KASE-FM (100.7 MHz "KASE 101") is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to

Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...

. It is owned by

iHeartMedia iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

and airs a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

. It shares studios and offices with four

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

s in the Penn Field complex in the

South Congress South Congress (abbreviated SoCo) is a neighborhood located on South Congress Avenue in Austin, Texas, United States. It is also a nationally known shopping and cultural district known for its many eclectic small retailers, restaurants, music and a ...

district (or "SoCo") of south central Austin within walking distance of St. Edward's University. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...

site is off Waymaker Way in Austin, amid towers for other FM and TV stations. KASE-FM broadcasts in the

HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...

format. It airs

alternative rock Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from mainstream or commercial ...

on its HD2 subchannel, branded as "Alt 97.5," which is also carried on

translator station A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...

K248CU on 97.5 MHz in Austin. KASE-FM and K248CU can also be heard on the

iHeartRadio iHeartRadio (often shortened to just "iHeart") is an American freemium broadcast, podcast and radio streaming platform owned by iHeartMedia. It was founded in August 2008. , iHeartRadio was functioning as the national umbrella brand for iHe ...

platform.

Programming

Weekday mornings, ''

The Bobby Bones Show ''The Bobby Bones Show'' is an American nationally syndicated country music radio show aired during the morning drive. The Bobby Bones Show originated in Austin, Texas, but now originates from studios at WSIX-FM in Nashville. The show is syndic ...

'' from

Nashville Nashville is the capital city of the U.S. state of Tennessee and the seat of Davidson County. With a population of 689,447 at the 2020 U.S. census, Nashville is the most populous city in the state, 21st most-populous city in the U.S., and th ...

is heard on KASE-FM. It is syndicated by

Premiere Networks Premiere Networks (formerly Premiere Radio Networks, shortened as PRN) is an American media company, a wholly owned subsidiary of iHeartMedia, for which it currently serves as its main original radio content distribution and production arm. ...

, a

subsidiary A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a ...

of iHeartMedia. On Saturday and Sunday mornings, KASE-FM features "The Best of Bobby Bones." Overnight, KASE-FM carries '' After MidNite with Granger Smith.'' The rest of the schedule is staffed by voice-tracked DJs from outside Austin. In Austin, iHeartMedia owns two country stations. 98.1

KVET-FM KVET-FM (98.1 MHz, "98.1 K-VET") is a commercial FM radio station licensed to Austin, Texas. It is owned by iHeartMedia and airs a gold-based country music radio format. KVET-FM shares studios and offices with other iHeart sister stations in t ...

plays of mix of current, recent and

classic country Classic country is a music radio format that specializes in playing mainstream country and western music hits from past decades. Repertoire The radio format specializes in hits from the 1950s through the early 1980s, and focus primarily on inn ...

, while KASE-FM concentrates on more contemporary country titles.

History

Beautiful music

KASE-FM first

signed on Signing may refer to: * Using sign language * Signature, placing one's name on a document * Signature (disambiguation) * Manual communication, signing as a form of communication using the hands in place of the voice * Digital signature A digi ...

the air on March 30, 1969, playing an

automated Automation describes a wide range of technologies that reduce human intervention in processes, namely by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machines ...

beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator mu ...

format. It was co-owned with

AM 1300 AM or Am may refer to: Arts and entertainment Music * A minor, a minor scale in music * ''A.M.'' (Chris Young album) * ''A.M.'' (Wilco album) * ''AM'' (Abraham Mateo album) * ''AM'' (Arctic Monkeys album) * AM (musician), American musicia ...

KVET, a popular AM country station. KASE-FM transmitted with an effective radiated power of 26,500

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...

s, a quarter of its current power. After a little over a decade on the air, management saw an opening for a new FM format in Austin. While the AM station would continue to play an older, personality style of country and western music, KASE-FM was designed to appeal to younger country fans.

Switch to country

Bill Mayne, KASE Program director at the time, recalled in a 2010 interview, the Friday afternoon in September 1981 when KASE "came out of

Mantovani Annunzio Paolo Mantovani (; 15 November 1905 – 29 March 1980) was an Anglo-Italian conductor, composer and light orchestra-styled entertainer with a cascading strings musical signature. The book ''British Hit Singles & Albums'' sta ...

and went into the

Waylon Jennings Waylon Jennings (June 15, 1937 – February 13, 2002) was an American singer, songwriter, musician, and actor. He pioneered the Outlaw Movement in country music. Jennings started playing guitar at the age of eight and performed at age f ...

song ''

Are You Ready for the Country ''Are You Ready for the Country'' is a studio album by American country music artist Waylon Jennings, released on RCA Victor in 1976. Recording and composition ''Are You Ready For the Country'' was the first solo LP Jennings released after the ...

'' and had every dentist's office, nursing home and doctor's office in the city of Austin calling to complain." The "Continuous Country" format became a hit with Austin listeners and has consistently been voted by radio general managers as one of the top twenty "Most Admired Stations" in America. It was the first station to win the "Station of the Year" award from the

Country Music Association The Country Music Association (CMA) was founded in 1958 in Nashville, Tennessee. It originally consisted of 233 members and was the first trade organization formed to promote a music genre. The objectives of the organization are to guide and enha ...

four times and was given its second

Billboard Magazine ''Billboard'' (stylized as ''billboard'') is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine provides music charts, news, video, opinion, reviews, events, and style related to the musi ...

"Station of the Year" award in 1997. In 1990, KVET (AM) began

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simul ...

ing on 98.1 MHz. KASE continued to target adults in the 18-34 and 18-49 demographics, while KVET-FM targeted the 25-54 year old demographic.

Change in ownership

In 1998, KVET, Inc., which owned KVET-AM-FM and KASE-FM, sold its stations to Capstar, Inc. Capstar was later merged into Clear Channel Communications, which is known today as

. KVET and KASE have historically been Austin's top country stations, staving off many competitors over the decades. KASE-FM has also been nominated for the

(CMA) "Large Market Station of the Year" Award numerous times.

Personalities

Current:

, Anne Hudson, Alek Halverson, Aaron Michael, CMT After Midnight with Cody Alan Former: * Tom Allen *JT Bosch * Erin Austin * Deena Blake * Bama Brown (Moved to sister station

) * Kid Callahan (Larry Durham) * Mike Carta * Cody * Bob Cole * Gary Dixon * Gerry Harmon * Michael Hart (as Rick Shaw) * Keith Jacobs * Amy James * Chris Knight * Julie K * Matt Kaspar * Troy Kimmel * Rodney Lay, Jr. * Michelle Lee * Rachel Marisay * Jamie Martin * Rob Mason (Moved to sister station

) * Brian Matheny (Wonderboy - KASE Morning Zoo) * Marvin Mempin * Anna McCann * Don Miller * Bob Pickett (Moved to sister station

) * Michelle Roebuck * Scarlett * Heather White (Moved to sister station

) * Mark Williams * John Zenor

Station management

*Program Director - Jason McCollim

KASE-FM HD2/K248CU

KASE-FM HD2 launched an

LGBT ' is an initialism that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the initialism, as well as some of its common variants, functions as an umbrella term for sexuality and gender identity. The LGBT term ...

-oriented

Dance Dance is a performing art form consisting of sequences of movement, either improvised or purposefully selected. This movement has aesthetic and often symbolic value. Dance can be categorized and described by its choreography, by its repertoire ...

format via translator K248CU (97.5 FM) on January 12, 2016. The format lasted until January 26, 2018, when it changed to its current Alternative Rock format as "Alt 97.5". In 2021, KASE-FM-HD2/K248CU was named as

Austin FC Austin FC is an American professional soccer club based in Austin, Texas. The club competes in Major League Soccer (MLS) as a member of the Western Conference. Founded in 2018, the club began play in the 2021 season. Their home stadium is Q2 ...

's English-language radio broadcaster.

References

External links

* * {{iHeartMedia Country radio stations in the United States ASE-FM Radio stations established in 1969 1969 establishments in Texas IHeartMedia radio stations