Keyed-Up Motorsports is a stock car racing team currently on hiatus from the

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...

Sprint Cup Series The NASCAR Cup Series is the top racing series of the NASCAR, National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. ...

owned by Raymond Key. The team fielded the No. 90

Chevrolet Impala The Chevrolet Impala () is a full-size car built by Chevrolet for model years 1958 to 1985, 1994 to 1996, and 2000 to 2020. The Impala was Chevrolet's popular flagship passenger car and was among the better-selling American-made automobiles in ...

for 2010 but failed to qualify for the 2010 Daytona 500.

Casey Mears Casey James Mears (born March 12, 1978) is an American professional off-road and stock car racing driver. He has raced in IndyCar, NASCAR's three national series including 15 seasons in the Cup Series, SCORE International, and the Stadium Super ...

was the driver for the first six events, their crew chief was

Doug Richert Douglas T. Richert (born June 14, 1960) is an American stock car racing crew chief, who is currently a crew chief for Hattori Racing Enterprises in the NASCAR Xfinity Series. Career Richert is best known for winning the Cup championship with Dal ...

and the team purchased their cars from Dale Earnhardt Inc. The team committed to run the first 7 races of 2010 and planned to run the full season if funding was secured. It was briefly an affiliate of the

Nationwide Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...

team,

Key Motorsports Key Motorsports (formerly The Motorsports Group and Circle Sport – The Motorsports Group) was an American professional stock car racing team that last competed in the Monster Energy NASCAR Cup Series. The team was founded by Virginia businessma ...

, owned by Raymond's brother Curtis.

Car No. 90 History

In late 2009, Raymond Key was granted permission by NASCAR to form a new Sprint Cup Series team for the 2010 season. Keyed-Up selected the number "90" for their first car with the goal of competing in the Daytona 500. Keyed-Up was able to find sponsorship for the new car. As of the Daytona 500 their sponsors include
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Wix Filters, Simpson Race Products, and Russo's Tinting. On January 16, 2010, Keyed-Up Motorsports announced that Ergodyne Work Gear would be an associate sponsorship for the entire 2010 season. Mears's first appearance in the car came in qualifying for the Daytona 500. The team qualified 39th but failed to make the race after the qualifying race. The team failed to make the first four races of the season before finally making the field at Bristol. Despite the team's qualifying troubles, Mears insisted Keyed-Up Motorsports would run the full race if he made the field and not be a

start and park Start and park is a term used in auto racing, particularly in NASCAR-sanctioned races, to describe the practice of racing teams starting races but pulling the car off the track after just a few laps in order to collect prize money while avoiding e ...

operation. Mears was only signed through the first 5 races, and was free to look elsewhere after that. After failing to make five of the first six races, Mears finished his commitment with Keyed-Up Motorsports and moved to a temporary role with

Joe Gibbs Racing Joe Gibbs Racing (JGR) is an American professional stock car racing organization owned and operated by former Washington Redskins (today the Washington Commanders) coach Joe Gibbs, which first started racing on the NASCAR circuit in 1991. His ...

as a standby driver for

Denny Hamlin James Dennis Alan Hamlin (born November 18, 1980) is an American professional stock car racing driver and NASCAR team owner. He competes full-time in the NASCAR Cup Series, driving the No. 11 Toyota Camry for Joe Gibbs Racing. He co-owns and ope ...

, who was recovering from ACL surgery. They signed

Scott Riggs Russell Scott Riggs (born January 1, 1971) is an American professional stock car racing driver. He last competed in the 92 for RBR Enterprises in the NASCAR Camping World Truck Series. Racing career Early career Riggs was born in Bahama, Nort ...

on March 30 and successfully qualified for Phoenix, the second race in seven attempts. Shortly after, Keyed-Up Motorsports announced the team was moving to a part-time schedule for 2010. In May 2010, the team suspended operations until sponsorship could be found rather than resort to funding via start and park. The team announced that it would return in 2011 for a limited schedule with Riggs as the driver and

as crew chief. However, Keyed-Up never appeared at Daytona, and Richert moved to

Rick Ware Racing Rick Ware Racing (RWR) is an American motorsports team which currently competes in the NASCAR Cup Series, WeatherTech SportsCar Championship, and the NTT IndyCar Series. History The organizational roots of RWR date back to Ware & Sons Racing wit ...

Car No. 90 History

Car No. 90 results

References

External links