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Keurig is a beverage brewing system for home and commercial use. The machines are manufactured by the American company Keurig Dr Pepper. The main Keurig products are: K-Cup pods, which are single-serve coffee containers; other beverage pods; and the proprietary machines that use these pods to make beverages. Keurig beverage varieties include hot and cold coffees, teas, cocoas, dairy-based beverages, lemonades, cider, and fruit-based drinks. Through its own brands and its partnership licensed brands, Keurig has over 400 different varieties and over 60 brands of coffee and other beverages. In addition to K-Cup pods it includes Vue, K-Carafe, and K-Mug pods as well. The original single-serve brewer and coffee-pod manufacturing company, Keurig, Inc., was founded in Massachusetts in 1992. It launched its first brewers and K-Cup pods in 1998, targeting the office market. As the single-cup brewing system gained popularity, brewers for home use were added in 2004. In 2006, the publicly traded Vermont-based specialty-coffee company Green Mountain Coffee Roasters acquired Keurig, sparking rapid growth for both companies. In 2012 Keurig's main patent on its K-Cup pods expired, leading to new product launches, including brewer models that only accept pods from Keurig brands. From 2006 to 2014, Keurig, Inc. was a wholly owned subsidiary of
Green Mountain Coffee Roasters Keurig Dr Pepper Inc., formerly Green Mountain Coffee Roasters (1981–2014) and Keurig Green Mountain (2014–2018), is a publicly traded American beverage and coffeemaker conglomerate with headquarters in Burlington, Massachusetts. Formed in ...
. When Green Mountain Coffee Roasters changed its name to
Keurig Green Mountain Keurig Dr Pepper Inc., formerly Green Mountain Coffee Roasters (1981–2014) and Keurig Green Mountain (2014–2018), is a publicly traded American beverage and coffeemaker conglomerate with headquarters in Burlington, Massachusetts. Formed in ...
in March 2014, Keurig ceased to be a separate business unit and subsidiary, and instead became Keurig Green Mountain's main brand.FISCAL 2014 ANNUAL REPORT
.
Keurig Green Mountain Keurig Dr Pepper Inc., formerly Green Mountain Coffee Roasters (1981–2014) and Keurig Green Mountain (2014–2018), is a publicly traded American beverage and coffeemaker conglomerate with headquarters in Burlington, Massachusetts. Formed in ...
. November 2014.
"Green Mountain Coffee Roasters changes name to Keurig Green Mountain Inc"
''
Vermont Business Magazine ''Vermont Business Magazine'' is a business magazine based in Burlington, Vermont. Events ''Vermont Business Magazine'' hosts several events throughout the year honoring Vermont Businesses. The events include The Deane C. Davis Outstanding Verm ...
''. March 10, 2014.
In 2016, Keurig Green Mountain was acquired by an investor group led by private-equity firm
JAB Holding Company JAB Holding Company ("JAB" or Joh. A. Benckiser) is a German conglomerate, headquartered in Luxembourg, that includes investments in companies operating in the areas of consumer goods, forestry, coffee, luxury fashion, animal health, and fast foo ...
for nearly $14 billion."JAB Holding Company-Led Investor Group Completes Acquisition of Keurig Green Mountain, Inc."
''
Business Wire Business Wire is an American company that disseminates full-text press releases from thousands of companies and organizations worldwide to news media, financial markets, disclosure systems, investors, information web sites, databases, bloggers, ...
''. March 3, 2016.
Masunaga, Samantha
"Owner of Peet's to buy coffee pod pioneer Keurig for almost $14 billion"
''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the U ...
''. December 7, 2015.
"JAB completes acquisition of Keurig Green Mountain"
''
Vermont Business Magazine ''Vermont Business Magazine'' is a business magazine based in Burlington, Vermont. Events ''Vermont Business Magazine'' hosts several events throughout the year honoring Vermont Businesses. The events include The Deane C. Davis Outstanding Verm ...
''. March 3, 2016.
In July 2018, Keurig Green Mountain merged with
Dr Pepper Snapple Group Dr Pepper Snapple Group (also called Dr. Pepper/7up Inc.) was an American multinational soft drink company based in Plano, Texas, and as of July 2018 it is a business unit of the publicly traded conglomerate Keurig Dr Pepper. Formerly Cadbury S ...
in a deal worth $18.7 billion, creating Keurig Dr Pepper, a publicly traded conglomerate which is the third largest beverage company in North America.


History


Inception and development

Keurig founders John Sylvan and Peter Dragone had been college roommates at Colby College in Maine in the late 1970s. In the early 1990s, Sylvan, a tinkerer, had quit his tech job in
Massachusetts Massachusetts (Massachusett: ''Muhsachuweesut Massachusett_writing_systems.html" ;"title="nowiki/> məhswatʃəwiːsət.html" ;"title="Massachusett writing systems">məhswatʃəwiːsət">Massachusett writing systems">məhswatʃəwiːsət'' En ...
, and wanted to solve the commonplace problem of office coffee – a full pot of brewed coffee which sits and grows bitter, dense, and stale – by creating a single-serving pod of
coffee grounds Coffee preparation is the process of turning coffee beans into a beverage. While the particular steps vary with the type of coffee and with the raw materials, the process includes four basic steps: raw coffee beans must be roasted, the roaste ...
and a machine that would brew it. Living in
Greater Boston Greater Boston is the metropolitan region of New England encompassing the municipality of Boston (the capital of the U.S. state of Massachusetts and the most populous city in New England) and its surrounding areas. The region forms the northern a ...
, he went through extensive trial and error trying to create a pod and a brewing machine. By 1992, to help create a business plan, he brought in Dragone, then working as director of finance for Chiquita, as a partner. They founded the company in 1992,Keurig, Incorporated
– Company Overview at ''
Bloomberg Bloomberg may refer to: People * Daniel J. Bloomberg (1905–1984), audio engineer * Georgina Bloomberg (born 1983), professional equestrian * Michael Bloomberg (born 1942), American businessman and founder of Bloomberg L.P.; politician and m ...
''.
calling it Keurig; Sylvan later said that the name came from his having "looked up the word ''excellence'' in Dutch". The prototype brewing machines were also a work in progress and unreliable, and the company needed funds for development. That year, they approached what was then
Green Mountain Coffee Roasters Keurig Dr Pepper Inc., formerly Green Mountain Coffee Roasters (1981–2014) and Keurig Green Mountain (2014–2018), is a publicly traded American beverage and coffeemaker conglomerate with headquarters in Burlington, Massachusetts. Formed in ...
, and the specialty coffee company first invested in Keurig at that time.Green Mountain Coffee – History
''BrewaBetterDay.com''. Archived February 22, 2015.
Luna, Taryn

''
The Boston Globe ''The Boston Globe'' is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes, and has a total circulation of close to 300,000 print and digital subscribers. ''The Boston Glob ...
''. February 7, 2014.
Keurig needed sizeable
venture capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to start-up company, startups, early-stage, and emerging companies that have been deemed to have high growth poten ...
; and after pitching to numerous potential investors the three partners finally obtained $50,000 from
Minneapolis Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origins ...
-based investor Food Fund in 1994, and later the Cambridge-based fund MDT Advisers contributed $1,000,000. In 1995, Larry Kernan, a principal at MDT Advisers, became Chairman of Keurig, a position he retained through 2002.Larry Kernan
at LinkedIn.
Sylvan did not work well with the new investors, and in 1997 he was forced out, selling his stake in the company for $50,000. Dragone left a few months later but decided to retain his stake.


Launch

In 1997, Green Mountain Coffee Roasters became the first roaster to offer its coffee in the Keurig "K-Cup" pod for the newly market-ready Keurig Single-Cup Brewing System, and in 1998 Keurig delivered its first brewing system, the B2000, designed for offices.Keurig Canada – Our History
''Corp.Keurig.ca''. Retrieved March 16, 2015.
A brief history of Keurig
''TimeToast.com''. Retrieved May 1, 2015.
Distribution began in New York and New England. The target market at that time was still office use, and Keurig hoped to capture some of Starbucks' market. To satisfy brand loyalty and individual tastes, Keurig found and enlisted a variety of regionally known coffee brands that catered to various flavor preferences.Ackerman, Alliston
"GMCR's Path to Disruptive Innovation"
''Consumer Goods Technology''. November 16, 2012.
The first of these was Green Mountain Coffee Roasters, and additional licensees for the K-Cup line included Tully's Coffee,
Timothy's World Coffee Timothy's World Coffee (a.k.a. Timothy's) is a large Canadian coffee roasting company and chain of coffeeshops. Origin and background Timothy's was founded in 1975 as a retailer of premium roasted coffee beans by Timothy Snelgrove and his wife T ...
,
Diedrich Coffee Diedrich Coffee is a coffee company based in Irvine, CA. Its first coffee house in Orange County, California, was opened in 1972. History The history of the company started with Charlotte Diedrich inheriting a coffee plantation in Costa Rica in ...
, and Van Houtte, although Green Mountain was the dominant brand. Keurig also partnered with a variety of established national U.S. coffee brands for K-Cup varieties, and in 2000, the company also branched out the beverage offerings in its K-Cup pods to include hot chocolate and a variety of teas. The brewing machines were large, and hooked up to an office's water supply; Keurig sold them to local coffee distributors, who installed them in offices for little or no money, relying on the K-Cups for profits. Keurig is credited with creating a new category with their cup-at-a-time pod-style brewing that was both a breakthrough product and a breakthrough business model. In 2002, Keurig sold 10,000 commercial brewers. Consumer demand for a home-use brewer version increased, but manufacturing a model small enough to fit on a kitchen counter, and making them inexpensively enough to be affordable to consumers, took time. Office models were profitable because the profits came from the high-margin K-Cups, and one office might go through up to hundreds of those a day.Leder, Michelle
"Taking a Niche Player Big-Time"
'' Inc.'' January 1, 2004.
By 2004, Keurig had a prototype ready for home use, but so did large corporate competitors like Salton, Sara Lee, and
Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...
, which introduced their own single-serve brewers and pods. Keurig capitalized on the increased awareness of the concept, and sent representatives into stores to do live demonstrations of its B100 home brewer and give out free samples. Keurig and K-Cups quickly became the dominant brand of home brewers and single-serve pods.


Acquisition by Green Mountain Coffee Roasters

In 2006, the publicly traded Vermont-based specialty-coffee company Green Mountain Coffee Roasters (GMCR) – which had successively invested in and acquired increasing percentage ownership of Keurig in 1993, 1996, and 2003, by which time it had a 43% ownership – completed its full acquisition of Keurig."Green Mountain Coffee's purchase of Keurig Inc. completed"
''
Boston Business Journal The ''Boston Business Journal'' is a weekly, business-oriented newspaper published in Boston, Massachusetts. It is published by the American City Business Journals. The newspaper was founded by Robert Bergenheim and launched its first issue on ...
''. June 16, 2006.
Green Mountain also acquired the four additional Keurig licensees, Tully's Coffee, Timothy's World Coffee, Diedrich Coffee, and Van Houtte, in 2009 and 2010.Rogers, Jim
"The story of the Keurig K-Cup and the 2.0 Brewer"
''The Inside Scoop''. ''RogersFamilyCo.com''. December 16, 2014.
"Premier Employers of Food Processing: Green Mountain Coffee Roasters"
. The Hitachi Foundation, and Northwest Food Processors Education & Research Institute. Retrieved March 16, 2015.
The joining of Keurig and Green Mountain combined a highly technological brewing-machine manufacturer and a nationwide high-end coffee provider into one company, and created an effective " razor/razorblade" model that allowed for explosive growth and high profits. By 2008, K-Cup pods became available for sale in supermarkets across the U.S. Coffee pod machine sales overall multiplied more than six-fold over the six years from 2008 to 2014. In 2010, Keurig and K-Cup sales topped $1.2billion. The high-margin profits from K-Cup pods are the bulk of the company's income; for fiscal year 2014, Keurig generated $822.3 million in sales from brewers and accessories, while the pods had $3.6 billion in sales.Kell, John
"Keurig's too-hot coffee machines stung by recall"
'' Fortune''. December 23, 2014.
In February 2011, Green Mountain announced an agreement with Dunkin' Donuts to make Dunkin’ Donuts coffee available in single-serve K-Cup pods for use with Keurig Single-Cup Brewers. In addition, participating Dunkin’ Donuts restaurants on occasion offer Keurig Single-Cup Brewers for sale."Green Mountain Coffee Roasters, Inc. and Dunkin' Donuts to Make America's Favorite Coffee Available in K-Cup Portion Packs for Keurig Single-Cup Brewers"
''
Business Wire Business Wire is an American company that disseminates full-text press releases from thousands of companies and organizations worldwide to news media, financial markets, disclosure systems, investors, information web sites, databases, bloggers, ...
''. February 22, 2011.
In March 2011, Green Mountain Coffee and Starbucks announced a similar deal whereby Starbucks would sell its coffee and tea in Keurig single-serve pods, and would in return sell Keurig machines in their stores as part of the deal.


Additional products and developments

The company introduced the Keurig Vue brewer, paired with new Vue pods, in February 2012,"Green Mountain Coffee Roasters Unveils New Keurig Brewing Platform"
''Investor.KeurigGreenMountain.com'' (press release). February 15, 2012.
seven months before the key patent on the K-Cup expired in September 2012. The Vue system was announced as having customizable features so consumers had control over the strength, size, and temperature of their beverages, and the Vue pod is made of
recyclable Recycling is the process of converting waste materials into new materials and objects. The recovery of energy from waste materials is often included in this concept. The recyclability of a material depends on its ability to reacquire the p ...
#5 plastic. The Vue brewer was discontinued in 2014, although Keurig still sells the Vue pods. In November 2012, GMCR released its espresso, cappuccino, and latte brewer, the Rivo, co-developed with the Italian coffee company Lavazza; it was discontinued in December 2016. In the fall of 2013, the company released a full-pot brewer, the Keurig Bolt, for use mainly in offices; it was discontinued in December 2016. In November 2013, Keurig opened a
retail store Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...
inside the Burlington Mall in Burlington,
Massachusetts Massachusetts (Massachusett: ''Muhsachuweesut Massachusett_writing_systems.html" ;"title="nowiki/> məhswatʃəwiːsət.html" ;"title="Massachusett writing systems">məhswatʃəwiːsət">Massachusett writing systems">məhswatʃəwiːsət'' En ...
. The store features the full line of Keurig machines and accessories, and nearly 200 varieties of K-Cups for creating individualized 3-, 6-, or 12-pod boxes. In February 2014, The Coca-Cola Company purchased a 10% stake in Green Mountain Coffee Roasters, valued at $1.25 billion, with an option to increase their stake to 16%, which was exercised in May 2014.Stafford, Leon
"Coca-Cola ups stake in Keurig"
''
The Atlanta Journal-Constitution ''The Atlanta Journal-Constitution'' is the only major daily newspaper in the metropolitan area of Atlanta, Georgia. It is the flagship publication of Cox Enterprises. The ''Atlanta Journal-Constitution'' is the result of the merger between ...
''. May 13, 2014.
The partnership was part of Coca-Cola's support of a cold beverage system developed by Keurig to allow customers to make Coca-Cola and other brand beverages at home. In January 2015, the company made a similar deal with
Dr Pepper Snapple Group Dr Pepper Snapple Group (also called Dr. Pepper/7up Inc.) was an American multinational soft drink company based in Plano, Texas, and as of July 2018 it is a business unit of the publicly traded conglomerate Keurig Dr Pepper. Formerly Cadbury S ...
, but without a stockholder stake.Gasparro, Annie; Esterl, Mike
"Keurig Reels In Dr Pepper for Its Coming Soda Machine"
''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
''. January 7, 2015.
The cold beverage system, Keurig Kold, launched in September 2015."Keurig Green Mountain Announces the Launch of Keurig KOLD"
(press release). ''Investor.KeurigGreenMountain.com''. September 29, 2015.


Keurig Green Mountain

In early March 2014, shareholders of Keurig's parent company, Green Mountain Coffee Roasters, voted to change its name to Keurig Green Mountain to reflect its business of selling Keurig coffee makers. Keurig Green Mountain's stock-market symbol remained "GMCR". In the fall of 2014, Keurig Green Mountain introduced the Keurig 2.0 brewer, with technology to prevent old or unlicensed pods being used in the brewer. The digital lock-out sparked hacking attempts and anti-trust lawsuits.D'Ambrosio, Dan
"Lawsuits claim Keurig Green Mountain violating antitrust laws"
''
Burlington Free Press Burlington may refer to: Places Canada Geography * Burlington, Newfoundland and Labrador * Burlington, Nova Scotia * Burlington, Ontario, the most populous city with the name "Burlington" * Burlington, Prince Edward Island * Burlington Bay, no ...
''. April 12, 2014.
The Keurig 2.0 K-Cup pods come in 400 varieties from 60 brands, and as of 2015 the 2.0 K-Cup, K-Carafe, and K-Mug pods encompass 500 varieties from 75 brands.Keurig Plus
''Keurig.com''. Retrieved March 21, 2018.
The 2.0 brewer also has the capacity to brew full carafes in three settings from 2 to 5 cups, via the use of the new K-Carafe pod. In March 2015, Keurig launched the K-Mug pod, a recyclable pod which brews large travel mug–sized portions. The K-Mug pods, for use in the Keurig 2.0 brewing system, brew 12-, 14-, and 16-ounce cups, and the plastic is recyclable #5 polypropylene plastic. In mid 2015, Keurig debuted the K200, a smaller Keurig 2.0 model that can brew single cups or four-cup carafes and comes in a variety of colors.
General Electric General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable en ...
announced that its new Café French Door refrigerator, due out in late 2015, will have a Keurig coffee machine built into the door. In September 2015, Keurig launched a line of Campbell's Soup available in K-Cups.Bowerman, Mary
"Keurig unveils Campbell's Soup K-Cups"
''
USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgi ...
''. September 10, 2015.
"Campbell's Fresh-Brewed Soup, The First-Ever Hot Soup Made Exclusively for the Keurig Hot Brewing System, Now Available on Keurig.com"
(press release). ''Investor.KeurigGreenMountain.com''. September 9, 2015.
The Campbell's Fresh-Brewed Soup Kits come with a packet of noodles and a K-Cup pod of soup. The product is available in two varieties: Homestyle Chicken Broth & Noodle, and Southwest Style Chicken Broth & Noodle. Also in September 2015, Keurig launched Keurig Kold, a brewer which creates a variety of cold beverages including soft drinks, functional beverages, and sparkling waters. The machine brews beverages from The Coca-Cola Company (e.g.
Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...
,
Diet Coke Diet Coke (also branded as Coca-Cola Light, Coca-Cola Diet or Coca-Cola Light Taste) is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on ...
, Coke Zero, Sprite, Fanta) and the Dr Pepper Snapple Group (e.g. Dr Pepper, Canada Dry) and Keurig's own line of flavored sparkling and non-sparkling waters and teas, sports drinks, and soda-fountain drinks. In December 2015, it was announced that Keurig Green Mountain would be sold to an investor group led by private-equity firm
JAB Holding Company JAB Holding Company ("JAB" or Joh. A. Benckiser) is a German conglomerate, headquartered in Luxembourg, that includes investments in companies operating in the areas of consumer goods, forestry, coffee, luxury fashion, animal health, and fast foo ...
for nearly $14 billion. The acquisition was completed in March 2016.


Keurig Dr Pepper

In July 2018,
Keurig Green Mountain Keurig Dr Pepper Inc., formerly Green Mountain Coffee Roasters (1981–2014) and Keurig Green Mountain (2014–2018), is a publicly traded American beverage and coffeemaker conglomerate with headquarters in Burlington, Massachusetts. Formed in ...
merged with
Dr Pepper Snapple Group Dr Pepper Snapple Group (also called Dr. Pepper/7up Inc.) was an American multinational soft drink company based in Plano, Texas, and as of July 2018 it is a business unit of the publicly traded conglomerate Keurig Dr Pepper. Formerly Cadbury S ...
in a deal worth $18.7 billion, creating a publicly traded conglomerate which is the third largest beverage company in North America. Keurig launched Drinkworks Home Bar in late 2018, developed by Keurig Dr Pepper and
AB InBev Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is an American-Belgian multinational drink and brewing company based in Leuven, Belgium. AB InBev has a global functional management office in New York City, and regional headquarters ...
. The machine creates cocktails, beers and ciders through 24 different pods. The device launched to the general public in 2019. In December 2021 Keurig announced it was discontinuing the platform and offered refunds for the machines to purchasers.


Products


Keurig K-Cup brewing systems

The company's flagship products, Keurig K-Cup brewing systems, are designed to brew a single cup of
coffee Coffee is a drink prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content. It is the most popular hot drink in the world. Seeds of ...
,
tea Tea is an aromatic beverage prepared by pouring hot or boiling water over cured or fresh leaves of ''Camellia sinensis'', an evergreen shrub native to East Asia which probably originated in the borderlands of southwestern China and north ...
,
hot chocolate Hot chocolate, also known as hot cocoa or drinking chocolate, is a heated drink consisting of shaved chocolate, melted chocolate or cocoa powder, heated milk or water, and usually a sweetener like whipped cream or marshmallows. Hot chocolate ...
, or other hot beverage. The grounds are in a single-serve coffee container, called a "K-Cup" pod, consisting of a plastic cup, aluminum lid, and filter. Each K-Cup pod is filled with coffee grounds, tea leaves, cocoa powder, fruit powder, or other contents, and is nitrogen flushed, sealed for freshness, and impermeable to oxygen, light, and moisture. The machines brew the K-Cup beverage by piercing the foil seal with a spray nozzle, while piercing the bottom of the plastic pod with a discharge nozzle. Grounds contained inside the K-Cup pod are in a paper filter. Hot water is forced under pressure through the K-Cup pod, passing through the grounds and through the filter. A brewing temperature of is the default setting, with some models permitting users to adjust the temperature downward by five degrees. The key original patent on the K-Cup expired in 2012.Johnston, Kati
"Another challenge for K-Cup maker"
''
The Boston Globe ''The Boston Globe'' is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes, and has a total circulation of close to 300,000 print and digital subscribers. ''The Boston Glob ...
''. 12 June 2012.
Keurig has later patents, including on the filtration cartridge used in K-Cups, and has also launched a number of new pods since the beginning of 2012.


Brewing system models

Keurig sells many brewing system models, for household and commercial use. Licensed models from
Breville Breville is an Australian brand of small home appliances, founded in Sydney in 1932.Cuisinart Cuisinart ( ) is an American home appliance brand owned by Conair Corporation. The company was started in 1971 by Carl Sontheimer to bring an electric food processor to the U.S. market. The "Food Processor" was the first model, introduced at a ...
, and Mr. Coffee, were introduced in 2010. Its brewing systems for home use include single-cup brewers, and brewers that brew both single-cups and carafes. Keurig also sells commercial brewing models for offices and commercial venues.


Beverage varieties and brands

Through its owned brands and through its partnerships and licensing, as of 2015 Keurig's K-Cups and other pods offer more than 400 beverage varieties from 60 brands, including the top ten best-selling coffee brands in the U.S."The Keurig 2.0 Brewing System Lineup Expands with the Addition of the New K200 Series"
''Investor.KeurigGreenMountain.com'' (press release). March 2, 2015.
The beverages include coffees, teas, hot chocolates and cocoas, dairy-based beverages, lemonades, cider, and fruit-based drinks. Keurig also offers Brew Over Ice pods for cold versions of teas, fruit drinks, and coffees.


Keurig-owned brands

As of 2015, brands owned by Keurig/Keurig Green Mountain, and used in its K-Cup and other pods, include: *Adagio * Green Mountain Coffee * Green Mountain Naturals *Barista Prima Coffeehouse *Barista Brothers *Brûlerie Mont-Royal *Brûlerie St-Denis *Café Escapes *Café Gila *Café Punta del Cielo *Caribou Coffee *Cinnabon *
Coffee People Diedrich Coffee is a coffee company based in Irvine, CA. Its first coffee house in Orange County, California, was opened in 1972. History The history of the company started with Charlotte Diedrich inheriting a coffee plantation in Costa Rica in ...
*
Diedrich Coffee Diedrich Coffee is a coffee company based in Irvine, CA. Its first coffee house in Orange County, California, was opened in 1972. History The history of the company started with Charlotte Diedrich inheriting a coffee plantation in Costa Rica in ...
*Donut House Collection *Emeril's *Forto *Gloria Jean's Coffee *High Brew *Holly's Coffee *Kahlua *Krispy Kreme Doughnuts *Laughing Man *Laura Secord *Newman's Own Organics *Orient Express *Panera Bread *The Original Donut Shop *Peet's Coffee *Revv *
Timothy's World Coffee Timothy's World Coffee (a.k.a. Timothy's) is a large Canadian coffee roasting company and chain of coffeeshops. Origin and background Timothy's was founded in 1975 as a retailer of premium roasted coffee beans by Timothy Snelgrove and his wife T ...
* Tully's Coffee * Van Houtte *Vitamin Burst


Awards

Keurig was named Single Serve Coffee Maker Brand of the Year for four consecutive years from 2012 to 2015 by the
Harris Poll The Harris Poll (legal name: Harris Insights and Analytics) is an American market research and analytics company that has been tracking the sentiment, behaviors and motivations of American adults since 1963. In addition to the traditional consulti ...
EquiTrend Study. Some of Keurig's additional awards since 2012 have included: *2013 "Best All Around" in Best Single-Serve Coffeemakers – Keurig Vue ( Good Housekeeping Research Institute) *2013
Edison Awards Edison Awards is an American company that runs an annual competition honoring excellence in innovation in a broad range of categories. Company The Edison Awards were established by the American Marketing Association in 1987 and has been an in ...
Gold Award for Consumer Packaged Goods, Beverage Preparation – Keurig Vue *2014 Top 10 Breakaway Brands ( Landor Associates) *2014 Food and Beverage Innovators Award – Bolt Packs (
National Restaurant Association The National Restaurant Association is a restaurant industry business association in the United States, representing more than 380,000 restaurant locations. It also operates the National Restaurant Association Educational Foundation. The associa ...
) *Most Recommended Single Serve Pod Coffee Maker 2014 (Women's Choice Award) *50 Best U.S. Manufacturers 2014 ('' IndustryWeek'')


Corporate affairs


Environmental impact

In the 2010s, beginning primarily with a 2010 article in ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'',Carpenter, Murray
"A Coffee Conundrum"
''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
''. August 3, 2010.
Keurig has been publicly criticized by environmental advocates and journalists for the billions of non-recyclable and non-biodegradable K-Cups consumers purchase and dispose of every year, which end up in landfills.Oatman, Maddie
"Your Coffee Pods' Dirty Secret"
''
Mother Jones Mary G. Harris Jones (1837 (baptized) – November 30, 1930), known as Mother Jones from 1897 onwards, was an Irish-born American schoolteacher and dressmaker who became a prominent union organizer, community organizer, and activist. She h ...
''. March 19, 2014.
'' E–The Environmental Magazine''
"Billions of K-Cups wind up in landfills each year"
''
Arizona Daily Sun The ''Arizona Daily Sun'' is a six-day newspaper in Flagstaff, Arizona, United States. It publishes an entertainment supplement on Thursdays called "Flagstaff Live!". It also publishes a monthly magazine, Northern Arizona's Mountain Living Magaz ...
''. March 30, 2014.
Gunther, Mark
"Trouble brewing: has success spoiled Green Mountain?"
''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
''. May 28, 2014.
Some competing single-cup brands have single-serve pods that are recyclable, reusable, compostable, or biodegradable. The cup portion of the K-Cup is made of #7 plastic, and although according to the company it is BPA-free, safe, and meets or exceeds applicable FDA standards, it cannot be recycled in most places. Even in the few locations in Canada where #7 plastic is recycled, the small size of the pods means they can fall through sorting grates. In late 2005, Green Mountain and Keurig launched the My K-Cup reusable and refillable pod, which could be filled with any brand of coffee.Barbash, Fred
"Keurig’s K-Cup screw-up and how it K-pitulated Wednesday to angry consumers"
''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
''. May 7, 2015.
The product was discontinued in August 2014 with the launch of the Keurig 2.0 brewing system, and the 2.0 did not accept the My K-Cup pods. Consumer backlash prompted the company to announce in May 2015 that it was bringing back the My K-Cup and making it compatible with the 2.0 brewers. In 2011, GMCR launched the Grounds to Grow On program, in which office customers purchase recovery bins for used K-Cups, which are shipped to Keurig's disposal partner, which composts the coffee grounds and sends the pods to be incinerated in a waste-to-energy power plant. Critics point out that incineration produces airborne pollutants. Regarding potential recyclability, GMCR's vice president of sustainability stated in 2013 that "The system has a lot of pretty demanding technical requirements in terms of being able to withstand certain amount of temperature and to have a certain kind of rigidity, and provide the right kinds of moisture barriers and oxygen barriers and the like. So it isn't the simplest challenge." In 2015, Keurig Green Mountain's chief sustainability officer stated that every new K-Cup spin-off product introduced since 2006 – including the Vue, Bolt, K-Carafe, and K-Mug pods – is recyclable if disassembled into paper, plastic, and metal components.Hamblin, James
"A Brewing Problem"
''
The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston, ...
''. March 2, 2015.
James Hamblin, writing in
The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston, ...
, argues that the level of conscientiousness required to disassemble the cups is somewhat of a paradox to expect from people using a push-button brewing process. In its 2014 Sustainability Report, released in February 2015, Keurig Green Mountain re-affirmed that a priority for the company is ensuring that 100% of K-Cup pods are recyclable by 2020.Sustainability – Creating Sustainable Products
''KeurigGreenMountain.com''. Retrieved March 20, 2015.
Addressing Our Environmental Impact – Keurig® Brewing Systems
''KeurigGreenMountain.com''. Retrieved March 20, 2015.
In August 2014, the Canadian chain OfficeMax Grand & Toy partnered with the New Jersey company
TerraCycle TerraCycle is a private U.S.-based recycling business headquartered in Trenton, New Jersey. It primarily runs a volunteer-based recycling platform to collect non-recyclable pre-consumer and post-consumer waste on behalf of corporate donors ...
to launch a K-Cup recycling program for businesses in Canada, using a recycling box purchased by the businesses and shipped to TerraCycle for recycling when full. In February 2015, TerraCycle launched a similar program for residential use in the U.S.: consumers purchase a Zero Waste Box which can hold 600 capsules, and when full the box, which has a pre-paid UPS label, is shipped to TerraCycle for recycling. In 2015, Egg Production created a
Cloverfield ''Cloverfield'' is a 2008 American found footage monster film directed by Matt Reeves, produced by J. J. Abrams, and written by Drew Goddard. It stars Lizzy Caplan, Jessica Lucas, T.J. Miller, Michael Stahl-David, Mike Vogel and Odette Yus ...
-like short video on YouTube entitled "Kill The K Cup" to promote awareness of the waste impact of K Cup, starting the hashtag #KillTheKCup, and reporting that there were enough K pods sold in 2014 to circle the earth 10.5 times.


Legal and media issues

In early 2014, following the announcement of its Keurig 2.0 machines engineered to lock out unlicensed pods, seven competitors and a number of purchasers filed lawsuits in Canada and in various United States federal courts. The complaints contain numerous allegations of anti-competitive actions designed to drive competitors out of Keurig's market. To handle the U.S. anti-competitive lawsuits, in June 2014 the United States Judicial Panel on Multidistrict Litigation consolidated the litigation into one docket in the
Southern District of New York The United States District Court for the Southern District of New York (in case citations, S.D.N.Y.) is a federal trial court whose geographic jurisdiction encompasses eight counties of New York State. Two of these are in New York City: New ...
, where Judge Vernon S. Broderick heard the consolidated case.Gurrieri, Vin
"Consolidated Keurig Antitrust Cases To Brew In NY"
'' Law360''. June 4, 2014.
The case had 46 plaintiffs, consisting of indirect purchasers, direct purchasers, and two competitors. Common allegations of the
multidistrict litigation In United States law, multidistrict litigation (MDL) refers to a special federal legal procedure designed to speed the process of handling complex cases, such as air disaster litigation or complex product liability suits. Description MDL cases ...
include claims that Keurig improperly acquired competitors, entered into exclusionary agreements with suppliers and distributors to prevent competitors from entering the market, engaged in unwarranted patent-infringement litigation, and unfairly introduced a product redesign that locks out non–Keurig branded cups. The introduction of the Keurig 2.0 brewer also sparked a number of hacks and workarounds by competitors and consumers in 2014. Rogers Family Coffee, one of the plaintiffs in the anti-trust lawsuits, created a "Freedom Clip" allowing unauthorized pods to work in the brewer. Another plaintiff, TreeHouse Foods, claimed to be able to produce its own pods that would work in the 2.0 system. A Canadian company, Mother Parkers Tea & Coffee, announced a capsule which would be compatible with the Keurig 2.0. In December 2014, the company recalled about 7 million of its Keurig Mini Plus Brewing Systems manufactured between December 2009 and July 2014 and sold in the U.S. and Canada. The recall was due to burn injuries reported from water overheating and spewing out of some of the machines, particularly if used to brew more than two cups in quick succession."Keurig Recalls MINI Plus Brewing Systems Due to Burn Hazard"
U.S. Consumer Product Safety Commission The United States Consumer Product Safety Commission (USCPSC, CPSC, or commission) is an independent agency of the United States government. The CPSC seeks to promote the safety of consumer products by addressing “unreasonable risks” of inj ...
. December 23, 2014.
SAFETY RECALL NOTICE – REPAIR REQUIRED
Keurig Product Information. December 2014.
By the first quarter of 2015, Keurig sales had dropped 23 percent year over year partly due to unease over Keurig 2.0. In response, Keurig announced they would revive the reusable My K-Cup product by the end of the year. In November 2017, Keurig posted on its Twitter account that it had ended its advertisements with
Sean Hannity Sean Patrick Hannity (born December 30, 1961) is an American talk show host, conservative political commentator, and author. He is the host of '' The Sean Hannity Show'', a nationally syndicated talk radio show, and has also hosted a commen ...
's program on
Fox News The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...
, in reaction to Hannity's defense of Senate candidate
Roy Moore Roy Stewart Moore (born February 11, 1947) is an American politician, lawyer, and jurist who served as the 27th and 31st chief justice of the Supreme Court of Alabama from 2001 to 2003 and again from 2013 to 2017, each time being removed fr ...
, who had been accused of sexual misconduct against teenage girls. In response, videos of Hannity's fans destroying their Keurig machines proliferated on the Internet, with automated Russian accounts supporting Hannity's position on Twitter. In an internal email, Keurig CEO Bob Gamgort wrote that the way Keurig handled the situation was "highly unusual" and gave the unintended impression that the company had taken sides. Gamgort also announced an overhaul of Keurig's communications policies. In October 2020, Keurig agreed to settle for $31 million an antitrust lawsuit alleging they cornered the single-serve brewer market by making their machines only accept K-Cup coffee pods. Affected consumers had until July 15, 2021, to file a claim for the class action settlement.


Corporate governance

John Sylvan and Peter Dragone founded Keurig, Inc. in 1992, In 1995, Larry Kernan, a principal at MDT Advisers – an investment fund which had contributed $1,000,000 to the company – became Chairman of Keurig; he retained the position through 2002. Sylvan was forced out of the company in 1997, and Dragone left a few months later. Sweeney stayed on as the company's vice president of engineering;Margherita, Dan
"Keurig co-founder Dick Sweeney brews success"
''Diversity/Careers''. Summer/Fall 2014.
he later became Vice President of Contract Manufacturing and Quality Assurance. Nick Lazaris was president and CEO of Keurig, Inc. from 1997 to 2006. Keurig, Inc. was fully acquired by Green Mountain Coffee Roasters in 2006; at the time, GMCR's founder
Bob Stiller Robert P. Stiller is an American billionaire who co-founded E-Z Wider in 1972 and Keurig Green Mountain coffee company in 1981. He graduated from New York Military Academy and Parsons College Parsons College was a private liberal arts college loc ...
was its president and CEO."Green Mountain Coffee Roasters Announces Appointment of Lawrence J. Blanford as President and CEO"
''
Business Wire Business Wire is an American company that disseminates full-text press releases from thousands of companies and organizations worldwide to news media, financial markets, disclosure systems, investors, information web sites, databases, bloggers, ...
''. May 3, 2007.
D'Ambrosio, Dan
"Green Mountain Coffee shakes up top board members over stock sales"
''
Burlington Free Press Burlington may refer to: Places Canada Geography * Burlington, Newfoundland and Labrador * Burlington, Nova Scotia * Burlington, Ontario, the most populous city with the name "Burlington" * Burlington, Prince Edward Island * Burlington Bay, no ...
''. May 8, 2012.
Stiller stepped down in 2007, but remained chairman until May 2012. Lawrence J. Blanford became Green Mountain Coffee Roasters' President and CEO in 2007. Brian Kelley, previously chief product supply officer of
Coca-Cola Refreshments The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups ...
, became the President and CEO of Green Mountain Coffee Roasters (later Keurig Green Mountain) in December 2012. Robert Gamgort, who had been CEO of Pinnacle Foods, replaced Brian Kelley as Keurig Green Mountain's CEO in May 2016 after KGM was acquired by an investor group led by
JAB Holding Company JAB Holding Company ("JAB" or Joh. A. Benckiser) is a German conglomerate, headquartered in Luxembourg, that includes investments in companies operating in the areas of consumer goods, forestry, coffee, luxury fashion, animal health, and fast foo ...
,Beilfuss, Lisa
"Keurig Green Mountain Snags Pinnacle Food’s CEO"
''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
''. March 23, 2016.
and he remains CEO of the newly merged, publicly traded conglomerate Keurig Dr Pepper.


References


External links


Official website
{{Coffee Coffee appliance vendors Coffee brands American companies established in 1992 1992 establishments in Massachusetts Food packaging Single-serving coffee containers Single-serving coffee makers