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KLMS (1480 AM) is a
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
broadcasting a
sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, th ...
format. Licensed to
Lincoln, Nebraska Lincoln is the capital city of the U.S. state of Nebraska and the county seat of Lancaster County. The city covers with a population of 292,657 in 2021. It is the second-most populous city in Nebraska and the 73rd-largest in the United Sta ...
, United States, the station serves the Lincoln area. The station is currently owned by
Alpha Media Alpha (uppercase , lowercase ; grc, ἄλφα, ''álpha'', or ell, άλφα, álfa) is the first letter of the Greek alphabet. In the system of Greek numerals, it has a value of one. Alpha is derived from the Phoenician letter aleph , which ...
.


History


Early years

On June 28, 1946, the Lincoln Broadcasting Corporation applied to build a new radio station in Lincoln, to broadcast on 1480 kHz day and night with 1,000 watts. The corporation was headed by Howard A. Shuman, formerly of
KFOR KFOR may refer to: * KFOR (AM), a radio station (1240 AM) licensed to Lincoln, Nebraska, United States * KFOR-TV, a television station (channel 4 analog/27 digital) licensed to Oklahoma City, Oklahoma, United States * KFOR-TV (Nebraska), a defunct ...
; Shuman had helped put that station on the air from David City in 1924. The application was granted on October 16, 1947, and the company began work on a five-tower array for transmitting. With independent programming, KLMS took to the air on October 24, 1949. Its programming emphasized music as well as local news and sports, though the station also had an affiliation with the short-lived
Liberty Broadcasting System The Liberty Broadcasting System was a U.S. radio network of the late 1940s and early 1950s founded by Gordon McLendon, which mainly broadcast live recreations of Major League Baseball games, by following the action via Western Union ticker reports. ...
. Ownership and programming remained stable in the early years; Shuman acquired majority control of the company in 1960, while the
Mutual Broadcasting System The Mutual Broadcasting System (commonly referred to simply as Mutual; sometimes referred to as MBS, Mutual Radio or the Mutual Radio Network) was an American commercial radio network in operation from 1934 to 1999. In the Old-time radio, golden ...
was added the next year. Those two changes coincided with a turn in KLMS's fortunes. For its first decade, the station had maintained a block programming format—a "department store of radio", as one later manager put it—but the implementation of a new
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...
-type format in 1959 turned KLMS into Lincoln's top station in 1960. Shuman sold the station he had helped build 25 years prior to Telegraph-Herald, Inc., of
Dubuque, Iowa Dubuque (, ) is the county seat of Dubuque County, Iowa, United States, located along the Mississippi River. At the time of the 2020 United States Census, 2020 census, the population of Dubuque was 59,667. The city lies at the junction of Iowa, Il ...
, in 1974; the newspaper owned two other stations in the Midwest. Five years later, Telegraph-Herald purchased KFMQ (101.9 FM) from its general manager, Steve Agnew. Telegraph-Herald, Inc., became Woodward Communications in 1981, in a move to clarify the division between the newspaper and its parent company. Under Woodward, the station implemented directional daytime broadcasting from a full new transmitter site at 98th and A streets. Completed in 1983, the $500,000 site featured eight towers which were used in different configurations during the day and at night. In 1985, KLMS and KFMQ moved into the same offices, having never shared studio space despite being commonly owned for six years; by that time, KLMS's adult contemporary format had drifted to
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...
.


A bad "Breeze", oldies revival and format flips in the 1990s

In November 1986, Woodward Communications fired KLMS station manager Lee Thomas, who had been associated with the station since 1959 and had been program director for most of the previous 20 years. That decision turned out to have a direct effect on KLMS. Thomas joined with three other investors, all former KLMS-KFMQ employees, to buy struggling Lincoln-area FM station KJUS and relaunched it as oldies-formatted KLDZ in March 1987. KLDZ quickly captured significant audience share in the Lincoln market; though officials insisted that it was not due to the new competition, KLMS exited the oldies format in October and flipped to "The Breeze", a
new-age music New-age is a genre of music intended to create artistic inspiration, relaxation technique, relaxation, and optimism. It is used by listeners for yoga, massage, meditation, and reading as a method of stress management to bring about a state of ecs ...
format fed by the Progressive Music Network of
Minneapolis Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origins ...
; it was the second station to take the service. Woodward sold its Lincoln stations to
Midwest Communications Midwest Communications is a Wausau, Wisconsin-based radio broadcasting company. It owns 82 radio stations located primarily within the Midwest United States, in Indiana, Michigan, Minnesota, North Dakota, South Dakota, Tennessee, Illinois and ...
for $2.8 million in 1988. Midwest nearly immediately flipped KLMS back to oldies; the new-age format had been a failure, dropping the station's audience share from 4.9 percent to 0.7 percent in just six months, and advertisers had lost interest. The oldies revival, however, failed to recover listenership: it ended on November 14, 1990, when the poorly rated AM outlet switched to a simulcast of KFMQ and adopted the KFMQ call letters. In 1993, a format hole opened abruptly in the market when KHAT (1530 AM), which played
big band A big band or jazz orchestra is a type of musical ensemble of jazz music that usually consists of ten or more musicians with four sections: saxophones, trumpets, trombones, and a rhythm section. Big bands originated during the early 1910s an ...
music, signed off at the end of April when its owner sold the transmitter site property for development and opted not to rebuild the station elsewhere. In response, KFMQ picked up the big band format and became KMEM on June 16, promoting itself as "Your Memory Music Station". The same week KHAT shut down, Midwest sold KFMQ to Radio One Nebraska, Inc., a company headed by Raymond Lamb, for $200,000.


Going sports

Lamb sold 10 stations, including two in Lincoln, to Three Eagles Communications for a total of $6.9 million in July 1996. Two months later, Three Eagles bought KFRX (102.7 FM) and
KFOR KFOR may refer to: * KFOR (AM), a radio station (1240 AM) licensed to Lincoln, Nebraska, United States * KFOR-TV, a television station (channel 4 analog/27 digital) licensed to Oklahoma City, Oklahoma, United States * KFOR-TV (Nebraska), a defunct ...
, giving it a four-station cluster in the Lincoln market. After initially promising no format changes, KMEM added two talk shows—''
Imus in the Morning ''Imus in the Morning'' was a long-running radio show hosted by Don Imus. The show originated on June 2, 1968, on various stations in the Western United States and Cleveland, Ohio before settling on WNBC radio in New York City in 1971. In Octob ...
'' and Nanci Donellan ("The Fabulous Sports Babe")—in February 1997. It was the prelude to a full-on format flip to sports that May, with a lineup of mostly national talk programs—including ''
The Jim Rome Show ''The Jim Rome Show'' is a sports radio talk show hosted by Jim Rome. It airs live for three hours each weekday from 9 a.m. to noon Pacific Time. The show is produced in Los Angeles, syndicated by CBS Sports Radio, and can be heard on affilia ...
''—and overnight programming from
One on One Sports SportsMap is a sports radio network that is distributed by Gow Media. The SportsMap Radio Network supplies its network affiliates with a 24-hour schedule of sports programming, including call-in shows and sports updates. Over its history, through ...
, reclaiming its heritage KLMS call letters. In December 2000, KLMS switched networks from One on One Sports to
ESPN Radio ESPN Radio, which is alternately platform-agnostically branded as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the original banner of "SportsRadio ESPN". ...
. Since 1997, KLMS has only deviated from sports talk radio once. In January 2010, Three Eagles opted to return to an oldies format on the station for the first time in nearly three decades, attempting to capitalize on the heritage of KLMS in the 1960s and 1970s. Poor listener response to the removal of the sports talk format led Three Eagles to announce a month later that it would reinstate KLMS as it was prior to the switch. After an FM station, KNTK (93.7 FM), announced it would flip to sports, KLMS—until then the only station in the format in Lincoln—responded by adding local programming to its lineup in afternoon drive. Three Eagles was purchased by Digity in 2014 in a $66.5 million transaction encompassing 48 stations. Two years later, Digity and its 116 stations were acquired by
Alpha Media Alpha (uppercase , lowercase ; grc, ἄλφα, ''álpha'', or ell, άλφα, álfa) is the first letter of the Greek alphabet. In the system of Greek numerals, it has a value of one. Alpha is derived from the Phoenician letter aleph , which ...
for $264 million.


References


External links

* * * {{ESPN Nebraska LMS Sports radio stations in the United States Radio stations established in 1949 ESPN Radio stations 1949 establishments in Nebraska