KISF (103.5 FM, "Zona MX 103.5") is a commercial

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

located in

Las Vegas, Nevada Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vega ...

. KISF airs a regional Mexican music format, and is the Las Vegas affiliate for El Bueno, La Mala, Y El Feo in the morning. Its studios are in Spring Valley and its transmitter is on Black Mountain in

Henderson Henderson may refer to: People *Henderson (surname), description of the surname, and a list of people with the surname *Clan Henderson, a Scottish clan Places Argentina *Henderson, Buenos Aires Australia *Henderson, Western Australia Canada * H ...

History

Adult contemporary (1989-1992)

KISF signed on as KLTN with an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

format as "Lite 103.5" in February 1989. In January 1991, the station rebranded as "Magic 103.5" under new call letters KMMK.

Modern rock (1992-1998)

On May 22, 1992, the station changed call letters to KEDG, and adopted a

modern rock Modern rock is an umbrella term used to describe rock music that is found on college rock radio stations. Some radio stations use this term to distinguish themselves from classic rock, which is based in 1960s–1980s rock music. Radio format Mod ...

music format, branded as "The Edge". The station debuted at #1 in the Las Vegas ratings and was influential in other stations nationwide flipping to the format. In 1996, KEDG gained a direct competitor as KFBI adopted a harder edged

music format under the

call letters In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

KXTE KXTE (107.5 FM, X107-5) is a hot talk/alternative rock radio station licensed to Pahrump, Nevada. Owned by Beasley Broadcast Group, the station's studios are located in the unincorporated Clark County area of Spring Valley, while its transmitt ...

R&B oldies (1998-1999)

On June 5, 1998, at Noon, KEDG flipped to

urban oldies Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

under the call letters KISF, and branded as "Kiss-FM".

Spanish (1999-present)

In March 1999, Heftel Broadcasting Corporation (which eventually became Univision Radio) acquired the frequency, and flipped 103.5 to Regional Mexican as "La Nueva 103.5", becoming the first Spanish FM radio station serving the Las Vegas Hispanic community. On March 24, 2016, KISF rebranded as "Zona MX 103.5".

References

External links

KISF official website
Regional Mexican radio stations in the United States ISF Radio stations established in 1992 Univision Radio Network stations 1992 establishments in Nevada {{Nevada-radio-station-stub