KidsClick is a daily children's programming block distributed by Sinclair Broadcast Group, which premiered on July 1, 2017. The block, which primarily consists of long-form animated series as well as some short-form content, is carried in the U.S. on digital multicast network This TV, and on Sinclair-owned/operated television stations in several markets.[2] At launch, the block was available in 75 million households.[1] The block also marked the return of traditional weekday cartoons and Saturday morning cartoons to over-the-air television as a network,[3] as well as the first children's programming block on U.S. broadcast television not to comply with Children's Television Act regulations since the Saban Brands-produced Vortexx was discontinued by The CW on September 27, 2014.

The This TV iteration of the block will accompany an existing, unbranded lineup of educational programming on weekend mornings, which has aired on the network since November 1, 2013, after the discontinuation of Cookie Jar Toons (which coincided with original co-owner Weigel Broadcasting transferring its 50% interest in the network to Tribune Broadcasting, as well as the Cookie Jar Group's absorption into DHX Media); it also marks the first time that This TV has carried children's programming on Monday through Saturday mornings since Tribune – which Sinclair announced that it would acquire for $3.9 billion on May 8, 2017[4][5] – assumed partial ownership of the network.


On May 2, 2017, Sinclair Broadcast Group announced that it would launch a multiplatform children's programming block on linear television and digital platforms. The company partnered with MGM Domestic Television Distribution to develop and distribute KidsClick, which it planned to air nationally on This TV and select network affiliates (particularly those aligned with The CW, and the MyNetworkTV programming service, as well as some Fox-affiliated stations that do not carry local morning newscasts in the block's designated timeslots) and independent stations owned and/or operated by Sinclair on July 1, 2017. Its content encompasses short- and long-form material and is distributed online, through internet browsers and mobile apps in video-on-demand and live streaming formats.[2][6][7][8] The block is powered by Imagine Communications' cloud technology from Sinclair's Las Vegas office.[9]

The move put Sinclair back in the children's television market, an industry estimated to be worth $1 billion, which is currently largely split in advertising revenue between Nickelodeon and Cartoon Network.[2][10] Speaking to the return of children's programming on American commercial broadcast television, Steven M. Marks, COO and EVP of Sinclair Television Group, said in an earnings report on May 3, 2017: "That's a $1 billion-plus spot business that we don't get $0.10 from. So again, it's an illustration of going back into the marketplace and fishing in ponds that we haven't fished in. So that's $1 billion that is pretty much split between [two] cable networks: Nickelodeon and the Cartoon Network. Disney is a subscription network. 18 years ago, we were the kings of reaching kids every day. There's no reason in the world why we can't be successful in that space."[11]


The block is transmitted every Monday-Friday from 6:00 to 9:00 a.m., and Saturday and Sundays from 7:00 to 10:00 a.m. local time (these designated time periods also apply to the national block aired on This TV, which broadcasts on an Eastern Time schedule).[2] Scheduling variances may exist for the syndicated block in certain markets due to network programming obligations (such as One Magnificent Morning airing from 8:00 to 11:00 a.m., which may delay or preempt the KidsClick Saturday Morning lineup on The CW-affiliated stations that carry both blocks), existing contracts for other syndicated programming or with paid or religious programming providers, or a preference to air news and sports programming in those slots.[12]

As This TV runs only in 480i standard definition, the block runs in a letterbox format on that network, as the entire block mainly features programming designed for a 16:9 high definition display, which is how it airs on most affiliated and Sinclair stations.

Because the programs featured on KidsClick do not meet educational content guidelines defined in the Children's Television Act by the Federal Communications Commission (FCC), This TV continues to air a block of live-action travel and wildlife series from Steve Rotfeld Productions immediately after the weekend broadcasts of the KidsClick lineup to fulfill the mandate (accordingly, the network's E/I block switched from a singular, three-hour block aired only on Sunday mornings to two separate 90-minute-long blocks that will air on Saturdays and Sundays).[13][14] Sinclair-operated independent stations that air KidsClick also continue to provide E/I-compliant programs acquired from the syndication market through individual distributors, from Fox's Xploration Station block managed by Rotfeld, or via the Litton Entertainment-distributed Go Time block to meet the quotas.


Current programming

Show title Premiere date
Pac-Man and the Ghostly Adventures July 1, 2017[15][16]
Pink Panther and Pals
Angry Birds Toons July 3, 2017
Max Steel
Miraculous: Tales of Ladybug & Cat Noir
Super 4
Team Hot Wheels September 16, 2017[17]
Dinosaur King February 5, 2018[18]

Former programming

Show title Premiere date End date
RoboCop: Alpha Commando July 1, 2017 September 10, 2017
Scary Larry December 10, 2017
Rocket Monkeys July 3, 2017 February 9, 2018
Zak Storm September 30, 2017 January 7, 2018
Winx Club October 9, 2017 March 2, 2018


The following is a list of stations that carry KidsClick in syndication; this includes the possibility that a This affiliate on a station owned by Sinclair or another owner will also air the programming block in the same market near or at the same time:

City of license/Market Station Channel Affiliation Owner
AlbanySchenectadyTroy, New York WCWN 45.1 The CW Sinclair Broadcast Group
Baltimore-Annapolis, Maryland WUTB 24.1 MyNetworkTV Deerfield Media
(operated by Sinclair Broadcast Group)
BirminghamTuscaloosaAnniston, Alabama WABM[19] 68.1 Sinclair Broadcast Group
Bristol-Johnson City-Kingsport, Tennessee/
Bristol, Virginia
WEMT 39.1 Fox Cunningham Broadcasting
(operated by Sinclair Broadcast Group)
Buffalo, New York WNYO[20] 49.1 MyNetworkTV Sinclair Broadcast Group
Cape Girardeau, Missouri/Paducah, Kentucky WDKA
Cedar Rapids-Dubuque, Iowa KFXA 28.1 Fox Second Generation of Iowa, Ltd.
(operated by Sinclair Broadcast Group)
Charleston, South Carolina WCIV[21] 36.1 MyNetworkTV Sinclair Broadcast Group
Champaign-Danville-Springfield-Urbana, Illinois WBUI 23.1 The CW GOCOM Media, LLC
(operated by Sinclair Broadcast Group)
Chattanooga, Tennessee WFLI[22] 53.1 MPS Media, LLC
(operated by Sinclair Broadcast Group)
Chico-Redding, California KCVU 20.1 Fox Cunningham Broadcasting
(operated by Sinclair Broadcast Group)
Cincinnati, Ohio WKRC-DT2 12.2 The CW Sinclair Broadcast Group
Columbus, Ohio WWHO 53.1 Manham Media
(operated by Sinclair Broadcast Group)
Corpus Christi, Texas KTOV-LP 21 MyNetworkTV Sinclair Broadcast Group
Dayton, Ohio WRGT-DT2 45.2 Cunningham Broadcasting
(operated by Sinclair Broadcast Group)
Des Moines, Iowa KDSM[23] 17.1 Fox Sinclair Broadcast Group
Eureka, California KBVU 28.1 Cunningham Broadcasting
(operated by Sinclair Broadcast Group)
Flint-Saginaw, Michigan WSMH 66.1 Sinclair Broadcast Group
FlorenceMyrtle Beach, South Carolina WWMB[24] 21.1 The CW Howard Stirk Holdings
(operated by Sinclair Broadcast Group)
FresnoVisalia, California KFRE[25] 59.1 Sinclair Broadcast Group
Gainesville-Ocala, Florida WMYG-LP (analog)
WGFL-DT2 (digital)
11 (analog)
28.2 (digital)
MyNetworkTV New Age Media, LLC
(operated by Sinclair Broadcast Group)
Grand Rapids, Michigan WWMT-DT2 3.2 The CW Sinclair Broadcast Group
Green BayFox Cities, Wisconsin WCWF[26] 14.1
Greensboro-High Point-Winston-Salem, North Carolina WMYV 48.1 MyNetworkTV
Greenville-Jacksonville-New Bern, North Carolina WYDO 14.1 Fox Cunningham Broadcasting
(operated by Sinclair Broadcast Group)
Greenville-Spartanburg-Anderson, South Carolina/
Asheville, North Carolina
WMYA 40.1 MyNetworkTV
Greenwood, Mississippi WHCQ-LD 8.1 Ellington Broadcasting
Harrisburg-Lancaster-Lebanon-York, Pennsylvania WHP-DT3 21.3 The CW Sinclair Broadcast Group
Las Vegas, Nevada KVCW-DT2 33.2 MyNetworkTV
Lexington-Frankfort, Kentucky WDKY 56.1 Fox
Lincoln-Superior-Grand Island, Nebraska KFXL 51.1
Madison, Wisconsin WMSN 47.1
Milwaukee, Wisconsin WVTV 18.1 The CW
MinneapolisSt. Paul, Minnesota WUCW[12] 23.1
Mobile, Alabama-Pensacola, Florida WFGX[27] 35.1 MyNetworkTV
Nashville, Tennessee WNAB 58.1 The CW Tennessee Broadcasting
(operated by Sinclair Broadcast Group)
Norfolk-Portsmouth-Newport News-Virginia Beach, Virginia WTVZ 33.1 MyNetworkTV Sinclair Broadcast Group
Oklahoma City, Oklahoma KOCB 34.1 The CW
Omaha, Nebraska KXVO 15.1 Mitts Telecasting Company
(operated by Sinclair Broadcast Group)
Pittsburgh, Pennsylvania WPNT 22.1 MyNetworkTV Sinclair Broadcast Group
Portland-Auburn-Augusta, Maine WPFO[28] 23.1 Fox Cunningham Broadcasting
(operated by Sinclair Broadcast Group)
RaleighDurhamFayetteville, North Carolina WRDC 28.1 MyNetworkTV Sinclair Broadcast Group
Reno-Carson City, Nevada KAME 21.1 Deerfield Media
(operated by Sinclair Broadcast Group)
Rochester, New York WHAM-DT2[29] 13.2 The CW
Salt Lake City, Utah KMYU 12.1 MyNetworkTV Sinclair Broadcast Group
San Antonio, Texas KMYS[30] 35.1 The CW Deerfield Media
(operated by Sinclair Broadcast Group)
Savannah, Georgia WTGS 28.1 Fox Sinclair Broadcast Group
Scranton-Wilkes-Barre, Pennsylvania WQMY 53.1 MyNetworkTV New Age Media, LLC
(operated by Sinclair Broadcast Group)
Sioux City, Iowa KPTH[31] 44.1 Fox Sinclair Broadcast Group
South Bend, Indiana WSBT-DT2 22.2
Syracuse, New York WSTQ-LP (analog)
WSTM-DT2 (digital)
14 (analog)
3.2 (digital)
The CW
Tallahassee, Florida WTWC-DT2 40.2 Fox
West Palm Beach-Ft. Pierce, Florida WTVX 34.1 The CW
Wheeling, West Virginia/Steubenville, Ohio WTOV-DT2 9.2 Fox
Wichita, Kansas KMTW[32] 36.1 MyNetworkTV Mercury Broadcasting Company, Inc.
(operated by Sinclair Broadcast Group)


  1. ^ a b "Sinclair Names Dan Barnathan VP Family and Children's Programming and Sales; Jonathan Dern Executive Producer" (Press release). Sinclair Broadcast Group. PR Newswire. June 20, 2017. Retrieved June 21, 2017 – via WDRB-TV. 
  2. ^ a b c d Diana Marszalek (May 3, 2017). "Sinclair Wants Back in on Kids' TV". Broadcasting & Cable. NewBay Media. Retrieved June 19, 2017. 
  3. ^ Jacobson, Adam (May 2, 2017). "'KidsClick' Multi-Platform Programming Block Set For Sinclair". Radio+Television Business Report. Streamline Publishing. Retrieved July 24, 2017. 
  4. ^ Stephen Battaglio (May 8, 2017). "Sinclair Broadcast Group to buy Tribune Media for $3.9 billion plus debt". Los Angeles Times. Tronc. Retrieved June 23, 2017. 
  5. ^ Cynthia Littleton (May 8, 2017). "Sinclair Broadcast Group Sets $3.9 Billion Deal to Acquire Tribune Media". Variety. Penske Media Corporation. Retrieved June 23, 2017. 
  6. ^ Jacobson, Adam (May 2, 2017). "'KidsClick' Multi-Platform Programming Block Set For Sinclair". Radio & Television Business Report. Retrieved June 21, 2017. 
  7. ^ "KidsClick launches video-on-demand options, Zak Storm contest". ToonBarn. November 8, 2017. Retrieved January 19, 2018. 
  8. ^ "KidsClick launches online live streaming option". ToonBarn. December 26, 2017. Retrieved January 19, 2018. 
  9. ^ "Imagine and SBG Deliver 'KidsClick' Content". InBroadcast. January 19, 2018. Retrieved January 19, 2018. 
  10. ^ Mirabella, Lorraine (May 3, 2017). "Sinclair Broacast Group anticipates more acquisitions". Baltimore Sun. Retrieved June 21, 2017. 
  11. ^ "Edited Transcript of SBGI earnings conference call or presentation 3-May-17 1:30pm GMT". Thomson Reuters. Yahoo! Finance. June 14, 2017. Retrieved June 19, 2017. 
  12. ^ a b "Kids Click coming to The CW Twin Cities on July 1st". WUCW. Sinclair Broadcast Group. June 14, 2017. Retrieved June 19, 2017. 
  13. ^ "This TV Schedule - Program listings and guide". This TV. Tribune Broadcasting/Metro-Goldwyn-Mayer. Archived from the original on June 19, 2017. Retrieved June 19, 2017. 
  14. ^ "This TV Schedule - Program listings and guide". This TV. Tribune Broadcasting/Metro-Goldwyn-Mayer. Archived from the original on June 19, 2017. Retrieved June 19, 2017. 
  15. ^ "Morning Cartoons are back! Join us Saturday morning at 7:00 AM". KidsClick. June 29, 2017. Retrieved June 30, 2017. 
  16. ^ "Pink Shirt Day and Pink Panther Extends to Weekdays". Facebook. February 28, 2018. Retrieved February 28, 2018. 
  17. ^ "KidsClick's fall lineup includes Hot Wheels, Winx Club, Zak Storm". ToonBarn. September 1, 2017. Retrieved September 2, 2017. 
  18. ^ "Dinosaur King Returns to U.S. TV on February 5". Anime News Network. Retrieved January 31, 2018. 
  19. ^ "A look back at popular kids cartoons as KidsClick TV launches July 1". WBMA-LD. Sinclair Broadcast Group. June 22, 2017. Retrieved June 22, 2017. 
  20. ^ "Morning Cartoons are back starting July 1 on our sister station MYTV Buffalo CH49.!". WUTV. Sinclair Broadcast Group. June 21, 2017. Retrieved June 22, 2017 – via Facebook. 
  21. ^ KIDS CLICK WCIV transfer. YouTube. June 21, 2017. 
  22. ^ WTVC PacMan. YouTube. June 19, 2017. 
  23. ^ "Starting on Saturday, July 1st, Kids Click will be bringing you early morning cartoons just like it used to be. Take a look at the schedule, and don't forget to add the show times to your calendar!". KDSM. June 28, 2017. Retrieved June 28, 2017. 
  24. ^ WPDE Kids Click Previews. YouTube. June 21, 2017. 
  25. ^ "Kids Click coming to CW59 July 1st". KMPH-TV. Sinclair Broadcast Group. June 7, 2017. Retrieved June 21, 2017. 
  26. ^ Jeffrey Bartel (June 20, 2017). "KidsClick to launch July 1st on CW 14". WCWF. Sinclair Broadcast Group. Retrieved June 22, 2017. 
  27. ^ Kids Click 30. YouTube. June 14, 2017. 
  28. ^ WGME Kids Click. YouTube. June 15, 2017. 
  29. ^ WHAM Kids Click 1. YouTube. June 16, 2017. 
  30. ^ WOAI KIDS CLICK. YouTube. June 15, 2017. 
  31. ^ KMEG PACMAN. YouTube. June 19, 2017. 
  32. ^ "KidsClick is your new home for morning cartoons 7 days a week. It's a 360° viewing experience with classic & cool new shows on all screens". KMTW. July 3, 2017. Retrieved July 3, 2017.