Korean tacos are a Korean-Mexican

fusion Fusion, or synthesis, is the process of combining two or more distinct entities into a new whole. Fusion may also refer to: Science and technology Physics *Nuclear fusion, multiple atomic nuclei combining to form one or more different atomic nucl ...

dish popular in a number of urban areas in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

and

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

. Korean tacos originated in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

, often as

street food Street food is ready-to-eat food or drinks sold by a hawker, or vendor, in a street or at other public places, such as markets or fairs. It is often sold from a portable food booth, food cart, or food truck and is meant for immediate consumption ...

, consisting of

Korean Korean may refer to: People and culture * Koreans, ethnic group originating in the Korean Peninsula * Korean cuisine * Korean culture * Korean language **Korean alphabet, known as Hangul or Chosŏn'gŭl **Korean dialects and the Jeju language ** ...

-style fillings, such as

bulgogi ''Bulgogi'' (불고기; ; from Korean ''bul-gogi'' ), literally "fire meat", is a ''gui'' (구이; Korean-style grilled or roasted dish) made of thin, marinated slices of meat, most commonly beef, grilled on a barbecue or on a stove-top grid ...

and

kimchi ''Kimchi'' (; ko, 김치, gimchi, ), is a traditional Korean side dish of salted and fermented vegetables, such as napa cabbage and Korean radish. A wide selection of seasonings are used, including '' gochugaru'' (Korean chili powder), ...

, placed on top of small traditional Mexican corn tortillas. Korean burritos are a similarly themed dish, using larger

flour tortilla A flour tortilla (, ) or wheat tortilla is a type of soft, thin flatbread made from finely ground wheat flour. It was originally inspired by the corn tortilla of Mexican cuisine, a flatbread of maize which predates the arrival of Europeans t ...

s as a wrap.

Background

Although various restaurants have occasionally served dishes they called Korean tacos, the popularity of the dish is generally traced to the use of

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

by the proprietors of the

Kogi Korean BBQ Kogi Korean BBQ is a fleet of five fusion food trucks in Los Angeles famous both for their combination of Korean with Mexican food and also for their reliance on Internet technology, especially Twitter and YouTube, to spread information about th ...

, a

food truck A food truck is a large motorized vehicle (such as a van) or trailer, equipped to cook, prepare, serve, and/or sell food. Some, including ice cream trucks, sell frozen or prepackaged food; others have on-board kitchens and prepare food from scratc ...

Los Angeles, California Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

, to announce their schedule and itinerary. The idea of making Korean tacos came to owner Mark Manguera after an unsuccessful search of Los Angeles'

Koreatown A Koreatown ( Korean: 코리아타운), also known as a Little Korea or Little Seoul, is a Korean-dominated ethnic enclave within a city or metropolitan area outside the Korean Peninsula. History Koreatowns as an East Asian ethnic enclave have ...

for carne asada tacos. In its first year of operation, Kogi generated an estimated $2 million of revenue. Korean taco trucks later appeared in

Portland, Oregon Portland (, ) is a port city in the Pacific Northwest and the largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette and Columbia rivers, Portland is the county seat of Multnomah County, the most populous co ...

(the "KOI Fusion" truck),

Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the county seat, seat and largest city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and Williamson County, Texas, Williamson co ...

(the

Chi'Lantro BBQ Chi'Lantro BBQ is a Korean-Mexican fusion mobile truck and catering service which opened in Austin, Texas in 2010. Since then, the former food truck operation has opened ten restaurants in the Austin area. The name "Chi'Lantro" is a portmanteau ...

truck), and

Seattle, Washington Seattle ( ) is a port, seaport city on the West Coast of the United States. It is the county seat, seat of King County, Washington, King County, Washington (state), Washington. With a 2020 population of 737,015, it is the largest city in bo ...

("Marination Mobile", whose spicy pork Korean taco earned them Good Morning America's Best Food Truck in America). In San Francisco the dish was popularized in 2009 by Namu Restaurant's Happy Belly

food cart A food cart is a mobile kitchen set up on the street to prepare and sell street food to passers-by. Food carts are often found in cities worldwide selling food of every kind. Food carts come in two basic styles. One allows the vendor to sit ...

in Golden Gate Park, later moving to a farmers market food stand at the

San Francisco Ferry Building The San Francisco Ferry Building is a terminal for ferries that travel across the San Francisco Bay, a food hall and an office building. It is located on The Embarcadero in San Francisco, California and is served by Golden Gate Ferry and San ...

. The dish's popularity led mainstream fast food chain

Baja Fresh Baja Fresh is an American chain of fast-casual Tex Mex restaurants founded in Newbury Park, California in 1990 and headquartered in Scottsdale, Arizona and is owned by Canadian franchisor MTY Food Group. The chain emphasizes fresh ingredients, e ...

test market A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptabilit ...

Korean tacos as a menu item in California, with plans to introduce the dish to hundreds of locations nationwide. In April 2010, '' Food & Wine'' magazine named

Roy Choi Roy Choi (born February 24, 1970) is a Korean-American chef who gained prominence as the creator of the gourmet Korean-Mexican taco truck Kogi. Choi is a chef who is celebrated for "food that isn't fancy" and is known as one of the founders of ...

, the chef of the original Kogi's, one of its annual "Best New Chefs". It was the first time a

chef had been nominated for the award.

References

{{Street food American fusion cuisine California culture Kimchi dishes Korean-American culture in California Korean fusion cuisine Mexican fusion cuisine Street food Taco

Background

See also

References