Klik ( he, קליק) is an Israeli candy brand owned by Unilever Food Solutions, a subsidiary of

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, t ...

. It is used for various chocolate, candy, and chocolate-covered products, including chocolate-covered corn flakes and malted milk balls.

Overview

In 2011, the brand was the second leading chocolate brand in Israel with an 11.4% market share, compared to the 28.2% held by market leader

Cow Chocolate Cow Chocolate ( he, שוקולד פרה, ''Shokolad Para'') is a brand of Israeli chocolate products produced by the candy and coffee products manufacturer Strauss-Elite. Cow brand chocolate was first produced in 1934 under the name "Shamnunit" ( ...

History

Between 1992 and 2003, products using the sub-brand Glik were sold to the

Ultra-Orthodox Haredi Judaism ( he, ', ; also spelled ''Charedi'' in English; plural ''Haredim'' or ''Charedim'') consists of groups within Orthodox Judaism that are characterized by their strict adherence to ''halakha'' (Jewish law) and traditions, in oppos ...

community and were kosher certified by

Edah HaChareidis The Charedi Council of Jerusalem ( he, העדה החרדית, ''haEdah haCharedit'', Ashkenazi pronunciation: ''ha-Aideh Charaidis'' or ''ha-Eido ha-Chareidis''; "Congregation of God-Fearers") is a large Haredi Jewish communal organization based i ...

. In 2015 and 2016, Unilever was criticized for significantly raising the effective price of Klik by reducing package sizes while retaining the previous price. In 2016 following an attempted coverup of ''

Salmonella ''Salmonella'' is a genus of rod-shaped (bacillus) Gram-negative bacteria of the family Enterobacteriaceae. The two species of ''Salmonella'' are ''Salmonella enterica'' and ''Salmonella bongori''. ''S. enterica'' is the type species and is fur ...

'' contamination in Unilever's cereal production line, sales of Unilever products, including Klik, plummeted.Salmonella contamination: 30% reduction in sales of Unilever breakfast cereal products
Globes, 31 July 2016

References

{{Jewish cuisine Brand name chocolate Israeli brands Unilever brands Israeli confectionery