KSLG is a commercial

Independent music Independent music (also commonly known as indie music or simply indie) is music that is produced independently from commercial record labels or their subsidiaries, a process that may include an autonomous, do-it-yourself approach to recording a ...

and

Alternative Alternative or alternate may refer to: Arts, entertainment and media * Alternative (''Kamen Rider''), a character in the Japanese TV series ''Kamen Rider Ryuki'' * ''The Alternative'' (film), a 1978 Australian television film * ''The Alternative ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

Ferndale, California Ferndale is a city in Humboldt County, California, United States. Its population was 1,371 at the 2010 census, down from 1,382 at the 2000 census. The city contains dozens of well-preserved Victorian storefronts and homes. Ferndale is the nor ...

, broadcasting to the

Eureka, California Eureka (Wiyot: ''Jaroujiji'', Hupa: ''do'-wi-lotl-ding'', Karuk: ''uuth'') is the principal city and county seat of Humboldt County in the Redwood Empire region of California. The city is located on U.S. Route 101 on the shores of Humboldt Ba ...

, area on 93.1 FM. KSLG is branded as K-Slug, which refers to the

banana slug Banana slugs are North American terrestrial slugs comprising the genus ''Ariolimax''. MolluscaBase eds. (2021). MolluscaBase. Ariolimax Mörch, 1859. Accessed through: World Register of Marine Species at: http://www.marinespecies.org/aphia.php?p= ...

s native to the region. Its parent company is Lost Coast Communications, Inc. with sister stations

KHUM Administrative divisions of Cambodia have several levels. Cambodia is divided into 24 provinces (''Khaet''; km, ខេត្ត, ) and the special administrative unit Phnom Penh. Though a different administrative unit, Phnom Penh is at provin ...

KLGE KLGE (94.1 FM) is a radio station in Hydesville, California, serving the Eureka, California, Eureka area. KLGE broadcasts an original format blending vintage vocal jazz with contemporary electronica and swing. The station is owned by Lost Coast Co ...

and

KWPT KWPT is a commercial classic rock/hits music radio station licensed to Fortuna, California, broadcasting to the Eureka, California area on 100.3 FM. It is owned by KWPT, Inc. KWPT also serves Eureka, California, on translator Translat ...

.Lost Coast Communications launches documentary series on marijuana
Redwood Times, February 7, 2012, accessed 13 June 2013.

History

KSLG-FM launched on May 1, 2001, three years after Lost Coast Communications secured the license from the

FCC The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdictio ...

. Lost Coast Communications paid another radio operator, Eureka Broadcasting, US$70,000 to withdraw a bid for the 94.1

frequency Frequency is the number of occurrences of a repeating event per unit of time. It is also occasionally referred to as ''temporal frequency'' for clarity, and is distinct from ''angular frequency''. Frequency is measured in hertz (Hz) which is eq ...

, then had to secure investors to begin operating.K-SLUG hits airwaves
North Coast Journal, May 5, 2001, accessed 13 June 2013 In 2013 the station shifted from playing a mix of current and dated

Modern rock Modern rock is an umbrella term used to describe rock music that is found on college rock radio stations. Some radio stations use this term to distinguish themselves from classic rock, which is based in 1960s–1980s rock music. Radio format Mod ...

to mostly new

and

with a majority of the playlist only dating back a few years. The playlist features some more recognizable artists, listener submissions, artists with smaller followings, non-singles, deep cuts and artists with little to no money behind them. The station uses their website,

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...

and

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

and Instagram as tools to connect with listeners in the Humboldt County area. They also actively use the airwaves and social networks for giveaways and contests.

References

External links

Official Website
* SLG Modern rock radio stations in the United States Mass media in Humboldt County, California Radio stations established in 2001 2001 establishments in California {{California-radio-station-stub