Kangaroo (video on demand)
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Kangaroo was the working title for a proposed
video on demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of ...
platform offering content from BBC Worldwide (the commercial arm of the
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), Itv.com and
Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a fourth television service ...
's
4oD All 4 is a video on demand service from the Channel Four Television Corporation, free of charge for most content and funded by advertising. The service is available in the UK and Ireland; viewers are not required to have a TV licence—require ...
(collectively UK VOD LLP), initially expected to launch in 2008, but blocked by the
Competition Commission The Competition Commission was a non-departmental public body responsible for investigating mergers, markets and other enquiries related to regulated industries under competition law in the United Kingdom. It was a competition regulator under t ...
(now Competition and Markets Authority) in 2009. Following the commission's rejection of the bid, the technology platform was put up for sale, and the broadcasters then moved on to Project Canvas and
YouView YouView is a hybrid television platform in the United Kingdom developed by YouView TV Ltd., a partnership of four broadcasters, the BBC, ITV, Channel 4 and Channel 5; and three telecommunications operators, Arqiva, BT Group and TalkTalk Gro ...
, and later to
BritBox BritBox is an online digital video subscription service, founded by BBC Studios and ITV plc, operating in nine countries across North America, Europe, Australia and South Africa.
. The project was bought by Arqiva for about £8 million on 23 July 2009, promising to launch in the 'coming months'. It was launched as
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in February 2010 but was shut down in October 2011.


The original Project Kangaroo

Unlike the BBC iPlayer, which is funded through the
licence fee A television licence or broadcast receiving licence is a payment required in many countries for the reception of television broadcasts, or the possession of a television set where some broadcasts are funded in full or in part by the licence f ...
and has no plans to carry any paid content, Kangaroo would have allowed users to purchase content from a large back catalogue. As noted below, the plan to link to content on BBC iPlayer means that it would have provided a single broadband VOD service for the key three broadcasters in the UK. Kangaroo was the project name; the final name and brand of the service was never announced, but it was believed it would have been known as SeeSaw. The three networks behind the project would continue to offer content independently of the service, with
ITV plc ITV plc is a British media company that holds 13 of the 15 regional television licences that make up the ITV network (Channel 3), the oldest and largest commercial terrestrial television network in the United Kingdom. ITV plc is listed on the ...
and Channel 4 planning to offer catch up services through their own websites, and the BBC saying that it will not replace the iPlayer, but content from the iPlayer would be "listed within" the new service. However, it was expected that 4oD would be subsumed into Kangaroo. It was announced on 14 April 2008 that Ashley Highfield, Director of Future Media and Technology at the BBC, had been appointed the CEO of Kangaroo. Highfield left the project in November 2008, to work for Microsoft. On 30 June 2008, the UK's Office of Fair Trading referred the proposal to the
Competition Commission The Competition Commission was a non-departmental public body responsible for investigating mergers, markets and other enquiries related to regulated industries under competition law in the United Kingdom. It was a competition regulator under t ...
with concerns that "there was a danger that the platform could be too powerful". The Commission published an interim report on 3 December saying that the service could "hurt competition" and a final report was published on 4 February 2009, formally blocking the project.


SeeSaw

Following the commission's rejection of the bid, the technology platform was put up for sale. The bidders included
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(who pulled out) and
Arqiva Arqiva () is a British telecommunications company which provides infrastructure, broadcast transmission and smart meter facilities in the United Kingdom. The company is headquartered at the former Independent Broadcasting Authority headquart ...
. Arqiva launched
SeeSaw A seesaw (also known as a teeter-totter or teeterboard) is a long, narrow board supported by a single pivot point, most commonly located at the midpoint between both ends; as one end goes up, the other goes down. These are most commonly found a ...
in February 2010 as a video-on-demand Internet TV service. It sold a majority stake to US investment firm
Criterion Capital Partners Criterion Capital Partners LLC, also known as simply Criterion, is a private equity fund based in Los Angeles, California. It is best known for being the owner of Bebo, from 2010-2013. History Christopher Lord co-founded the company in 2002. ...
in July 2011, but this was insufficient to save the service, which closed from lack of funding and content in October 2011.


Project Canvas

Shortly after Project Kangaroo was blocked in 2009, ''Project Canvas'' was announced as a partnership between the BBC, BT and ITV plc. It differed from Kangaroo in that it was a proposed TV platform rather than a video-on-demand service. After a lengthy regulatory approval process, it was finally launched in July 2012 as
YouView YouView is a hybrid television platform in the United Kingdom developed by YouView TV Ltd., a partnership of four broadcasters, the BBC, ITV, Channel 4 and Channel 5; and three telecommunications operators, Arqiva, BT Group and TalkTalk Gro ...
, a hybrid platform using a set-top box combining free-to-air digital terrestrial television channels from
Freeview Freeview may refer to: * Freeview (Australia), the marketing name for the digital terrestrial television platform in Australia * Freeview (New Zealand), a digital satellite and digital terrestrial television platform in New Zealand *Freeview (UK), ...
using an aerial connection, and TV on demand ("catch-up TV") services using a broadband internet connection.


BritBox

In July 2019 the BBC and ITV announced plans for their joint-venture streaming service
BritBox BritBox is an online digital video subscription service, founded by BBC Studios and ITV plc, operating in nine countries across North America, Europe, Australia and South Africa.
(then only available in the United States and Canada) to be launched in the last quarter of 2019 in the UK. In the wake of the announcement journalists linked the two projects, describing BritBox as Kangaroo's successor 11 years on. The main purpose of BritBox is for the traditional UK broadcasters to take a share of the UK streaming market from American rivals
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fi ...
and Amazon Prime, some calling the venture "British Netflix". BritBox was launched in the UK on 7 November 2019.


References

{{Reflist Defunct video on demand services Australian-themed retailers