Karbonn Mobiles is an Indian smartphone manufacturing company, founded in March 2009. It is a vendor of feature phones, smartphones, tablets and mobile phone accessories. Karbonn is a joint venture between United Telelinks Ltd., a Bangalore-based firm and Jaina Marketing Pvt. Ltd., headquartered in New Delhi. Karbonn Mobiles also has tie ups with leading telecom players like Airtel, Vodafone Idea and Jio. Karbonn now widely operates in countries such as Bangladesh, Nepal,

Sri Lanka Sri Lanka (, ; si, ශ්‍රී ලංකා, Śrī Laṅkā, translit-std=ISO (); ta, இலங்கை, Ilaṅkai, translit-std=ISO ()), formerly known as Ceylon and officially the Democratic Socialist Republic of Sri Lanka, is an ...

, UAE, Oman, Saudi Arabia, Qatar, Bahrain, Yemen, United Kingdom and parts of Europe.

History

The company struck a deal with Eros International Media Ltd., the makers of

Rajinikanth Shivaji Rao Gaikwad (born 12 December 1950), known professionally as Rajinikanth, is an Indian actor, producer and screenwriter. In a career spanning over five decades, he has done 160 films that includes films in Tamil, Hindi, Telugu, Kannad ...

-starrer film ''

Kochadaiyaan ''Kochadaiiyaan: The Legend'' () is a 2014 Indian Tamil-language 3D animated action film written by K. S. Ravikumar and directed by Soundarya Rajinikanth. It is India's first photorealistic motion capture film, featuring characters whose desi ...

'' (2013). The deal involved the manufacture of five lakh (500,000) items of Kochadaiyaan merchandise with screen savers and images from the film, the trailer, behind-the-scenes shots, the signature tune of the film, and the lead actor's signature on back cover of phones. Karbonn ties with online digital entertainment service provider Hungama.com and have an app preinstalled. In October 2012, Karbonn announced the launch of their brand extension 'Karbonn Smart'. The range includes a smart tab and

smartphones A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, which ...

based on

Android Android may refer to: Science and technology * Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), Google's mobile operating system ** Bugdroid, a Google mascot sometimes referred to ...

operating system. In February 2014, Microsoft announced Karbonn as a hardware partner of Windows Phone operating system. Karbonn Sparkle V is one of the initial Android One phones manufactured by Karbonn Mobiles in cooperation with Google Inc.

Brand

Karbonn was ranked the 77th most trusted brand in India among 1,200, by The Brand Trust Report 2014, a study conducted by brand analytics company Trust Research Advisory. In the 2017 edition of the report, it stands at the 350th position among 1,000 Indian companies surveyed. Karbonn is the first Android One phone to be sold in the Europe : Karbonn Sparkle V2. The company entered the UK market through Amazon.co.uk In 2019, Karbonn acquired former chinese mobile giants Gionee after they went bankrupt and control all of its operations worldwide. In 2020 they announced Gionee Mobile as a sub-brand of Karbonn. In March 2022, Karbonn announced that it would undergo liquidations as the company have been facing a severe revenue decline due to the pandemic.

Revenue

The firm's total investment in the Indian consumer market was over US$5 million in the year 2011. The firm contracted with semiconductor companies for their handsets and targets mainly the Indian market. The firm has over 85,000 retailers and 1000+ service centers (150+ dedicated exclusively for Karbonn) across India. Karbonn Mobiles aims at registering a turnover of ₹4,000 crore during the 2013-14 financial year.

References

External links

Official website
{{Major mobile device companies Mobile phone companies of India Mobile phone manufacturers Indian brands Indian companies established in 2009 Mobile phone industry in India Manufacturing companies based in Delhi Electronics companies established in 2009 2009 establishments in Delhi