Justin Rosenstein
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Justin Michael Rosenstein (born in May 13, 1983) is an American
software programmer A computer programmer, sometimes referred to as a software developer, a software engineer, a programmer or a coder, is a person who creates computer programs — often for larger computer software. A programmer is someone who writes/creates ...
and
entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
. He co-founded the collaboration software company
Asana An asana is a body posture, originally and still a general term for a sitting meditation pose,Verse 46, chapter II, "Patanjali Yoga sutras" by Swami Prabhavananda, published by the Sri Ramakrishna Math p. 111 and later extended in hatha yoga ...
in 2008.


Early life

Rosenstein grew up in
San Francisco Bay Area The San Francisco Bay Area, often referred to as simply the Bay Area, is a populous region surrounding the San Francisco, San Pablo, and Suisun Bay estuaries in Northern California. The Bay Area is defined by the Association of Bay Area G ...
and attended
The College Preparatory School The College Preparatory School (CPS or College Prep) is a four-year private high school in Oakland, California. The school's motto is ''Mens Conscia Recti'', a Latin phrase adapted from Virgil's ''Aeneid'' that means "a mind aware of what is r ...
in
Oakland, California Oakland is the largest city and the county seat of Alameda County, California, United States. A major West Coast port, Oakland is the largest city in the East Bay region of the San Francisco Bay Area, the third largest city overall in the ...
. He is Jewish. He was a successful high school Lincoln–Douglas debater. He matriculated to
Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is conside ...
, and graduated with a Bachelor of Science degree in mathematics at age 20. As an undergraduate, he served as a member of the
Mayfield Fellows Program The Mayfield Fellows Program is a university program that offers students in-depth training and experience in high-tech entrepreneurship. The program, originally called the "Technology Ventures Co-op" was founded in 1996 at Stanford University and ...
.


Career

Rosenstein dropped out of a graduate program in
computer science Computer science is the study of computation, automation, and information. Computer science spans theoretical disciplines (such as algorithms, theory of computation, information theory, and automation) to Applied science, practical discipli ...
at Stanford in 2004 to join
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
as a
product manager A product manager (PM) is a professional role that is responsible for the development of products for an organization, known as the practice of product management. Product managers own the product strategy behind a product (physical or digital), ...
."Insider Perspectives: Ex-Googler Justin Rosenstein on Making the Jump to Facebook"
''Inside Facebook'', July 9, 2007
At Google, Rosenstein led projects in Google's communication and collaboration division. His projects initially included Google Page Creator, the precursor to
Google Sites Google Sites is a structured wiki and web page creation tool included as part of the free, web-based Google Docs Editors suite offered by Google. The service also includes Google Docs, Google Sheets, Google Slides, Google Drawings, Google For ...
, and a project internally codenamed “Platypus,” which eventually became
Google Drive Google Drive is a file storage and synchronization service developed by Google. Launched on April 24, 2012, Google Drive allows users to store files in the cloud (on Google's servers), synchronize files across devices, and share files. In add ...
. He also created and wrote the original prototype for Gmail Chat and many of the features in Google's rich text editor. In May 2007, Rosenstein left Google to become an engineering lead at Facebook, working closely with
Mark Zuckerberg Mark Elliot Zuckerberg (; born ) is an American business magnate, internet entrepreneur, and philanthropist. He is known for co-founding the social media website Facebook and its parent company Meta Platforms (formerly Facebook, Inc.), of ...
and
Dustin Moskovitz Dustin Aaron Moskovitz (; born May 22, 1984) is an American Internet entrepreneur who co-founded Facebook, Inc. (now known as Meta) with Mark Zuckerberg, Eduardo Saverin, Andrew McCollum and Chris Hughes. In 2008, he left Facebook to co-found ...
. He was technical lead in charge of Facebook's
Pages Page most commonly refers to: * Page (paper), one side of a leaf of paper, as in a book Page, PAGE, pages, or paging may also refer to: Roles * Page (assistance occupation), a professional occupation * Page (servant), traditionally a young mal ...
, the
Facebook Like button The like button on the social networking website Facebook was first enabled on February 9, 2009. The like button enables users to easily interact with status updates, comments, photos and videos, links shared by friends, and advertisements. Onc ...
, and Facebook Beacon. In October 2008, Rosenstein left Facebook to co-found the collaborative software company
Asana An asana is a body posture, originally and still a general term for a sitting meditation pose,Verse 46, chapter II, "Patanjali Yoga sutras" by Swami Prabhavananda, published by the Sri Ramakrishna Math p. 111 and later extended in hatha yoga ...
along with Moskovitz. On its website, Asana states its mission is to “help humanity thrive by enabling all teams to work together effortlessly.” He is a frequent speaker on issues of business and technology. He has published opinions on building effective collaborative software in Wired, leadership strategy and enterprise software design in Fast Company, and entrepreneurship in TechCrunch, and productivity in TIME.


One Project

Rosenstein is the founder of a
nonprofit organization A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
called One Project. In 2014, he delivered the keynote address at the TechCrunch Disrupt conference in New York, about using technology for social good as part of “one human project for global thriving.”


The Social Dilemma

Rosenstein starred in the documentary drama The Social Dilemma, which examines the impact of extended time spent on social networking platforms and raises the alarm on the importance of tackling problems such as addiction, fake news, and global warming. In the documentary, Rosenstein writes:
"We live in a world in which a tree is worth more, financially, dead than alive, in a world in which a whale is worth more dead than alive. For so long as our economy works in that way and corporations go unregulated, they're going to continue to destroy trees, to kill whales, to mine the earth, and to continue to pull oil out of the ground, even though we know it is destroying the planet and we know that it's going to leave a worse world for future generations. This is short-term thinking based on this religion of profit at all costs, as if somehow, magically, each corporation acting in its selfish interest is going to produce the best result. This has been affecting the environment for a long time. What's frightening, and what hopefully is the last straw that will make us wake up as a civilization to how flawed this theory has been in the first place, is to see that now we're the tree, we're the whale. Our attention can be mined. We are more profitable to a corporation if we're spending time staring at a screen, staring at an ad, than if we're spending that time living our life in a rich way. And so, we're seeing the results of that. We're seeing corporations using powerful artificial intelligence to outsmart us and figure out how to pull our attention toward the things they want us to look at, rather than the things that are most consistent with our goals and our values and our lives."


Personal life

Rosenstein lives in a cooperative living space in San Francisco's
Mission District The Mission District (Spanish: ''Distrito de la Misión''), commonly known as The Mission (Spanish: ''La Misión''), is a neighborhood in San Francisco, California. One of the oldest neighborhoods in San Francisco, the Mission District's name is ...
, called Agape. He is
vegan Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. ...
. While working at Facebook, Rosenstein was compensated with about 4.863 million Class B shares, worth about $875 million at $180/share. Additionally, he owns about 16.2% of Asana, valued around $680 million based on a $4 billion valuation for the company.A Huge Week For Facebook Alums Peter Thiel, Dustin Moskovitz And Justin Rosenstein
''
Yahoo! Finance Yahoo! Finance is a media property that is part of the Yahoo! network. It provides financial news, data and commentary including stock quotes, press releases, financial reports, and original content. It also offers some online tools for perso ...
''
Rosenstein has committed to giving away most of his wealth to philanthropic causes in his lifetime, inspired by
The Giving Pledge The Giving Pledge is a campaign to encourage extremely wealthy people to contribute a majority of their wealth to philanthropic causes. , the pledge has 236 signatories from 28 countries. Most of the signatories of the pledge are billionaires, a ...
.


References


External links

* http://justinrosenstein.com * http://oneproject.org {{DEFAULTSORT:Rosenstein, Justin Living people Stanford University alumni Web developers Computer programmers Businesspeople from Oakland, California 20th-century American Jews Businesspeople from the San Francisco Bay Area Google employees Facebook employees American software engineers 1983 births American technology company founders Engineers from California 21st-century American Jews