Jus-Rol is a manufacturer of frozen pastry and related products, such as

vol-au-vent A ''vol-au-vent'' (pronounced , French for "windblown", to describe its lightness) is a small hollow case of puff pastry. It was formerly also called a patty case. . A ''vol-au-vent'' is typically made by cutting two circles in rolled out p ...

s. The company is owned by

General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...

. The company began in 1954 in

Coldstream Coldstream ( gd, An Sruthan Fuar , sco, Caustrim) is a town and civil parish in the Scottish Borders area of Scotland. A former burgh, Coldstream is the home of the Coldstream Guards, a regiment in the British Army. Description Coldstream l ...

, Scotland, when local baker, Mr Tom Forsythe, started selling "Just Roll"

puff pastry Puff pastry, also known as ', is a flaky light pastry made from a laminated dough composed of dough (') and butter or other solid fat ('). The butter is put inside the dough (or vice versa), making a ' that is repeatedly folded and rolled out befo ...

to his customers. Jus-Rol used to have more than one factory – the other was located in

Amble Amble is a town on the North Sea coast of Northumberland, England, at the mouth of the River Coquet; Coquet Island is visible from its beaches and harbour. In 2011, it had a population of 6,025. Etymology There are two suggested origins of ...

but was sold in the mid-to-late 1990s. In 1975 the business was sold to the food giant

Fitch Lovell Fitch Lovell was a British food manufacturing, transportation, distribution and retail company with origins dating to 1784, and was finally merged into Booker Group in 1991 after they had purchased it in 1990 for £279.7 million. Early history Fi ...

, before being sold off by

Booker Group Booker Group Limited is a British food wholesale operator and subsidiary of Tesco. In January 2017, it was announced that the British multinational supermarket retailer Tesco had agreed to purchase the company for £3.7 billion. It was confirm ...

(the new owners of Fitch Lovell) in 1990 to

Grand Metropolitan Grand Metropolitan plc was a leisure, manufacturing and property conglomerate headquartered in England. The company was listed on the London Stock Exchange and was a constituent of the FTSE 100 Index until it merged with Guinness plc to form ...

. In early 2007, the parent company of Jus-Rol, General Mills, acquired the

Northamptonshire Northamptonshire (; abbreviated Northants.) is a county in the East Midlands of England. In 2015, it had a population of 723,000. The county is administered by two unitary authorities: North Northamptonshire and West Northamptonshire. It is ...

frozen pastry and

pork pie A pork pie is a traditional English meat pie, usually served either at room temperature or cold (although often served hot in Yorkshire). It consists of a filling of roughly chopped pork and pork fat, surrounded by a layer of jellied pork stock ...

company Saxby Bros Ltd, in a takeover bid. All frozen pastry production was transferred from the

Wellingborough Wellingborough ( ) is a large market and commuter town in the unitary authority area of North Northamptonshire in the ceremonial county of Northamptonshire, England, 65 miles from London and from Northampton on the north side of the River Nen ...

Saxby's site to Berwick-upon-Tweed in 2008, terminating the Saxby brand. In 2016 the Berwick site closed as General Mills moved production outside the UK.

British Pie Week

In 2007, Jus-Rol launched an annual celebration ''British Pie Week'' on 4 March.

External links

* {{General Mills Bakeries of the United Kingdom General Mills brands