Kony 2012
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''Kony 2012'' is a 2012 American short
documentary film A documentary film or documentary is a non-fictional motion-picture intended to "document reality, primarily for the purposes of instruction, education or maintaining a historical record". Bill Nichols has characterized the documentary in te ...
produced by '' Invisible Children'' creators Invisible Children, Inc. The film's purpose was to make Ugandan cult leader, war criminal, and ICC fugitive
Joseph Kony Joseph Rao Kony (likely born 1961) is a Ugandan militant who founded the Lord's Resistance Army (LRA), a Christian fundamentalist organization, designated as a terrorist group by the United Nations Peacekeepers, the European Union and variou ...
globally known so as to have him arrested by the end of 2012. The film was released on March 5, 2012, and spread virally, and the campaign was initially supported by various celebrities. , the film has received over 103 million views and 1.3 million likes on the video-sharing website
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
, and over 18.7 million views and over 21.8 thousand likes on
Vimeo Vimeo, Inc. () is an American video hosting, sharing, and services platform provider headquartered in New York City. Vimeo focuses on the delivery of high-definition video across a range of devices. Vimeo's business model is through software as ...
, with other views on a central Kony 2012 website operated by Invisible Children. At the time, the video was the most liked on the whole of YouTube, and is the first video ever to reach 1 million likes. The intense exposure of the video caused the Kony 2012 website to crash shortly after it began gaining widespread popularity. A poll suggested that more than half of young adult Americans heard about ''Kony 2012'' in the days following the video's release. It was included among the top international events of 2012 by PBS and called the most viral video ever by ''
TIME Time is the continued sequence of existence and event (philosophy), events that occurs in an apparently irreversible process, irreversible succession from the past, through the present, into the future. It is a component quantity of various me ...
'' in 2013. The campaign resulted in a resolution by the
United States Senate The United States Senate is the upper chamber of the United States Congress, with the House of Representatives being the lower chamber. Together they compose the national bicameral legislature of the United States. The composition and po ...
and contributed to the decision to send troops by the
African Union The African Union (AU) is a continental union consisting of 55 member states located on the continent of Africa. The AU was announced in the Sirte Declaration in Sirte, Libya, on 9 September 1999, calling for the establishment of the Africa ...
. The film also called for an April 20 worldwide canvassing campaign, called "Cover the Night". On April 5, 2012, Invisible Children released a follow-up video, titled '' Kony 2012: Part II – Beyond Famous'', which failed to repeat the success of the original.


Synopsis

The film documents the Invisible Children's plans and efforts to capture
Joseph Kony Joseph Rao Kony (likely born 1961) is a Ugandan militant who founded the Lord's Resistance Army (LRA), a Christian fundamentalist organization, designated as a terrorist group by the United Nations Peacekeepers, the European Union and variou ...
. It describes Kony's actions with his rebel militia group
Lord's Resistance Army The Lord's Resistance Army (LRA), also known as the Lord's Resistance Movement, is a rebel group and heterodox Christian group which operates in northern Uganda, South Sudan, the Central African Republic, and the Democratic Republic of the ...
(LRA), including forced recruitment of
child soldiers Children (defined by the Convention on the Rights of the Child as people under the age of 18) have been recruited for participation in military operations and campaigns throughout history and in many cultures. Children in the military, inclu ...
, and the regions (northern
Uganda }), is a landlocked country in East Africa. The country is bordered to the east by Kenya, to the north by South Sudan, to the west by the Democratic Republic of the Congo, to the south-west by Rwanda, and to the south by Tanzania. The ...
, the
Democratic Republic of the Congo The Democratic Republic of the Congo (french: République démocratique du Congo (RDC), colloquially "La RDC" ), informally Congo-Kinshasa, DR Congo, the DRC, the DROC, or the Congo, and formerly and also colloquially Zaire, is a country in ...
, and
South Sudan South Sudan (; din, Paguot Thudän), officially the Republic of South Sudan ( din, Paankɔc Cuëny Thudän), is a landlocked country in East Africa. It is bordered by Ethiopia, Sudan, Central African Republic, Democratic Republic of th ...
) in which they have been active. It is introduced with the song "02 Ghosts I" by
Nine Inch Nails Nine Inch Nails, commonly abbreviated as NIN and stylized as NIИ, is an American industrial rock band formed in Cleveland in 1988. Singer, songwriter, multi-instrumentalist, and producer Trent Reznor was the only permanent member of the band ...
, and the text ''“Nothing is more powerful than an idea whose time has come. Nothing is more powerful than an idea is now.”'' on the screen. Then, a view of the sun shining at the
earth Earth is the third planet from the Sun and the only astronomical object known to harbor life. While large volumes of water can be found throughout the Solar System, only Earth sustains liquid surface water. About 71% of Earth's sur ...
is shown, and Jason Russell speaks the phrase ''“Right now, there are more people on Facebook than there were on the planet 200 years ago. Humanity's greatest desire is to belong and connect, and now, we see each other. We hear each other. We share what we love. And this connection is changing the way the world works.”''. The first scene after introduction shows the birth of Jason Russell's son Gavin. The film contains rich
sound design Sound design is the art and practice of creating sound tracks for a variety of needs. It involves specifying, acquiring or creating auditory elements using audio production techniques and tools. It is employed in a variety of disciplines including ...
and
3D animation Animation is a method by which still figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most anim ...
s of pictures mapped over an earth globe, as well as of a crowd of people from
bird's-eye view A bird's-eye view is an elevated view of an object or location from a very steep viewing angle, creating a perspective as if the observer were a bird in flight looking downwards. Bird's-eye views can be an aerial photograph, but also a d ...
. One of the main people feature in the film is a young Ugandan named Jacob Avaye, whose brother was killed by the LRA. In response, director and founder of Invisible Children,
Jason Russell Jason Russell (born October 12, 1978) is an American film and theater director, choreographer, and activist who co-founded Invisible Children, Inc. He is the director of ''Kony 2012'', a short documentary film that went viral in the beginning o ...
, promises Jacob that he will help "stop Kony". The film advocates the restoration of social order and curtailing compelled and coerced youth military service. The video also has clips of Jason Russell's young son reacting to the information about Kony. Near the end of the film, a 2011 announcement from U.S. President
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party (United States), Democratic Party, Obama was the first Af ...
is shown authorizing the deployment of 100
Special Forces Special forces and special operations forces (SOF) are military units trained to conduct special operations. NATO has defined special operations as "military activities conducted by specially designated, organized, selected, trained and equi ...
military advisers to provide "information, advice, and assistance to partner nation forces" of
Central Africa Central Africa is a subregion of the African continent comprising various countries according to different definitions. Angola, Burundi, the Central African Republic, Chad, the Democratic Republic of the Congo, the Republic of the Co ...
n countries to "remove Joseph Kony from the battlefield". The video concludes by urging viewers to join its publicity campaign by putting up posters and helping out in their communities. In a later scene in the film, an action scene shows people sticking ''Kony 2012''
poster A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text ...
s in various places in a town, with the music ''I Can't Stop'' by
Flux Pavilion Joshua Steele (born 15 January 1989) better known by his stage name Flux Pavilion, is an English EDM producer, DJ, singer-songwriter and label owner who has been performing since 2008. Flux Pavilion has headlined three US tours, two UK tours, ...
. In the last minute of the film, the countdown that was first shown near the beginning, when the narrator said "the next 27 minutes are an experiment", finishes, which is an
analepsis A flashback (sometimes called an analepsis) is an interjected scene that takes the narrative back in time from the current point in the story. Flashbacks are often used to recount events that happened before the story's primary sequence of eve ...
. At the end, text slides call to action.


Invisible Children

The Invisible Children charity has focused on obtaining the support of a select group of individuals in order to "help bring awareness to the abuse and killing of children in the
East East or Orient is one of the four cardinal directions or points of the compass. It is the opposite direction from west and is the direction from which the Sun rises on the Earth. Etymology As in other languages, the word is formed from the fac ...
and Central African countries at the hands of Kony and his leadership." This list included 20 "celebrity culture makers", such as
George Clooney George Timothy Clooney (born May 6, 1961) is an American actor and filmmaker. He is the recipient of numerous accolades, including a British Academy Film Award, four Golden Globe Awards, and two Academy Awards, one for his acting and the ot ...
,
Angelina Jolie Angelina Jolie (; born Angelina Jolie Voight; June 4, 1975) is an American actress, filmmaker, humanitarian and former Special Envoy to the UN High Commissioner for Refugees. The recipient of numerous accolades, including an Academy Award ...
,
Oprah Winfrey Oprah Gail Winfrey (; born Orpah Gail Winfrey; January 29, 1954), or simply Oprah, is an American talk show host, television producer, actress, author, and philanthropist. She is best known for her talk show, ''The Oprah Winfrey Show'', b ...
(who significantly helped to spread the video),
Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bo ...
, and
Ryan Seacrest Ryan John Seacrest (born December 24, 1974) is an American media personality and producer. He is the co-host of '' Live with Kelly and Ryan'', as well as the host of multiple media shows including ''American Idol'', ''American Top 40'', and ' ...
. The list also featured 12 "policy makers" that have "the power to keep U.S. government officials in Africa" in order to work toward the capture of Kony. This list includes former US President George W. Bush and his Secretary of State
Condoleezza Rice Condoleezza Rice ( ; born November 14, 1954) is an American diplomat and political scientist who is the current director of the Hoover Institution at Stanford University. A member of the Republican Party, she previously served as the 66th Un ...
, and former US Secretary of State
John Kerry John Forbes Kerry (born December 11, 1943) is an American attorney, politician and diplomat who currently serves as the first United States special presidential envoy for climate. A member of the Forbes family and the Democratic Party, he ...
. A number of celebrities endorsed the awareness campaign against Kony, including
Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Bieber is recognized for his genre-melding musicianship and has played an influential role in modern-day popular music. He was discovered by American record executive Scooter ...
,
Bill Gates William Henry Gates III (born October 28, 1955) is an American business magnate and philanthropist. He is a co-founder of Microsoft, along with his late childhood friend Paul Allen. During his career at Microsoft, Gates held the positions ...
,
Christina Milian Christine Marie Flores (born September 26, 1981), better known as Christina Milian (), is an American actress and singer. Born in Jersey City, New Jersey, but raised in Maryland, she signed a contract with Murder Inc. Records at the age of 19 ...
,
Nicki Minaj Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated flow in her rapping, alter egos and accents ...
,
Kim Kardashian Kimberly Noel Kardashian (formerly West; born October 21, 1980) is an American socialite, media personality, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the s ...
,
Pete Wentz Peter Lewis Kingston Wentz III (born June 5, 1979) is an American musician best known as the bassist and lyricist for the rock band Fall Out Boy since 2001. Before Fall Out Boy, Wentz was a fixture of the Chicago hardcore scene and was the lea ...
,
Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, actress, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna auditioned for American record producer Evan Rogers who invited her to th ...
, and
Elliot Page Elliot Page (formerly Ellen Page; born February 21, 1987) is a Canadian actor. He has received various accolades, including an Academy Award nomination, two BAFTA Awards and Primetime Emmy Award nominations, and a Satellite Award. Page publi ...
.


Cover the Night

As part of the campaign, US supporters were asked to put up posters in their hometowns in an action named "Cover the Night", which took place on April 20, 2012. Invisible Children offered posters and t-shirts in an attempt to gain wider recognition. They also created action kits to help spread awareness that included campaign buttons, posters, bracelets, and stickers. The announcement video to "Cover the night" was aired on April 4, 2012. The "Cover the Night" event took place worldwide on April 20, 2012, and was to be conducted by supporters who were encouraged to perform some sort of charity work that morning in their local community. Then, that evening, they were to post flyers and posters throughout their city for the Kony 2012 campaign. The turnout for the event worldwide was much smaller than initially expected, with no organized spots officially announced and many fewer people attending than had pledged to attend. A tweet from Invisible Children stated, "There is no official meet-up as we are asking people to act locally with friends+family in their neighborhoods." Despite over 50,000 people signing up and buying kits, very few people actually participated. One gathering in
Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the most populous city in the province, the 2021 Canadian census recorded 662,248 people in the city, up from 631,486 in 2016. ...
had only 17 people; another in
Brisbane Brisbane ( ) is the capital and most populous city of the Australian state of Queensland, and the third-most populous city in Australia and Oceania, with a population of approximately 2.6 million. Brisbane lies at the centre of the South ...
had fewer than 50 attendees. In
Kelowna Kelowna ( ) is a city on Okanagan Lake in the Okanagan Valley in the southern interior of British Columbia, Canada. It serves as the head office of the Regional District of Central Okanagan. The name Kelowna derives from the Okanagan word ' ...
,
British Columbia British Columbia (commonly abbreviated as BC) is the westernmost province of Canada, situated between the Pacific Ocean and the Rocky Mountains. It has a diverse geography, with rugged landscapes that include rocky coastlines, sandy beaches, for ...
, several signs and posters were put up, including two large banners that were "placed on both sides of the pedestrian overpass". In
Canberra Canberra ( ) is the capital city of Australia. Founded following the federation of the colonies of Australia as the seat of government for the new nation, it is Australia's largest inland city and the eighth-largest city overall. The ci ...
, several
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groups resulted in a few gatherings of two or three people each. In Phoenix, 200 posters were put up by "college students and other people in their teens and 20s", along with a number of chalk and stencil messages.


Reception

The film sparked a heated controversy regarding its merits, with very differing opinions being expressed by various
NGO A non-governmental organization (NGO) or non-governmental organisation (see spelling differences) is an organization that generally is formed independent from government. They are typically nonprofit entities, and many of them are active in h ...
workers, government and international officials, journalists, and other groups and individuals.


Positive

Luis Moreno Ocampo Luis Moreno OcampoMoreno Ocampo's surnames are often hyphenated in English-language media to mark Moreno as a surname, not a given name. (born 4 June 1952) is an Argentine lawyer who served as the first Prosecutor of the International Criminal Co ...
, who was featured in the film and was, at the time, the chief
Prosecutor A prosecutor is a legal representative of the prosecution in states with either the common law adversarial system or the civil law inquisitorial system. The prosecution is the legal party responsible for presenting the case in a criminal tria ...
at the
International Criminal Court The International Criminal Court (ICC or ICCt) is an intergovernmental organization and International court, international tribunal seated in The Hague, Netherlands. It is the first and only permanent international court with jurisdiction to pro ...
(ICC), voiced his support of the film and the campaign that had "mobilised the world", and said that the criticism was "stupid". The
Special Representative Diplomatic rank is a system of professional and social rank used in the world of diplomacy and international relations. A diplomat's rank determines many ceremonial details, such as the order of precedence at official processions, table seating ...
and head of the newly created
United Nations The United Nations (UN) is an intergovernmental organization whose stated purposes are to maintain international peace and security, develop friendly relations among nations, achieve international cooperation, and be a centre for harmoni ...
Regional Office for Central Africa (UNOCA), Abou Moussa, said that international interest in Kony was "useful, very important". The
White House The White House is the official residence and workplace of the president of the United States. It is located at 1600 Pennsylvania Avenue NW in Washington, D.C., and has been the residence of every U.S. president since John Adams in ...
released a statement of support through
Press Secretary A press secretary or press officer is a senior advisor who provides advice on how to deal with the news media and, using news management techniques, helps their employer to maintain a positive public image and avoid negative media coverage. Dut ...
Jay Carney James Ferguson 'Jay' Carney (born May 22, 1965) is an American public relations officer, political advisor and journalist who has served as Amazon's Senior Vice President of Global Corporate Affairs from 2015 to 2022, and the United States Whi ...
, who stated in a news conference, "We congratulate the hundreds of thousands of Americans who have mobilized to this unique crisis of conscience" and said that the raised awareness from the video is "consistent with the bipartisan legislation passed by our congress in 2010." Cameron Hudson, policy director at the
United States Holocaust Memorial Museum The United States Holocaust Memorial Museum (USHMM) is the United States' official memorial to the Holocaust. Adjacent to the National Mall in Washington, D.C., the USHMM provides for the documentation, study, and interpretation of Holocaust h ...
and former Africa director in the
National Security Council A national security council (NSC) is usually an executive branch governmental body responsible for coordinating policy on national security issues and advising chief executives on matters related to national security. An NSC is often headed by a n ...
, also praised Invisible Children for reaching "tens of millions of people who probably never previously heard of Joseph Kony." Anthony Lake, the executive director of
UNICEF UNICEF (), originally called the United Nations International Children's Emergency Fund in full, now officially United Nations Children's Fund, is an agency of the United Nations responsible for providing humanitarian and developmental aid to c ...
, was cited as saying that a similar viral video would have made a difference during the
Rwandan genocide The Rwandan genocide occurred between 7 April and 15 July 1994 during the Rwandan Civil War. During this period of around 100 days, members of the Tutsi minority ethnic group, as well as some moderate Hutu and Twa, were killed by armed Hutu ...
in 1994, also suggesting that "this kind of public attention would also have helped save more lives
in Darfur IN, In or in may refer to: Places * India (country code IN) * Indiana, United States (postal code IN) * Ingolstadt, Germany (license plate code IN) * In, Russia, a town in the Jewish Autonomous Oblast Businesses and organizations * Independ ...
and in Congo's warring east."
Human Rights Watch Human Rights Watch (HRW) is an international non-governmental organization, headquartered in New York City, that conducts research and advocacy on human rights. The group pressures governments, policy makers, companies, and individual human ...
(HRW)'s Africa division senior researcher Anneke Van Woudenberg wrote in a statement: "We've spent years investigating the horrors perpetrated by the LRA in central Africa—Uganda, Democratic Republic of Congo,
Central African Republic The Central African Republic (CAR; ; , RCA; , or , ) is a landlocked country in Central Africa. It is bordered by Chad to the north, Sudan to the northeast, South Sudan to the southeast, the DR Congo to the south, the Republic of th ...
(CAR), and South Sudan. We gathered evidence at massacre sites—wooden clubs covered in dried blood, rubber strips from bicycle tires used to tie up the victims, and freshly dug graves—and spoke to hundreds of boys and girls forced to fight for his army or held captive as
sex slaves Sexual slavery and sexual exploitation is an attachment of any ownership right over one or more people with the intent of coercing or otherwise forcing them to engage in sexual activities. This includes forced labor, reducing a person to a ...
. And we're elated that #stopKony is a trending topic on
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
—if anyone deserves global notoriety it's Kony." She added: "Arresting Kony and other senior LRA leaders would reaffirm that those who commit mass atrocities will face justice. It will also help end the scourge of one of the most brutal rebel groups in Africa." HRW's LRA researcher Ida Sawyer reaffirmed, "we definitely support the message of the film and we think it's great that they're bringing so much attention to the film with Kony's crimes and the phenomena of the LRA."
Amnesty International Amnesty International (also referred to as Amnesty or AI) is an international non-governmental organization focused on human rights, with its headquarters in the United Kingdom. The organization says it has more than ten million members and s ...
, which had documented what it described as the LRA's "horrific impact on the lives of thousands of civilians in Central African Republic, Democratic Republic of Congo, South Sudan and Uganda" and for years had been calling for the LRA leaders to be arrested, welcomed the massive public response to the Kony 2012 campaign. Erwin van der Borght, the organization's Africa director, wrote in a statement: "Joseph Kony and other LRA leaders have evaded arrest for far too long and this campaign is a salient reminder of the continuing crimes by LRA members and the need to arrest and surrender their leaders to the ICC so they can face trial," but added: "Anyone joining the Kony 2012 campaign should insist that efforts to arrest Joseph Kony must respect
human rights Human rights are moral principles or normsJames Nickel, with assistance from Thomas Pogge, M.B.E. Smith, and Leif Wenar, 13 December 2013, Stanford Encyclopedia of PhilosophyHuman Rights Retrieved 14 August 2014 for certain standards of hu ...
", especially because "many of LRA members were themselves victims of human rights violations including forcible recruitment", and ensure the protection of civilians. Opinions on the film were mixed in
Gulu Gulu is a city in the Northern Region of Uganda. It is the commercial and administrative centre of Gulu District. The coordinates of the city of Gulu are 2°46'54.0"N 32°17'57.0"E. The distance from Gulu to Kampala, Uganda's capital and larg ...
, one of the former centers of rebel activities in northern Uganda, during a showing of the film, with several of the leaders expressing support and criticism. One of the attendees, State Minister for Foreign Affairs
Henry Oryem Okello Henry Oryem Okello is a Ugandan lawyer and politician. He is the current State Minister for Foreign Affairs (International Affairs). He was appointed to that position in 2004. In the cabinet reshuffles of 1 June 2006, that of 16 February 2009, ...
, said that the criticisms directed at the film and Invisible Children were "unfounded", going on to state, "Invisible Children has done visible things in
Acholi Acholi may refer to: * Acholi people, a Luo nation of Uganda, in the Northern part of the country. * Acholi language Acholi (also Leb Acoli, or Leb Lwo) is a Southern Luo dialect spoken by the Acholi people in the districts of Gulu, Kitgum an ...
and or AND may refer to: Logic, grammar, and computing * Conjunction (grammar), connecting two words, phrases, or clauses * Logical conjunction in mathematical logic, notated as "∧", "⋅", "&", or simple juxtaposition * Bitwise AND, a boolea ...
for example offering scholarships to thousands of children and anyone against them is our enemy."
Betty Bigombe Betty Oyella Bigombe, also known as Betty Atuku Bigombe (born October 21, 1952), served as the Senior Director for Fragility, Conflict, and Violence at the World Bank from 2014 to 2017. She was appointed to that position in June 2014. From Ma ...
, a Ugandan cabinet minister and former peace negotiator, said, "I do not know whether it makes any difference as far as taking onyout is concerned. However, what is important is bringing this to the attention of policymakers. I hope that something innovative will come out of it." Norbert Mao, Ugandan politician and president of the opposition Democratic Party, stated his support for the film, explaining that while it does have some problems, such as implying Ugandans did not try to fight back against the LRA and not explaining how many of the issues in the film were also exacerbated by the Ugandan government itself, the film is still a "positive development" for the issue, adding that while Invisible Children may not be "the foremost analysts of the complicated political, historical and security dynamics" in the situation, "they have the most beautiful trait on earth – compassion." Journalist
Nicholas D. Kristof Nicholas Donabet Kristof (born April 27, 1959) is an American journalist and political commentator. A winner of two Pulitzer Prizes, he is a regular CNN contributor and an op-ed columnist for ''The New York Times''. Born in Chicago, Kristof wa ...
thanked Invisible Children for making the film and addressed its criticism, stating that rather than being "white man's burden", when "a warlord continues to kill and torture across a swath of Congo and Central African Republic ... it's a human burden." He also said that complexity had long been "a leading excuse for inaction during atrocities" and that Kony remains a threat in Uganda's neighbour countries, so the simplicity of the film "has left the American public more informed" than it would be otherwise, and that if he "were a Congolese villager", he would "welcome these uncertain efforts over the sneering scorn of do-nothing armchair cynics." Foreign correspondent
Roger Cohen Roger Cohen (born 2 August 1955) is a journalist and author. He was a reporter, editor and columnist for ''The New York Times, and the International Herald Tribune (later re-branded as the'' ''International New York Times)''.and became head of th ...
called it "simplifying grossly and distorting adeptly to make a valid point: that no effort should be spared to arrest Kony." British film critic
Peter Bradshaw Peter Bradshaw (born 19 June 1962) is a British writer and film critic. He has been chief film critic at ''The Guardian'' since 1999, and is a contributing editor at ''Esquire''. Early life and education Bradshaw was educated at Haberdasher ...
wrote that ''Kony 2012'', despite its flaws, "lands an almighty punch. This is a principled campaign ad, and a very, very effective one." Former war correspondent Gotham Chopra said that he understands "the instinctive backlash (really it's irritation)" towards the film and the campaign, but "there is enormous value in the fact that millions of people are talking today about genocide in Africa that were mostly unaware of it yesterday."
Jane Bussmann Jane Bussmann (born 1969 in Marylebone, London) is an English comedian and author, who has written for television and radio. Her credits include: ''The Fast Show'', ''Smack the Pony'', ''Brass Eye'', ''Jam'', ''South Park'' and ''Crackanory''; ...
, author of a 2009 book about Kony and the
President of Uganda The president of the Republic of Uganda is the head of state and the head of government of Uganda. The president leads the executive branch of the government of Uganda and is the commander-in-chief of the Uganda People's Defence Force. The ...
Yoweri Museveni Yoweri Kaguta Museveni Tibuhaburwa (born 15 September 1944) is a Ugandan politician and retired senior military officer who has been the 9th and current President of Uganda since 26 January 1986. Museveni spearheaded rebellions with aid of then ...
, compared the campaign favorably to the "culture of charity-as-industry" as "at least Kony2012 linked suffering to perpetrators, and urged the young American audience it's aimed at to contact a politician." Matthew Green, author of a 2008 book about Kony and the LRA conflict, ''The Wizard of the Nile'', wrote that IC had "achieved more with their 30-minute video than battalions of diplomats, NGO workers and journalists have since the conflict began 26 years ago." Jacob Acaye, the former child soldier featured in the film, supported the video and defended its makers. In response to Ugandans saying that the film was out-of-date, Jacob stated that, "It is not too late, because all this fighting and suffering is still going on elsewhere. Until now, the war that was going on has been a silent war. People did not really know about it. Now what was happening in Gulu is still going on elsewhere in the Central African Republic and in Congo. What about the people who are suffering over there? They are going through what we were going through." It was noted by ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the ...
'' journalists Lindsay Branham and Jocelyn Kelly that a number of people living in the areas where the LRA is currently active have previously called for attention and advocacy to be directed at the issue. Julien Marneffe, a worker for
Catholic Relief Services Catholic Relief Services (CRS) is the international humanitarian agency of the Catholic community in the United States. Founded in 1943 by the Bishops of the United States, the agency provides assistance to 130 million people in more than 110 ...
in
Goma Goma is the capital of North Kivu province in the eastern Democratic Republic of the Congo. It is located on the northern shore of Lake Kivu, next to the Rwandan city of Gisenyi. The lake and the two cities are in the Albertine Rift, the ...
said "it's been an undeniable success – and one all humanitarian organizations working in this area can be happy about," but added to "be careful not to oversimplify the issue" and worried that the interest might be short-lived when "another crisis or another video will be the next online trend, and I fear that most people will forget about the problems of the LRA." The film has been featured in YouTube Rewind 2012, resembling its first few seconds both visually and with the
string instrument String instruments, stringed instruments, or chordophones are musical instruments that produce sound from vibrating strings when a performer plays or sounds the strings in some manner. Musicians play some string instruments by plucking the s ...
sound, and the derived text "''Nothing is more powerful than a video whose time has come. Nothing is more powerful than a video whose time is 2012.''"


Negative

Since the video's release, Invisible Children has come under criticism for oversimplification of events in the region and has been accused of engaging in "
slacktivism Slacktivism (a portmanteau of '' slacker'' and ''activism'') is the practice of supporting a political or social cause by means such as social media or online petitions, characterized as involving very little effort or commitment. Additional fo ...
", in which a person donates or takes actions that have little to no effect beyond making said person feel as if they contributed to a positive cause. While the campaign promotes global activism, it has been criticized for providing a black-and-white picture rather than encouraging the viewers to learn about the situation. Mikaela Luttrell-Rowland from
Clark University Clark University is a private research university in Worcester, Massachusetts. Founded in 1887 with a large endowment from its namesake Jonas Gilman Clark, a prominent businessman, Clark was one of the first modern research universities in th ...
's Strassler Center for Holocaust and Genocide Studies stated that it was "irresponsible to prize feel good, simplistic messages over complex history and to treat
consumerist ''Consumerist'' (also known as ''The Consumerist'') was a non-profit consumer affairs website owned by Consumer Media LLC, a subsidiary of ''Consumer Reports'', with content created by a team of full-time reporters and editors. The site's foc ...
-consciousness raising as interchangeable with education." Africa researcher
Alex de Waal Alexander William Lowndes de Waal (born 22 February 1963), a British researcher on African elite politics, is the executive director of the World Peace Foundation at the Fletcher School of Law and Diplomacy at Tufts University. Previously, he w ...
accused the film of "peddling dangerous and patronizing falsehoods," criticized the campaign as "naïve" for "elevating Kony to a global celebrity, the embodiment of evil," that might only help him as a terrorist and cult leader and said that instead they should've been "demystifying Kony—reducing him to a common criminal and a failed provincial politician." One point of criticism is that the film gives a misleading impression of the whereabouts and magnitude of Kony's remaining LRA forces. As of early 2012, Kony's followers were thought to number only in the hundreds, and Kony himself was believed to be in the Central African Republic rather than Uganda, a fact that receives only a passing mention in the video. This problem raised questions about the plausibility of Ugandan army intervention, which the video advocates for. Since Kony and most of the LRA forces are currently not in Uganda, the Ugandan army would need to coordinate with the governments and militaries of the other countries where the LRA is active.
Dinaw Mengestu Dinaw Mengestu (ዲናው መንግስቱ) (born 30 June 1978) is an Ethiopian-American novelist and writer. In addition to three novels, he has written for ''Rolling Stone'' on the war in Darfur, and for '' Jane Magazine'' on the conflict in nor ...
, an
Ethiopian American Ethiopian Americans are Americans of Ethiopian descent, as well as individuals of American and Ethiopian ancestry. History In 1919, an official Ethiopian goodwill mission was sent to the United States to congratulate the Allied powers on thei ...
writer and Africa researcher, wrote that the real world Kony is "not a click away" and a simple solution of raising popular awareness is "a beautiful equation that can only work so long as we believe that nothing in the world happens unless we know about it ... only works in the
myopic Near-sightedness, also known as myopia and short-sightedness, is an eye disease where light focuses in front of, instead of on, the retina. As a result, distant objects appear blurry while close objects appear normal. Other symptoms may include ...
reality of the film, a reality that deliberately eschews depth and complexity." Amanda Weisbaum of the charity War Child said that "just getting rid of one person does not solve the problem" and that the focus of the film should rather have been on helping ex-child soldiers. Anne Goddard, president and CEO of ChildFund International, wrote that "by narrowing the focus on Kony, by defining success so singularly, it gives people a greater sense that the issue f globally widespread conscription of young childrencan be resolved. And that hope feeds on itself in a way that becomes infectious." United Nations Under-Secretary-General
Radhika Coomaraswamy Deshamanya Radhika Coomaraswamy (born 17 September 1953)is a Sri Lankan lawyer, diplomat and human rights advocate who served as the Under-Secretary-General of the United Nations, Special Representative for Children and Armed Conflict until 13 ...
called for the campaign to divert its donation funds from supporting military action to capture Kony to rehabilitation and reintegration programmes for former child soldiers. Victor Ochen, founder and director of Ugandan rehabilitation NGO Ayinet, said that campaign "to promote onyor make him famous" is "offensive", in part because of the Cover the Night event's date (an anniversary of the Atiak massacre by the LRA in Uganda in 1995 and the date of birth of
Adolf Hitler Adolf Hitler (; 20 April 188930 April 1945) was an Austrian-born German politician who was dictator of Germany from 1933 until his death in 1945. He rose to power as the leader of the Nazi Party, becoming the chancellor in 1933 and the ...
), adding "How do you think Americans would have reacted if people in another country wore
Osama bin Laden Osama bin Mohammed bin Awad bin Laden (10 March 1957 – 2 May 2011) was a Saudi-born extremist militant who founded al-Qaeda and served as its leader from 1988 until his death in 2011. Ideologically a pan-Islamist, his group is designated ...
T-shirts?" After the film's release, there was criticism in Uganda of its failure to state more clearly that Kony and his forces fled northern Uganda in 2006 and were dispersed across the jungles of three neighboring countries. Fred Opolot, a spokesman for the Ugandan government, said, "It is totally misleading to suggest that the war is still in Uganda." Arthur Larok,
ActionAid ActionAid is an international non-governmental organization whose stated primary aim is to work against poverty and injustice worldwide. ActionAid is a federation of 45 country offices that works with communities, often via local partner organis ...
's director in Uganda, said, "It doesn't sound like a fair representation of Uganda. We have challenges within the country, but certainly the perception of a country at war is not accurate at all." Dr Beatrice Mpora, director of a community health organization in Gulu, commented, "There has not been a single soul from the LRA here since 2006. Now we have peace, people are back in their homes, they are planting their fields, they are starting their businesses. That is what people should help us with."
Prime Minister of Uganda The prime minister of Uganda chairs the Cabinet of Uganda, although the president is the effective head of government. Robinah Nabbanja has been the prime minister since 21 June 2021. The post of Prime Minister was created for the first time in ...
Amama Mbabazi launched an online response on YouTube, in which he seeks to correct the "false impression" that Uganda is still at war, and invites everyone to visit the country, assuring that people would find it "a very different place to that portrayed by Invisible Children". Meanwhile, dozens of members of Ugandan diaspora in United States protested outside the Invisible Children offices in
San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...
, also criticizing the video but saying Kony represents "only three percent of all the problems" in their home country and lambasting the Ugandan government for its inadequate response to Kony's terror and other issues. A March 2012 mass showing of the film in
Lira Lira is the name of several currency units. It is the current currency of Turkey and also the local name of the currencies of Lebanon and of Syria. It is also the name of several former currencies, including those of Italy, Malta and Israe ...
, the site of one of Kony's worst atrocities in Uganda, was met with jeering and thrown objects at the screen and at the group African Youth Initiative Network, which screened the film and provided translations. The screening prompted angry calls to local radio stations by Ugandans upset that the film was so focused on the filmmakers and Kony while neglecting the conflict's victims, prompting complaints that the film was "more about whites than Ugandans." Others objected to being reminded of the horrors Kony brought to Uganda. Despite the negative response, the organization still planned on showing the film in other towns, hoping to avoid this response by providing context for the film. Some Ugandan commentators have also criticized the video for its aim of making Kony "famous", even believing it means to "celebrate" him, and for its advocacy of foreign military intervention to stop him. Mahmood Mamdani, of the Institute of Social Research at
Makerere University Makerere University, Kampala (; Mak) is Uganda's largest and oldest institution of higher learning, first established as a technical school in 1922. It became an independent national university in 1970. Today, Makerere University is composed of n ...
,
Kampala Kampala (, ) is the capital and largest city of Uganda. The city proper has a population of 1,680,000 and is divided into the five political divisions of Kampala Central Division, Kawempe Division, Makindye Division, Nakawa Division, and R ...
, argued that the LRA is "a Ugandan problem calling for a Ugandan political solution" and against "mobilisation of millions obe subverted into yet another weapon in the hands of those who want to further militarise the region." Ugandan journalist Rosebell Kagumire said that "the war is much more complex than one man called Joseph Kony." A more recent showing of ''Kony 2012'' at Pece War Memorial Stadium in Gulu, Uganda sparked a riot in which dozens of people were injured. The archbishop of Gulu, Rt Rev. John Baptist Odama, was reported as saying that the video "has ill motives and geared towards igniting anger in the population to cause violence." Margaret Aciro, whose picture appears in the video showing her face mutilated by the LRA, said she "became sad" after seeing it being "used to profit." Father Ernest Sugule, national coordinator of the Congolese non-governmental organization SAIPD in Dungu, DRC, claimed that the few people there "who have succeeded in watching 'Kony 2012''are very critical on the film," as is he himself. Charlie Beckett, a media communications expert at the
London School of Economics , mottoeng = To understand the causes of things , established = , type = Public research university , endowment = £240.8 million (2021) , budget = £391.1 milli ...
(LSE), said what Invisible Children hasn't "got the capacity for is to take that beyond another action. What are they going to do with all this energy and interest? It's going to dissipate. ... I think this will crash and die, I don't think they will catch Kony. People will say they bought the bracelet and stuck posters on lamppost but that could have negative effects when it doesn't actually lead anywhere."


Lord's Resistance Army's response

A statement purported to be released by Kony's Lord's Resistance Army rebels and signed by the group's spokesman and negotiator Justine Nyeko ("The Leader, LRA Peace Team") condemned the film as "a cheap and banal panic act of mass trickery to make the unsuspecting peoples of the world complicit in the US rogue and murderous activities in Central Africa." The statement was obtained by Ugandan journalist Frank Nyakairu, received from Nairobi, Kenya-based LRA representatives. It was also reported that the LRA abduction rate sharply increased in the weeks since the film was released, although it was impossible to confirm the link between the rise in LRA attacks and Kony's global notoriety.


Invisible Children's response

On March 8, 2012, Invisible Children released an official response addressing the criticisms directed at ''Kony 2012''. As an explanation for the simplicity of the movie, they stated that "in
heir Inheritance is the practice of receiving private property, titles, debts, entitlements, privileges, rights, and obligations upon the death of an individual. The rules of inheritance differ among societies and have changed over time. Offic ...
quest to garner wide public support of nuanced policy,
hey Hey or Hey! may refer to: Music * Hey (band), a Polish rock band Albums * ''Hey'' (Andreas Bourani album) or the title song (see below), 2014 * ''Hey!'' (Julio Iglesias album) or the title song, 1980 * ''Hey!'' (Jullie album) or the title ...
sought to explain the conflict in an easily understandable format." Jedidiah Jenkins, the director of idea development for Invisible Children, responded to the new criticisms by saying that they were "myopic" and that the video itself was a "tipping point" that "got young people to care about an issue on the other side of the planet that doesn't affect them." In response to concerns about working with the Ugandan government, Invisible Children explained that they "do not defend any of the human rights abuses perpetrated by the Ugandan government or the Ugandan army". They added that the reason why they are working with the Ugandan army even though Kony is no longer in Uganda is that the army is "more organized and better equipped than that of any of the other affected countries (DRC, South Sudan, CAR) to track down Joseph Kony" and that they want all of the governments in the region to work together to arrest Kony. Jenkins stated, "There is a huge problem with
political corruption Political corruption is the use of powers by government officials or their network contacts for illegitimate private gain. Forms of corruption vary, but can include bribery, lobbying, extortion, cronyism, nepotism, parochialism, patronage, i ...
in Africa. If we had the purity to say we will not partner with anyone corrupt, we couldn't partner with anyone." A video titled ''Thank you, KONY 2012 Supporters'' was released on March 12, 2012 to address the criticisms directed at the film and to be "fully transparent", according to Invisible Children CEO Ben Keesey. The film begins with Keesey discussing the three things that the charity focuses on, which are to "create films with compelling narratives, promote international advocacy and run on-the-ground initiatives." He also points out that "overhead and travel costs are essential to those efforts", as a part of the group's management expenses, along with going toward "thousands of free screenings of the group's films worldwide, as well as toward bringing survivors of the Lord's Resistance Army ... to speak at these events." Keesey explains the way the charity's annual expenditures are made, with "80.5 percent to 85.7 percent of total annual spending from fiscal 2007 to 2011" going toward program expenses'—money that directly benefits their cause", and finished by urging interested parties to make inquires to the group via
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
, using the account @invisible and hashtag #AskICAnything. Two further short videos featured LRA survivors expressing support for the film and the organization. The website Kickstriker, a parody of
Kickstarter Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, ...
, contains a fake appeal to crowdsource the "hiring private military contractors from Academi (formerly Blackwater), who will be immediately deployed to central Africa" with a mission to capture or kill Kony. In response, Invisible Children sent the Kickstriker team a
cease and desist A cease and desist letter is a document sent to an individual or business to stop alleged illegal activity. The phrase "cease and desist" is a legal doublet, made up of two near-synonyms. The letter may warn that, if the recipient does not disc ...
warning to take down the parody page, accusing them of "causing public confusion through your use of Invisible Children's copyrighted and trademarked property" and threatening a legal action. According to
Wired.com ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Fra ...
, the legal threats " adKickstriker's founders rolling their eyes."


Follow-up films


''Kony 2012 Part II''

''Kony 2012: Part II – Beyond Famous'' is a 20-minute video follow-up to ''Kony 2012''. The film was announced early on April 2, 2012, to be released within the week. It was initially announced to be released on April 3, but was delayed for two days due to editing problems. ''Beyond Famous'' aims to address criticisms of the original film and to present more information about Kony's LRA rebellion, including its impact on countries other than Uganda, as well as about Invisible Children's work and the Kony 2012 campaign. Executive Director and CEO of Invisible Children, Inc. Ben Keesey, who narrates the film, said the sequel was made in two weeks. In a statement announcing the video, Keesey said that Invisible Children wants people "to dig deeper into this conflict and actively engage in the solutions." Jason Russell, who was hospitalized on March 15 due to "a temporary psychotic breakdown believed to have been brought on by the pressure of the success—and criticism—of the first film", is not featured in ''Part II''.


Reception

In a pre-release comment,
popular culture Popular culture (also called mass culture or pop culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as, popular art or mass art) and objects that are dominant or prevalent in a ...
expert
Robert Thompson Robert or Bob Thompson may refer to: Entertainment * Bobby Thompson (comedian) (1911–1988), English comedian * Bob Thompson (musician) (1924–2013), American orchestra leader, arranger, composer * Robert E. Thompson (screenwriter) (1924–2004 ...
said: "The fact is, the story has developed in so many odd ways with all the controversy, and the sequel can't really promise the bang of that first video—which is informing people of something they did not know before. Now we're getting into the details, which is never that thrilling." The LRA researcher Craig Valters of the LSE's Department of International Development said that the second video "overwhelmingly" failed to answer criticisms raised by the first film. On the other hand, Mike Pflanz, East Africa correspondent for ''
The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally. It was f ...
'', said that the sequel was "a more solid, moving and, finally, accurate presentation of the ongoing battle to capture Joseph Kony" and that, in comparison to the original video, the "new video is couched in nuance and deploys dialogue more commonly heard in a United Nations workshop – displacement, rehabilitation, post-conflict – than in a YouTube smash." According to ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers '' The Observer'' and '' The Guardian Weekly'', ''The Guardian'' is part of the ...
'', the sequel "does not seem to have captured the public's imagination in quite the same way as Invisible Children's earlier video did, failing to significantly trend on social media websites." By April 16, 2012, it had received 1.7 million views in 11 days, less than 2% of what the first video had in its first five days. Matt Fiorentino, director of marketing at video measurement firm Visible Measures, considered the first campaign a never-seen-before anomaly, and despite being dwarfed by its predecessor, the number of views ''Beyond Famous'' received was "pretty good" when compared to a regular social campaign. ''The Guardian'' nevertheless described ''Beyond Famous'' as "one of the top 25 non-profit campaigns ever." As of April 2022, more than 10 years after release, the film has amassed 2.9 million views on YouTube.


Film ''MOVE''

On 25 October 2012, the 31-minute film ''MOVE'' was released by Invisible Children, documenting the happenings behind the scenes of the campaign, such as how the website ''Kony2012.com'' was heavily overloaded.Film ''MOVE''
published on October 25th, 2012
As of 16 December 2022, the film has been viewed around 147,000 times on YouTube.


2013 film ''What happened to KONY 2012?''

On 6 May 2013, one year and a day after the original film's release, a follow-up film called ''What happened to KONY 2012'' appeared on the YouTube channel of Invisible Children, retrospectively summarizing the happenings of the campaign. The seven-minute film features the song " Run Boy Run" by
Woodkid Yoann Lemoine (; born 16 March 1983), known professionally as Woodkid, is a French music video director, graphic designer and singer-songwriter. His most notable works include his music video direction for Katy Perry's " Teenage Dream", Taylor ...
and additional instrumental music. As of 5 July 2020, the film ''What happened to KONY 2012'' has been viewed 313,000 times.Film ''“What happened to KONY 2012”'' - Published on May 6th 2013
/ref>


Impact


United States

On March 21, 2012, a resolution "condemning Joseph Kony and his ruthless guerrilla group for a 26-year campaign of terror" was put forward by Senators
Jim Inhofe James Mountain Inhofe ( ; born November 17, 1934) is an American politician serving as the senior United States senator from Oklahoma, a seat he was first elected to in 1994. A member of the Republican Party, he chaired the U.S. Senate Committ ...
and
Chris Coons Christopher Andrew Coons (born September 9, 1963) is an American lawyer and politician serving as the junior United States senator from Delaware since 2010. A member of the Democratic Party, Coons served as the county executive of New Castle C ...
. The resolution stated that it would back "the effort of Uganda, the Democratic Republic of Congo, the Central African Republic and the newest country, South Sudan, to stop Kony and his Lord's Resistance Army", along with an official statement of support "for the U.S. effort to help regional forces pursue commanders of the militia group." Overall, the resolution received support from 34 senators, both Republicans and Democrats. Support among senators for the resolution came about after the release of the ''Kony 2012'' video and its subsequent popularity. One of the resolution leaders, Senator Chris Coons, became aware of the situation after his daughters asked him what he was doing to stop Kony and Senator
Roy Blunt Roy Dean Blunt (born January 10, 1950) is an American politician serving as the senior United States senator for Missouri, a seat he was first elected to in 2010. A member of the Republican Party, he previously served as the 33rd Missouri Secr ...
was informed "at a Missouri caucus in St. Louis when a constituent quizzed him about Kony". One of the co-sponsors of the resolution, Senator
Lindsey Graham Lindsey Olin Graham (born July 9, 1955) is an American lawyer and politician serving as the senior United States senator from South Carolina, a seat he has held since 2003. A member of the Republican Party, Graham chaired the Senate Committee on ...
, stated that "When you get 100 million Americans looking at something, you will get our attention. This YouTube sensation is going to help the Congress be more aggressive and will do more to lead to his demise than all other action combined."


Africa

On March 23, 2012, the
African Union The African Union (AU) is a continental union consisting of 55 member states located on the continent of Africa. The AU was announced in the Sirte Declaration in Sirte, Libya, on 9 September 1999, calling for the establishment of the Africa ...
(AU) announced its intentions to send an international brigade of 5,000 military troops "from Uganda, South Sudan, Central African Republic and Congo, countries where Kony's reign of terror has been felt over the years ... to join the hunt for rebel leader Joseph Kony" and to "neutralize" him. According to the statement, the mission commenced on March 24, 2012, and the search "will last until Kony is caught", after which the task force will be disbanded. The effort is Ugandan-led and backed by the U.S. with the 100 advisers already there, who are offering advice, intelligence and training, along with equipment. The brigade has established its headquarters in Yambio in South Sudan, close to the border with the DRC, and is commanded by a Ugandan officer; a Congolese officer has oversight of intelligence operations. The
United Nations High Commissioner for Refugees The United Nations High Commissioner for Refugees (UNHCR) is a United Nations agency mandated to aid and protect refugees, forcibly displaced communities, and stateless people, and to assist in their voluntary repatriation, local integrati ...
(UNHCR) spokeswoman Melissa Fleming said the agency welcomed the "unprecedented" initiative to "end the atrocities in the region" and urged all involved to respect human rights and minimize risk to civilians. AU
counter-terrorism Counterterrorism (also spelled counter-terrorism), also known as anti-terrorism, incorporates the practices, military tactics, techniques, and strategies that governments, law enforcement, business, and intelligence agencies use to combat or ...
envoy Francisco Madeira said, "We need to stop Kony." The ICC chief prosecutor
Luis Moreno Ocampo Luis Moreno OcampoMoreno Ocampo's surnames are often hyphenated in English-language media to mark Moreno as a surname, not a given name. (born 4 June 1952) is an Argentine lawyer who served as the first Prosecutor of the International Criminal Co ...
voiced confidence that the video will "produce the arrest of Joseph Kony this year," adding: "That is the impact of the campaign." However, Patrick Wegner, an academic at the Max Planck Research School on Successful Dispute Resolution in International Law, claimed it was "plain wrong" to suggest the AU action was prompted solely by Kony 2012, saying that "the idea is a lot older than the Kony 2012 video" as the plans for forming an anti-LRA regional military force have been first reported in international news media in 2010.


Aftermath

On March 15, 2016, Jason Russell held a TEDx talk in Valencia, California, regarding the film's impact. In late 2020, the
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
video version was age restricted after nearly 9 years of airing.


See also

*
Child soldiers in the Democratic Republic of the Congo During the first and second civil conflicts which took place in the Democratic Republic of the Congo (DRC), all sides involved in the war actively recruited or conscripted child soldiers, known locally as Kadogos which is a Swahili term meaning ...
* International Criminal Court investigation in Uganda * Lord's Resistance Army Disarmament and Northern Uganda Recovery Act * White Savior Industrial Complex


References


External links

*
Thank you, KONY 2012 Supporters
on
Vimeo Vimeo, Inc. () is an American video hosting, sharing, and services platform provider headquartered in New York City. Vimeo focuses on the delivery of high-definition video across a range of devices. Vimeo's business model is through software as ...
{{Good article 2012 documentary films 2012 films 2012 YouTube videos American short documentary films Documentary films about African politics Documentary films about child abuse Documentary films about child soldiers Documentary films about human rights Documentary films about terrorism Documentary films about Uganda Documentary films about war Internet documentary films Internet memes introduced in 2012 Invisible Children Lord's Resistance Army Mass media issues 2010s short documentary films Viral videos 2010s English-language films 2010s American films