Kids See Ghosts (song)
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"Kids See Ghosts" is a song by American hip hop duo
Kids See Ghosts Kids See Ghosts (stylized in all-caps) was an American hip hop duo composed of musicians Kanye West and Kid Cudi. Formed in 2018 during West’s Wyoming sessions, the duo released their eponymous debut album in June of that year, through ...
, composed of
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
and Kid Cudi, from their debut studio album of the same name (2018). The song features a guest appearance from
Mos Def Yasiin Bey (; born Dante Terrell Smith, December 11, 1973), previously and more commonly known by his stage name Mos Def (), is an American rapper, singer, songwriter, and actor. His hip hop career began in 1994, alongside his siblings in the s ...
, who received credit under his real name of Yasiin Bey. It was produced by West, Kid Cudi, and
Plain Pat Patrick Reynolds, professionally known as Plain Pat, is an American music executive, record producer, songwriter and disc jockey (DJ). He is perhaps best known for overseeing American musicians Kanye West and Kid Cudi, during their respective ...
, while additional production was handled by Andrew Dawson,
Justin Vernon Justin DeYarmond Edison Vernon (born April 30, 1981) is an American singer, songwriter, producer and multi-instrumentalist. He is best known as the primary songwriter and frontman of indie folk band Bon Iver. Known for his distinct falsetto voic ...
and Noah Goldstein. Apart from Plain Pat and Goldstein, the producers wrote the song alongside Bey. Making heavy use of synthesizers, the song draws inspiration from ambient music. Lyrically, the song reflects on the difficulties of fame and success. The song received widespread acclaim from
music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on w ...
, who generally complimented Bey's vocals. They often highlighted the presence of his feature on the album, while some critics praised the lyrical content of "Kids See Ghosts" and a few appreciated the duo's chemistry. It reached number 73 on the US ''Billboard'' Hot 100, while further appearing at number 53 on the Canadian Hot 100. The song was performed live by Kids See Ghosts at the 2018
Camp Flog Gnaw Carnival Camp Flog Gnaw Carnival, formerly known as the Odd Future, OFWGKTA Carnival or Odd Future carnival, is an annual American music festival and carnival curated by Tyler, the Creator and has been held annually since its inception in the fall of 2012. ...
. In June 2018,
Tyler, the Creator Tyler Gregory Okonma (born March 6, 1991), known professionally as Tyler, the Creator, is an American rapper and record producer. He is one of the founding members of the music collective Odd Future. Okonma self-released his debut mixtape ' ...
shared his remix of the song, titled "Crust in Their Eyes". It was recorded that same month and features him rapping personal lyrics over the original. The remix received positive reviews from critics, mostly being praised for Tyler, the Creator's rapping; a number of them placed emphasis on his lyricism.


Background

On April 19, 2018,
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
announced a collaborative album with Kid Cudi. The album was revealed as being titled ''Kids See Ghosts'' by West, with him proposing the release date of June 8, 2018 for it, and he later announced that the album was set to include a song of the same name. Kid Cudi had been featured on a number of tracks by West prior to the announcement of ''Kids See Ghosts'', such as "
Welcome to Heartbreak "Welcome to Heartbreak" is a song by American record producer and vocalist Kanye West from his fourth studio album, ''808s & Heartbreak'' (2008). The song features a guest appearance from Kid Cudi on his debut collaboration with West, as well a ...
" (2008) and " Gorgeous" (2010). West released his eighth studio album '' Ye'' on June 1, 2018, with vocals from Kid Cudi included on the tracks " No Mistakes" and "
Ghost Town Ghost Town(s) or Ghosttown may refer to: * Ghost town, a town that has been abandoned Film and television * ''Ghost Town'' (1936 film), an American Western film by Harry L. Fraser * ''Ghost Town'' (1956 film), an American Western film by All ...
". "Kids See Ghosts" includes a feature from rapper
Mos Def Yasiin Bey (; born Dante Terrell Smith, December 11, 1973), previously and more commonly known by his stage name Mos Def (), is an American rapper, singer, songwriter, and actor. His hip hop career began in 1994, alongside his siblings in the s ...
, who was credited as Yasiin Bey, which is his real name. He had collaborated with West since the start of the latter's career, with him contributing a feature to "
Two Words "Two Words" is a song by American hip-hop artist Kanye West, that features Mos Def, Freeway and The Boys Choir of Harlem, from West's debut studio album ''The College Dropout'' (2004). A cinematic version of the song was released as part of '' T ...
" from West's debut studio album ''
The College Dropout ''The College Dropout'' is the debut studio album by American rapper and producer Kanye West. It was released on February 10, 2004, by Def Jam Recordings and Jay-Z's Roc-A-Fella Records. In the years leading up to release, West had received pr ...
'' (2004). In January 2018, fellow rapper
Talib Kweli Talib Kweli Greene (; born October 3, 1975) is an American rapper. He earned recognition early on through his collaboration with fellow Brooklyn rapper Mos Def in 1997, when they formed the group Black Star. Kweli's musical career continued with ...
teased that West and Bey were working together with an Instagram photo. The picture shows West and Bey sat at a table alongside stand-up comedian Dave Chappelle, with the three of them writing notes. However, it was not known at the time if West and Bey were working on material together. The song was produced by West, Kid Cudi, and Plain Pat, with additional production from Andrew Dawson,
Justin Vernon Justin DeYarmond Edison Vernon (born April 30, 1981) is an American singer, songwriter, producer and multi-instrumentalist. He is best known as the primary songwriter and frontman of indie folk band Bon Iver. Known for his distinct falsetto voic ...
and Noah Goldstein. The producers, excluding Plain Pat and Goldstein, co-wrote it with Bey.


Composition and lyrics

Musically, "Kids See Ghosts" is an ambient influenced song. According to ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
''s Dean Van Nguyen, it has a rumbling beat. The song heavily features synths alongside
hand drum A hand drum is any type of drum that is typically played with the bare hand rather than a stick, mallet, hammer, or other type of beater. Types The following descriptions allude to traditional versions of the drums. Modern synthetic versions are a ...
s that softly pitter-patter, accompanying the verses from Kids See Ghosts. It contains chilling sounds as well as clicking percussion and a bassline, with the latter of the three appearing during the
bridge A bridge is a structure built to span a physical obstacle (such as a body of water, valley, road, or rail) without blocking the way underneath. It is constructed for the purpose of providing passage over the obstacle, which is usually somethi ...
. The song includes a
jungle A jungle is land covered with dense forest and tangled vegetation, usually in tropical climates. Application of the term has varied greatly during the past recent century. Etymology The word ''jungle'' originates from the Sanskrit word ''jaá ...
groove Groove or Grooves may refer to: Music * Groove (music) * Groove (drumming) * The Groove (band), an Australian rock/pop band of the 1960s * The Groove (Sirius XM), a US radio station * Groove 101.7FM, a former Perth, Australia, radio station ...
. Bey performs both the bridge and the
hook A hook is a tool consisting of a length of material, typically metal, that contains a portion that is curved or indented, such that it can be used to grab onto, connect, or otherwise attach itself onto another object. In a number of uses, one e ...
of the song, and his vocals are covered in
electronics The field of electronics is a branch of physics and electrical engineering that deals with the emission, behaviour and effects of electrons using electronic devices. Electronics uses active devices to control electron flow by amplification ...
. Kid Cudi contributes a verse, which is accompanied by humming from him. During West's verse, he raps enthusiastically. In the lyrics of "Kids See Ghosts", the duo of the same name rap reflectively about the difficulties of fame and success. The lyrics feature respective references to religion from West and Kid Cudi. For the hook, Bey declares, "Kids see ghosts sometimes/Spirit, moving around, just moving around." In Kid Cudi's verse, he alludes to his private
mental health Mental health encompasses emotional, psychological, and social well-being, influencing cognition, perception, and behavior. It likewise determines how an individual handles stress, interpersonal relationships, and decision-making. Mental hea ...
battle while commenting on struggling to find happiness. West's performance sees him actively attempting to live up to his own legacy, as well as rapping about the public fight for his soul. On the bridge of the song, Bey recites a brief mission statement.


Release and promotion

On June 8, 2018, "Kids See Ghosts" was released as the sixth and penultimate track on Kids See Ghosts' eponymous debut studio album. The song switched position from the track list tweeted by West on May 15, 2018 that showed it as originally being slated for release as the second track. However, on the day of its release, multiple tracks from the album were mislabeled on streaming services due to a technical error, with "Kids See Ghosts" being incorrectly labeled as the album's second track, "
Fire Fire is the rapid oxidation of a material (the fuel) in the exothermic chemical process of combustion, releasing heat, light, and various reaction products. At a certain point in the combustion reaction, called the ignition point, flames a ...
". For the first show that they were billed as Kids See Ghosts, the duo delivered a performance of the song at the 2018
Camp Flog Gnaw Carnival Camp Flog Gnaw Carnival, formerly known as the Odd Future, OFWGKTA Carnival or Odd Future carnival, is an annual American music festival and carnival curated by Tyler, the Creator and has been held annually since its inception in the fall of 2012. ...
. "Kids See Ghosts" was the seventh track of their set, while it was the penultimate track to be performed that was released by them under the moniker of Kids See Ghosts.


Critical reception

"Kids See Ghosts" was met with widespread acclaim from
music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on w ...
, with Bey's performance mostly garnering praise. Narsimha Chintaluri from ''
HipHopDX ''HipHopDX'' is an online magazine of hip hop music criticism and news. The website's current president and publisher is Sharath Cherian and the Head Of Content is Jerry L. Barrow. ''HipHopDX'' is the flagship publication of Cheri Media Group. ...
'' asserted that Bey "grabs a hypnotic hook" on the song. The staff of '' XXL'' wrote that with the title track's lyrical style alongside "the context of ''Kids See Ghosts''", the former's "driving force" is "youthful energy" and liked how Bey "takes command of the song's creeping bassline". They continued, voicing the belief that the song completes the album's "strongest sequence" while Bey contributes to forming "a strong supporting cast that aids the ''Kids See Ghosts'' narrative", along with the other featured artists. On a similar note, '' Exclaim!'' writer Riley Wallace cited Bey's appearance as one of the features that help make the album "feel like more of a larger collective" as West and Kid Cudi "feel like lead singers". Ben Devlin from '' musicOMH'' listed the feature as evidence ''Kids See Ghosts'' guest appearances "are well-picked and serve their respective tracks in contrasting ways"; he called Bey's presence "very unassuming" on the title track and described his lyrics as "enigmatic". Nguyen considered Bey's voice to be "swathe in "gentle electronics" and noticed that the "spiritual hums" from Kid Cudi "match the rumbling beat" of the song, with him being complimentary of how West is able to "artfully fold the orchestration into the voices of his collaborators" and demonstrate his "almighty" musical ear has come back. He further made consideration that the song can be "viewed primarily as an exercise in highlighting all of Cudi's strengths" as "the more outlandish proclivities" are erased, remarking West "is frequently pulled into Cudi's lane" rather than the other way round. While Robert Christgau pointed to Bey's "envisioning" as the album's "closest brush with wisdom" in his
Expert Witness An expert witness, particularly in common law countries such as the United Kingdom, Australia, and the United States, is a person whose opinion by virtue of education, training, certification, skills or experience, is accepted by the judge as ...
column at ''
Vice A vice is a practice, behaviour, or habit generally considered immoral, sinful, criminal, rude, taboo, depraved, degrading, deviant or perverted in the associated society. In more minor usage, vice can refer to a fault, a negative character t ...
'', he also named the song's " nursery rhyme in waiting" one of the best parts of ''Kids See Ghosts'' due to it being an example of how the duo of the same name "fool around like male bonders should". Reviewing for ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cu ...
'', Chuck Arnold commented that the song "spins a jungle groove" by presenting a confrontation of "the monsters that lurk in our heads". In ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its ...
'', Christopher R. Weingarten praised Kid Cudi's lyricism. For '' Highsnobiety'', Russel Dean Stone wrote that the atmosphere of the album is "fully embodied" on the song.


Accolades

On June 8, 2018, ''
Pitchfork A pitchfork (also a hay fork) is an agricultural tool with a long handle and two to five tines used to lift and pitch or throw loose material, such as hay, straw, manure, or leaves. The term is also applied colloquially, but inaccurately, to ...
'' named "Kids See Ghosts" the best new track. The magazine's writer Sheldon Pearce complimented Kids See Ghosts' chemistry, noting that they do "bridge the gap between Cudi's stoner
hymnal A hymnal or hymnary is a collection of hymns, usually in the form of a book, called a hymnbook (or hymn book). Hymnals are used in congregational singing. A hymnal may contain only hymn texts (normal for most hymnals for most centuries of Chr ...
s and the cursed, self-flagellating ego trips of Kanye's ''ye''" while acclaiming the duo's rapping and the "gentle rush" of the song's music. The track was listed by Eric Renner Brown from '' Billboard'' as the 19th best song from the five albums produced by West in 2018, with him questioning that it "could be West's most lyrically limber moment" out of the recording sessions for the albums. On the ''Pitchfork'' Readers' Poll for the top 50 songs of 2018, the track was voted in at number 14.


Commercial performance

Upon the release of ''Kids See Ghosts'', the title track opened at number 73 on the US ''Billboard'' Hot 100. The track simultaneously entered the US
Hot R&B/Hip-Hop Songs The Hot R&B/Hip-Hop Songs chart ranks the most popular R&B and hip hop songs in the United States and is published weekly by '' Billboard''. Rankings are based on a measure of radio airplay, sales data, and streaming activity. The chart had 100 ...
chart at number 37. It was most successful in Canada, peaking at number 53 on the Canadian Hot 100. In Australia, the track reached number 84 on the ARIA Singles Chart. Elsewhere, "Kids See Ghosts" debuted at number 64 on the Irish Singles Chart. The track further charted at number 39 on the
UK R&B Chart The UK Hip Hop and R&B Singles Chart and the UK Hip Hop and R&B Albums Chart (also known as The Official UK Hip Hop and R&B Charts, the Top 40 Hip Hop and RnB Singles and the Top 40 Hip Hop and RnB Albums, or simply the UK Urban Chart) are 40-posi ...
.


Tyler, the Creator remix


Background and composition

American rapper
Tyler, the Creator Tyler Gregory Okonma (born March 6, 1991), known professionally as Tyler, the Creator, is an American rapper and record producer. He is one of the founding members of the music collective Odd Future. Okonma self-released his debut mixtape ' ...
released a remix of "Kids See Ghosts" entitled "Crust in Their Eyes" to his
SoundCloud SoundCloud is an online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming s ...
on June 15, 2018. The title comes from a line in the remix. Tyler, the Creator had remixed West's music in the past, sharing a freestyle over " Freestyle 4" under the title of "What the Fuck Right Now" in the same year as the original's release on West's seventh studio album ''
The Life of Pablo ''The Life of Pablo'' is the seventh studio album by American rapper and producer Kanye West. It was released on February 14, 2016, through GOOD Music and distributed by Def Jam Recordings. Recording sessions took place from 2013 to 2016, in I ...
'' (2016). The previous year, Tyler, the Creator featured West on the track " Smuckers" from his third studio album ''
Cherry Bomb A cherry bomb (also known as a globe salute or kraft salute) is an approximately spherical exploding firework, roughly resembling a cherry in size and shape (with the fuse resembling the cherry's stem). Cherry bombs range in size from in diamet ...
''. He tweeted of "Kids See Ghosts" that "i like this song and wrote to it the same hour i heard it", also revealing a friend sent the instrumental to him and he "recorded it that night". Tyler, the Creator posted another tweet, in which he recalled West "sent me that beat same night" and expressed strongly positive feelings of West's verse while also praising Bey's performance on the original. The remix's cover art was created by French contemporary photographer Matthieu Venot. On "Crust in Their Eyes", Tyler, the Creator raps over the original, while Bey's hook is kept. After the hook, the rapper's performance begins. The remix features personal lyrics from Tyler, the Creator, and includes references to Twitter cancellations. He begins by mentioning calling his sister and admitting to not telling her that he loves her enough. At one point, Tyler, the Creator calls out people who feel assured they are "woke but got crust in their eyes."


Critical reception

"Crust in Their Eyes" was received with positive reviews from music critics. In a review for ''
Consequence of Sound ''Consequence'' (previously ''Consequence of Sound'') is an independently owned New York-based online magazine featuring news, editorials, and reviews of music, movies, and television. In addition, the website also features the Festival Outlook ...
'', Ben Kaye expressed positive feelings of the lyrical content. Grace Fleisher from
Dancing Astronaut Dancing Astronaut is an American media platform founded in 2009 that primarily covers the electronic dance music industry. The website covers concerts and festivals, reports on entertainment news, reviews music, and publishes original content sy ...
asserted that Tyler, the Creator puts himself forward "as characteristically clever and collected" on the remix, and concluded by saying he does "his peers' work considerable justice". ''HotNewHipHop'' writer Mitch Findlay stated that the rapper delivers "mixtape-ready bars" on the remix, citing his lyrics as "conjuring images of ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer Simpson, Homer, Marge ...
'' legend
Squeaky Voiced Teen The American animated television series ''The Simpsons'' contains a wide range of minor and supporting characters like co-workers, teachers, students, family friends, extended relatives, townspeople, local celebrities, and even animals. The write ...
". Despite being disappointed in the remix ending "before it truly blossoms", Findlay enjoyed how it highlights the "rapper" side of Tyler, the Creator's artistry. For ''This Song Is Sick'', Jake Nixon wrote that the "fire" remix "does not disappoint" and features an "amazing verse" from Tyler, the Creator, who "sounds incredible over the production" in his opinion. Phil Witmer of ''Vice'' regarded the remix as "particularly affectionate" due to Tyler, the Creator's past connections to West.


Credits and personnel

Recording * Recorded at West Lake Ranch,
Jackson Hole, Wyoming Jackson Hole (originally called Jackson's Hole by mountain men) is a valley between the Gros Ventre and Teton mountain ranges in the U.S. state of Wyoming, near the border with Idaho, in Teton County, one of the richest counties in the Un ...
Personnel *
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
songwriter, production * Kid Cudi songwriter, production * Andrew Dawson songwriter, additional production, engineer *
Justin Vernon Justin DeYarmond Edison Vernon (born April 30, 1981) is an American singer, songwriter, producer and multi-instrumentalist. He is best known as the primary songwriter and frontman of indie folk band Bon Iver. Known for his distinct falsetto voic ...
songwriter, additional production *
Yasiin Bey Yasiin Bey (; born Dante Terrell Smith, December 11, 1973), previously and more commonly known by his stage name Mos Def (), is an American rapper, singer, songwriter, and actor. His hip hop career began in 1994, alongside his siblings in the s ...
songwriter, featured artist *
Plain Pat Patrick Reynolds, professionally known as Plain Pat, is an American music executive, record producer, songwriter and disc jockey (DJ). He is perhaps best known for overseeing American musicians Kanye West and Kid Cudi, during their respective ...
production * Noah Goldstein additional production, engineer * Zack Djurich engineer * Mike Malchicoff engineer * William J. Sullivan engineer * Jenna Felsenthal assistant engineer * Mike Dean mixer * Jess Jackson mixer * Sean Solymar assistant mixer Information taken from the ''Kids See Ghosts'' liner notes and
Tidal Tidal is the adjectival form of tide. Tidal may also refer to: * ''Tidal'' (album), a 1996 album by Fiona Apple * Tidal (king), a king involved in the Battle of the Vale of Siddim * TidalCycles, a live coding environment for music * Tidal (servic ...
.


Charts


Certifications


Notes


References

{{authority control 2018 songs Kanye West songs Kid Cudi songs Mos Def songs Song recordings produced by Kanye West Song recordings produced by Kid Cudi Songs written by Justin Vernon Songs written by Kanye West Songs written by Kid Cudi Songs written by Mos Def