KURV (710

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that on ...

) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Edinburg, Texas Edinburg ( ) is a city in and the county seat of Hidalgo County, Texas, United States. Its population was 74,569 as of the 2010 United States Census, 2010 census, and in 2019, its estimated population was 101,170, making it the second-largest city ...

, and serving the

Rio Grande Valley The Lower Rio Grande Valley ( es, Valle del Río Grande), commonly known as the Rio Grande Valley or locally as the Valley or RGV, is a region spanning the border of Texas and Mexico located in a floodplain of the Rio Grande near its mouth. The ...

border area. It broadcasts a

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

and is owned by

Grupo Multimedios Grupo Multimedios is a Mexican media conglomerate with holdings in broadcast television, radio, publishing and entertainment. The company is headquartered in Monterrey. History Multimedios was founded in 1940 when Jesús Dionisio González ac ...

, through licensee Leading Media Group Corp. The

studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...

s and offices are on North Jackson Road in

McAllen McAllen is the largest city in Hidalgo County, Texas, United States, and the 22nd-most populous city in Texas. It is located at the southern tip of the state in the Rio Grande Valley, on the Mexico–United States border. The city limits extend ...

. By day, KURV is powered at 1,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. But at night it slightly reduces power to 910 watts. It uses a

directional antenna A directional antenna or beam antenna is an antenna which radiates or receives greater power in specific directions allowing increased performance and reduced interference from unwanted sources. Directional antennas provide increased performance ...

at all times, with a three-

tower array A tower array is an arrangement of multiple radio towers which are mast radiators in a phased array. They were originally developed as ground-based tracking radars. Tower arrays can consist of free-standing or guyed towers or a mix of them. Tower a ...

at night. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is off Rogers Road at Business

U.S. Route 281 U.S. Route 281 (US 281) is a north–south United States Numbered Highway. At it is the longest continuous three-digit U.S. Route. The highway's northern terminus is at the International Peace Garden, north of Dunseith, North Dakota, at t ...

in Edinburg.

Programming

Weekdays begin with a local news and information show, "The Valley’s Morning News With Sergio Sanchez and Tim Sullivan." Sanchez continues for another two hours with a talk show. Afternoons feature "The Drive Home with Roxanne Flores, Zack Cantu, and Davis Rankin." The rest of the weekday schedule is made up of nationally syndicated

conservative talk Conservative talk radio is a talk radio format in the United States and other countries devoted to expressing conservative viewpoints of issues, as opposed to progressive talk radio. The definition of conservative talk is generally broad enough ...

shows, including

Dana Loesch Dana Lynn Loesch ( ; ; born September 28, 1978) is an American radio and TV host. She is a former spokesperson for the National Rifle Association and a former writer and editor for ''Breitbart News''. Loesch was the host of the program ''Dana'' ...

Ben Shapiro Benjamin Aaron Shapiro (born January 15, 1984) is an American attorney, businessman, columnist, conservative political commentator, and media personality. At age 17, he became the youngest nationally syndicated columnist in the United States. ...

, Chad Benson, "Ground Zero with Clyde Lewis," "

Coast to Coast AM ''Coast to Coast AM'' is an American late-night radio talk show that deals with a variety of topics. Most frequently the topics relate to either the paranormal or conspiracy theories. It was hosted by creator Art Bell from its inception in 19 ...

with

George Noory George Ralph Noory (born June 4, 1950) is an American radio talk show host. Since January 2003, Noory has been the weekday host of the late-night radio talk show ''Coast to Coast AM''. The program is syndicated to hundreds of radio stations in ...

", " First Light with Michael Toscano" and "

This Morning, America's First News with Gordon Deal ''This Morning: America's First News'' (formerly ''The Wall Street Journal This Morning'') is a two-hour radio news/talk program hosted by Gordon Deal and Jennifer Kushinka, who replaced long-serving co-host Gina Cervetti on January 2, 2015. In a ...

." Weekends feature shows on money, health, religion, travel, movies, technology, hunting, fishing and the outdoors. Weekend syndicated hosts include

Kim Komando Kimberly Ann Komando (born 1967) is the host of two daily radio shows and one weekend radio show about consumer technology. On her weekly call-in show, she provides advice about technology gadgets, websites, smartphone apps, and internet security. ...

Dave Ramsey David Lawrence Ramsey III (born September 3, 1960) is an American personal finance personality, radio show host, author, and businessman. An evangelical Christian, he hosts the nationally syndicated radio program ''The Ramsey Show''. Ramsey has ...

Rudy Maxa Rudy Maxa was born in 1949 and is an American consumer travel expert. Maxa is the host and executive producer of 85 half-hour travel shows on the world's great destinations that are broadcast on public television in the U.S. with titles such as ...

and " Somewhere in Time with Art Bell," as well as repeats of weekday shows. Most hours begin with world and national news from

Fox News Radio Fox News Radio is an American radio network owned by Fox News. It is syndicated to over 500 AM and FM radio stations across the United States. It also supplies programming for three channels on Sirius XM Satellite Radio. History In 2003, ...

History

On October 19, 1947, KURV first

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

with 250 watts of power. It was a daytime only station, required to go off the air at sunset to avoid interfering with other stations. KURV was owned by J.C. Looney. A

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

, KURV-FM, began broadcasting December 25, 1947. It used 104.9 MHz with 1,000 watts

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

. Few people owned FM radios in that era and management eventually turned in the license and took KURV-FM

dark Darkness, the direct opposite of lightness, is defined as a lack of illumination, an absence of visible light, or a surface that absorbs light, such as black or brown. Human vision is unable to distinguish colors in conditions of very low lu ...

. Today, the frequency is home to

KJAV-FM KJAV (104.9 FM, "Ultra 104.9") is a radio station licensed to serve Alamo, Texas, United States. The station is owned by Bi-Media, LLC, through licensee Bi-Media Licensee, LLC. The principals of Bi-Media are the Bichara family, which also owns ...

. On March 17, 1997 the Federal Communications Commission (FCC) announced that eighty-eight stations had been given permission to move to newly available " Expanded Band" transmitting frequencies, ranging from 1610 to 1700 kHz, with KURV authorized to move from 710 to 1640 kHz."FCC Public Notice: Mass Media Bureau Announces Revised AM Expanded Band Allotment Plan and Filing Window for Eligible Stations"
(FCC DA 97-537), March 17, 1997. However, the station never procured the Construction Permit needed to implement the authorization, so the expanded band station was never built. In 2004, Border Media Partners bought KURV and KSOX

1240 AM The following radio broadcasting, radio stations broadcast on AM broadcasting, AM frequency 1240 kHz: 1240 AM is a regional (Class B) frequency outside the coterminous 48 United States (Alaska, Hawaii, Puerto Rico, & U.S. Virgin Islands), and ...

Raymondville for $7.5 million.Information
from

Broadcasting & Cable ''Broadcasting & Cable'' (or ''Broadcasting+Cable'') is a weekly telecommunications industry trade magazine published by Future US. Previous names included ''Broadcasting-Telecasting'', ''Broadcasting and Broadcast Advertising'', and ''Broadcast ...

Yearbook 2010 page D-524 MBM Texas Valley LLC later acquired KURV, co-owned with KBUC Raymondville and

KESO KESO (92.7 FM) is a radio station broadcasting a classic hits music format. Licensed to South Padre Island, Texas, United States, the station serves the McAllen-Brownsville-Harlingen area. The station is currently owned by MBM Texas Valley LLC. ...

South Padre Island South Padre Island is a barrier island in the U.S. state of Texas. The remote landform is located in Cameron County, Willacy County, and accessible by the Queen Isabella Causeway. South Padre Island was formed when the creation of the Port Man ...

. Effective February 10, 2021, MBM sold KURV and three sister stations to

for $6 million.

References

External links

R Communications Rio Grande Valley RadioFCC History Cards for KURV
{{coord, 26, 19, 43, N, 98, 09, 35, W, type:landmark_region:US_source:FCC, display=title URV Edinburg, Texas Multimedios Radio