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Kraš () is a Croatian food company based in
Zagreb Zagreb ( , , , ) is the capital (political), capital and List of cities and towns in Croatia#List of cities and towns, largest city of Croatia. It is in the Northern Croatia, northwest of the country, along the Sava river, at the southern slop ...
, specializing in
confectionery Confectionery is the Art (skill), art of making confections, which are food items that are rich in sugar and carbohydrates. Exact definitions are difficult. In general, however, confectionery is divided into two broad and somewhat overlappi ...
products. In 2012, Kraš was, after Podravka, the second largest Croatian exporter of food.


History

The company traces its origins from two factories from the early 20th century — "Union", founded in 1911, by Yugoslavian Jews, including Slavaljub Deutsch, the oldest surviving chocolate manufacturer in southeastern Europe — and "Bizjak", founded in 1923, which manufactured toast, cookies and wafers. Deutsch was subsequently murdered in Auschwitz and his property seized. These two companies, as well as a number of smaller confectionery manufacturers from Zagreb, merged in 1950 and took the name Kraš, in honor of
Josip Kraš Josip Kraš (26 March 1900 – 18 October 1941) was a Croatian communist and Partisans (Yugoslavia), partisan who died in World War II and was proclaimed a People's Hero of Yugoslavia. Kraš was born in the village of Vuglovec (near Ivanec and ...
, a union leader and prominent Croatian communist who was killed in World War II. To date, no restitutions have been made to Deutsch’s surviving descendents. The company was in social ownership during
SFR Yugoslavia The Socialist Federal Republic of Yugoslavia, commonly referred to as SFR Yugoslavia or simply as Yugoslavia, was a country in Central and Southeast Europe. It emerged in 1945, following World War II, and lasted until 1992, with the breakup of Yu ...
, and privatized in 1992 into a private shareholding company with capital estimated at 135,769,000 DM. In the aftermath of Yugoslav breakup, Kraš lost two thirds of its market. In 1997, Kraš received the
ISO 9001 The ISO 9000 family is a set of five quality management systems (QMS) standards that help organizations ensure they meet customer and other stakeholder needs within statutory and regulatory requirements related to a product or service. ISO ...
certificate.


See also

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List of bean-to-bar chocolate manufacturers A bean-to-bar company produces chocolate by processing cocoa beans into a product in-house, rather than merely melting chocolate from another manufacturer. Some are large companies that own the entire process for economic reasons; others are small ...


References


Sources

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External links

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Kraš Bajadera
{{CROBEX companies Croatian chocolate companies Food and drink companies of Croatia Companies listed on the Zagreb Stock Exchange Food and drink companies established in 1911 Croatian brands Manufacturing companies based in Zagreb 1911 establishments in Croatia