Karren Brady
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Karren Rita Brady, Baroness Brady, (born 4 April 1969) is a British business executive and television personality. She is a former
managing director A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especiall ...
of
Birmingham City F.C. Birmingham City Football Club is a professional football club based in Birmingham, England. Formed in 1875 as Small Heath Alliance, it was renamed Small Heath in 1888, Birmingham in 1905, and Birmingham City in 1943. Since 2011, the first tea ...
and current vice-chairman of
West Ham United F.C. West Ham United Football Club is an English professional football club that plays its home matches in Stratford, East London. The club competes in the Premier League, the top tier of English football. The club plays at the London Stadium, hav ...
, and an aide to Alan Sugar on ''
The Apprentice ''The Apprentice'' is a reality talent game show franchise originally aired in 2004 in the United States. Created by U.S.-based British producer Mark Burnett, the show depicts contestants from around the country with various professional backg ...
''. She is a Conservative member of the
House of Lords The House of Lords, also known as the House of Peers, is the upper house of the Parliament of the United Kingdom. Membership is by appointment, heredity or official function. Like the House of Commons, it meets in the Palace of Westminst ...
and has been a Small Business Ambassador to the
UK Government ga, Rialtas a Shoilse gd, Riaghaltas a Mhòrachd , image = HM Government logo.svg , image_size = 220px , image2 = Royal Coat of Arms of the United Kingdom (HM Government).svg , image_size2 = 180px , caption = Royal Arms , date_est ...
. Her appointment with Birmingham City began in March 1993, when she was 23. In 2002 she became the first woman to hold such a post in the
top flight Top Flight (April 15, 1929 – 1949) was an American U.S. Hall of Fame Thoroughbred racehorse. She was the leading American filly of her generation at two and three years of age. Background Bred in Kentucky by the very prominent horseman Harry ...
of English football when the team was promoted. She oversaw the company's flotation in 1997, thus becoming the youngest managing director of a UK plc. She left in 2009. In January 2010 she was appointed vice-chairwoman of West Ham United following Sullivan and Gold's purchasing of the club. Brady is a regular writer for the ''Woman & Home'' magazine and '' The Sun''. She has also published four books including two novels. Her most recent book, ''Strong Woman'', published in March 2012 and aimed at inspiring women in business, was a ''Sunday Times'' Bestseller. On 22 September 2014, Brady was elevated to the
House of Lords The House of Lords, also known as the House of Peers, is the upper house of the Parliament of the United Kingdom. Membership is by appointment, heredity or official function. Like the House of Commons, it meets in the Palace of Westminst ...
as a Conservative
life peer In the United Kingdom, life peers are appointed members of the peerage whose titles cannot be inherited, in contrast to hereditary peers. In modern times, life peerages, always created at the rank of baron, are created under the Life Peerages ...
, taking the title Baroness Brady. On 17 July 2017, she was appointed by Sir Philip Green to chairman of Taveta, owners of the
Arcadia Group Arcadia Group Ltd (formerly Arcadia Group plc and, until 1998, Burton Group plc) was a British multinational retailing company headquartered in London, England. It was best known for being the previous parent company of British Home Stores (B ...
.


Early life

Brady was brought up in
Edmonton, London Edmonton is a town in north London, England within the London Borough of Enfield, a local government district of Greater London. The northern part of the town is known as Lower Edmonton or Edmonton Green, and the southern part as Upper Edmo ...
, and the family house was near the
Tottenham Hotspur Tottenham Hotspur Football Club, commonly referred to as Tottenham () or Spurs, is a professional association football, football club based in Tottenham, London, England. It competes in the Premier League, the top flight of English footba ...
football ground. Her Irish father,
Terry Brady Terry Brady is an Irish-born retired businessman and former chairman of English Football League side, Swindon Town. He is the father of The Baroness Brady, West Ham United vice-chairman and TV personality. He was born in Ireland. Football Brady ...
, had made his fortune in printing and property development. Her mother, Rita, is Italian, and she has an older brother, Darren. She attended Salcombe Preparatory School in Southgate until she was 11, followed by Poles Convent, a boarding school in
Ware, Hertfordshire Ware is a town in Hertfordshire, England close to the county town of Hertford. It is also a civil parishes in England, civil parish in East Hertfordshire district. Location The town lies on the north–south A10 road (Great Britain), A10 road ...
, and Aldenham School,
Elstree Elstree is a large village in the Hertsmere borough of Hertfordshire, England. It is about northwest of central London on the former A5 road, that follows the course of Watling Street. In 2011, its population was 5,110. It forms part of t ...
, a boys' school which accepted girls in the sixth form, where she gained four
A-levels The A-Level (Advanced Level) is a subject-based qualification conferred as part of the General Certificate of Education, as well as a school leaving qualification offered by the educational bodies in the United Kingdom and the educational a ...
.


Career


Early career and Birmingham City

Brady's career began as a trainee at the advertising agency Saatchi & Saatchi having been rejected for a place on a journalism course at
Harlow College Harlow College is a further education college in Harlow, Essex, England. This medium-sized college has 5,900 students as of 2018 of which 2,585 are on 16-19 programmes and 2,000 are on adult educational programmes. Its main campus is in the tow ...
. Despite the course rejection, Brady said in a 2018 interview that she made a conscious decision not to go to university, as she was keen to get out in the world and make her mark. A year later, on joining the London Broadcasting Company (
LBC LBC (originally the London Broadcasting Company) is a British phone-in and talk radio station owned and operated by Global and based in its headquarters in London. It was the UK's first licensed commercial radio station, and began to broadcast ...
) as an advertising
account executive Account executive is a role in sales, advertising, marketing, and finance involving intimate understanding of a client company's objectives and products and a professional capability to provide effective advice toward creation of successful promot ...
, she targeted the advertising business of one of her father's largest clients, publisher David Sullivan, owner of the ''
Daily Sport The ''Daily Sport'' was a tabloid newspaper published in the United Kingdom by Daily Sport Ltd., which specialised in celebrity news and softcore pornographic stories and images. The daily paper was launched in 1991 by David Sullivan, followin ...
'' and the '' Sunday Sport''. Sullivan spent more than £2,000,000 on advertising in six months and was so impressed with Brady that he gave her a job. Sullivan offered her a job with Sport Newspapers, and she became one of his directors at the age of 20. While in Sullivan's employ, Brady spotted an advert in the ''
Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nik ...
'' for the sale of Birmingham City F.C. when the club was in
receivership In law, receivership is a situation in which an institution or enterprise is held by a receiver—a person "placed in the custodial responsibility for the property of others, including tangible and intangible assets and rights"—especially in c ...
and persuaded Sullivan to buy it and let her run it. When Sullivan commented that she would have to be twice as good as a man to do that, Brady replied quickly: "''Well that's not difficult.''"Karren Brady scores with a peerage. The room was packed, the speaker was brilliant and the next day’s news (albeit leaked) deserved a soccer-size round of applause.
Shropshire Star, Saturday, 28 February 2015.
Sullivan later commented that he agreed to the deal because such a young, female director would attract publicity to the club, and also because Brady was a “sacker”. Brady was 23 when she started work as managing director of Birmingham City F.C. in March 1993. She encountered
sexism Sexism is prejudice or discrimination based on one's sex or gender. Sexism can affect anyone, but it primarily affects women and girls.There is a clear and broad consensus among academic scholars in multiple fields that sexism refers pri ...
in the role. The first time she got on the team bus, a player said "''I can see your tits from here''". Brady replied “''When I sell you to
Crewe Crewe () is a railway town and civil parish in the unitary authority of Cheshire East in Cheshire, England. The Crewe built-up area had a total population of 75,556 in 2011, which also covers parts of the adjacent civil parishes of Willaston ...
, you won't be able to see them from there will you?''" She sold the player shortly afterwards. In 2008, Sullivan and Brady were arrested by
City of London Police The City of London Police is the territorial police force responsible for law enforcement within the City of London, including the Middle and Inner Temples. The force responsible for law enforcement within the remainder of the London region, o ...
, interviewed and released on bail as part of the investigation into the 2006 allegations of corruption in English football, which also involved similar actions against players and officials from other clubs; club chairman David Gold was interviewed as a witness. The club stated that no charges had been brought and that Brady denied any wrongdoing. The investigation involved tax and national insurance offences relating to two players. Gold said that it was "''utterly wrong that this highly professional businesswoman has been made a victim in a witch-hunt against football''". In August 2009 it was confirmed that no further action would be taken. She left Birmingham City two months later after Sullivan and Gold sold the club to Carson Yeung for £81.5 million. The same month she was appointed as a non-executive director to the England 2018 World Cup bid advisory board.


West Ham United

In January 2010, she was appointed Vice-Chairman of West Ham United by new Joint-Chairmen David Sullivan and David Gold. Writing in her newspaper column Brady said "To West Ham fans I'll make a single pledge – while we are on the board, we will hang in the Tower of London before your club again goes through the financial turmoil which so nearly brought it down". Brady said she liked the idea of changing the club's name to West Ham Olympic. David Gold subsequently said that the club would always be West Ham United under his chairmanship but "What you might do is call the stadium West Ham Olympic stadium. I can make a case for that." Brady was responsible for negotiating a move on behalf of West Ham United from their Boleyn Ground to the
Olympic Stadium ''Olympic Stadium'' is the name usually given to the main stadium of an Olympic Games. An Olympic stadium is the site of the opening and closing ceremonies. Many, though not all, of these venues actually contain the words ''Olympic Stadium'' as ...
in Stratford, east London. Initially the intention was for West Ham to take ownership of the stadium, this bid collapsing in October 2011 following a legal delay caused by a rival bid by
Tottenham Hotspur Tottenham Hotspur Football Club, commonly referred to as Tottenham () or Spurs, is a professional association football, football club based in Tottenham, London, England. It competes in the Premier League, the top flight of English footba ...
. Investigators working on behalf of Tottenham were subsequently charged with fraud for obtaining illegally the private telephone records of Brady. In December 2012, West Ham were announced as the highest ranked bidder to become the anchor concessionaire and tenant of the Olympic Stadium. Of the move Brady said "''We are ambitious for our great club and aim to set the benchmark for visiting away and neutral supporters from across the globe to come and enjoy the iconic Stadium and be part of our Premier League club experience''". West Ham United were named as anchor concessionaires for the Olympic Stadium on 23 March 2013. In July 2013, Brady gave evidence before a House of Lords committee, where she said the club has debts of £70m that would need to be paid before the proposed move to the Olympic Stadium in 2016. Brady oversaw the club's move from the Boleyn Ground to the Olympic Stadium in the summer of 2016. Subsequently renamed as London Stadium, the move saw West Ham United increase their capacity from 35,000 to 57,000 seats – which were completely sold out before the start of the 2016–17 campaign, giving the Club the third biggest home attendance in the Premier League. Following the move to the Olympic Stadium, some
supporters In heraldry, supporters, sometimes referred to as ''attendants'', are figures or objects usually placed on either side of the shield and depicted holding it up. Early forms of supporters are found in medieval seals. However, unlike the c ...
who wanted to stay at Upton Park targeted verbal abuse towards Brady and other board members during crowd disturbances during West Ham's home 2–4 defeat to
Watford Watford () is a town and borough in Hertfordshire, England, 15 miles northwest of Central London, on the River Colne. Initially a small market town, the Grand Junction Canal encouraged the construction of paper-making mills, print works, and ...
on 10 September 2016. In October 2016, Brady received further criticism after describing West Ham's move to the London Stadium as "a chance to rebrand the club". Brady later clarified her comments, made at the Leaders Sport Business Summit, and went on to describe West Ham's move to the new stadium as "part of our ambitious strategy to take our Club to the very top of the world’s most-popular sport."


Other business involvement

Brady has also been the chairman of Bauer's
Kerrang! ''Kerrang!'' is a British weekly magazine devoted to rock, punk and heavy metal music, currently published by Wasted Talent (the same company that owns electronic music publication '' Mixmag''). It was first published on 6 June 1981 as a on ...
, and had a seat on the board of
Sport England Sport England is a non-departmental public body under the Department for Digital, Culture, Media and Sport. Its role is to build the foundations of a community sport system by working with national governing bodies of sport, and other funded p ...
. She was a non-executive director of
Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a fourth television service ...
television but resigned to take a position at Syco, the company jointly owned by Simon Cowell and Sony. In September 2010 she joined the board of Taveta Investments Ltd. with Sir
Philip Green Sir Philip Nigel Ross Green (born 15 March 1952) is a British businessman who was the chairman of the retail company the Arcadia Group. He owned the high street clothing retailers Topshop, Topman and Miss Selfridge from 2002 to 2020. As of M ...
, resigning from a non-executive position with Mothercare where she had been for seven years. She is an Ambassador for Barclays Life skills, which aims to offer young people workplace experience. She is also the Patron of the Life After Stroke Awards and an Ambassador for Well Being for Women.


Championing women in business

Brady has long been renowned for championing the cause of women in business. She has repeatedly called upon her fellow female professionals to help those trying to make their way in the business world. She explained in thi
Guardian column
“Any board executive can forget just how many people helped them get where they are. Those women who have got to the top need actively to ensure there is a pipeline of younger women, whether by networking or mentoring, who in turn is encouraging those below them. Women in the boardroom must not forget how many challenges and difficulties we have overcome, and we should share our coping strategies. “It is critical to create opportunities to identify talented women in business, then support them to develop their confidence to aim for the boardroom. We need to look outside the corporate mainstream, at female entrepreneurs and self-employed businesswomen, who can inject different insights and diversity to any board.” Similarly, Brady famously told the Independent: "If you don't have a woman on your board you should write to your shareholders and explain why. Tell us how many women you've interviewed and what skills they've been lacking, because that will give us some basis to teach the new generation of women in business." Brady was appointed
Commander of the Order of the British Empire The Most Excellent Order of the British Empire is a British order of chivalry, rewarding contributions to the arts and sciences, work with charitable and welfare organisations, and public service outside the civil service. It was established ...
(CBE) in the
2014 New Year Honours The New Year Honours 2014 were appointments by some of the 16 Commonwealth realms to various orders and honours to recognise and reward good works by citizens of those countries. The New Year Honours are awarded as part of the New Year celebrati ...
for services to entrepreneurship and women in business.


''The Apprentice''

In March 2007, Brady appeared as a celebrity contestant on '' Comic Relief Does The Apprentice'' and was team leader for the girls' team, raising more than £750,000 for
Comic Relief Comic relief is the inclusion of a humorous character, scene, or witty dialogue in an otherwise serious work, often to relieve tension. Definition Comic relief usually means a releasing of emotional or other tension resulting from a comic epis ...
. In June 2008, Brady was a guest interviewer in series four of ''
The Apprentice ''The Apprentice'' is a reality talent game show franchise originally aired in 2004 in the United States. Created by U.S.-based British producer Mark Burnett, the show depicts contestants from around the country with various professional backg ...
'' – interviewing the final five. After the show, it was revealed that Brady had fulfilled a promise she made to Lord Alan Sugar on screen, and offered a job to Claire Young, who finished as runner-up in the series, after being impressed by her interview. In 2009 she interviewed candidates again in The Apprentice Season 5, as seen on BBC 1. On 30 August 2009, she was revealed as Sugar's new assistant in the sixth series of The Apprentice, replacing
Margaret Mountford Margaret Rose Mountford (''née'' Swale, born 24 November 1951) is a Northern Irish lawyer, businesswoman and television personality best known for her role in ''The Apprentice''. Biography Mountford is originally from Holywood in County Down, ...
, who had left the series (and who returned in series 6, 7, 8 and 9 as a guest interviewer, the same role that Brady had fulfilled in her first appearance in the main UK apprentice series).


Political career

Brady hinted that she would be interested in a career in politics in the future during an interview with ''
The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally. It was f ...
'' in March 2013. In an interview with ''The Daily Telegraph'', Margot James, MP, said: "I think she'd be a great asset. I have a great respect for her success in business.". The feature also suggested that Brady should be made a peer to bring more women into politics and to resolve the UK's financial problems. ‘But Baroness Brady would be able to make an invaluable contribution to both business and politics.
David Cameron David William Donald Cameron (born 9 October 1966) is a British former politician who served as Prime Minister of the United Kingdom from 2010 to 2016 and Leader of the Conservative Party from 2005 to 2016. He previously served as Leader o ...
should give her a peerage without delay – and she should accept it.’ On 30 September 2013, Brady addressed the Conservative Party Conference in Manchester on the subjects of small businesses and supporting George Osborne's policies as
Chancellor of the Exchequer The chancellor of the Exchequer, often abbreviated to chancellor, is a senior minister of the Crown within the Government of the United Kingdom, and head of HM Treasury, His Majesty's Treasury. As one of the four Great Offices of State, the Ch ...
, and she was also appointed the government's Small Business Ambassador. On 8 August 2014, it was reported that Brady would become a Conservative
life peer In the United Kingdom, life peers are appointed members of the peerage whose titles cannot be inherited, in contrast to hereditary peers. In modern times, life peerages, always created at the rank of baron, are created under the Life Peerages ...
in the
House of Lords The House of Lords, also known as the House of Peers, is the upper house of the Parliament of the United Kingdom. Membership is by appointment, heredity or official function. Like the House of Commons, it meets in the Palace of Westminst ...
. On 22 September 2014 she was created Baroness Brady, ''of Knightsbridge in the City of Westminster''. On 26 October 2015, Brady was involved in a controversial House of Lords vote over proposed cuts to tax credits, voting with the Government in favour of the plan. In February 2019, ''the Daily Telegraph'' reported that she was facing questioning about her role in non-disclosure agreements (NDAs) relating to allegations of misbehaviour on the part of the businessman
Philip Green Sir Philip Nigel Ross Green (born 15 March 1952) is a British businessman who was the chairman of the retail company the Arcadia Group. He owned the high street clothing retailers Topshop, Topman and Miss Selfridge from 2002 to 2020. As of M ...
.


Personal life

In 1995, Brady married Canadian footballer Paul Peschisolido, who played for Birmingham City for two seasons, 1992–93 and 1993–94. In 1996, she had her first child, a girl named Sophia. She had around six weeks off work after the birth of her second child, a boy named Paolo. Brady lives in the Knightsbridge area of London with her husband. They also have a property in the village of Knowle in the West Midlands and her husband own a house in Canada. In 2006, Brady underwent a full-body MRI scan as part of a medical screen, which unexpectedly discovered a potentially fatal
cerebral aneurysm An intracranial aneurysm, also known as a brain aneurysm, is a cerebrovascular disorder in which weakness in the wall of a cerebral artery or vein causes a localized dilation or ballooning of the blood vessel. Aneurysms in the posterior circula ...
. Doctors told Brady at the time that she had a 30 per cent chance of dying from the condition, and that it was a miracle that she had survived the births of her two children. In February 2006, she underwent urgent
neurosurgery Neurosurgery or neurological surgery, known in common parlance as brain surgery, is the medical specialty concerned with the surgical treatment of disorders which affect any portion of the nervous system including the brain, spinal cord and pe ...
to prevent the aneurysm from rupturing. She made a full recovery, and was back at work about one month later. Despite claims that Brady is a supporter of
Arsenal An arsenal is a place where arms and ammunition are made, maintained and repaired, stored, or issued, in any combination, whether privately or publicly owned. Arsenal and armoury (British English) or armory (American English) are mostl ...
, she states on her official website that her footballing loyalties have only ever been with the two clubs she has represented.


Awards

* In 2006 Brady was ''
Cosmopolitan Cosmopolitan may refer to: Food and drink * Cosmopolitan (cocktail), also known as a "Cosmo" History * Rootless cosmopolitan, a Soviet derogatory epithet during Joseph Stalin's anti-Semitic campaign of 1949–1953 Hotels and resorts * Cosmopoli ...
'' magazine's Woman of the Year, and named in the category of 'Woman Who Has Changed The World'. * In 2006 when she attended The Queen's lunch for Women Achievers and Business Leaders. * Brady was named as the Revitalise Businesswoman of the Year 2007. * In December 2008 she won the NatWest Spirit of Everywoman Award for services to women in business. * In November 2010 she was listed in the business category of ''The Sunday Telegraphs ‘100 Most Powerful Women in Britain’ and was included in the Evening Standard's list of ‘London's 1000 Most Influential People 2010’. * She was awarded an honorary doctorate in business from the
University of Birmingham , mottoeng = Through efforts to heights , established = 1825 – Birmingham School of Medicine and Surgery1836 – Birmingham Royal School of Medicine and Surgery1843 – Queen's College1875 – Mason Science College1898 – Mason Univers ...
in December 2010. * In 2011 she was awarded Britain's Most Inspirational Women by the Breakthrough for Breast Cancer Inspiration Awards. * In 2012 she was awarded the CEO of the Year Award at the Football Business Awards. *In February 2013 she was assessed as one of the 100 most powerful women in the United Kingdom by Woman's Hour on BBC Radio 4. *Brady received a CBE in the
2014 New Year Honours The New Year Honours 2014 were appointments by some of the 16 Commonwealth realms to various orders and honours to recognise and reward good works by citizens of those countries. The New Year Honours are awarded as part of the New Year celebrati ...
list for her services to entrepreneurship and women in business. * Brady was named in the Debrett's top 500 most influential and inspiration people in Britain in January 2014. * Brady was named 10th in
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers '' The Observer'' and '' The Guardian Weekly'', ''The Guardian'' is part of the ...
's 50 most influential women in British sport, on
International Women's Day International Women's Day (IWD) is a global holiday celebrated annually on March 8 as a focal point in the women's rights movement, bringing attention to issues such as gender equality, reproductive rights, and violence and abuse against wo ...
, 8 March 2014. * Brady was elevated to the Lords as Baroness Brady in August 2014.


References


External links

{{DEFAULTSORT:Brady, Karren 1969 births Living people People from Edmonton, London English businesspeople Women association football executives Birmingham City F.C. directors and chairmen English autobiographers English journalists English columnists English television personalities English television presenters The Apprentice (British TV series) English people of Irish descent English people of Italian descent People educated at Aldenham School West Ham United F.C. directors and chairmen Commanders of the Order of the British Empire Life peeresses created by Elizabeth II Conservative Party (UK) life peers Women autobiographers British women columnists British women television presenters