: Eswar (publicity designer, writer) 2016: Chiranjeevi
Chiranjeevi
(actor, producer)

v t e

Filmfare Award South for Lifetime Achievement

1983–1989

S. P. Balasubrahmanyam
S. P. Balasubrahmanyam
(1983) Sowcar Janaki
Sowcar Janaki
(1984) Sivaji Ganesan
Sivaji Ganesan
(1985) Thikkurissy Sukumaran Nair (1986) Bhanumathi Ramakrishna
Bhanumathi Ramakrishna
(1987) Akkineni Nageswara Rao
Akkineni Nageswara Rao
(1988) Ilaiyaraaja
Ilaiyaraaja
(1989)

1990–1999

Padmini (1990) M. T. Vasudevan Nair (1991) L. V. Prasad
L. V. Prasad
(1992) Gemini Ganesan
Gemini Ganesan
(1993) K. Balachander, Kasinathuni Viswanath, B. Saroja Devi, Madhu, Hrishikesh Mukherjee, Soumitra Chatterjee
Soumitra Chatterjee
(1994) Nagesh & Manorama (1995) Krishna & Sharada (1996) Nedumudi Venu
Nedumudi Venu
& S. Janaki
S. Janaki
(1997) Allu Rama Lingaiah & Lakshmi (1998) Pandari Bai
Pandari Bai
& Mugur Sundar (1999) D. Ramanaidu & Sheela (2000)

2001–2010

M. S. Viswanathan
M. S. Viswanathan
& Dasari Narayana Rao
Dasari Narayana Rao
(2001) Kovelamudi Raghavendra Rao & Vishnuvardhan (2002) K. J. Yesudas
K. J. Yesudas
& Vijayashanti (2003) K. R. Vijaya & Ramoji Rao (2004) Thilakan
Thilakan
& Sukumari
Sukumari
(2005) Krishnam Raju
Krishnam Raju
& P. Susheela
P. Susheela
(2006) Sivakumar
Sivakumar
& Jaya Prada
Jaya Prada
(2007) Veturi Sundararama Murthy
Veturi Sundararama Murthy
(2008) Ambareesh & KPAC Lalitha (2009) Chiranjeevi
Chiranjeevi
& Jayasudha (2010)

2011–present

S. P. Muthuraman
S. P. Muthuraman
& Seema (2011) Bapu & Vani Jairam
Vani Jairam
(2012) Balu Mahendra
Balu Mahendra
& Jayabharathi
Jayabharathi
(2013) I. V. Sasi
I. V. Sasi
& Raadhika (2014) Mohan Babu (2015) Vijaya Nirmala (2016)

Authority control

WorldCat Identities VIAF: 40979643 LCCN: n89297893 ISNI: 0

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