Kingfisher is an Indian beer brewed by

United Breweries Group United Breweries Holdings Limited (UBHL), also called UB Group, is an Indian conglomerate headquartered in UB City, Bangalore, Karnataka. Its core business includes beverages and investments in various sectors. The company markets beer un ...

Bangalore Bangalore (), officially Bengaluru (), is the capital and largest city of the Indian state of Karnataka. It has a population of more than and a metropolitan population of around , making it the third most populous city and fifth most ...

. The brand was first introduced in 1857 and then relaunched in 1978 by

Vijay Mallya Vijay Vittal Mallya (born 18 December 1955) is an Indian businessman, former politician and fugitive. He is the subject of an extradition effort by the Indian Government to return him from the UK to face charges of financial crimes in India. T ...

. With a market share of over 36% in India, it is also available in 52 other countries as of 2013.

History

In 1978, Vijay Mallya launched Kingfisher Premium beer, inspired by the defunct brand from United Breweries Group which was introduced in 1857. As the

Advertising Standards Council of India The Advertising Standards Council of India (ASCI) is a voluntary self-regulatory organization of the advertising industry in India. Established in 1985, ASCI is registered as a non-profit company under section 25 of the Company Act. ASCI is co ...

banned alcohol advertisements in India, the UB Group began to promote the brand through surrogate advertisements of Kingfisher mineral water. After the group began operating

Kingfisher Airlines Kingfisher Airlines Limited was an airline group based in India. It was established in 2003 and started its commercial operations in 2005. Through its parent company United Breweries Group, it had a 50% stake in low-cost carrier Kingfisher R ...

in 2005, advertisements made their way into airplane cabins. In the United States, the company promoted the Kingfisher beer by de-ethnicizing the brand.

Kingfisher Beer Europe

Kingfisher Beer Europe Ltd. (KBE) is the European arm of

United Breweries United Breweries Holdings Limited (UBHL), also called UB Group, is an Indian conglomerate headquartered in UB City, Bangalore, Karnataka. Its core business includes beverages and investments in various sectors. The company markets beer unde ...

with a head office in

Maidstone Maidstone is the largest Town status in the United Kingdom, town in Kent, England, of which it is the county town. Maidstone is historically important and lies 32 miles (51 km) east-south-east of London. The River Medway runs through the c ...

, Kent. In the UK, Kingfisher is brewed under licence by

Heineken Heineken Lager Beer ( nl, Heineken Pilsener), or simply Heineken () is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star. History On 15 Febr ...

but to the same recipe as used in India. The company runs independently of Kingfisher World and has its own assets such as website, social media, POS suite & marketing objectives such as the tagline, 'The Real Taste of India' which highlights the brand's genuine heritage and sets it apart from other similar products in the UK & Europe. KBE sell only one Kingfisher variant; Kingfisher Premium, which is available in four formats; 330 mL (24 x 330 mL cases), 650 mL (12 x 650 mL case), pint or half pint draught and kegs (30 or 50 L). In November 2016, KBE launched Peacock Cider: a 'quality apple cider' created to 'elegantly complement Asian flavours, providing a burst of apple refreshment to balance aromatic spices.' In 2017, KBE added two more products to its portfolio -

Bintang Beer Bintang Beer ( id, Bir Bintang, literally "Star Beer") is a brand of beer from Indonesia and is produced by PT Multi Bintang Indonesia Tbk, part of Heineken. The beer is styled as a pale lager, gold in colour with an ideal serving temperature of ...

, 'Indonesia's No.1 Beer' and Pearl River Beer, an 'Iconic Cantonese Beer'.

Recognition

Kingfisher is ranked 74th among India's most trusted brands according to the Brand Trust Report 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013, Kingfisher was ranked 102nd among India's most trusted brands and subsequently, according to the Brand Trust Report 2014, Kingfisher was ranked 198th among India's most trusted brands.

References

External links

* Global * {{official website, url=http://www.kingfisherbeer.co.uk Europe Indian beer brands Indian brands Products introduced in 1978 United Spirits brands United Breweries Group

History

Kingfisher Beer Europe

Recognition

See also

References

External links