Knowledge Navigator
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The Knowledge Navigator is a concept described by former
Apple Computer Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company b ...
CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
John Sculley John Sculley III (born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) ...
in his 1987 book, ''Odyssey: Pepsi to Apple''. It describes a device that can access a large networked
database In computing, a database is an organized collection of data stored and accessed electronically. Small databases can be stored on a file system, while large databases are hosted on computer clusters or cloud storage. The design of databases sp ...
of
hypertext Hypertext is E-text, text displayed on a computer display or other electronic devices with references (hyperlinks) to other text that the reader can immediately access. Hypertext documents are interconnected by hyperlinks, which are typi ...
information, and use
software agent In computer science, a software agent or software AI is a computer program that acts for a user or other program in a relationship of agency, which derives from the Latin ''agere'' (to do): an agreement to act on one's behalf. Such "action on behal ...
s to assist searching for information.


Videos

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...
produced several concept videos showcasing the idea. All of them featured a tablet style computer with numerous advanced capabilities, including an excellent text-to-speech system with no hint of "computerese", a gesture based interface resembling the
multi-touch In computing, multi-touch is technology that enables a surface (a touchpad or touchscreen) to recognize the presence of more than one somatosensory system, point of contact with the surface at the same time. The origins of multitouch began at CER ...
interface later used on the iPhone and an equally powerful speech understanding system, allowing the user to converse with the system via an animated "butler" as the
software agent In computer science, a software agent or software AI is a computer program that acts for a user or other program in a relationship of agency, which derives from the Latin ''agere'' (to do): an agreement to act on one's behalf. Such "action on behal ...
. In one vignette a university professor returns home and turns on his computer, in the form of a tablet the size of a large-format book. The agent is a bow-tie wearing butler who appears on the screen and informs him that he has several calls waiting. He ignores most of these, from his mother, and instead uses the system to compile data for a talk on deforestation in the Amazon Rainforest. While he is doing this, the computer informs him that a colleague is calling, and they then exchange data through their machines while holding a video based conversation. In another such video, a young student uses a smaller handheld version of the system to prompt him while he gives a class presentation on volcanoes, eventually sending a movie of an exploding volcano to the video "blackboard". In a final installment a user scans in a newspaper by placing it on the screen of the full-sized version, and then has it help him learn to read by listening to him read the scanned results, and prompting when he pauses.


Credits

The videos were funded and sponsored by
Bud Colligan John C. "Bud" Colligan (born August 14, 1954) is a community activist, social entrepreneur, investor and company builder. He was appointed by Governor Gavin Newsom as his senior advisor for international affairs and trade in March, 2019. He is co ...
, Director of Apple's higher education marketing group, written and creatively developed by Hugh Dubberly and Doris Mitsch of Apple Creative Services, with technical and conceptual input from Mike Liebhold of Apple's Advanced Technologies Group and advice from
Alan Kay Alan Curtis Kay (born May 17, 1940) published by the Association for Computing Machinery 2012 is an American computer scientist best known for his pioneering work on object-oriented programming and windowing graphical user interface (GUI) d ...
, then an Apple Fellow. The videos were produced by The Kenwood Group in San Francisco and directed by Randy Field. The director of photography was Bill Zarchy. The post-production mix was done by Gary Clayton at Russian Hill Recording for The Kenwood Group. The product industrial design was created by Gavin Ivester and Adam Grosser of Apple design.
Samir Arora Samir Arora (born November 5, 1965) is an Indian-American businessman and CEO of Kyro since September 2021, the former CEO of Sage Digital from 2016 to 2021, and the former CEO of Mode Media (formerly Glam Media) from 2003 to April 2016. He was ...
, a software engineer at Apple was involved in R&D on application navigation and what was then called hypermedia. He wrote an important white paper entitled “Information Navigation: The Future of Computing". While working for Apple CEO John Sculley at the time, Arora built the technology to show fluid access to linked data displayed in a friendly manner an emerging area of research at Apple. The Knowledge Navigator video premiered in 1987 at Educom, the leading higher education conference, in a keynote by
John Sculley John Sculley III (born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) ...
, with demos of multimedia, hypertext and interactive learning directed by Bud Colligan. The music featured in this video is
Georg Anton Benda Georg Anton Benda ( cz, Jiří Antonín Benda, italic=no, link=no; 30 June 17226 November 1795) was a composer, violinist and Kapellmeister of the classical period from the Kingdom of Bohemia. Biography Born into a family of notable musician ...
's Harpsichord Concerto in C.


Reception

The
software agent In computer science, a software agent or software AI is a computer program that acts for a user or other program in a relationship of agency, which derives from the Latin ''agere'' (to do): an agreement to act on one's behalf. Such "action on behal ...
in the video has been discussed in the domain of
human–computer interaction Human–computer interaction (HCI) is research in the design and the use of computer technology, which focuses on the interfaces between people (users) and computers. HCI researchers observe the ways humans interact with computers and design tec ...
. It was criticized as being an unrealistic portrayal of the capacities of any software agent in the foreseeable future, or even in a distant future. Some visions put forth by proponents of the Semantic Web have been likened to that of the Knowledge Navigator by Marshall and Shipman, who argue that some of these visions "ignore the difficulty of scaling knowledge-based systems to reason across domains, like Apple's Knowledge Navigator," and conclude that, as of 2003, "scenarios of the complexity of previously quotedKnowledge Navigator-like approach to interacting with people and things in the world seem unlikely."


Siri

The notion of Siri was firmly planted at Apple 25 years ago though “Knowledge Navigator” with the voice of the assistant was only a concept prototype. In one of the videos, a man is seen asking the assistant to search for an article published 5 years before his time, the assistant finds it and tells the article being dated to 2006, and due to this we can conclude that the video is set to take place in September 2011. In October 2011, Apple relaunched
Siri Siri ( ) is a virtual assistant that is part of Apple Inc.'s iOS, iPadOS, watchOS, macOS, tvOS, and audioOS operating systems. It uses voice queries, gesture based control, focus-tracking and a natural-language user interface to answer questio ...
, a voice activated personal assistant software vaguely similar to that aspect of the Knowledge Navigator just a month after their initial prediction.


See also

* "1984" (advertisement) *
Artificial intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech re ...
*
Clippy The Office Assistant is a discontinued intelligent user interface for Microsoft Office that assisted users by way of an interactive animated character which interfaced with the Office help content. It was included in Microsoft Office for Window ...
*
Dynabook The KiddiComp concept, envisioned by Alan Kay in 1968 while a PhD candidate, and later developed and described as the Dynabook in his 1972 proposal "A personal computer for children of all ages", outlines the requirements for a conceptual portabl ...
* ''
Hyperland ''Hyperland'' is a 50-minute-long documentary film about hypertext and surrounding technologies. It was written by Douglas Adams and produced and directed by Max Whitby for BBC Two in 1990. It stars Douglas Adams as a computer user and Tom Baker, ...
'' *
Knowledge visualization Visualization or visualisation (see spelling differences Despite the various English dialects spoken from country to country and within different regions of the same country, there are only slight regional variations in English orthogra ...
*
Memex Memex is a hypothetical electromechanical device for interacting with microform documents and described in Vannevar Bush's 1945 article "As We May Think". Bush envisioned the memex as a device in which individuals would compress and store all of ...
*
Office of the future The office of the future is a concept dating from the 1940s. It is also known as the "paperless office". Memex desk and related machines The first practical office of the future concept was probably the series of machines which were presented in ...
*
Starfire video prototype ''Starfire'' was a Sun Microsystems promotional video filmed in 1994, demonstrating Bruce Tognazzini's ideas for a 21st-century computer user interface. Inspired in part by Apple Computer's Knowledge Navigator film from 1987, Tognazzini and his t ...
*
Technological singularity The technological singularity—or simply the singularity—is a hypothetical future point in time at which technological growth becomes uncontrollable and irreversible, resulting in unforeseeable changes to human civilization. According to the m ...


References

{{reflist


External links


The entire "professor" video
(5 min 45 s)

a similar video, also made by Apple (11 min 54 s) History of human–computer interaction Hypertext Tablet computers User interfaces