KKYX (680 AM) is a classic

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

owned by

Cox Media Group CMG Media Corporation ( doing business as Cox Media Group) is an American media conglomerate principally owned by Apollo Global Management in conjunction with Cox Enterprises, which maintains a 29% minority stake in the company. The company pri ...

. It is licensed to, and headquartered in

San Antonio, Texas ("Cradle of Freedom") , image_map = , mapsize = 220px , map_caption = Interactive map of San Antonio , subdivision_type = Country , subdivision_name = United States , subdivision_type1= State , subdivision_name1 = Texas , subdivision_ ...

. The station also carries

play-by-play In sports broadcasting, a sports commentator (also known as sports announcer or sportscaster) provides a real-time commentary of a game or event, usually during a live broadcast, traditionally delivered in the historical present tense. Radio was ...

of the

San Antonio Missions The San Antonio Missions are a Minor League Baseball team of the Texas League and the Double-A affiliate of the San Diego Padres. They are located in San Antonio, Texas, and are named for the Spanish missions around which the city was founded ...

of the

Texas League The Texas League is a Minor League Baseball league which has operated in the South Central United States since 1902. It is classified as a Double-A league. Despite the league's name, only its five South Division teams are actually based in the ...

( Minor League Baseball). Its studios are located in Northwest San Antonio near the South Texas Medical Center complex, and the transmitter site is in east Medina County, west of the city proper. KKYX morning personality Jerry King is also a member of the Country DJ Hall Of Fame. Jerry retired from KKYX in 2018 after a 53-year radio career. Of those 53 years, he worked for KKYX for 43 years.

History

KKYX signed on, with the sequentially issued call letters KGCM, in the fall of 1926. It initially had limited programming, and in early December the schedule of the then-ten watt station was reported to be "Daily except Sunday: 10:15 a.m weather forecast; 10:30-11:30 a.m. request music; 12:30 road information followed by music; 6:30-7:30 p.m. request music". During this time the local Chamber of Commerce was promoting San Antonio as "America's Playground" for conventions and tourists. Aligning the station with this promotion, in December 1926 station owner Robert Bridge arranged for the call letters to be changed to KTAP, standing for the slogan "Kum to America's Playground". The station's later call signs were KABC, KGBS and KENS, followed in 1962 by KBAT. The current KKYX call sign was adopted on September 4, 1972, and the station has had a country music format ever since. It became a major outlet for country music that serves much of south

Texas Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by ...

. During the 1970s and early 1980s, KKYX was ranked one of the top ten country music radio stations in the United States. It currently broadcasts a classic country music format, similar to that of WSM AM 650 in

Nashville, Tennessee Nashville is the capital city of the U.S. state of Tennessee and the seat of Davidson County. With a population of 689,447 at the 2020 U.S. census, Nashville is the most populous city in the state, 21st most-populous city in the U.S., and ...

, focusing on old country hits over the years from the 1950s to the 1990s.

Coverage area

KKYX has a fairly large coverage area, covering a large area of southern Texas, including the entire San Antonio and

Austin Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...

radio markets, along with areas around

Victoria, Texas Victoria is a small city in South Texas and county seat of Victoria County, Texas. The population was 65,534 as of the 2020 census. The three counties of the Victoria Metropolitan Statistical Area had a population of 111,163 as of the 2000 censu ...

. Grade B coverage can be received in the Corpus Christi and

Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 ...

areas. About 100 counties were claimed to be part of the KKYX listening area.

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References

External links

* * * * {{COXMG Classic country radio stations in the United States KYX American Basketball Association flagship radio stations Cox Media Group Radio stations established in 1926 1926 establishments in Texas