Kókómjólk (, ''Chocomilk'') is an Icelandic

chocolate milk Chocolate milk is a type of flavoured milk made by mixing cocoa solids with milk (either dairy or plant-based). It is a food pairing in which the milk's mouthfeel masks the dietary fibres of the cocoa solids. Types The liquid carbohydrate ...

beverage manufactured by

Mjólkursamsalan Mjólkursamsalan, (MS) is an Icelandic company that produces milk and other dairy products and is the largest company in the Icelandic dairy industry MS is owned by two cooperatives, Auðhumla a cooperative of Icelandic dairy farmers Dairy fa ...

since 1973 and has been produced solely in

Selfoss Selfoss may refer to: *Selfoss (town), Iceland *UMF Selfoss, a football club based in Selfoss **Selfoss men's football **Selfoss women's football *Selfoss (waterfall), Iceland *Selfoss Airport Selfoss Airport is an airport serving Selfoss, a to ...

, which produces more than 9 million cartons a year. The brand's slogan is "you get strength from kókómjólk" ( is, Þú færð kraft úr kókómjólk). The beverage originally had a purple and yellow striped female cat mascot named Branda ("bröndótt" being the Icelandic word for brindle), which was replaced by a male cat named Klói in 1990. The mascot's design was changed in 2014 where its body composition was made leaner. Starting in early 2006, a sugar-free version of the drink was put on the market.

Mascot

Klói is the mascot of Kókómjólk and was originally created by Jón Axel Egilsson. His appearance is a lean anthropormorphic cat with stripes and his signature colors are pink and yellow. His appearance has changed a lot over the years but got a major

redesign A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' ...

in 2014 and his body was made more leaner and more athletic. Klói is frequently seen saying the brand's

slogan A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the publi ...

"you get strength from kókómjólk" ( is, Þú færð kraft úr kókómjólk).

Production

Kókómjólk started production in 1973 and has been in production solely in

. As of 2023, 9 million cartons are consumed every year. In 2012 the brand won first place in the International Food Contest in the dairy category, which was the first time the manufacturer,

won that contest.

References

External links

{{DEFAULTSORT:Kokomjolk Chocolate drinks Icelandic cuisine Icelandic drinks