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KOST (103.5 FM) is a
commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
in
Los Angeles, California Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
. Owned by
iHeartMedia iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...
, it broadcasts an AC
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...
, switching to
Christmas music Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject ...
for much of November and December. Its
studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...
s are co-located with its
sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...
s on West Olive Avenue in Burbank. KOST is the home of
Ellen K Ellen K. (born September 19, 1962) is an American radio personality in the Los Angeles, California market and a television host. She is the host of the Ellen K Radio Show on KOST 103.5 FM, and the nationally-syndicated weekend program ''Ellen K Wee ...
, segments of whose morning show are syndicated to other iHeart AC stations on Saturday mornings. The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...
is atop Mount Wilson alongside most L.A. based television and FM radio stations. Those FM stations, along with KOST, are considered "superpower" grandfathered stations, since their
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would h ...
(ERP) greatly exceeds the level set by the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...
for Class B FM stations at their
height Height is measure of vertical distance, either vertical extent (how "tall" something or someone is) or vertical position (how "high" a point is). For example, "The height of that building is 50 m" or "The height of an airplane in-flight is ab ...
on Mount Wilson. KOST broadcasts using
HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...
technology. The HD2
digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compres ...
rebroadcasts co-owned
talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featu ...
station
KFI KFI (640 AM broadcasting, AM) is a radio station in Los Angeles, Los Angeles, California, owned and operated by iHeartMedia, Inc. It began operations in 1922 and became one of the first high-powered, clear-channel station, clear-channel List of ...
640 AM. The HD3 subchannel formerly carried the iHeart
soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...
format, "The Breeze." The HD3 subchannel has since been turned off.


History


Early years

On October 9, 1957, the station first
signed on Signing may refer to: * Using sign language * Signature, placing one's name on a document * Signature (disambiguation) * Manual communication, signing as a form of communication using the hands in place of the voice * Digital signature A digi ...
as KGLA. Noted radio programmer
Gordon McLendon Gordon Barton McLendon (June 8, 1921 – September 14, 1986Texas State Historical AssociationMcClendon, Gordon Barton/ref>) was a radio broadcaster. Nicknamed "the Maverick of Radio", McLendon is widely credited for perfecting, during the 1950s ...
bought KGLA in the 1960s, changing the call letters in November 1966 to KADS. McLendon, with permission from the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...
, experimented with an all-advertisement format, hence the call sign choice. One of its features was that listeners could purchase their own commercials on KADS, not unlike
classified advertising Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used ...
in a newspaper. FM radios were still not widely owned in the 1960s and the experimental format was not successful.


Beautiful music

In March 1968, the station adopted the KOST-FM call sign, along with a substantially all-music format (i.e., no news bulletins), which was unusual, if not unique, given then-prevailing license obligations to broadcast at least some news. The station aired a mostly-instrumental
beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator mu ...
format. In 1973,
Cox Communications Cox Communications, Inc. (also known as Cox Cable and formerly Cox Broadcasting Corporation, Dimension Cable Services and Times-Mirror Cable) is an American digital cable television provider, telecommunications and home automation services. It i ...
purchased KOST to pair with its newly-bought
KFI KFI (640 AM broadcasting, AM) is a radio station in Los Angeles, Los Angeles, California, owned and operated by iHeartMedia, Inc. It began operations in 1922 and became one of the first high-powered, clear-channel station, clear-channel List of ...
(640 AM). KOST, with its call sign pronounced "coast" in a stage whisper, continued its
easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, ...
format through the 1970s. This popular format was also heard on rivals KJOI (98.7 FM) and KBIG (104.3). In the early 1980s, KOST gradually added more vocals, and on November 15, 1982, the station switched to an
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...
format. Former
Sacramento ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento ...
radio personality Bryan Simmons was KOST's first host when the station signed on with its new format. On February 3, 1986, Mark Wallengren and Kim Amidon made their debut as KOST's new morning hosts. The ''Mark & Kim Morning Show'' was one of the longest-running shows on Los Angeles radio, airing for more than 20 years until ending in 2007.


AMFM/Clear Channel/iHeartMedia era

In September 1999, Cox Communications swapped KOST and sister station KFI with AMFM, Inc. for 14 stations in several East Coast markets. AMFM was then purchased by
Clear Channel Communications iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...
in 2000. (In 2014, the company's name was changed to iHeartMedia, Inc.) Over the years, particularly in the late 2000s and into the 2010s, the station would shift to a more upbeat mainstream AC format. Despite the changes, KOST has continued to garner solid ratings.
Christmas music Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject ...
has been aired from early November through Christmas Day since 2001. KOST experienced little air staff turnover until the 2000s. On November 29, 2007, morning show co-host Kim Amidon departed the station. This was followed by KOST's original midday host Mike Sakellarides (who moved on to
KTWV KTWV (94.7 FM) is a commercial radio station licensed to Los Angeles, California, and broadcasting to the Greater Los Angeles area. The station is owned by Audacy, Inc., and airs an urban adult contemporary radio format. KTWV has studios ...
) and longtime traffic reporter Mike Nolan (who was eventually rehired at KOST). In October 2008, former KYXY
San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...
radio personality Kristin Cruz joined Mark Wallengren as co-host of KOST's morning show. Cruz left the station in May 2014. In 2009, the midday shift was voice-tracked by former
WLTW WLTW (106.7 FM) is an adult contemporary radio station licensed to New York City and serving the New York metropolitan area. WLTW is owned by iHeartMedia and broadcasts from studios in the former AT&T Building in the Tribeca neighborhood o ...
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
personality Karen Carson. In February 2011, Carson resigned to join
CBS Radio CBS Radio was a radio broadcasting company and radio network operator owned by CBS Corporation and founded in 1928, with consolidated radio station groups owned by CBS and Westinghouse Broadcasting/Group W since the 1920s, and Infinity Broad ...
-owned WWFS in New York. Both Christine Martindale (2 days per week) and Ted Ziegenbusch (3 days per week) filled in on the midday show until August 2011, when former KBIG midday host Kari Steele took over. Steele now hosts KOST's public affairs program ''The Sunday Journal'' broadcasting every Sunday following '' Animal Radio'', providing interviews with community organizations. Also in August, longtime KOST afternoon personality Bryan Simmons left KOST. Simmons had been on the station since 1982, except between 2002 and 2004, when he hosted the ''Boogie Nights'' show at KBIG. Ted Ziegenbusch filled in for several months after Simmons departed. In December 2012, Christine Martindale was among the radio personalities
laid off A layoff or downsizing is the temporary suspension or permanent termination of employment of an employee or, more commonly, a group of employees (collective layoff) for business reasons, such as personnel management or downsizing (reducing the ...
from Clear Channel stations. On January 17, 2013, it was announced that Martindale would join KKGO (105.1); her first day at Go Country 105 was February 4.
Ellen K Ellen K. (born September 19, 1962) is an American radio personality in the Los Angeles, California market and a television host. She is the host of the Ellen K Radio Show on KOST 103.5 FM, and the nationally-syndicated weekend program ''Ellen K Wee ...
, a former co-host on the
KIIS-FM KIIS-FM (102.7 MHz) is a commercial radio station licensed to Los Angeles, California, United States, and broadcasts to the Greater Los Angeles area. The station airs a top 40 format. Owned by iHeartMedia, KIIS-FM is the origin of the conglome ...
morning show and '' On Air with Ryan Seacrest'', took over the KOST morning show on October 19, 2015. Mark Wallengren, who had been part of the KOST morning show since 1986, moved to afternoons, replacing Bruce Scott, who had been with station since 2012. Longtime DJs Mark Wallengren and Ted Ziegenbusch departed the station on January 16, 2020, as a result of mass layoffs nationwide by parent company iHeartMedia; the two had been at KOST since the 1980s, Ziegenbusch being the last remaining original staff member hired in 1982.


HD programming

KOST broadcasts three digital subchannels: *KOST-HD1 is a digital version of KOST's analog signal. *KOST-HD2 is an HD
simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simul ...
of the
talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featu ...
format heard on co-owned
KFI KFI (640 AM broadcasting, AM) is a radio station in Los Angeles, Los Angeles, California, owned and operated by iHeartMedia, Inc. It began operations in 1922 and became one of the first high-powered, clear-channel station, clear-channel List of ...
(640 AM). *KOST-HD3 is soft adult contemporary "103.5 The Breeze." From November 2013 until February 2015, KOST's HD3 signal relayed the syndicated
Christian contemporary hit radio Christian contemporary hit radio (sometimes abbreviated as Christian CHR) is a radio format that is common in the United States and Australia focusing on playing current and recent music as determined by the contemporary Christian music Top 40. Se ...
station
Air1 Air1 is an American Christian radio network. Owned by the Educational Media Foundation (EMF), it primarily broadcasts contemporary worship music, and is a sister to the EMF's K-Love network. History In 1986, KLRD began broadcasting Christian ...
. In early February, the station's HD3 signal went dark and the Air1 feed moved to a subchannel on co-owned KHHT (92.3 FM). The HD3 signal returned in November 2018.


Translators and booster

KOST is rebroadcast on the following
translator Translation is the communication of the meaning of a source-language text by means of an equivalent target-language text. The English language draws a terminological distinction (which does not exist in every language) between ''transl ...
and
repeater In telecommunications, a repeater is an electronic device that receives a signal and retransmits it. Repeaters are used to extend transmissions so that the signal can cover longer distances or be received on the other side of an obstruction. Som ...
stations:


Awards

In 2007, the station was nominated for an "Adult Contemporary Station of The Year" award for the top 25 radio markets by ''
Radio & Records ''Radio & Records'' (''R&R'') was a trade publication providing news and airplay information for the radio and music industries. It started as an independent trade from 1973 to 2006 until VNU Media took over in 2006 and became a relaunched sister ...
'' magazine.


References


External links


FCC History Cards for KOST
* * * * *

{{IHeartMedia Soft adult contemporary radio stations in the United States OST Radio stations established in 1957 IHeartMedia radio stations