Kantar Media Research Philippines (formerly known as Kantar/TNS Philippines, popularly called Kantar Media Philippines or simply Kantar Media), is a

market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mark ...

firm in the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

specializing in

broadcast media Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum ( radio waves), in a one-to-many model. Broadcasting began w ...

. Kantar Media is responsible for

audience measurement Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Somet ...

of television ratings for the entire Philippines. Kantar Media's main television partner is

ABS-CBN ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting System and Chronicle Broadcasting Network) is a Television in the Philippines, Philippine Commercial broadcasting, commercial broadcast broadcast network, network tha ...

. As of 2015, Kantar Media uses a nationwide panel size of 2,610 urban and rural households, with a respondent base of 7,000 individuals that represent one hundred percent (100%) of the total Philippine TV viewing population. The panel reports on 7 sectors namely

National Capital Region A capital region, also called a capital district or capital territory, is a region or district surrounding a capital city. It is not always the official term for the region, but may sometimes be used as an informal synonym. Capital regions can exis ...

Suburbs A suburb (more broadly suburban area) is an area within a metropolitan area, which may include commercial and mixed-use, that is primarily a residential area. A suburb can exist either as part of a larger city/urban area or as a separate ...

, North Luzon,

Central Luzon Central Luzon ( pam, (Reyun ning) Kalibudtarang Luzon, pag, (Rehiyon na) Pegley na Luzon, tgl, (Rehiyon ng) Gitnang Luzon, ilo, (Rehion/Deppaar ti) Tengnga ti Luzon), designated as Region III, is an administrative region in the Philippines, ...

, South Luzon,

Visayas The Visayas ( ), or the Visayan Islands (Bisayan languages, Visayan: ''Kabisay-an'', ; tl, Kabisayaan ), are one of the three Island groups of the Philippines, principal geographical divisions of the Philippines, along with Luzon and Mindanao ...

and

Mindanao Mindanao ( ) ( Jawi: مينداناو) is the second-largest island in the Philippines, after Luzon, and seventh-most populous island in the world. Located in the southern region of the archipelago, the island is part of an island group of ...

. Suburbs consists of 4 provinces namely

Bulacan Bulacan, officially the Province of Bulacan ( tl, Lalawigan ng Bulacan), is a province in the Philippines located in the Central Luzon region. Its capital is the city of Malolos. Bulacan was established on August 15, 1578, and part of the Metr ...

Cavite Cavite, officially the Province of Cavite ( tl, Lalawigan ng Kabite; Chavacano: ''Provincia de Cavite''), is a province in the Philippines located in the Calabarzon region in Luzon. Located on the southern shores of Manila Bay and southwest ...

Laguna Laguna (Italian and Spanish for lagoon) may refer to: People * Abe Laguna (born 1992), American DJ known as Ookay * Andrés Laguna (1499–1559), Spanish physician, pharmacologist, and botanist * Ana Laguna (born 1955), Spanish-Swedish ballet d ...

, and

Rizal Rizal, officially the Province of Rizal ( fil, Lalawigan ng Rizal), is a Provinces of the Philippines, province in the Philippines located in the Calabarzon region in Luzon. Its capital is the city of Antipolo. It is about east of Manila. The p ...

History

In January 2009, Kantar Media officially released its national television audience measurement data in the Philippines via

Taylor Nelson Sofres Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group for £1.6 billion in ...

(TNS) Media, a subsidiary of

Kantar Group Kantar Group is a data analytics and brand consulting company, based in London, England. It was founded in 1992, and has approximately 30,000 employees in 100 countries working in various research disciplines, including social media monitoring, ...

. In February 2009, Kantar Group merged TNS with Kantar Media Research International and now called Kantar Media. In June 2012, Kantar Media launched its Mega Manila TV Advertising Expenditure Service, which is integrated with its audience measurement service through Infosys+, which provides faster access to information and integrates data from time blocks, programs, and advertisements into a single analysis to serve the leading local and regional broadcast networks, advertising agencies, and media planners. Furthermore, Kantar Media also provides custom media research services for radio, print, and digital media. Kantar Media became the official radio survey partner of the Radio Research Council (RRC) and

Kapisanan ng mga Brodkaster ng Pilipinas The Kapisanan ng mga Brodkaster ng Pilipinas (KBP; en, Association of Broadcasters of the Philippines) is a broadcast media organization in the Philippines which provides its members broadcasting standards. The KBP was organized on April 27, 19 ...

(KBP) in December 2014, covering 53 cities in the Philippines. Originally, due to the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

and broadcast stoppage of its main partner

due to non-renewal of its congressional franchise on July 10, 2020, Kantar Media announced that it supposed to end its television ratings service by the end of 2020, but the plan was reversed after ABS-CBN secured a deal with

ZOE Broadcasting Network ZOE Broadcasting Network, Inc. (ZOE TV) is a Philippine broadcast media arm of the Jesus Is Lord Church. Based in Ortigas Center, Pasig, it operates a network of television and radio stations each in Mega Manila, Puerto Princesa City, Visay ...

to air some programs on A2Z Channel 11 (formerly ZOE TV).

References

{{WPP Television in the Philippines Market research companies of the Philippines WPP plc Companies based in Quezon City Philippine subsidiaries of foreign companies