KMIX (100.9 FM, "La Tricolor 100.9") is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

broadcasting a

Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mex ...

format. Licensed to

Tracy, California Tracy is the second most populated city in San Joaquin County, California, United States. The population was 93,000 at the 2020 census. Tracy is located inside a geographic triangle formed by Interstate 205 on the north side of the city, Inter ...

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

, it serves the Stockton area. The station is currently owned by

Entravision Communications Entravision Communications Corporation is an American media company based in Santa Monica, California. Entravision primarily caters to the Spanish-speaking Hispanic community and owns television and radio stations and outdoor media, in several o ...

History

The station began broadcasting December 14, 1966. For many years, the station was a sister station to KWG. The station's original call sign was KSRT (for Stereo Radio Tracy). From the late 1960s to the early 1970s, the station aired a Spanish language format.
Broadcasting 72' Yearbook
',

Broadcasting Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Broadcasting began wi ...

, 1972. p. B-30. Retrieved June 25, 2018.
Broadcasting Yearbook 1977
',

, 1977. p. C-30. Retrieved June 25, 2018. In the early to mid 1970s (1973) through the very early 1980s (1981) KSRT aired an

album-oriented rock Album-oriented rock (AOR, originally called album-oriented radio) is an FM radio format created in the United States in the 1970s that focuses on the full repertoire of rock albums and is currently associated with classic rock. Album-orien ...

format.
Broadcasting Yearbook 1978
',

, 1978. p. C-30. Retrieved June 24, 2018.
Broadcasting Yearbook 1980
',

, 1980. p. C-32. Retrieved June 24, 2018. On May 6, 1981, the station's call sign was changed to KWGF. In 1983, the station's call sign was changed to KYBB (B-101). From the mid to late 1980s, the station aired an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

format.
Broadcasting Cablecasting Yearbook 1986
', Broadcasting/Cablecasting, 1986. p. B-41-42. Retrieved June 23, 2018.
Broadcasting/Cablecasting Yearbook 1988
', Broadcasting/Cablecasting, 1988. p. B-42. Retrieved June 23, 2018. By 1989, the station was airing an

Oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as w ...

format, and on June 26, 1990, the station's call sign was changed to KSGO (Stockton's Golden Oldies). On December 1, 1992, the station's call sign was changed to KEXX (Xtra 101). By 1995, the station's oldies format had evolved to a playlist centered on hits of the 1970s.
Broadcasting & Cable Yearbook 1995
',

Broadcasting & Cable ''Broadcasting & Cable'' (or ''Broadcasting+Cable'') is a weekly telecommunications industry trade magazine published by Future US. Previous names included ''Broadcasting-Telecasting'', ''Broadcasting and Broadcast Advertising'', and ''Broadcas ...

, 1995. p. B-59. Retrieved June 24, 2018. KEXX dropped 1970s oldies for

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

in 1995, changing its letters to KMIX. By 1997, KMIX was airing a Spanish language format.
Broadcasting & Cable Yearbook 1997
',

, 1997. p. B-65. Retrieved June 24, 2018.

References

External links

{{Spanish Radio Stations in California MIX 1966 establishments in California Radio stations established in 1966 MIX Entravision Communications stations