Kadiri Venkata Reddy
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Kadiri Venkata Reddy (1 July 1912 – 15 September 1972) was an Indian film director, screenwriter, and producer who primarily worked in
Telugu cinema Telugu cinema, also known as Tollywood, is the segment of Indian cinema dedicated to the production of motion pictures in the Telugu language, widely spoken in the states of Andhra Pradesh and Telangana. Telugu cinema is based in Film Nagar, ...
. He is considered as one of the greatest directors in the history of Telugu cinema. He directed 14
feature film A feature film or feature-length film is a narrative film (motion picture or "movie") with a running time long enough to be considered the principal or sole presentation in a commercial entertainment program. The term ''feature film'' originall ...
s and won three National Film Awards and a
Filmfare Award South Filmfare Awards South is the South Indian segment of the annual Filmfare Awards, presented by the Filmfare magazine of The Times Group to honour both artistic and technical excellence of professionals in the Indian film industry encompassing f ...
. His filmography includes mythological films like ''
Mayabazar ''Mayabazar'' () is a 1957 Indian epic Hindu mythological film directed by K. V. Reddy. It was produced by Nagi Reddi and Chakrapani under their banner, Vijaya Productions. The film was shot simultaneously in Telugu and Tamil languages, w ...
'' (1957), ''
Sri Krishnarjuna Yuddhamu ''Sri Krishnarjuna Yuddhamu'' () is a 1963 Indian Telugu-language Hindu mythological film, produced and directed by K. V. Reddy under the Jayanthi Pictures banner.Naati 101 Chitralu, S. V. Rama Rao, Kinnera Publications, Hyderabad, 2006, pp: ...
'' (1962), ''
Sri Krishna Satya ''Sri Krishna Satya'' is a 1971 Indian Telugu-language Hindu mythological film directed by K. V. Reddy. It stars N. T. Rama Rao and Jayalalithaa, with music composed by Pendyala. The film was produced by N. Trivikrama Rao. It was the last fi ...
'' (1972);
fantasy Fantasy is a genre of speculative fiction involving magical elements, typically set in a fictional universe and sometimes inspired by mythology and folklore. Its roots are in oral traditions, which then became fantasy literature and d ...
films like ''
Gunasundari Katha ''Gunasundari Katha'' is a 1949 Indian Telugu language fantasy film produced and directed by K. V. Reddy, starring Sriranjani, Kasturi Siva Rao, Santha Kumari. The script was written by Pingali Nagendra Rao, K. V. Reddy, and Kamalakara Kameswara ...
'' (1949), ''
Pathala Bhairavi ''Pathala Bhairavi'' () is a 1951 Indian fantasy film directed by K. V. Reddy who co-wrote the film with Pingali and Kamalakara Kameswara Rao. Shot simultaneously in Telugu and Tamil languages, the film was produced by Nagi Reddi and Chakr ...
'' (1951), ''
Jagadeka Veeruni Katha ''Jagadeka Veeruni Katha'' () is a 1961 Indian Telugu-language fantasy swashbuckler film, produced and directed by K. V. Reddy under the Vijaya Productions banner. It stars N. T. Rama Rao, B. Saroja Devi with music composed by Pendyala Nagesw ...
'' (1961); historical
biopics A biographical film or biopic () is a film that dramatizes the life of a non-fictional or historically-based person or people. Such films show the life of a historical person and the central character's real name is used. They differ from docudra ...
like ''
Bhakta Potana ''Bhakta Potana'' is a 1943 Telugu-language biographical film directed by K. V. Reddy in his directorial debut. Based on the life of poet-saint Potana who translated Bhagavatham into Telugu language, the film was scripted by Samudrala Sr. The f ...
'' (1942), '' Yogi Vemana'' (1947), and
drama Drama is the specific mode of fiction represented in performance: a play, opera, mime, ballet, etc., performed in a theatre, or on radio or television.Elam (1980, 98). Considered as a genre of poetry in general, the dramatic mode has b ...
films like '' Pedda Manushulu'' (1954), ''Donga Ramudu'' (1955), ''
Pellinaati Pramanalu ''Pellinaati Pramanalu'' () is a 1958 Indian Telugu-language comedy drama film, produced and directed by K. V. Reddy. It stars Akkineni Nageswara Rao and Jamuna, with music composed by Ghantasala. The film was simultaneously made in Tamil as ...
'' (1959). ''Pathala Bhairavi'' was the only South Indian film to be screened at the first International Film Festival of India in 1952. ''Donga Ramudu'' was archived in the curriculum of the Film and Television Institute of India. ''Mayabazar'' is widely regarded as one of the greatest films of Telugu cinema. On the centenary of Indian cinema in April 2013, ''
CNN-IBN CNN-News18 (originally CNN-IBN) is an Indian English-language news television channel founded by Raghav Bahl based in Noida, Uttar Pradesh, India. It is currently co-owned by Network18 Group and Warner Bros. Discovery. CNN provides internat ...
'' included ''Pathala Bhairavi'' and ''Mayabazar'' in its list of "100 greatest Indian films of all time". In an online poll featuring the films in the list, ''Mayabazar'' was voted by the public as the "greatest Indian film of all time."


Early life

Kadiri Venkata Reddy was born on 1 July 1912 in Tellamitta Palle near
Tadipatri Tadipatri or Tadpatri is a city in Anantapur district of the Indian state of Andhra Pradesh at the border of Kurnool district and Kadapa district. It is the mandal headquarters of Tadipatri mandal in Anantapur revenue division. The Chintala Venk ...
in Anantapur district in present-day
Andhra Pradesh Andhra Pradesh (, abbr. AP) is a state in the south-eastern coastal region of India. It is the seventh-largest state by area covering an area of and tenth-most populous state with 49,386,799 inhabitants. It is bordered by Telangana to the ...
. His parents were Konda Reddy and Venkata Rangamma. His father was a landlord who owned 150 acres of land. His mother was a devotee of
Lord Venkateswara Venkateswara, also known by various other names, is a form of the Hindu god Vishnu. Venkateswara is the presiding deity of the Tirumala Venkateswara Temple, located in Tirupati, Sri Balaji District, Andhra Pradesh, India. Etymology Venkatesw ...
. His father died when K. V. Reddy was two years old. Later, he started living along with his mother at his maternal uncle's home. He performed well in academics and actively took part in sports like football and
hockey Hockey is a term used to denote a family of various types of both summer and winter team sports which originated on either an outdoor field, sheet of ice, or dry floor such as in a gymnasium. While these sports vary in specific rules, numbers o ...
. He was good at mathematics and painting.
Moola Narayana Swamy Moola Narayana Swamy ( 20 August 1950) was an Indian businessman and film producer known for his works in Telugu cinema. He owned several businesses such as Rayalaseema Bank, Rayalaseema Textiles, Cuddapah Ceramics, Cuddapah Electric Company, o ...
was a close friend of him right from his school days. He completed his
B.Sc A Bachelor of Science (BS, BSc, SB, or ScB; from the Latin ') is a bachelor's degree awarded for programs that generally last three to five years. The first university to admit a student to the degree of Bachelor of Science was the University of ...
degree in Physics in
Madras Presidency College Presidency College is an art, commerce, and science college in the city of Chennai in Tamil Nadu, India. On 16 October 1840, this school was established as the Madras Preparatory School before being repurposed as a high school, and then a gra ...
. While living in Madras, he was fascinated with the cinema industry which was still in its nascent stage. He started regularly watching films and would watch three films on Sundays.
P. Pullayya P. Pullayya (also spelled P. Pullaiah; 1911–1985) was an Indian film director and producer known for his work in Telugu films. He was the recipient of Raghupathi Venkaiah Award for his contributions to Telugu cinema. Personal life Pullayya m ...
was one year senior to him in college. P. Pullayya entered the film industry while K. V. Reddy was still in college. Both of them would frequently discuss about stories suitable to be made as films. K. V. Reddy graduated in 1935. He wanted to enter the film industry after the completion of his graduation. He started reading various books on filmmaking. He studied and analysed films and books by
Russian Russian(s) refers to anything related to Russia, including: *Russians (, ''russkiye''), an ethnic group of the East Slavic peoples, primarily living in Russia and neighboring countries *Rossiyane (), Russian language term for all citizens and peo ...
and
Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspor ...
filmmakers.


Career

After graduation, K. V. Reddy started a business named "The Standard Scientific Instruments Company" with his friend A. V. V. Krishna Rao. Started with an initial capital of 250, the company manufactured scientific instruments that are used in schools and colleges. He ran the business for one year during 193637 and it was successful.


19371941: Early career

K. V. Reddy was invited by his childhood friend
Moola Narayana Swamy Moola Narayana Swamy ( 20 August 1950) was an Indian businessman and film producer known for his works in Telugu cinema. He owned several businesses such as Rayalaseema Bank, Rayalaseema Textiles, Cuddapah Ceramics, Cuddapah Electric Company, o ...
to work in the production department of a film he was co-producing. K. V. Reddy joined as a cashier for Rohini Pictures in 1937 for the film ''Gruhalakshmi''. The film released in 1938 and was commercially successful. Rohini Pictures was formed by the partnership of H. M. Reddy along with
B. N. Reddy Bommireddy Narasimha Reddy (16 November 1908 – 8 November 1977), professionally known as B. N. Reddy, was an Indian film director, producer, and screenwriter. He was an early figure in the Telugu cinema. Many of his earlier films like ''Vand ...
and Moola Narayana Swamy. The latter two had differences with H. M. Reddy and split themselves from Rohini Pictures and established Vauhini Pictures. Narayana Swamy was the Chairman and B. N. Reddy was the Managing Director of the company. K. V. Reddy joined Vauhini Pictures along with them. He was also made a partner in the company. He worked as a
Production Manager In the cinema of the United States, a unit production manager (UPM) is the Directors Guild of America–approved title for the top below-the-line staff position, responsible for the administration of a feature film or television production. Non- ...
for Vauhini films like ''
Vande Mataram ''Vande Mataram'' (Sanskrit: वन्दे मातरम् IAST: , also spelt ''Bande Mataram''; বন্দে মাতরম্, ''Bônde Mātôrôm''; ) is a poem written in sanskritised Bengali by Bankim Chandra Chatterjee in th ...
'' (1939), ''Sumangali'' (1940), ''
Devatha ''Devata'' (pl: ''devatas'', meaning 'the gods') (Devanagari: देवता; Khmer: ទេវតា (''tevoda''); Thai: เทวดา (''tevada''); Javanese, Balinese, Sundanese, Malay: ''dewata''; Batak languages: ''debata'' (Toba) ...
'' (1941). While working as a cashier and a production manager, K. V. Reddy developed understanding of various aspects of
filmmaking Filmmaking (film production) is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, starting with an initial story, idea, or commission. It then continues through screenwriting, cast ...
. While working at Vauhini Pictures, he became acquainted with
Kamalakara Kameswara Rao Kamalakara Kameswara Rao (14 October 1911 – 29 June 1998) was an Indian film director known for his works predominantly in Telugu cinema, and a few Tamil and Hindi films. Widely known as ''Pauranika Chitra Brahma'' (), Kameswara Rao directed fi ...
, who was an assistant to B. N. Reddy. They made a pact that the first one to become a director among them would work as an assistant to the other.


19421950: Directorial debut and breakthrough

''Bhakta Pothana'' (1943) While working as a production manager at Vauhini, K. V. Reddy prepared the script for a film based on the life of 15th century Telugu poet
Pothana Bammera Pothana (Telugu: బమ్మెర పోతన) (1450–1510) was a Telugu Shaiva poet best known for his translation of the Srimad Bhaagavatam from Sanskrit to Telugu. He was a Telugu and Sanskrit Scholar. His work, Srimad Bhagavata ...
. Though it was opposed by various people in the company for K. V. Reddy's lack of directorial experience, Narayana Swamy greenlit the project. The film was titled '' Bhakta Pothana'' and featured
V. Nagayya V. Nagayya (born Vuppaladadiyam Nagayya Sarma; 28 March 1904 – 30 December 1978) also known as Chittoor Nagayya was an Indian actor, singer, music composer, and director known for his works in Telugu cinema, Tamil cinema, and Telugu theatre. ...
in the
title role The title character in a narrative work is one who is named or referred to in the title of the work. In a performed work such as a play or film, the performer who plays the title character is said to have the title role of the piece. The title of ...
''.'' Kamalakara Kameswara Rao assisted him as was previously agreed upon. The production of the film was interrupted by the
second world war World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposi ...
. But ''Bhakta Pothana'' completed its production and was finally released on 7 January 1943. The film was successful all over
South India South India, also known as Dakshina Bharata or Peninsular India, consists of the peninsular southern part of India. It encompasses the Indian states of Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, and Telangana, as well as the union territ ...
including
Mysore state Mysore State, colloquially Old Mysore, was a state within the Dominion of India and the later India, Republic of India from 1947 until 1956. The state was formed by renaming the Kingdom of Mysore, and Bangalore replaced Mysore as the state's c ...
and
Kerala Kerala ( ; ) is a state on the Malabar Coast of India. It was formed on 1 November 1956, following the passage of the States Reorganisation Act, by combining Malayalam-speaking regions of the erstwhile regions of Cochin, Malabar, South ...
. After the huge success of ''Bhakta Pothana'', Narayana Swamy who had interests in other business ventures focused on film production. He made a proposal to the board to confine Vauhini Pictures to
film distribution Film distribution (also known as Film exhibition or Film distribution and exhibition) is the process of making a movie available for viewing by an audience. This is normally the task of a professional film distributor, who would determine the marke ...
and start Vauhini Productions for film production. The proposal was approved, and Narayana Swamy invested 2 lakh out of the total capital of 2.5 lakh. Rest of the 50,000 was provided by the family of B. N. Reddy and K. V. Reddy. Thus, K. V. Reddy became a partner in Vauhini Productions. It was decided that B. N. Reddy and K. V. Reddy would alternately direct films for the production house. When Vauhini Productions made '' Swargaseema'' (1945) as its first production under the direction of B. N. Reddy, K. V. Reddy worked as a production manager for the film. Though the film faced troubles due to the shortage of film stock due to the world war, it became successful. K. V. Reddy also made a cameo appearance in the song "Oho Tapodhana". ''Yogi Vemana'' (1947) While working on ''Swargaseema'', K. V. Reddy started preparing the script for his next directorial venture. Along with Samudrala Sr., he gathered information on
Vemana Vemana, popularly known as Yogi Vemana, was an Indian philosopher and poet in the Telugu language. His poems are known for their use of simple language and native idioms. They discuss the subjects of yoga, wisdom and morality. Early life and ...
from historical and folklore sources and prepared the script for '' Yogi Vemana'' (1947). K. V. Reddy collaborated once again with Nagayya who played the lead role. The film was critically acclaimed but underperformed commercially.
Ashish Rajadhyaksha Ashish Vithal Rajadhyaksha (born 12 March 1957) is an Indian film scholar, art curator and cultural theorist. He was a Senior Fellow at the Bangalore-based Centre for the Study of Culture and Society. Early life Ashish Vithal Rajadhyaksha was ...
and
Paul Willemen Paul Willemen (17 August 1944 – 13 May 2012) was a Belgian-born British professor, author and essayist. According to the British Film Institute, he was regarded as "a pioneering figure in the revolution in thinking about the cinema that be ...
in ''Encyclopedia of Indian Cinema'' note, “''Bhakta Pothana'' and ''Yogi Vemana'', contributed to Chittor V Nagaiah’s image as South Indian cinema’s most famous actor in the saint film genre”. Around the same time, Vauhini Productions' films were getting delayed due to lack of studio facilities. And so, they decided to build a studio of their own. Narayana Swamy invested the capital required for building the studio while B. N. Reddy took up the responsibility of managing the construction work. Even though B. N. Reddy was to direct the next film for Vauhini as per the agreement, it fell upon K. V. Reddy to direct the next film as B. N. Reddy was busy in the construction work of the studio. ''Gunasundari Katha'' (1949) K. V. Reddy wanted to make a film that was distinct from his previous films and any of the films produced till then by Vauhini. He chose
William Shakespeare William Shakespeare ( 26 April 1564 – 23 April 1616) was an English playwright, poet and actor. He is widely regarded as the greatest writer in the English language and the world's pre-eminent dramatist. He is often called England's nation ...
's play ''
King Lear ''King Lear'' is a tragedy written by William Shakespeare. It is based on the mythological Leir of Britain. King Lear, in preparation for his old age, divides his power and land between two of his daughters. He becomes destitute and insane ...
'' as the inspiration for the core plot. But K. V. Reddy and his writers Pingali and
Kamalakara Kameswara Rao Kamalakara Kameswara Rao (14 October 1911 – 29 June 1998) was an Indian film director known for his works predominantly in Telugu cinema, and a few Tamil and Hindi films. Widely known as ''Pauranika Chitra Brahma'' (), Kameswara Rao directed fi ...
changed the tone from the
tragedy Tragedy (from the grc-gre, τραγῳδία, ''tragōidia'', ''tragōidia'') is a genre of drama based on human suffering and, mainly, the terrible or sorrowful events that befall a main character. Traditionally, the intention of tragedy ...
of ''King Lear'' to a more entertaining one for the film. Titled ''
Gunasundari Katha ''Gunasundari Katha'' is a 1949 Indian Telugu language fantasy film produced and directed by K. V. Reddy, starring Sriranjani, Kasturi Siva Rao, Santha Kumari. The script was written by Pingali Nagendra Rao, K. V. Reddy, and Kamalakara Kameswara ...
'' (1949), the film was successful at the box-office. The film had a scene where the protagonist turns into a bear due to a curse. K. V. Reddy remembered a kind-hearted bear in his childhood which spared him his life and made it a character in the film. The film was later remade in Tamil as '' Gunasundari'' (1955) by
Vijaya Productions Vijaya Vauhini Studios was one of the premier motion picture movie studios in Chennai, Tamil Nadu, India. It is the combination of Vijaya Productions and Vauhini Studios. B. Nagi Reddy (Bommireddy Nagi Reddy) was the founder of Vijaya Produ ...
under the direction of Kamalakara Kameswara Rao.


19501963: Further critical and commercial success

''Pathala Bhairavi'' (1951)
Nagi Reddi Bommireddy Nagi Reddi (2 December 1912 – 25 February 2004) was an Indian film producer and director mainly in Telugu cinema. He set up Vijaya Vauhini Studios in Chennai, which was then Asia's biggest film studio. As his elder brother (who was ...
and
Chakrapani Chakrapani may refer to: People with the surname * Aluri Chakrapani (1908–1975), Indian film multilingual writer, producer and director * Chuck Chakrapani, Indian research methodologist, educator, and author * M. G. Chakrapani (1911–1986), I ...
signed K. V. Reddy in 1950 to direct ''
Pathala Bhairavi ''Pathala Bhairavi'' () is a 1951 Indian fantasy film directed by K. V. Reddy who co-wrote the film with Pingali and Kamalakara Kameswara Rao. Shot simultaneously in Telugu and Tamil languages, the film was produced by Nagi Reddi and Chakr ...
.'' The film was based on a story from ''Kasi Majilee Kathalu'', written by Madhira Subbanna Deekshitulu. Pingali adapted the content and wrote the film's story.
Kamalakara Kameswara Rao Kamalakara Kameswara Rao (14 October 1911 – 29 June 1998) was an Indian film director known for his works predominantly in Telugu cinema, and a few Tamil and Hindi films. Widely known as ''Pauranika Chitra Brahma'' (), Kameswara Rao directed fi ...
and Reddy worked on the screenplay. Pingali was also inspired from the story of Aladdin. ''Pathala Bhairavi'' was made as a bilingual film, shot in Telugu and Tamil simultaneously with both the versions having the same title. The film stars
N. T. Rama Rao Nandamuri Taraka Rama Rao (28 May 1923 – 18 January 1996), often referred to by his initials NTR, was an Indian actor, filmmaker and politician who served as List of Chief Ministers of Andhra Pradesh, Chief Minister of Andhra Pradesh fo ...
, S. V. Ranga Rao and K. Malathi. The film focuses on a gardener's son who has to amass wealth equal to that of the king of
Ujjain Ujjain (, Hindustani pronunciation: d͡ːʒɛːn is a city in Ujjain district of the Indian state of Madhya Pradesh. It is the fifth-largest city in Madhya Pradesh by population and is the administrative centre of Ujjain district and Ujjain ...
to marry his daughter and a sorcerer who has to sacrifice an intelligent and brave young man to Goddess Pathala Bhairavi to gain access to a statuette which can grant any wish. As the film is shot as a bilingual, production lasted for a whole year starting from 5 February 1950 until 8 February 1951. The Telugu version of ''Pathala Bhairavi'' was released on 15 March 1951, and the Tamil version on 17 May 1951. Both versions were commercially successful. ''Pathala Bhairavi'' became the first Telugu film to run continuously for 175 days, and the first Telugu film to have a direct run of 200 days. The 1952 Hindi version was also successful. ''Pathala Bhairavi'' is considered to be a breakthrough film for both Rama Rao and Ranga Rao. The success of the film established Vijaya Productions as a prominent
production house A producing house is a theatre which ‘manufactures' its own shows in-house (such as plays, musicals, opera, or dance) and perhaps does everything from honing the script, building the set, casting the actors and designing and making the costum ...
in South Indian cinema. It was also the only South Indian film to be screened at the first International Film Festival of India held at
Mumbai Mumbai (, ; also known as Bombay — List of renamed Indian cities and states#Maharashtra, the official name until 1995) is the capital city of the Indian States and union territories of India, state of Maharashtra and the ''de facto'' fin ...
on 24 January 1952. ''Pedda Manushulu'' (1954) After the success of ''Pathala Bhairavi'',
Nagi Reddi Bommireddy Nagi Reddi (2 December 1912 – 25 February 2004) was an Indian film producer and director mainly in Telugu cinema. He set up Vijaya Vauhini Studios in Chennai, which was then Asia's biggest film studio. As his elder brother (who was ...
asked K. V. Reddy to make another fantasy film for Vijaya Productions. But, after directing two historical films (''Bhakta Pothana, Yogi Vemana'') and two fantasy films (''Gunasundari Katha, Pathala Bhairavi'' ), K. V. Reddy wanted to make a
drama film In film and television, drama is a category or genre of narrative fiction (or semi-fiction) intended to be more serious than humorous in tone. Drama of this kind is usually qualified with additional terms that specify its particular super ...
this time. As B. N. Reddy and K. V. Reddy previously agreed to alternately direct films for Vauhini, K. V. Reddy planned to make his next film on Vauhini Productions banner. K. V. Reddy was interested in
western literature Western literature, also known as European literature, is the literature written in the context of Western culture in the languages of Europe, as well as several geographically or historically related languages such as Basque and Hungarian, an ...
and films. ''
The Pillars of Society ''The Pillars of Society'' (or "Pillars of the Community"; original Norwegian title: ''Samfundets støtter'') is an 1877 play written by Norwegian playwright Henrik Ibsen. Ibsen had great trouble with the writing of this play. The ending i ...
,'' a 1877 play by famous Norwegian playwright Henrik Ibsen attracted him. He wanted to direct a film based on the play. He collaborated with D. V. Narasaraju and D. B. G. Tilak and prepared the script. Only two characters from the play were retained and rest of the story was newly developed by the writers. The film titled '' Pedda Manushulu'' portrayed corruption among so called respectable persons of the society. It released on 11 March 1954 and was commercially successful. It became the first Telugu film to win the
National Film Award The National Film Awards is the most prominent film award ceremony in India. Established in 1954, it has been administered, along with the International Film Festival of India and the Indian Panorama, by the Indian government's Directora ...
. The film became a trendsetter for many later films with a similar theme. It showed that those who are considered ''Pedda Manushulu'' ( or ) by the society are corrupt. After the film's release, the term ''Pedda Manushulu'' had negative connotations in Telugu culture for a long time. The film proved K. V. Reddy's capability in directing not only fantasy and mythological films, but also social dramas. ''Donga Ramudu'' (1955) After
Akkineni Nageswara Rao Akkineni Nageswara Rao (20 September 1923 – 22 January 2014), widely known as ANR, was an Indian actor and producer, known for his works majorly in Telugu cinema. He starred in many landmark films in his seventy five-year career, and became on ...
became a major
movie star A movie star (also known as a film star or cinema star) is an actor or actress who is famous for their starring, or leading, roles in movies. The term is used for performers who are marketable stars as they become popular household names and wh ...
in the early 1950s, his friend and mentor Dukkipati Madhusudhana Rao wanted to launch their own
production company A production company, production house, production studio, or a production team is a studio that creates works in the fields of performing arts, new media art, film, television, radio, comics, interactive arts, video games, websites, music, and v ...
. They established
Annapurna Pictures Annapurna Pictures is an independent American media company founded by Megan Ellison in 2011, that specializes in film production, live theatre production, television through its Annapurna Television division, and video game publishing through i ...
, named after Madhusudhana Rao’s stepmother. Madhusudana Rao, Nageswara Rao, and few others were its partners. They wanted K. V. Reddy to direct the first film for their banner and waited for more than two years for him. D. V. Narasaraju, the writer of ''Pedda Manushulu'' was chosen to pen the story and dialogues. Since he was directing Nageswara Rao for the first time, K. V. Reddy thought it should be different from the actor's earlier films. He suggested a storyline on brother-sister sentiment with the brother going to any extent, even giving up his life for the sake of his sister. Madhusudana Rao recollected a short story, ''Loving Brothers'' that he had previously read. In the story, the elder brother commits robberies to educate his younger brother. Taking only that point, replacing the younger brother with a sister, Narasaraju, Madhusudana Rao and K. V. Reddy wrote the script of ''Donga Ramudu''. Released on October 2, 1955, ''Donga Ramudu'' became a super hit. The success of the film established Annapurna Pictures as a leading production house in Telugu cinema. The film was later archived by the curriculum of the Film and Television Institute of India. ''Donga Ramudu'' was dubbed in
Tamil Tamil may refer to: * Tamils, an ethnic group native to India and some other parts of Asia **Sri Lankan Tamils, Tamil people native to Sri Lanka also called ilankai tamils **Tamil Malaysians, Tamil people native to Malaysia * Tamil language, nativ ...
as ''Thiruttu Raman'' (1956) and was commercially successful. It was later remade in Hindi as ''
Man-Mauji ''Man Mauji'' () is a 1962 Indian Hindi-language film starring Kishore Kumar and Sadhana in lead roles and directed by Krishnan–Panju. It was Jayalalitha's first Hindi film, in which she played Lord Krishna in a 3-minutes dance sequence with ...
'' (1962) and again in Tamil as '' Vasanthi'' (1988). ''Mayabazar'' (1957) K. V. Reddy always had a vision of making a mythological film with huge sets similar to Hollywood films. He found support from
Vijaya Productions Vijaya Vauhini Studios was one of the premier motion picture movie studios in Chennai, Tamil Nadu, India. It is the combination of Vijaya Productions and Vauhini Studios. B. Nagi Reddy (Bommireddy Nagi Reddy) was the founder of Vijaya Produ ...
founded by
Nagi Reddi Bommireddy Nagi Reddi (2 December 1912 – 25 February 2004) was an Indian film producer and director mainly in Telugu cinema. He set up Vijaya Vauhini Studios in Chennai, which was then Asia's biggest film studio. As his elder brother (who was ...
and
Chakrapani Chakrapani may refer to: People with the surname * Aluri Chakrapani (1908–1975), Indian film multilingual writer, producer and director * Chuck Chakrapani, Indian research methodologist, educator, and author * M. G. Chakrapani (1911–1986), I ...
. After the success of ''Pathala Bhairavi'', Vijaya Productions selected the film's technical crew for an adaptation of ''Sasirekha Parinayam'', also known as ''Mayabazar''. The eighth adaptation of the folk tale ''
Sasirekha Parinayam Sasirekha Parinayam is an Indian folktale based on oral traditions popular in Telugu States. While it uses characters who appear in the ''Mahabharata'', the story is not present in the epic. The plot concerns the marriage of Sasirekha, called V ...
'', it was the studio's first mythological film. K. V. Reddy wrote and directed ''
Mayabazar ''Mayabazar'' () is a 1957 Indian epic Hindu mythological film directed by K. V. Reddy. It was produced by Nagi Reddi and Chakrapani under their banner, Vijaya Productions. The film was shot simultaneously in Telugu and Tamil languages, w ...
'', assisted by
Singeetam Srinivasa Rao Singeetam Srinivasa Rao (born 21 September 1931), commonly known as Singeetam, is an Indian film director, screenwriter, producer, composer, and actor. He is widely regarded as one of the most versatile directors of India. He is credited with hav ...
. It was produced by Nagi Reddi and Chakrapani. Nearly a year was spent on pre-production and casting. Pingali wrote the story, dialogues, and lyrics. The film was produced in
Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode S ...
and
Tamil Tamil may refer to: * Tamils, an ethnic group native to India and some other parts of Asia **Sri Lankan Tamils, Tamil people native to Sri Lanka also called ilankai tamils **Tamil Malaysians, Tamil people native to Malaysia * Tamil language, nativ ...
versions, with a slightly different cast for each.
N. T. Rama Rao Nandamuri Taraka Rama Rao (28 May 1923 – 18 January 1996), often referred to by his initials NTR, was an Indian actor, filmmaker and politician who served as List of Chief Ministers of Andhra Pradesh, Chief Minister of Andhra Pradesh fo ...
, hesitant to play
Krishna Krishna (; sa, कृष्ण ) is a major deity in Hinduism. He is worshipped as the eighth avatar of Vishnu and also as the Supreme god in his own right. He is the god of protection, compassion, tenderness, and love; and is one ...
after a negative response to his cameo appearance in ''
Sonta Ooru ''Sonta Ooru'' () is a 1956 Indian Telugu-language drama film, produced by G. Sadasivudu under the G.V.S. Productions banner and directed by E. S. N. Murthy. It stars N. T. Rama Rao, Sowcar Janaki and music composed by Ghantasala. Plot The ...
'' (1956), agreed at K. V. Reddy's insistence and special care was taken with his costume and body language; ''Mayabazar'' was the first of Rama Rao's many appearances as Krishna. During rehearsals, K. V. Reddy timed his actors with a stopwatch, calculating the length of each scene (including songs) to determine the film's length. D. S. Ambu Rao, Bartley's assistant, said that ''Mayabazar'' was shot according to the screenplay and Bartley's lighting. In addition to the principal technicians and actors, a crew of 400, including light men, carpenters, and painters, worked on ''Mayabazar'' during production. The Telugu version of ''Mayabazar'' was released on 27 March 1957, and the Tamil version two weeks later on 12 April. Both versions have a film-reel length of . A commercial success, ''Mayabazar'' had a theatrical run of 100 days in 24 theatres and went on to become a silver jubilee film with a theatrical run of 175 days (25 weeks) ''Mayabazar'' was the first colourised Telugu film, with its audio remastered from monaural to a DTS 5.1-channel system. ''Mayabazar'' is considered as a classic in Telugu cinema, particularly in its use of technology. Various words and phrases, such as "antha alamalame kada" ("Is everything fine?"), "Asamadiyulu" ("Friends"), "Tasamadiyulu" ("Enemies"), "Gilpam" and "Gimbali" ("bed-" and "room-mat"), later became part of Telugu vernacular. ''Pellinaati Pramanalu'' (1958) K. V. Reddy founded a
production company A production company, production house, production studio, or a production team is a studio that creates works in the fields of performing arts, new media art, film, television, radio, comics, interactive arts, video games, websites, music, and v ...
named Jayanthi Pictures, in partnership with P. S. Reddy and
Tikkavarapu Pattabhirama Reddy Tikkavarapu Pattabhirama Reddy (19 February 1919 – 6 May 2006) was an Indian film screenwriter, producer, director, social activist, poet, and writer known for his pioneering works in Telugu cinema, and Kannada cinema. Reddy has received ...
. K. V. Reddy liked the film ''
The Seven Year Itch ''The Seven Year Itch'' is a 1955 American romantic comedy film directed by Billy Wilder, from a screenplay he co-wrote with George Axelrod from the 1952 three-act play. The film stars Marilyn Monroe and Tom Ewell, who reprised his stage role. ...
'' (1955) and wanted to make a film on the same theme. He initially wanted to make this film for
Annapurna Pictures Annapurna Pictures is an independent American media company founded by Megan Ellison in 2011, that specializes in film production, live theatre production, television through its Annapurna Television division, and video game publishing through i ...
' maiden production, but dropped the idea as the producer D. Madhusudhana Rao was not keen on it. He chose this idea for Jayanthi Pictures' first project. Titled ''Pellilnati Pramanalu,'' the film starred Akkineni Nageswara Rao and Jamuna, with music composed by Ghantasala. The film was simultaneously made in
Tamil Tamil may refer to: * Tamils, an ethnic group native to India and some other parts of Asia **Sri Lankan Tamils, Tamil people native to Sri Lanka also called ilankai tamils **Tamil Malaysians, Tamil people native to Malaysia * Tamil language, nativ ...
as '' Vaazhkai Oppandham'' with a slightly different cast that released the following year. The Telugu version was released on December 12, 1958 and the Tamil film on September 4, 1959. The Telugu version was above average at the box-office while the Tamil film fared average but recovered its money through pre-selling. At the
6th National Film Awards The 6th National Film Awards, then known as State Awards for Films, presented by Ministry of Information and Broadcasting, India to felicitate the best of Indian Cinema released in the year 1958. Ceremony took place at Vigyan Bhavan, New Delhi ...
, ''Pellinaati Pramanalu'' won the award for Best Feature Film in Telugu. Declining ''Sita Rama Kalyanam'' (1961)
N. T. Rama Rao Nandamuri Taraka Rama Rao (28 May 1923 – 18 January 1996), often referred to by his initials NTR, was an Indian actor, filmmaker and politician who served as List of Chief Ministers of Andhra Pradesh, Chief Minister of Andhra Pradesh fo ...
's brother N. Trivikrama Rao decided to produce a film based on ''Ramayana'' for his company National Art Theatre. Rama Rao's portrayal of the Ravana in '' Bhookailas'' (1958) earned him critical acclaim. Also, Ravana's reputation as a renowned Lord Siva devotee, made Rama Rao consider reprising the role in this film with a more layered representation of the character. Rama Rao approached his mentor K. V. Reddy to direct the film. But, K. V. Reddy wanted Rama Rao to don the role of Lord Rama and S. V. Ranga Rao to play the character of
Ravana Ravana (; , , ) is a rakshasa king of the island of Lanka, and the chief antagonist of the Hindu epic ''Ramayana'' and its adaptations. In the ''Ramayana'', Ravana is described to be the eldest son of sage Vishrava and rakshasi Kaikesi. ...
. Since Rama Rao was adamant about playing Ravana, K. V. Reddy declined the offer, saying that he could not envision Rama Rao playing a demon. Rama Rao then decided to direct the film himself, marking his directorial debut with the film titled '' Sita Rama Kalyanam'' (1961). ''Jagadeka Veeruni Katha'' (1961) K. V. Reddy's next project was the Vijaya Productions' fantasy film ''
Jagadeka Veeruni Katha ''Jagadeka Veeruni Katha'' () is a 1961 Indian Telugu-language fantasy swashbuckler film, produced and directed by K. V. Reddy under the Vijaya Productions banner. It stars N. T. Rama Rao, B. Saroja Devi with music composed by Pendyala Nagesw ...
'' (1961). The film was adapted from a popular Tamil
folktale A folktale or folk tale is a folklore genre that typically consists of a story passed down from generation to generation orally. Folktale may also refer to: Categories of stories * Folkloric tale from oral tradition * Fable (written form of the a ...
on which a previous film,
Pakshiraja Films {{Use Indian English, date=February 2018 Pakshiraja Films was an Indian Movie production company based in Coimbatore, Tamil Nadu, India.It was owned and operated by Film Director S. M. Sriramulu Naidu.From 1937 to 1945 the company released movies ...
’ '' Jagathala Prathapan'' (1944) was also based. Screenwriter Pingali and K. V. Reddy took the core plot from ''Jagathala Prathapan'', but added new characters, made other changes to the story and prepared the script of ''Jagadeka Veeruni Katha'' which made it quite distinct from the 1944 film. The film starred
N. T. Rama Rao Nandamuri Taraka Rama Rao (28 May 1923 – 18 January 1996), often referred to by his initials NTR, was an Indian actor, filmmaker and politician who served as List of Chief Ministers of Andhra Pradesh, Chief Minister of Andhra Pradesh fo ...
,
B. Saroja Devi Bangalore Saroja Devi (born 7 January 1938) is an Indian actress who has acted in Kannada, Tamil, Telugu and Hindi films. She acted in around 200 films in over six decades. She is known by the epithets "''Abhinaya Saraswathi''" (Saraswathi of ...
, and Rajanala with music composed by Pendyala. Released on August 9, 1961, the film was a box office success. The film was also dubbed into
Bengali Bengali or Bengalee, or Bengalese may refer to: *something of, from, or related to Bengal, a large region in South Asia * Bengalis, an ethnic and linguistic group of the region * Bengali language, the language they speak ** Bengali alphabet, the w ...
,
Hindi Hindi ( Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has been ...
,
Kannada Kannada (; ಕನ್ನಡ, ), originally romanised Canarese, is a Dravidian language spoken predominantly by the people of Karnataka in southwestern India, with minorities in all neighbouring states. It has around 47 million native s ...
, Odia, and Tamil. ''Sri Krishnarjuna Yuddhamu'' (1963) K. V. Reddy’s next project was the mythological film ''
Sri Krishnarjuna Yuddhamu ''Sri Krishnarjuna Yuddhamu'' () is a 1963 Indian Telugu-language Hindu mythological film, produced and directed by K. V. Reddy under the Jayanthi Pictures banner.Naati 101 Chitralu, S. V. Rama Rao, Kinnera Publications, Hyderabad, 2006, pp: ...
'' (1963). The film was based on the popular Telugu play ''
Gayopakhyanam ''Gayopakhyanam'' ( Telugu: గయోపాఖ్యానం) is a Telugu play written by Chilakamarti Lakshmi Narasimham in 1890. It is also called Prachanda Yadavam (The story of fierce Yadava King - Sri Krishna). This play is the forerunner ...
'' written by Chilakamarti Lakshmi Narasimham in 1890. K. V. Reddy also produced the film under the Jayanthi Pictures banner. The film stars
N. T. Rama Rao Nandamuri Taraka Rama Rao (28 May 1923 – 18 January 1996), often referred to by his initials NTR, was an Indian actor, filmmaker and politician who served as List of Chief Ministers of Andhra Pradesh, Chief Minister of Andhra Pradesh fo ...
as
Krishna Krishna (; sa, कृष्ण ) is a major deity in Hinduism. He is worshipped as the eighth avatar of Vishnu and also as the Supreme god in his own right. He is the god of protection, compassion, tenderness, and love; and is one ...
and
Akkineni Nageswara Rao Akkineni Nageswara Rao (20 September 1923 – 22 January 2014), widely known as ANR, was an Indian actor and producer, known for his works majorly in Telugu cinema. He starred in many landmark films in his seventy five-year career, and became on ...
as Arjuna. Initially, Nageswara Rao was not keen on acting in a mythological film alongside Rama Rao. However, he accepted the role due to his respect towards K. V. Reddy for having directed ''Donga Ramudu'' (1955)'','' the maiden venture of his own production house
Annapurna Pictures Annapurna Pictures is an independent American media company founded by Megan Ellison in 2011, that specializes in film production, live theatre production, television through its Annapurna Television division, and video game publishing through i ...
. ''Sri Krishnarjuna Yuddhamu'' became a commercial success. The film was later dubbed into Kannada and Tamil.


19641970: Decline

''Satya Harishchandra'' (1965) After the success of ''Sri Krishnarjuna Yuddhamu'' based on popular mythological play ''Gayopakhyanam'', K. V. Reddy planned a film based on another mythological play ''Satya'' ''Harishchandra'' for Vijaya Productions. The songs and poems written by Balijepalli Lakshmikantha Kavi for his
magnum opus A masterpiece, ''magnum opus'' (), or ''chef-d’œuvre'' (; ; ) in modern use is a creation that has been given much critical praise, especially one that is considered the greatest work of a person's career or a work of outstanding creativity, ...
play ''Satya Harischandriyamu'' in 1924 were already popular with the audience. However, due to copyright issues, K. V. Reddy could not use those poems. Pingali wrote new poems and songs for the film. K. V. Reddy also produced the film for Vijaya Productions. The film titled '' Satya Harishchandra'' starred
N. T. Rama Rao Nandamuri Taraka Rama Rao (28 May 1923 – 18 January 1996), often referred to by his initials NTR, was an Indian actor, filmmaker and politician who served as List of Chief Ministers of Andhra Pradesh, Chief Minister of Andhra Pradesh fo ...
in the title role and
S. Varalakshmi Saridey Varalakshmi (13 August 1925 – 22 September 2009) was an Indian actress and singer who worked in Telugu and Tamil-language films. She was popular for her roles and songs in Telugu films like ''Sri Venkateswara Mahatyam'' (1960) and '' ...
as Chandramathi. The film released on 22 April 1965 and was a failure at the box-office. Audience accustomed to the old poems of Lakshmikantha Kavi were disappointed with the new ones and this was attributed as one of the reasons for the failure of the film. K. V. Reddy produced the film simultaneously in
Kannada Kannada (; ಕನ್ನಡ, ), originally romanised Canarese, is a Dravidian language spoken predominantly by the people of Karnataka in southwestern India, with minorities in all neighbouring states. It has around 47 million native s ...
with the same title, starring Dr Rajkumar. The Kannada film was hugely successful at the time of its release and is seen as a milestone in
Kannada cinema Kannada cinema, also known as Sandalwood, or Chandanavana, is the segment of Indian cinema dedicated to the production of motion pictures in the Kannada language widely spoken in the state of Karnataka. The 1934 film '' Sati Sulochana'' directe ...
. It won the President's silver medal for Best Feature Film in Kannada at the
13th National Film Awards The 13th National Film Awards, then known as State Awards for Films, presented by Ministry of Information and Broadcasting, India to felicitate the best of Indian Cinema released in 1965. Starting with 13th National Film Awards, a new award ...
. It also became the third Indian and the first South Indian
black-and-white Black-and-white (B&W or B/W) images combine black and white in a continuous spectrum, producing a range of shades of grey. Media The history of various visual media began with black and white, and as technology improved, altered to color. ...
film to be digitally coloured in 2008. ''Uma Chandi Gowri Sankarula Katha'' (1968) K. V. Reddy's next film was ''Uma Chandi Gowri Sankarula Katha'' (1968). It is a
mythological film Fantasy films are films that belong to the fantasy genre with fantastic themes, usually magic, supernatural events, mythology, folklore, or exotic fantasy worlds. The genre is considered a form of speculative fiction alongside science fictio ...
produced by
Nagi Reddi Bommireddy Nagi Reddi (2 December 1912 – 25 February 2004) was an Indian film producer and director mainly in Telugu cinema. He set up Vijaya Vauhini Studios in Chennai, which was then Asia's biggest film studio. As his elder brother (who was ...
and
Chakrapani Chakrapani may refer to: People with the surname * Aluri Chakrapani (1908–1975), Indian film multilingual writer, producer and director * Chuck Chakrapani, Indian research methodologist, educator, and author * M. G. Chakrapani (1911–1986), I ...
under the
Vijaya Productions Vijaya Vauhini Studios was one of the premier motion picture movie studios in Chennai, Tamil Nadu, India. It is the combination of Vijaya Productions and Vauhini Studios. B. Nagi Reddy (Bommireddy Nagi Reddy) was the founder of Vijaya Produ ...
banner. The film starred
N. T. Rama Rao Nandamuri Taraka Rama Rao (28 May 1923 – 18 January 1996), often referred to by his initials NTR, was an Indian actor, filmmaker and politician who served as List of Chief Ministers of Andhra Pradesh, Chief Minister of Andhra Pradesh fo ...
as
Lord Siva Shiva (; sa, शिव, lit=The Auspicious One, Śiva ), also known as Mahadeva (; ɐɦaːd̪eːʋɐ, or Hara, is one of the principal deities of Hinduism. He is the Supreme Being in Shaivism, one of the major traditions within Hind ...
and
B. Saroja Devi Bangalore Saroja Devi (born 7 January 1938) is an Indian actress who has acted in Kannada, Tamil, Telugu and Hindi films. She acted in around 200 films in over six decades. She is known by the epithets "''Abhinaya Saraswathi''" (Saraswathi of ...
in a triple role as Uma, Chandi and Gowri. Released on 11 January 1968, the film was a commercial failure. ''Bhagya Chakramu'' (1968) After directing two consecutive flop films for Vijaya Productions, technicians and crew who were a part of K. V. Reddy’s team and were being employed by Vijaya Productions on a monthly salary basis were laid off by the company. This caused a stir in the film industry. K. V. Reddy started directing a folklore film titled ''
Bhagya Chakramu ''Bhagya Chakramu'' () is a 1968 Telugu-language film, directed by K. V. Reddy, and produced by P. S. Reddy under the Jayanthi Pictures banner. It stars N. T. Rama Rao snd B. Saroja Devi, with music composed by Pendyala Nageswara Rao. Plot ...
'' for his own production company, Jayanthi Pictures with N. T. Rama Rao in the lead role. K. V. Reddy clashed with his partners in Jayanthi Pictures during the production. Though he was credited as the director and producer, K. V. Reddy’s involvement in the making of the film was less. The film released on 13 September 1968 and was also a failure at the box-office.


19711972: Ending on a high note

''Sri Krishna Satya'' (1971) After the failure of ''Bhagya Chakramu'', K. V. Reddy had no offers for two years. He also felt humiliated by the layoff of his collaborators by Vijaya Productions. He was worried about not directing another successful film and ending his career as a director with three failures in his last stage. He started assisting in the script work of others’ films. In this situation, N. T. Rama Rao approached him with two scripts written by his collaborator Pingali ''Chanakya Chandragupta'' and ''Sri Krishna Satya''. He offered K. V. Reddy the choice of directing either of the scripts for Rama Rao's own production house. K. V. Reddy chose the latter. The plot of ''
Sri Krishna Satya ''Sri Krishna Satya'' is a 1971 Indian Telugu-language Hindu mythological film directed by K. V. Reddy. It stars N. T. Rama Rao and Jayalalithaa, with music composed by Pendyala. The film was produced by N. Trivikrama Rao. It was the last fi ...
'' is linked to both
Treta Yuga ''Treta Yuga'', in Hinduism, is the second and second best of the four '' yugas'' (world ages) in a '' Yuga Cycle'', preceded by '' Krita (Satya) Yuga'' and followed by '' Dvapara Yuga''. ''Treta Yuga'' lasts for 1,296,000 years (3,600 divine ye ...
and Dvapara Yuga. The film stars N. T. Rama Rao as Lord Krishna and
Jayalalithaa Jayaram Jayalalithaa (24 February 1948 – 5 December 2016) was an Indian politician and actress who served as Chief Minister of Tamil Nadu for more than fourteen years over six terms between 1991 and 2016. From 9 February 1989 to 5 December 2 ...
as his consort
Satyabhama Satyabhama, also known as Satrajiti, is a Hindu goddess and the third queen-consort of the Hindu god Krishna. Satyabhama is described as the incarnation of Bhudevi, the goddess and the personification of the earth. She aided Krishna in defeat ...
. After shooting a large part of the film, K. V. Reddy fell ill. Then, Rama Rao finished the remaining portions under the supervision of K. V. Reddy. ''Sri Krishna Satya'' released on 24 December 1971 and was commercially successful. The film won the
Nandi Award The Nandi Awards are the awards that recognise the excellence in Telugu cinema, Telugu theatre and Telugu television, and Lifetime achievements in Indian cinema. Presented annually by the Government of Andhra Pradesh, the award is named after ...
for Second Best Feature Film for the year 1971. Directing the film and its success gave a lot of satisfaction to K. V. Reddy. He wanted to make one more successful film and then retire to his hometown
Tadipatri Tadipatri or Tadpatri is a city in Anantapur district of the Indian state of Andhra Pradesh at the border of Kurnool district and Kadapa district. It is the mandal headquarters of Tadipatri mandal in Anantapur revenue division. The Chintala Venk ...
. As his health deteriorated, he could not fulfil his wish and died on 15 September 1972.


Personal life

K. V. Reddy married Seshamma. They had nine children five daughters and four sons. When Seshamma was diagnosed with cancer, he was depressed and stopped taking his medicines for
Diabetes Diabetes, also known as diabetes mellitus, is a group of metabolic disorders characterized by a high blood sugar level ( hyperglycemia) over a prolonged period of time. Symptoms often include frequent urination, increased thirst and increased ...
and Hypertension. His children were featured in the song "Bhale Thatha Mana Bapuji" in '' Donga Ramudu'' (1955). His son Srinivasa Reddy worked as an assistant director to his father on ''Uma Chandi Gowri Sankarula Katha'' (1968) and ''Bhagya Chakramu'' (1968). Another son K. Ramachandra Reddy was educated at IIT. He is a
serial entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values th ...
and worked in United States, US for 30 years. He founded Moschip Technologies Ltd. in 1999 in Hyderabad. As of 2015, it is the only publicly traded Fabless manufacturing, fab-less semiconductor company based in India. K. V. Reddy died on 15 September 1972. His wife also died three months after his death.


Filmmaking style

K. V. Reddy was a Perfectionism (psychology), perfectionist who was passionate about filmmaking.
Singeetam Srinivasa Rao Singeetam Srinivasa Rao (born 21 September 1931), commonly known as Singeetam, is an Indian film director, screenwriter, producer, composer, and actor. He is widely regarded as one of the most versatile directors of India. He is credited with hav ...
, who assisted K. V. Reddy for over a decade, mentions that he had a ‘scientific approach’ to filmmaking. He would always work with a bound script. Everything regarding the film would already be written in the script prior to the commencement of filming dialogues, shot division, camera angles, props on the Set (film and TV scenery), set etc. Once the script is finalized, he would not make any changes to it during the shooting. He used stopwatch to time his actors calculating the length of each scene to determine the film's length. He was careful in finishing the film within the range of film stock that was planned to be used during Pre-production, preproduction. He was also mindful of finishing the film within the range of pre-planned budget. Film editing, Editing would only start after the completion of shooting. He was also particular about casting. He was insistent on casting N. T. Rama Rao for the role of Lord Krishna in ''Mayabazar'', though many members of the production opposed it. N. T. Rama Rao followed the filmmaking style of K. V. Reddy after he became a director and was successful.


Collaborators

K. V. Reddy is noted for his collaboration with writer Pingali which produced many successful films. K. V. Reddy also introduced D. V. Narasaraju, who became a noted screenwriter, into the film industry. He also collaborated with Marcus Bartley on most of his films. Pendyala worked as a music composer for seven of his films, while Ghantasala composed the music for three films. Ogirala Ramachandra Rao and Nagayya composed music for three and two films respectively.
Singeetam Srinivasa Rao Singeetam Srinivasa Rao (born 21 September 1931), commonly known as Singeetam, is an Indian film director, screenwriter, producer, composer, and actor. He is widely regarded as one of the most versatile directors of India. He is credited with hav ...
, who would later become a doyen of South Indian cinema, worked with K. V. Reddy from ''Donga Ramudu'' (1955) till ''Uma Chandi Gowri Sankarula Katha'' (1968). He initially joined Reddy as an apprentice and later became an assistant director in his team.
N. T. Rama Rao Nandamuri Taraka Rama Rao (28 May 1923 – 18 January 1996), often referred to by his initials NTR, was an Indian actor, filmmaker and politician who served as List of Chief Ministers of Andhra Pradesh, Chief Minister of Andhra Pradesh fo ...
collaborated with him on eight of his films.
Akkineni Nageswara Rao Akkineni Nageswara Rao (20 September 1923 – 22 January 2014), widely known as ANR, was an Indian actor and producer, known for his works majorly in Telugu cinema. He starred in many landmark films in his seventy five-year career, and became on ...
acted in four films of his. Nagayya played the lead role in K. V. Reddy’s first two films ''Bhakta Potana'', ''Yogi Vemana'' and later played supporting roles in three films. S. V. Ranga Rao acted in three of his films ''Pathala Bhairavi, Pellinaati Pramanalu, Sri Krishna Satya''.
B. Saroja Devi Bangalore Saroja Devi (born 7 January 1938) is an Indian actress who has acted in Kannada, Tamil, Telugu and Hindi films. She acted in around 200 films in over six decades. She is known by the epithets "''Abhinaya Saraswathi''" (Saraswathi of ...
played the female lead in four of his films. Savitri (actress), Savitri and Jamuna each played the female lead in two of K. V. Reddy’s films.


Legacy

Noted director S. S. Rajamouli cited K. V. Reddy as the Indian director who had the biggest influence on him. A street was named after him in his hometown
Tadipatri Tadipatri or Tadpatri is a city in Anantapur district of the Indian state of Andhra Pradesh at the border of Kurnool district and Kadapa district. It is the mandal headquarters of Tadipatri mandal in Anantapur revenue division. The Chintala Venk ...
. In 2012, on the occasion of K. V. Reddy’s birth centenary, a book on his film career was written by H. Ramesh Babu and Tanneeru Srinivas. On the centenary of Cinema of India, Indian cinema in April 2013, ''
CNN-IBN CNN-News18 (originally CNN-IBN) is an Indian English-language news television channel founded by Raghav Bahl based in Noida, Uttar Pradesh, India. It is currently co-owned by Network18 Group and Warner Bros. Discovery. CNN provides internat ...
'' included ''Pathala Bhairavi'' and ''Mayabazar'' in its list of "100 greatest Indian films of all time". In an online poll conducted by ''CNN-IBN'' among those 100 films, ''Mayabazar'' was voted by the public as the "greatest Indian film of all time." Archana Nathan of ''Scroll.in'' called K. V. Reddy, "the original fantasy movie king". She added that ''Pathala Bhairavi'' successfully revived the adventure fantasy genre when it was declared that the genre had run out of steam. Vedantam Sripatisarma, a film critic, wrote of him, "Kadiri Venkata Reddy stands out as one of the most seasoned minds of yesteryears who missed no moment in entertaining the viewer even inside a subject involving melancholy and drama. His style of comedy was absolutely unimaginable. His ways never appeared to be contrived. There was this great ease with which he moved his subjects."


Filmography

K. V. Reddy directed 14
feature film A feature film or feature-length film is a narrative film (motion picture or "movie") with a running time long enough to be considered the principal or sole presentation in a commercial entertainment program. The term ''feature film'' originall ...
s. Other roles * ''Satya Harishchandra (1965 Kannada film), Satya Harishchandra'' (1965) (Kannada) - Producer * ''Swarga Seema'' (1945) - Production manager * ''Devata (1941 film), Devata'' (1941) - Production manager * ''Sumangali'' (1940) - Production manager * ''
Vande Mataram ''Vande Mataram'' (Sanskrit: वन्दे मातरम् IAST: , also spelt ''Bande Mataram''; বন্দে মাতরম্, ''Bônde Mātôrôm''; ) is a poem written in sanskritised Bengali by Bankim Chandra Chatterjee in th ...
'' (1939) - Production manager


Awards

; National Film Awards *National Film Award for Best Feature Film in Telugu - '' Pedda Manushulu'' (1955) *National Film Award for Best Feature Film in Telugu - ''
Pellinaati Pramanalu ''Pellinaati Pramanalu'' () is a 1958 Indian Telugu-language comedy drama film, produced and directed by K. V. Reddy. It stars Akkineni Nageswara Rao and Jamuna, with music composed by Ghantasala. The film was simultaneously made in Tamil as ...
'' (1958) *National Film Award for Best Feature Film in Kannada - Satya Harishchandra (1965 Kannada film), ''Satya Harishchandra'' (1966) ;Filmfare Awards South * Filmfare Best Director Award (Telugu) - ''
Sri Krishna Satya ''Sri Krishna Satya'' is a 1971 Indian Telugu-language Hindu mythological film directed by K. V. Reddy. It stars N. T. Rama Rao and Jayalalithaa, with music composed by Pendyala. The film was produced by N. Trivikrama Rao. It was the last fi ...
'' (1972)


In popular culture

K. V. Reddy is portrayed by director Krish Jagarlamudi in the films ''Mahanati'' (2018) and ''NTR: Kathanayakudu'' (2019).


Notes


References


Bibliography

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External links

* {{DEFAULTSORT:Reddy, Kadiri Venkata 1912 births 1972 deaths Telugu film directors Film producers from Andhra Pradesh Filmfare Awards South winners People from Anantapur district 20th-century Indian film directors Film directors from Andhra Pradesh Telugu film producers Telugu screenwriters Screenwriters from Andhra Pradesh Presidency College, Chennai alumni 20th-century Indian screenwriters Unit production managers