The second incarnation of Kraft Foods is an American food manufacturing and processing

conglomerate Conglomerate or conglomeration may refer to: * Conglomerate (company) * Conglomerate (geology) * Conglomerate (mathematics) In popular culture: * The Conglomerate (American group), a production crew and musical group founded by Busta Rhymes ** ...

, split from

Kraft Foods Inc. Kraft Foods Inc. was a multinational confectionery, food and beverage conglomerate. It marketed many brands in more than 170 countries. 12 of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell Ho ...

in 2012 and headquartered in

Chicago, Illinois (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

. It became part of

Kraft Heinz The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American multinational food company formed by the merger of Kraft Foods and Heinz co-headquartered in Chicago and Pittsburgh. Kraft Heinz is the third-largest food and bevera ...

in 2015. A merger with Heinz, arranged by Heinz owners Berkshire Hathaway and

3G Capital 3G Capital is a Brazilian-American multibillion-dollar investment firm, founded in 2004 by Alex Behring, Jorge Paulo Lemann, Carlos Alberto Sicupira, Marcel Herrmann Telles and Roberto Thompson Motta. The firm is best known for implementing zero ...

, was completed on July 2, 2015, forming ''The Kraft Heinz Company'', the fifth-largest food and beverage company in the world.

History

Spinoff of Kraft Foods Group from Kraft Foods Inc.

In August 2011,

announced plans to split into two publicly traded companies — a snack food company and a grocery company. On April 2, 2012, Kraft Foods Inc. announced that it had filed a Form 10 Registration Statement to the SEC to split the company into two companies to serve the "North American grocery business". On October 1, 2012, Kraft Foods Inc. spun off its North American grocery business to a new company called ''Kraft Foods Group'', Inc. The remainder of Kraft Foods Inc. was renamed Mondelēz International, Inc., and was refocused as an international snack and confection company. Burt P. Flickinger III of Strategic Resource Group said the strategy "worked for Mondelez, but not for Kraft." On November 19, 2013, an arbitration ruling ordered Starbucks to pay Kraft Foods Inc. $2.7 billion because of an early contract termination. The money would go to Mondelēz International, Inc. In October 2013, Kraft announced that it would remove artificial dyes from three macaroni and cheese varieties made in kid-friendly shapes, but not its plain elbow-shaped

Kraft Macaroni and Cheese Kraft Dinner (KD) in Canada, Kraft Mac & Cheese in the United States, Australia, and New Zealand, Cheesey Pasta in the United Kingdom and internationally is a nonperishable, packaged macaroni and cheese product. It is made by Kraft Foods Group ...

product with "original flavor". This was in response to a petition by activist

Vani Hari Vani Deva Hari (born March 22, 1979), who blogs as the Food Babe, is an American author, activist, and affiliate marketer who criticizes the food industry. She started the Food Babe blog in 2011, and it received over 54 million views in 2014 ...

and blogger Lisa Leake who delivered a petition to the company to remove controversial synthetic dyes Yellow 5 (labeled as Tartrazine) and Yellow 6 from its signature macaroni and cheese products.

Kraft and Heinz merger

On March 25, 2015, Kraft Foods Group Inc. announced that it would merge with the H.J. Heinz Company, owned by 3G Capital and Berkshire Hathaway Inc. Kraft's shares rose about 17 percent in premarket trading after the announcement of the deal, which will bring Heinz back to the public market following its takeover over two years prior. The companies completed the merger on July 2, 2015.

Sponsorships and promotions

Kraft is an official partner and sponsor of both

Major League Soccer Major League Soccer (MLS) is a men's professional soccer league sanctioned by the United States Soccer Federation, which represents the sport's highest level in the United States. The league comprises 29 teams—26 in the U.S. and 3 in Cana ...

and the

National Hockey League The National Hockey League (NHL; french: Ligue nationale de hockey—LNH, ) is a professional ice hockey sports league, league in North America comprising 32 teams—25 in the United States and 7 in Canada. It is considered to be the top ranke ...

. Since 2006, Kraft Foods has sponsored '' Kraft Hockeyville'', a reality television series produced by CBC/SRC Sports, in which communities demonstrate their commitment to the sport of ice hockey in a contest revolving around the theme of community spirit. The winning community gets a cash prize dedicated to upgrading their hometown arena, as well as the opportunity to host an NHL preseason game. In 2007, it was then relegated to segments aired during ''

Hockey Night in Canada CBC Television has aired National Hockey League (NHL) broadcasts under the ''Hockey Night in Canada'' (often abbreviated ''Hockey Night'' or ''HNiC'') brand that is primarily associated with its Saturday night NHL broadcasts throughout its hi ...

''. In 2015, ''Kraft Hockeyville'' was expanded to the United States with a separate competition for communities there. From 2002 to 2014, Kraft sponsored the

Kraft Nabisco Championship The Chevron Championship is a professional women's golf tournament. An event on the LPGA Tour, it is one of the tour's five major championships, and has traditionally been the first of the season since its elevation to major status in 1983. Fou ...

, one of the four "majors" on the

LPGA The Ladies Professional Golf Association (LPGA) is an American organization for female golfers. The organization is headquartered at the LPGA International in Daytona Beach, Florida, and is best known for running the LPGA Tour, a series of wee ...

tour. The company also sponsored the

Kraft Fight Hunger Bowl The San Francisco Bowl was an annual postseason college football bowl game certified by the NCAA and played in the San Francisco Bay Area. Originally named the Diamond Walnut San Francisco Bowl during its first two editions from 2002 to 2003, it ...

, a post-season

college football College football (french: Football universitaire) refers to gridiron football played by teams of student athletes. It was through college football play that American football in the United States, American football rules first gained populari ...

bowl game In North America, a bowl game is one of a number of post-season college football games that are primarily played by teams belonging to the NCAA's Division I Football Bowl Subdivision (FBS). For most of its history, the Division I Bowl Subdivis ...

, from 2010 to 2012.

Brands

The company's core businesses are in beverage,

cheese Cheese is a dairy product produced in wide ranges of flavors, textures, and forms by coagulation of the milk protein casein. It comprises proteins and fat from milk, usually the milk of cows, buffalo, goats, or sheep. During productio ...

, dairy foods,

snack food A snack is a small portion of food generally eaten between meals. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home. Traditionally, snacks are ...

s, and

convenience food Convenience food, also called tertiary processed food, is food that is commercially prepared (often through processing) to optimise ease of consumption. Such food is usually ready to eat without further preparation. It may also be easily p ...

s. Kraft's major brands include: *

A.1. A.1. Sauce (formerly A.1. Steak Sauce and sometimes stylized as A1 Sauce in certain markets) is a brand of brown sauce produced by Brand & co, a subsidiary of Premier Foods in the United Kingdom (as "Brand's A.1. Sauce") and in North America by ...

Boca Burger Boca Burger is a veggie burger produced by Kraft Heinz in Chicago, Illinois. Like all of Boca Foods' products, Boca Burgers serve as a meat alternative. History The Boca Foods Company began in 1979 with the vegetarian "Sun Burger" product, as o ...

* Capri Sun (U.S. Licensee) * Claussen pickles *

Gevalia Gevalia ( , , ) is the largest coffee roastery in Scandinavia. In North America, the company sells coffee directly to consumers via home delivery and through big box stores such as Wal-Mart. Gevalia discontinued sales of tea in 2015. Customers ...

* Grey Poupon * Horsemen *

Jell-O Jell-O is an American brand offering a variety of powdered gelatin dessert (fruit-flavored gels/jellies), pudding, and no-bake cream pie mixes. The original gelatin dessert ( genericized as jello) is the signature of the brand. "Jell-O" is ...

Kool-Aid Kool-Aid is an American brand of flavored drink mix owned by Kraft Heinz based in Chicago, Illinois. The powder form was created by Edwin Perkins in 1927 based upon a liquid concentrate called Fruit Smack. History Kool-Aid was invented by ...

* Kraft, including

Kraft Dinner Kraft Dinner (KD) in Canada, Kraft Mac & Cheese in the United States, Australia, and New Zealand, Cheesey Pasta in the United Kingdom and internationally is a nonperishable, packaged macaroni and cheese product. It is made by Kraft Foods Group ...

, Kraft Singles,

Kraft Mayo Kraft Mayonnaise or Kraft Mayo is a brand of mayonnaise made by Kraft Foods. It is made in many forms and flavors. A new line of the brand's flavored mayonnaises are launched with a celebrity-based ad campaign by HGTV's Design Star judges Candice ...

Maxwell House Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the M ...

* Oscar Mayer *

Philadelphia Cream Cheese Philadelphia Cream Cheese is a brand of cream cheese. It is one of the best selling brands of cream cheese worldwide, first produced in 1872 and is currently owned by Kraft Heinz. Origin Despite its name, Philadelphia Cream Cheese was invente ...

* RIDG's Finer Foods, licensing name used by Kraft addressing

Bull's-Eye Barbecue Sauce Bull's-Eye Barbecue Sauce is a barbecue sauce created and distributed by Kraft Heinz in the United States and Canada. It is also the official BBQ sauce of the Calgary Stampede. History Bulls-Eye was introduced in 1985 with the tag line ''Th ...

* Seven Seas – salad dressings *

Velveeta Velveeta is a brand name for a processed cheese product similar to American cheese. It was invented in 1918 by Emil Frey of the "Monroe Cheese Company" in Monroe, New York. In 1923, "The Velveeta Cheese Company" was incorporated as a separate c ...

References

External links

* {{authority control, state=expanded Kraft Heinz Condiment companies of the United States Dairy products companies of the United States Food manufacturers of the United States Multinational dairy companies Multinational food companies Multinational companies headquartered in the United States American companies established in 2012 Food and drink companies established in 2012 American companies disestablished in 2015 Food and drink companies disestablished in 2015 2012 establishments in Illinois 2015 disestablishments in Illinois Companies formerly listed on the Nasdaq American brands Corporate spin-offs 2015 mergers and acquisitions Defunct manufacturing companies based in Chicago