Groupe du Louvre is a French company, headquartered in Village 5, La Défense in Nanterre, France. The company is owned by the American investment company Starwood Capital Group's subsidiary following its purchase of Société du Louvre in December 2005. The range of hotel brands was extended in 2009 with the purchase of Golden Tulip Hospitality Group. Group de Louvre and Louvre Hotels Group was sold to Shanghai Jin Jiang International Hotels Development Co., Ltd. in 2015.
Louvre Group owns the European hotel brands Première Classe (1 star), Campanile (2-3 stars), Kyriad (2-3 stars), Kyriad Prestige (3 stars), Tulip Inn (3 stars), Golden Tulip (4 stars), and Royal Tulip (5 stars). Since 2009, the Golden Tulip hotels were integrated into the group following their purchase of Golden Tulip Hospitality Group from administration by Starwood Capital.
The luxury hotels division (previously known as Société du Louvre) can trace its origins to a company founded on 26 March 1855 to operate Les Galeries du Louvre, later Grands Magasins du Louvre, a department store and the Grand Hôtel du Louvre. These shared a large building on the Place du Palais Royal in Paris, France. The division is managed by the Societe Concorde Management Company, a subsidiary of the group trading under the Concorde Hotels & Resorts brand, with locations around the world..
The group is the majority shareholder of Baccarat, a crystal manufacturer. Starwood Capital, through its subsidiary SH Group has launched the luxury Baccarat Hotels.
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