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Kelley Blue Book
Kelley Blue Book
is an Irvine, California-based vehicle valuation and automotive research company that is recognized by both consumers and the automotive industry.[3][4][5][6][7][8][9] The company is owned by the Cox Automotive subsidiary of Cox Enterprises.

Contents

1 History 2 Sponsorship 3 Services 4 Recognition 5 References 6 External links

History[edit] The company began as the Kelley Kar Company founded by Les Kelley in 1918.[5][8][10] Kelley started the company with three Model T Fords.[11] His younger brother, Buster, worked with Kelley as a lot boy.[11] By using data collected from the dealership, Kelley published the company’s first Blue Book in 1926, which became a standard guide in automotive trade in determining car value.[8][9][11] Kelley Blue Book was formed in 1926, and the Kelley family continued its dealership business in Southern California
California
for several decades.[5][8][11] By the 1960s, the company moved from a car dealership to a specialty publisher and focused on the production of its automobile price guide.[8] Kelly Blue Book guide became the first publication to use mileage to determine a car's value.[12] In 1995, Kelley Blue Book
Kelley Blue Book
created its company website, which contained tips and pricing information from its hardcopy guide.[13] In December 2010, Kelley Blue Book
Kelley Blue Book
was purchased by AutoTrader.com.[5][6][14] After its acquisition, the company operated as a subsidiary of AutoTrader.com, Inc.[15] In 2013, the company formed an alliance with Bitauto Holdings Ltd. to expand into China.[16] Sponsorship[edit] In 2014, Kelley Blue Book
Kelley Blue Book
signed a two-year agreement with Hendrick Motorsports to be a primary sponsor of Dale Earnhardt Jr.'s No. 88 Chevrolet SS
Chevrolet SS
NASCAR Sprint Cup Series
NASCAR Sprint Cup Series
team.[17][18] Services[edit] The company reports market value prices for new and used automobiles of all types, as well as motorcycles.[19] For both new and used automobiles, KBB provides a Fair Market Range and Fair Purchase Price, based on actual transactions of what others are paying for a vehicle and adjusted regularly as market conditions change.[20][21] For new automobiles, KBB also provides information about a car's MSRP and dealer invoice price.[22] For used cars, KBB provides retail value, certified pre-owned value, trade-in value and private party value.[23][24] Kelley Blue Book
Kelley Blue Book
also offers expert and consumer vehicle reviews and ratings, and 5-Year Cost to Own information for new cars.[25][26] Recognition[edit] In 2012-2014, Harris Poll
Harris Poll
recognized Kelley Blue Book
Kelley Blue Book
as the Online Auto Shopping Brand of the Year.[27][28] In addition, the company received a WebAward in the automotive category of Outstanding Website for two consecutive years.[29] References[edit]

^ Christopher Seward (5 August 2014). "New presidents named for AutoTrader.com, Kelley Blue Book". AJC.com. Retrieved 21 September 2014.  ^ Fred Meier (21 August 2014). "Cox creates wholesale, retail auto sales giant". USA Today. Retrieved 21 September 2014.  ^ Sabah Karimi (10 September 2014). "7 Things You Must Do Before Buying a Used Car". U.S. News & World Report. Retrieved 21 September 2014.  ^ "KBB: Chevrolet Impala tops comfortable cars list". Florida Times-Union. 22 August 2014. Retrieved 21 September 2014.  ^ a b c d " Kelley Blue Book
Kelley Blue Book
Profile". Bloomberg Businessweek. Retrieved September 24, 2013.  ^ a b "Autotrader.com Buys Kelley Blue Book". Wall Street Journal. October 26, 2010. Retrieved September 24, 2013.  ^ Hirsch, J. (September 22, 2011). "Kelley blue book warns of impostor website". Los Angeles Times.  ^ a b c d e " Kelley Blue Book
Kelley Blue Book
Tests the World Wide Web as a Distribution Source". New York Times. October 28, 1996.  ^ a b Robert Duffer (May 21, 2013). "Fuel-efficient vehicles fill out best family cars list for 2013". Chicago Tribune. Retrieved September 24, 2013.  ^ Jeff Glucker (May 26, 2011). " Kelley Blue Book
Kelley Blue Book
has a new look". Auto. Retrieved September 24, 2013.  ^ a b c d "Used-car innovator invented the 'blue book'". The Globe and Mail. December 11, 2001.  ^ Definition.net (18 February 2018). "KBB became the first publication to use mileage to determine a car's value". Definition.net. Retrieved 18 February 2018.  ^ Kristen Schott (26 October 2010). " AutoTrader.com
AutoTrader.com
buys Kelley Blue Book". OC Metro. Retrieved 30 July 2014.  ^ Shira Ovide (October 26, 2010). " Kelley Blue Book
Kelley Blue Book
Sold at Near-Mint Condition". Wall Street Journal. Retrieved September 24, 2013.  ^ Li, S. (October 27, 2010). "AutoTrader plans to buy kelley blue book; terms of the deal, which requires regulatory approval, are not disclosed". LA Times.  ^ Clough, Richard (November 9, 2013). " Kelley Blue Book
Kelley Blue Book
to expand into China". The Orange County Register. p. Business 1.  ^ "First-time NASCAR sponsor joins Earnhardt's No. 88". NASCAR.com. 13 February 2014. Retrieved 30 July 2014.  ^ " Kelley Blue Book
Kelley Blue Book
to sponsor Dale Earnhardt Jr". Hendrick Motorsports. 13 February 2014. Retrieved 30 July 2014.  ^ Kirsti Correa (March 1, 2012). "Irvine-based Kelley Blue Book partners with Cyclechex to offer used-motorcycle information". OC Metro. Retrieved September 24, 2013.  ^ "KBB Launches Price Advisor Tool". F&I Magazine. 15 October 2013. Retrieved 30 July 2014.  ^ " Kelley Blue Book
Kelley Blue Book
Debuts New Car Pricing Tool". Socal Tech. 15 October 2013. Retrieved 30 July 2014.  ^ "Kelley adds certification to its used-vehicle listings". Automotive News. June 24, 2002.  ^ "KBB Report: Fair Purchase Price Data Shows Vehicle Segments Worth Buying Used". Business Fleet. 19 February 2013.  ^ "KBB Rolls Out Range-Based Pricing for Used Values". Auto Remarketing. 20 May 2014.  ^ Jonathan Welsh (30 July 2012). " Kelley Blue Book
Kelley Blue Book
Launches First Consumer TV Ads (Video)". The Wall Street Journal. Retrieved 30 July 2014.  ^ Mackenna Waterhouse (31 July 2012). " Kelley Blue Book
Kelley Blue Book
launches national television ad campaign". OC Metro. Retrieved 30 July 2014.  ^ "2013 Harris Poll
Harris Poll
EquiTrend Rankings". Harris Interactive. Retrieved September 24, 2013.  ^ "KBB.com Earns Brand of the Year Three Years Running". Yahoo! Finance. 12 June 2014. Retrieved 30 July 2014.  ^ Kara Vaporean (October 3, 2012). " Kelley Blue Book
Kelley Blue Book
wins WebAward for second consecutive year". OC Metro. Retrieved September 24, 2013. 

External links[edit]

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