HOME
TheInfoList



Kids' WB (stylized as Kids' WB!) was an American children's programming service and brand of
The WB Television Network The WB Television Network (commonly shortened to The WB, standing for Warner Bros.) was an American television network first launched on terrestrial television, broadcast television on January 11, 1995, as a joint venture between the Warner Bro ...
that aired on the network from September 9, 1995 to September 16, 2006, before moving to
The CW The CW Television Network (commonly referred to as simply The CW) is an American English-language free-to-air Free-to-air (FTA) services are television Television (TV), sometimes shortened to tele or telly, is a telecommunication m ...

The CW
(which was created by
CBS Corporation The second incarnation of CBS Corporation (the first being a short-lived rename of the Westinghouse Electric Corporation) was an American multinational media conglomerate with interests primarily in commercial broadcasting, publishing P ...
and
Time Warner Warner Media, LLC, doing business as WarnerMedia, is an American multinational mass media and entertainment Entertainment is a form of activity that holds the attention and Interest (emotion), interest of an audience or gives pleasure a ...
as a replacement for both
The WB The WB Television Network (commonly shortened to The WB, standing for Warner Bros.) was an American television network A television network or broadcaster is a telecommunications network for distribution of television program content, where ...
and UPN), where it aired from September 23, 2006 to May 17, 2008. At that point, the Kids' WB block was discontinued, and its Saturday morning programming slot was sold to 4Kids Entertainment and replaced by successor block The CW4Kids. Kids' WB was relaunched as an online network on April 28, 2008, a few weeks before the television block was replaced by The CW4Kids. Until it was discontinued on May 17, 2015, the service allowed viewers to stream live-action and animated content, including ''
Looney Tunes ''Looney Tunes'' is an American Animated cartoon, animated comedy Short film, short film series produced by Warner Bros. from 1930 to 1969 along with its sister series, ''Merrie Melodies'', during the golden age of American animation.
'' and programs from
Hanna-Barbera Hanna-Barbera Productions, Inc. ( ), also variously known as H-B Enterprises, H-B Production Co., and Hanna-Barbera Cartoons, Inc., was an American animation studio and production company founded in 1957 by ''Tom and Jerry'' creators and former ...
and
DC Comics DC Comics, Inc. is an American comic book publisher and the flagship unit of #DC Entertainment, DC Entertainment, a subsidiary of the Warner Bros. Global Brands and Experiences division of Warner Bros., which itself is a subsidiary of AT&T's Warn ...
. The website operated in different "zones" based on programming type: Kids' WB, Kids' WB Jr. (for shows aimed at younger children), and DC HeroZone (for action-oriented animated series). It was also available on Fancast, where it featured ''Looney Tunes'' shorts and full episodes of television series such as ''
Scooby-Doo ''Scooby-Doo'' is an American animated franchise comprising many animated television series produced from 1969 to the present, as well as their derivative media. Writers Joe Ruby and Ken Spears created the original series, ''Scooby-Doo, Where ...
'', ''
The Flintstones ''The Flintstones'' is an American animated sitcom produced by Hanna-Barbera Productions. The series takes place in a romanticized Stone Age setting and follows the activities of the title family, the Flintstones, and their next-door neighbor ...
'', and ''
The Jetsons ''The Jetsons'' is an American animated sitcom produced by Hanna-Barbera, Hanna-Barbera Productions. It originally aired in prime time from September 23, 1962 to March 17, 1963 on American Broadcasting Company, ABC, then later aired in reruns v ...
''.


History


Early years

Kids' WB launched on September 9, 1995, in an attempt to compete against the dominance of
Fox Kids Fox Kids (originally known as Fox Children's Network and later as the Fox Kids Network; stylized as FOX KIDS) is a former children's programming block and branding for a slate of international children's television channels. Originally a joint ve ...
at the time, and airing on Saturday mornings from 8:00 a.m. to 11:00 a.m. and Monday through Fridays from 4:00 p.m. to 5:00 p.m. (the block was structured to air in all
time zone A time zone is an area that observes a uniform standard time for legal, Commerce, commercial and social purposes. Time zones tend to follow the boundaries between Country, countries and their Administrative division, subdivisions instead of s ...
s, airing on a tape delay outside of the
Eastern Time Zone The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States The United States of America (USA), commonly known as the United States (U.S. or US), or America, is a country Con ...
to adjust the recommended airtime of the block to each zone, so during its first five years, an exact timeslot for its programs was not announced on-air, implying viewers to check their local WB station listings, since the programs had different airtimes depending on the local WB affiliate schedule in the viewer’s market). On September 7, 1996, the Saturday block was extended by one hour, airing from 8:00 a.m. to Noon Eastern Time. Although Kids' WB aired on almost all of The WB's affiliated stations (including those later affiliated with The WB 100+ Station Group), the network's Chicago affiliate WGN-TV – owned by The WB's co-parent, the Tribune Media, Tribune Company – declined to carry the weekday and Saturday blocks. Instead, it opted to air its WGN Morning News, weekday and Saturday morning newscasts (the first incarnation of the latter was cancelled in 1998) and other locally produced programming (such as ''The Bozo Super Sunday Show'') in the morning hours and syndicated programming in the afternoons. Kids' WB programming instead aired on WCIU-TV. However, WGN's WGN America, superstation feed carried the block from 1995 to 1999, making the network available to markets without a local affiliate. WGN-TV began clearing Kids' WB on its Chicago broadcast signal in 2004, taking over the local rights from WCIU-TV. On September 1, 1997, a weekday morning block was added from 7:00 a.m. to 8:00 a.m. and the weekday afternoon block was extended by one hour, running from 3:00 p.m. to 5:00 p.m. However, WGN's superstation feed, as well as some WB affiliates, had to wait until the next day, as they preempted the blocks to carry ''The Jerry Lewis MDA Labor Day Telethon''. Some WB affiliates (such as WPIX in New York City, KTLA in Los Angeles and KWGN-TV in Denver, Colorado) aired the weekday morning block in conjunction with the weekday afternoon block, extending it to three hours, running from 2:00 p.m. to 5:00 p.m. On the same date, the block received an on-air rebranding – which included a revised logo and graphics package centered upon the Warner Bros. Studios lot theme that was also used in promotions for The WB's primetime programming during the network's first eight years on the air – which was developed by Riverstreet Productions, and lasted until 2005.


Changes at Kids' WB

On February 13, 1999, Kids' WB made a breakthrough when the English dub of the anime series ''Pokémon (anime), Pokémon'' by 4Kids Entertainment moved to the network from broadcast syndication. It became a major hit for the programming block, helping it beat
Fox Kids Fox Kids (originally known as Fox Children's Network and later as the Fox Kids Network; stylized as FOX KIDS) is a former children's programming block and branding for a slate of international children's television channels. Originally a joint ve ...
with its animated lineup backed by Warner Bros. Other anime shows aired on Kids' WB in later years, such as ''Cardcaptor Sakura, Cardcaptors'', ''Yu-Gi-Oh! Duel Monsters, Yu-Gi-Oh!'', ''Astro Boy (2003 TV series), Astro Boy'', ''Megaman NT Warrior'' and ''Viewtiful Joe (TV series), Viewtiful Joe''.


''Toonami on Kids' WB'', discontinuation of weekday morning block

In July 2001, Kids' WB's afternoon lineup was rebranded ''Toonami on Kids' WB'', extending the Cartoon Network action-animated block Toonami to broadcast television, and bringing shows such as ''Sailor Moon (anime), Sailor Moon'', ''Dragon Ball Z'', and ''The Powerpuff Girls'' to broadcast network television. In addition, non-action programming such as the live-action children's horror anthology series ''The Nightmare Room'' were also aired on the Toonami block. The Toonami name was dropped from the afternoon block in June 2002. On September 3, 2001, the Kids' WB weekday morning block was discontinued, with The WB giving that slot back to its local affiliates to carry locally produced shows, syndicated programming and/or infomercials.


Weekday afternoon block ends run, makes way for ''Daytime WB''

On May 31, 2005, The WB announced that the weekday afternoon Kids' WB block would be discontinued "at the request of the local affiliates," as it became financially unattractive due to the fact broadcast stations perceived that children's programming viewership on afternoon timeslots had gravitated more towards cable networks – these stations began to target more adult audiences with talk shows and sitcom reruns in the daytime. Kids' WB's weekday programming continued, but with redundant programming and theme weeks until December 30, 2005 (the block began to increasingly promote Cartoon Network, their afternoon List of programs broadcast by Cartoon Network#Former programming, Miguzi block, ''Hi Hi Puffy AmiYumi'', and the Kids' WB Saturday morning lineup during the transition). The weekday afternoon Kids' WB block aired for the last time on December 30, 2005, and was replaced on January 2, 2006, by "The CW Daytime, Daytime WB", a more adult-targeted general entertainment block featuring repeats of sitcoms and drama series formerly seen on the major networks. As a result, the Saturday morning Kids' WB lineup that remained was extended by one hour on January 7, 2006, running from 7:00 a.m. to Noon, no longer affected by
time zone A time zone is an area that observes a uniform standard time for legal, Commerce, commercial and social purposes. Time zones tend to follow the boundaries between Country, countries and their Administrative division, subdivisions instead of s ...
variances.


Move to The CW

On January 24, 2006, Warner Bros. Television (producer of ''Kids' WB'' and owner of the block's original broadcaster from 1995 to 2006, The WB) and
CBS Corporation The second incarnation of CBS Corporation (the first being a short-lived rename of the Westinghouse Electric Corporation) was an American multinational media conglomerate with interests primarily in commercial broadcasting, publishing P ...
(owner of UPN and subsidiary of National Amusements who also owns film studio Paramount Pictures' parent company Viacom (2005–present), Viacom) announced that they would shut down both The WB and UPN and then merge them into
The CW The CW Television Network (commonly referred to as simply The CW) is an American English-language free-to-air Free-to-air (FTA) services are television Television (TV), sometimes shortened to tele or telly, is a telecommunication m ...

The CW
, which would primarily air programs aired by its two soon-to-be predecessor networks as part of its initial lineup. The combined network utilized The WB's scheduling practices (inheriting the 30-hour weekly programming schedule that the network utilized at the time of the announcement) and brought the Kids' WB block, still run by Warner Bros. Television and maintaining the same name, to the new lineup (The CW's decision to use The WB's scheduling model was mainly due to the fact that it included children's and daytime programming blocks that were not offered by UPN, which had not aired any children's programming since the Disney's One Too block was discontinued in August 2003). Notably, during this time America Online, AOL-then a sister company to Warner Bros.-was the main sponsor of CBS' own Saturday morning block Cookie Jar TV, KOL Secret Slumber Party, but at no point did neither Kids' WB nor SSP advertise each other's programs-most likely because SSP was produced and operated by DIC Entertainment and was aimed at girls, as opposed to the boy-centric Kids' WB.


The end, rebirth, and second end of Kids' WB

On October 2, 2007, The CW announced that it would discontinue the Kids' WB programming block through a joint decision between corporate parents Time Warner and CBS Corporation, due to the effects of children's advertising limits and cable competition; the network also announced that it would sell the five-hour Saturday programming slot to 4Kids Entertainment. The Kids' WB block aired for the final time on May 17, 2008 (for some stations that aired the block on a day-behind basis, the block's last airdate was on May 18, 2008). On May 24, 2008, 4Kids launched The CW4Kids in place of Kids' WB. The lineup for the block consisted of 4Kids-produced shows, such as ''Chaotic'', as well as new seasons of ''Yu-Gi-Oh!'' and ''Teenage Mutant Ninja Turtles''. The official site, TheCW4Kids.com, officially launched on April 20, 2008. The block was renamed Toonzai on August 14, 2010, it was replaced by Vortexx (programmed by Saban Brands) on August 25, 2012, and it continued to air until it ended on September 27, 2014, the new and current block that currently airs in place of four previous blocks aired on The CW is One Magnificent Morning, an E/I block which debuted on October 4, 2014.


Kids' WB returns as streaming service along with

The WB The WB Television Network (commonly shortened to The WB, standing for Warner Bros.) was an American television network A television network or broadcaster is a telecommunications network for distribution of television program content, where ...

On April 28, 2008, Warner Bros. Entertainment announced that The WB and Kids' WB brands would be relaunched as online networks, with the Kids' WB network consisting of five subchannels: ''Kids' WB!'' (for WB shows for kids and families), ''Kids' WB! Jr.'' (for shows for younger children), ''
Scooby-Doo ''Scooby-Doo'' is an American animated franchise comprising many animated television series produced from 1969 to the present, as well as their derivative media. Writers Joe Ruby and Ken Spears created the original series, ''Scooby-Doo, Where ...
'', ''Looney Tunes'', and two different websites of ''DC Kids'': ''DC HeroZone.com'' and ''DC Beyond.com'' (for action-oriented animated shows for DC fans).Warner Moves Toon Content Online to KidsWB.com
''KidScreen Magazine'', April 29, 2008 After the dissolution of In2TV, the Kids' WB online portal absorbed most of that service's children's programming. The service was significantly scaled back in 2013, with most of the archival content being removed. The archival content can be easily accessed through the Internet Archive's Wayback Machine.


Split into WB Kids Sites, re-merger into WBKids GO!

The site was split into 3 websites on May 17, 2015. These sites are: DCKids.com, LooneyTunes.com and ScoobyDoo.com. All three are grouped into WB Kids Sites. The decision to split the site into three ended, after almost twenty years, the use of the "Kids' WB!" brand name. Also, the WB Kids Sites got new YouTube channels: WB Kids for main Warner Bros. properties, and DC Kids for DC Comics properties. In July 2016, 2 of the 3 websites re-merged into "WBKids GO!". DCKids.com remains active.


Programming


References


External links


WBKids GO!

DC Kids

Kids' WB TV Block on retrojunk


{{DEFAULTSORT:Kids' Wb Television programming blocks in the United States Kids' WB original shows, 1995 American television series debuts 2008 American television series endings Internet properties established in 2008 Internet properties disestablished in 2015 Children's television networks in the United States The CW The WB WarnerMedia brands Television channels and stations disestablished in 2008