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Kids' WB (stylized as Kids' WB!) was an American
children's programming Children's television series are television program upright=1.35, A live television show set and cameras A television show – or simply TV show – is any content produced for viewing on a television set A Sony Wega CRT television set A t ...
service and brand of
The WB Television Network The WB Television Network (commonly shortened to The WB, standing for Warner Bros.) was an American television network first launched on terrestrial television, broadcast television on January 11, 1995, as a joint venture between the Warner Bro ...
that aired on the network from September 9, 1995, to September 16, 2006. The block moved to
The CW The CW Television Network (commonly referred to as simply The CW) is an American English-language free-to-air Free-to-air (FTA) services are television Television (TV), sometimes shortened to tele or telly, is a telecommunication m ...

The CW
(a result of the merger of Time Warner's The WB and CBS Corporation
UPN The United Paramount Network (UPN) was an American broadcast Broadcasting is the distribution (business), distribution of sound, audio or video content to a dispersed audience via any electronic medium (communication), mass communications medi ...

UPN
), where it aired from September 23, 2006, to May 17, 2008. When the Kids' WB block discontinued, and its Saturday morning programming slot was sold to 4Kids Entertainment and replaced by successor block,
The CW4Kids Toonzai was a Saturday morning cartoon block that was broadcast on The CW from May 24, 2008 to August 18, 2012. The block was created as a result of a four-year agreement between 4Licensing Corporation, 4Kids Entertainment and The CW. The original ...
. An online network version of Kids' WB launched on April 28, 2008, but closed on May 17, 2015. The service allowed viewers to stream content, such as ''
Looney Tunes ''Looney Tunes'' is an American Animated cartoon, animated comedy Short film, short film series produced by Warner Bros. from 1930 to 1969 along with its sister series, ''Merrie Melodies'', during the golden age of American animation.
'',
Hanna-Barbera Hanna-Barbera Productions, Inc. ( ), also variously known as H-B Enterprises, H-B Production Co., and Hanna-Barbera Cartoons, Inc., was an American animation studio and production company founded in 1957 by ''Tom and Jerry'' creators and former ...

Hanna-Barbera
, and
DC Comics DC Comics, Inc. is an American comic book publisher and the flagship unit of #DC Entertainment, DC Entertainment, a subsidiary of the Warner Bros. Global Brands and Experiences division of Warner Bros., which itself is a subsidiary of AT&T's Warn ...
. The website operated in different "zones" based on programming type: Kids' WB, Kids' WB Jr. (for shows aimed at younger children), and DC HeroZone (for action-oriented animated series). It was also available on Fancast, where it featured ''Looney Tunes'' shorts and full episodes of television series such as ''
Scooby-Doo ''Scooby-Doo'' is an American animated franchise comprising many animated television series produced from 1969 to the present, as well as their derivative media. Writers Joe Ruby and Ken Spears created the original series, ''Scooby-Doo, Where ...
'', ''
The Flintstones ''The Flintstones'' is an American animated sitcom produced by Hanna-Barbera Productions. The series takes place in a romanticized Stone Age setting and follows the activities of the title family, the Flintstones, and their next-door neighbor ...

The Flintstones
'', and ''
The Jetsons ''The Jetsons'' is an American animated sitcom produced by Hanna-Barbera, Hanna-Barbera Productions. It originally aired in prime time from September 23, 1962 to March 17, 1963 on American Broadcasting Company, ABC, then later aired in reruns v ...
''.


History


1995–1999: Early years

Kids' WB launched on September 9, 1995, striving to compete against the dominance of
Fox Kids Fox Kids (originally known as Fox Children's Network and later as the Fox Kids Network; stylized as FOX KIDS) is a former children's programming block and branding for a slate of international children's television channels. Originally a joint ve ...
at the time, and airing on Saturday mornings from 8:00 to 11:00 a.m. and Monday through Fridays from 4:00 p.m. to 5:00 p.m. The block was structured to air in all
time zone A time zone is an area that observes a uniform standard time for legal, Commerce, commercial and social purposes. Time zones tend to follow the boundaries between Country, countries and their Administrative division, subdivisions instead of ...
s, airing on a tape delay outside of the
Eastern Time Zone The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States The United States of America (USA), commonly known as the United States (U.S. or US), or America, is a country Con ...
to adjust the recommended airtime of the block to each zone. However, during its first five years, an exact timeslot was not announced on-air, leaving viewers to check their local WB station listings; since the programs had different airtimes depending on the local WB affiliate schedule in the market. On September 7, 1996, the Saturday block was extended by one hour, airing from 8:00 a.m. to Noon Eastern Time. Although Kids' WB aired on almost all of The WB's affiliated stations (including those later affiliated with
The WB 100+ Station Group The WB 100+ Station Group (originally called The WeB from its developmental stages until March 1999) is a defunct programming service operated by The WB, The WB Television Network – owned by the Warner Bros., Warner Bros. Entertainment division ...
), the network's
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive maps of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subd ...

Chicago
affiliate
WGN-TV WGN-TV, virtual channel In most telecommunications organizations, a virtual channel is a method of remapping the ''program number'' as used in H.222 Program Association Tables and Program Mapping Tables to a channel number that can be entered ...
– owned by The WB's co-parent, the
Tribune Company Tribune Media Company, also known as Tribune Company, was an American multimedia conglomerate Conglomerate or conglomeration may refer to: * Conglomerate (company) * Conglomerate (geology) * Conglomerate (mathematics) In popular culture: * The ...
– declined to carry the weekday and Saturday blocks. Instead, it opted to air its weekday and Saturday morning newscasts, (the first incarnation of the latter was canceled in 1998), another locally-produced programming (such as '' The Bozo Super Sunday Show'') in the morning hours, and syndicated programming in the afternoons. Kids' WB programming instead aired on
WCIU-TV WCIU-TV, virtual channel 26 (Ultra high frequency, UHF digital terrestrial television, digital channel 23), is a The CW, CW-network affiliate, affiliated television station city of license, licensed to Chicago, Chicago, Illinois, United States. I ...
. However, WGN's superstation feed carried the block from 1995 to 1999, making the network available to markets without a local affiliate. WGN-TV began clearing Kids' WB on its Chicago broadcast signal in 2004, taking over the local rights from WCIU-TV. On September 1, 1997, a weekday morning block was added from 7:00 a.m. to 8:00 a.m. and the weekday afternoon block was extended by one hour, running from 3:00 p.m. to 5:00 p.m. However, WGN's superstation feed, as well as some WB affiliates, had to wait until the next day, as they preempted the blocks to carry ''
The Jerry Lewis MDA Labor Day Telethon The ''MDA Labor Day Telethon'' was an annual telethon held on (starting the night before and throughout) Labor Day in the United States to raise money for the Muscular Dystrophy Association (MDA). The Muscular Dystrophy Association was founded ...
''. Some WB affiliates (such as
WPIX WPIX, virtual and VHF digital terrestrial television, digital channel 11, is a The CW, CW-Network affiliate, affiliated television station city of license, licensed to New York City, New York, New York, United States. Owned by Wichita Falls, ...
in
New York City New York City (NYC), often simply called New York, is the List of United States cities by population, most populous city in the United States. With an estimated 2019 population of 8,336,817 distributed over about , New York City is also the L ...

New York City
,
KTLA KTLA, virtual channel In most telecommunications organizations, a virtual channel is a method of remapping the ''program number'' as used in H.222 Program Association Tables and Program Mapping Tables to a channel number that can be entered via ...
in
Los Angeles Los Angeles (; es, Los Ángeles; "The Angels"), officially the City of Los Angeles and often abbreviated as L.A., is the List of cities and towns in California, largest city in California. With an estimated population of nearly four millio ...

Los Angeles
and
KWGN-TV KWGN-TV, virtual channel In most telecommunications organizations, a virtual channel is a method of remapping the ''program number'' as used in H.222 Program Association Tables and Program Mapping Tables to a channel number that can be entered ...
in
Denver Denver () is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States#State capital, capital, and List of municipalities in Colorado#, most populous city of th ...

Denver
,
Colorado Colorado (, other variants) is a state in the Mountain states, Mountain West subregion of the Western United States. It encompasses most of the Southern Rocky Mountains, as well as the northeastern portion of the Colorado Plateau and the wester ...

Colorado
) aired the weekday morning block in conjunction with the weekday afternoon block, extending it to three hours, running from 2:00 p.m. to 5:00 p.m. On the same date, the block received an on-air rebranding – which included a revised logo and graphics package centered upon the Warner Bros. Studios lot theme that was also used in promotions for The WB's primetime programming during the network's first eight years on the air – which was developed by Riverstreet Productions, and lasted until 2005.


1999–2006: Introduction of anime

On February 13, 1999, Kids' WB made a breakthrough when the English dub of the
anime is hand-drawn and computer animation " technique Computer animation is the process used for digitally generating animated images. The more general term computer-generated imagery Computer-generated imagery (CGI) is the application of ...

anime
series ''
Pokémon also known as in Japan , image_flag = Flag of Japan.svg , alt_flag = Centered deep red circle on a white rectangle , image_coat = Imperial Seal of Japan.svg , alt_coat ...
'' by 4Kids Entertainment moved to the network from
broadcast syndication Broadcast syndication is the practice of leasing the right to broadcasting television shows and radio programs to multiple television stations and radio stations, without going through a broadcast network. It is common in the United States where ...
. It became a major hit for the programming block, helping it beat
Fox Kids Fox Kids (originally known as Fox Children's Network and later as the Fox Kids Network; stylized as FOX KIDS) is a former children's programming block and branding for a slate of international children's television channels. Originally a joint ve ...
with its animated lineup backed by
Warner Bros. Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB) is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California ...
Other anime shows aired on Kids' WB in later years, such as ''
Cardcaptors , abbreviated as ''CCS'', is a Japanese manga series written and illustrated by the manga group Clamp (manga artists), Clamp. Serial (literature), Serialized monthly in the shōjo manga, ''shōjo'' manga magazine ''Nakayoshi'' from May 1996 to ...
'', ''
Yu-Gi-Oh! is a Japanese manga Manga (Japanese: 漫画 ) are comics a Media (communication), medium used to express ideas with images, often combined with text or other visual information. It typically the form of a sequence of Pa ...
'', ''
Astro Boy ''Astro Boy'', known in Japan by its original name , is a Japanese manga Manga (Japanese: 漫画 ) are comics a Media (communication), medium used to express ideas with images, often combined with text or other visual information ...
'', ''
MegaMan NT Warrior ''MegaMan NT Warrior'', known in Japan as , is an anime is Traditional animation, hand-drawn and computer animation originating from Japan. In Japan and in Japanese, (a term derived from the English language, English word ''animat ...
'', and ''
Viewtiful Joe is a beat 'em up, side scrolling beat 'em up video game franchise created by Japanese game designer Hideki Kamiya. It is primarily developed and published by Capcom and its subsidiary Clover Studio. Games ''Viewtiful Joe'' (2003) The first ga ...
''. In July 2001, Kids' WB's afternoon lineup was rebranded ''Toonami on Kids' WB'', extending the Cartoon Network action-animated block Toonami to broadcast television, and bringing shows such as ''Sailor Moon (TV series), Sailor Moon'', ''Dragon Ball Z'', and ''The Powerpuff Girls'' to broadcast network television. In addition, non-action programming such as the live-action children's horror anthology series ''The Nightmare Room'' were also aired on the Toonami block. The Toonami name was dropped from the afternoon block in June 2002. On September 3, 2001, the Kids' WB weekday morning block was discontinued, with The WB giving that slot back to its local affiliates to carry locally-produced shows, syndicated programming and/or infomercials. On May 31, 2005, The WB announced that the weekday afternoon Kids' WB block would be discontinued "at the request of the local affiliates," as it became financially unattractive due to the fact broadcast stations perceived that children's programming viewership on afternoon timeslots had gravitated more towards cable networks – these stations began to target more adult audiences with talk shows and sitcom reruns in the daytime. Kids' WB's weekday programming continued, but with redundant programming and theme weeks until December 30, 2005 (the block began to increasingly promote Cartoon Network, their afternoon List of programs broadcast by Cartoon Network#Former programming, Miguzi block, ''Hi Hi Puffy AmiYumi'', and the Kids' WB Saturday morning lineup during the transition). The weekday afternoon Kids' WB block aired for the last time on December 30, 2005, and was replaced on January 2, 2006, by "The CW Daytime, Daytime WB", a more adult-targeted general entertainment block featuring repeats of sitcoms and drama series formerly seen on the major networks. As a result, the Saturday morning Kids' WB lineup that remained was extended by one hour on January 7, 2006, running from 7:00 a.m. to noon, no longer affected by
time zone A time zone is an area that observes a uniform standard time for legal, Commerce, commercial and social purposes. Time zones tend to follow the boundaries between Country, countries and their Administrative division, subdivisions instead of ...
variances.


2006–2008: Move to The CW and closure

On January 24, 2006, Warner Bros. Television (producer of ''Kids' WB'' and owner of the block's original broadcaster from 1995 to 2006, The WB) and CBS Corporation (owner of
UPN The United Paramount Network (UPN) was an American broadcast Broadcasting is the distribution (business), distribution of sound, audio or video content to a dispersed audience via any electronic medium (communication), mass communications medi ...

UPN
and subsidiary of National Amusements who also owns film studio Paramount Pictures' parent company Viacom (2005–2019), Viacom) announced that they would shut down both The WB and UPN and then merge them into
The CW The CW Television Network (commonly referred to as simply The CW) is an American English-language free-to-air Free-to-air (FTA) services are television Television (TV), sometimes shortened to tele or telly, is a telecommunication m ...

The CW
, which would primarily air programs aired by its two soon-to-be predecessor networks as part of its initial lineup. The combined network utilized The WB's scheduling practices (inheriting the 30-hour weekly programming schedule that the network utilized at the time of the announcement) and brought the Kids' WB block, still run by Warner Bros. Television and maintaining the same name, to the new lineup (The CW's decision to use The WB's scheduling model was mainly due to the fact that it included children's and daytime programming blocks that were not offered by UPN, which had not aired any children's programming since the Disney's One Too block was discontinued in August 2003). Notably, during this time America Online, AOL-then a sister company to Warner Bros.-was the main sponsor of CBS' own Saturday morning block Cookie Jar TV, KOL Secret Slumber Party, but at no point did neither Kids' WB nor SSP advertise each other's programs-most likely because SSP was produced and operated by DIC Entertainment and was aimed at girls, as opposed to the boy-centric Kids' WB. On October 2, 2007, The CW announced that it would discontinue the Kids' WB programming block through a joint decision between corporate parents Time Warner and CBS Corporation, due to the effects of children's advertising limits and cable competition; the network also announced that it would sell the five-hour Saturday programming slot to 4Kids Entertainment. The Kids' WB block aired for the final time on May 17, 2008 (for some stations that aired the block on a day-behind basis, the block's last airdate was on May 18, 2008). On May 24, 2008, 4Kids launched
The CW4Kids Toonzai was a Saturday morning cartoon block that was broadcast on The CW from May 24, 2008 to August 18, 2012. The block was created as a result of a four-year agreement between 4Licensing Corporation, 4Kids Entertainment and The CW. The original ...
in place of Kids' WB. The lineup for the block consisted of 4Kids-produced shows, such as ''Chaotic'', as well as new seasons of ''Yu-Gi-Oh!'' and ''Teenage Mutant Ninja Turtles''. The official site, TheCW4Kids.com, officially launched on April 20, 2008. The block was renamed Toonzai on August 14, 2010, it was replaced by Vortexx (programmed by Saban Brands) on August 25, 2012, and it continued to air until it ended on September 27, 2014, the new and current block that currently airs in place of four previous blocks aired on The CW is One Magnificent Morning, an E/I block which debuted on October 4, 2014.


2008–present: Online networks

On April 28, 2008, Warner Bros. Entertainment announced that The WB and Kids' WB brands would be relaunched as online networks, with the Kids' WB network consisting of five subchannels: ''Kids' WB!'' (for WB shows for kids and families), ''Kids' WB! Jr.'' (for shows for younger children), ''
Scooby-Doo ''Scooby-Doo'' is an American animated franchise comprising many animated television series produced from 1969 to the present, as well as their derivative media. Writers Joe Ruby and Ken Spears created the original series, ''Scooby-Doo, Where ...
'', ''Looney Tunes'', and two different websites of ''DC Kids'': ''DC HeroZone.com'' and ''DC Beyond.com'' (for action-oriented animated shows for DC fans). After the dissolution of In2TV, the Kids' WB online portal absorbed most of that service's children's programming. The service was significantly scaled back in 2013, with most of the archival content being removed. The archival content can be easily accessed through the Internet Archive's Wayback Machine. The site was split into 3 websites on May 17, 2015. These sites are: DCKids.com, LooneyTunes.com and ScoobyDoo.com. All three are grouped into WB Kids Sites. The decision to split the site into three ended, after almost twenty years, the use of the "Kids' WB!" brand name. Also, the WB Kids Sites got new YouTube channels: WB Kids for main Warner Bros. properties, and DC Kids for DC Comics properties. In July 2016, 2 of the 3 websites re-merged into "WBKids GO!". DCKids.com remains active.


Programming


References


External links


WBKids GO!

DC Kids

Kids' WB TV Block on retrojunk


{{DEFAULTSORT:Kids' Wb Television programming blocks in the United States Kids' WB original shows, Windows games 1995 American television series debuts 2008 American television series endings Internet properties established in 2008 Internet properties disestablished in 2015 Children's television networks in the United States The CW The WB WarnerMedia brands Television channels and stations disestablished in 2008