The "Jumpman" logo is owned by

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine give ...

to promote the

Air Jordan Air Jordan is an American brand of basketball shoes produced by American corporation Nike. The first Air Jordan shoe was produced for Hall of Fame former basketball player Michael Jordan during his time with the Chicago Bulls in late 1984 and ...

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...

sneakers Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used fo ...

and other

sportswear Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments ...

. It is the

silhouette A silhouette ( , ) is the image of a person, animal, object or scene represented as a solid shape of a single colour, usually black, with its edges matching the outline of the subject. The interior of a silhouette is featureless, and the silhou ...

of former

Chicago Bulls The Chicago Bulls are an American professional basketball team based in Chicago. The Bulls compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference Central Division. The team was founded on January 1 ...

NBA The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...

player and current

Charlotte Hornets The Charlotte Hornets are an American professional basketball team based in Charlotte, North Carolina. The Hornets compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference Southeast Division, and pla ...

owner

Michael Jordan Michael Jeffrey Jordan (born February 17, 1963), also known by his initials MJ, is an American businessman and former professional basketball player. His biography on the official NBA website states: "By acclamation, Michael Jordan is the g ...

. In October 2015, Michael Jordan opened his first exclusive Jumpman flagship store in

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

on State Street.

Lawsuit

On January 22, 2015, photographer Jonas Linder sued Nike, claiming copyright infringement over the use of the Jumpman logo. According to Rentmeester, Nike copied a photograph for which he had granted them temporary permission to use for the logo. The suit was brought to a federal court in Portland, Oregon, for an unspecified amount. The suit was dismissed in June of that year.

Overseas copyright battle

There are a lot of companies that want to profit off of the success of the Jordan brand. They do that by creating a rendition of the logo that may have a slight adjustment. The Chinese company Qiaodan (meaning "Jordan" in Chinese) Sports was one of them. Founded in 2000, Qiaodan Sports soon registered several kinds of trademarks that related to Jordan, including the current name of the company with Chinese characters and

pinyin Hanyu Pinyin (), often shortened to just pinyin, is the official romanization system for Standard Mandarin Chinese in China, and to some extent, in Singapore and Malaysia. It is often used to teach Mandarin, normally written in Chinese for ...

along with the logo of a silhouetted basketball player. Taking advantage of the fact that international trademarks are not protected if they are not registered in mainland China due to the first-to-file policy, Qiaodan Sports had been exceptionally fruitful in the Chinese market utilizing the fame of Michael Jordan. In 2012 Jordan sued Qiaodan Sports for using the Jumpman logo to sell their products and even selling the shoes under his name because the name of the company in Mandarin is Jordan. This mislead customers to believing that they were buying products from Jordan himself, but in all reality it wasn't his shoe. Jordan would lose the legal battle because "the image of the disputed trademark is a human body in a shadowy design, which does not clearly reflect the major appearances of the figure. It is hard for the relevant public to recognize the image as Michael Jordan." In July 2017, Qiaodan Sports filed a lawsuit against Michael Jordan for infringement of reputation and demanded 1.1 million yuan (US$162,500) in compensation. In the filing, Qiaodan claimed that Jordan had "maliciously" initiated 78 trademarks disputes over a number of years but had only managed to win three of them. On April 8, 2020, after eight years of Chinese trademark battle, Jordan finally prevailed over Qiaodan Sports at the China People's Supreme Court, resulting in revocation of 74 trademarks for Qiaodan Sports.The People's Supreme Court explained that "natural persons have the right to their name in accordance with the law. Unauthorized registration of a name as a trademark may easily mislead the relevant public to believing that the goods or services marked with the trademark have a specific endorsement, permission, etc. This violates the provisions of Article 31 of the Trademark Law." Jordan also claimed for portrait right against Qiaodan Sports' logo. However, prosecutors claimed that "the Qiaodan's logo did not violate Jordan's portraiture rights as it does not include distinguishable facial features." Even after this case the Jordan brand continues to battle cases with other companies copying the Jordan Jumpman logo. Jordan was only able to win a partial part of the lawsuit.

Athletic program sponsorships

The

Michigan Wolverines The Michigan Wolverines comprise 29 varsity sports teams at the University of Michigan. These teams compete in the NCAA's Division I and in the Big Ten Conference in all sports except women's water polo, which competes in the NCAA inter-divisio ...

announced in July 2015 that it would switch from sponsorship by

Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...

. The deal at the time had an estimated value of $169 million and was described as "the richest apparel deal in intercollegiate athletics". In April 2016, the University announced the signing of an 11-year, $127.12 million contract for 31 Michigan sports teams, going into effect on August 1. With the agreement,

Michigan Wolverines football The Michigan Wolverines football team represents the University of Michigan in college football at the NCAA Division I Football Bowl Subdivision level. Michigan has the most all-time wins in college football history. The team is known for its ...

became the first football program to wear Jordan Brand attire accompanied by the jumpman logo. Within a year, several other athletics programs signed even larger deals with Nike. Other large football programs started to wear the Jumpman logo after Michigan. In 2017, the

University of North Carolina The University of North Carolina is the multi-campus public university system for the state of North Carolina. Overseeing the state's 16 public universities and the NC School of Science and Mathematics, it is commonly referred to as the UNC Sy ...

announced that their football program will be wearing uniforms with Jordan Jumpman logo. The

Tar Heels Tar Heel is a nickname applied to the U.S. state of North Carolina. It is also the nickname of the University of North Carolina athletic teams, students, alumni, and fans. The origins of the Tar Heel nickname trace back to North Carolina's promi ...

also wear the Jordan Jumpman logo on their helmets. The

University of Oklahoma The University of Oklahoma (OU) is a Public university, public research university in Norman, Oklahoma. Founded in 1890, it had existed in Oklahoma Territory near Indian Territory for 17 years before the two Territories became the state of Oklahom ...

was the third football program that became sponsor by the Jordan brand. The

football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...

, men's basketball and

women's basketball Women's basketball is the team sport of basketball played by women. It began being played in 1892, one year after men's basketball, at Smith College in Massachusetts. It spread across the United States, in large part via women's college compet ...

team will be wearing the Jumpman logo starting in the 2018–19 season. On December 6, 2017, the

University of Florida The University of Florida (Florida or UF) is a public land-grant research university in Gainesville, Florida. It is a senior member of the State University System of Florida, traces its origins to 1853, and has operated continuously on its ...

announced that the

Florida Gators football The Florida Gators football program represents the University of Florida (UF) in American college football. Florida competes in the Football Bowl Subdivision (FBS) of the National Collegiate Athletic Association (NCAA) and the Eastern Division of ...

program would join the three other universities in using the Jordan brand and Jumpman logo for its athletic gear. Nike became the official supplier of all

National Basketball Association The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United S ...

(NBA) uniforms beginning with the 2017–18 season, and these jerseys have the Nike logo. Owing to Jordan's association with and ownership of the team, the

' jerseys have the Jumpman logo instead of the Nike logo. In April 2018 the

University of Houston The University of Houston (UH) is a Public university, public research university in Houston, Texas. Founded in 1927, UH is a member of the University of Houston System and the List of universities in Texas by enrollment, university in Texas ...

Cougars The cougar (''Puma concolor'') is a large cat native to the Americas. Its range spans from the Canadian Yukon to the southern Andes in South America and is the most widespread of any large wild terrestrial mammal in the Western Hemisphere. I ...

basketball program announced that they would become the seventh college basketball program to wear the Jumpman logo. In December 2020 the

UCLA Bruins basketball The UCLA Bruins men's basketball program represents the University of California, Los Angeles in the sport of men's basketball as a member of the Pac-12 Conference. Established in 1919, the program has won a record 11 NCAA Division I Men's Bask ...

program and

football team A football team is a group of players selected to play together in the various team sports known as football. Such teams could be selected to play in a match against an opposing team, to represent a football club, group, state or nation, an All-st ...

became bearers of the Nike Jumpman logo. UCLA men's basketball has more NCAA national championships (11) than any other college program. No monetary amount was announced for the six-year deal. French

association football Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is ...

team

Paris Saint-Germain Paris Saint-Germain Football Club (), commonly referred to as Paris Saint-Germain, Paris, Paris SG or simply PSG is a professional football club based in Paris, France. They compete in Ligue 1, the top division of French football. As Fr ...

, whose apparel is supplied by Nike, added the Jumpman logo to their

2018–19 UEFA Champions League The 2018–19 UEFA Champions League was the 64th season of Europe's premier club football tournament organised by UEFA, and the 27th season since it was renamed from the European Champion Clubs' Cup to the UEFA Champions League. For the first tim ...

kits Kits may refer to: * Kitsilano, a neighbourhood of the city of Vancouver, British Columbia, Canada *Kits, an American taffy candy made by Gilliam Candy Company *KITS, a San Francisco, California radio station *Kottayam Institute of Technology & Sci ...

. Since 2011 the Air Jordan brand has sponsored

Monster Energy NASCAR Cup Series The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971, ...

driver

Denny Hamlin James Dennis Alan Hamlin (born November 18, 1980) is an American professional stock car racing driver and NASCAR team owner. He competes full-time in the NASCAR Cup Series, driving the No. 11 Toyota Camry for Joe Gibbs Racing. He co-owns and oper ...

, They also have made all of Hamlin's firesuits since 2011. In 2013 the company they were the primary sponsor of his No. 51

Kyle Busch Motorsports Kyle Busch Motorsports (KBM) is an American professional stock car racing team that currently competes in the NASCAR Craftsman Truck Series. They formerly competed in the CARS Tour, ARCA/CRA Super Series, Southern Super Series, and the ARCA Mena ...

Toyota Tundra The Toyota Tundra is a pickup truck manufactured in the United States by the Japanese manufacturer Toyota since May 1999. The Tundra was the second full-size pickup to be built by a Japanese manufacturer (the first was the Toyota T100), but the ...

at Martinsville where he would win the pole but ultimately would end up finishing 6th. In March 2022, the

Ateneo Blue Eagles The Ateneo Blue Eagles are the collegiate varsity teams of the Ateneo de Manila University that play in the University Athletic Association of the Philippines (UAAP), the premiere collegiate league in the Philippines. The collegiate women's v ...

, whose jerseys is supplied by Nike since 2002, had replaced the iconic Nike "swoosh" logo with the Jumpman logo to its jerseys in the basketball program of the University beginning in the 84th season of the UAAP, becoming the first collegiate team outside of North America to bear the Jumpman logo.

In popular culture

The song " Jumpman" by

Drake Drake may refer to: Animals * A male duck People and fictional characters * Drake (surname), a list of people and fictional characters with the family name * Drake (given name), a list of people and fictional characters with the given name * ...

and

Future The future is the time after the past and present. Its arrival is considered inevitable due to the existence of time and the laws of physics. Due to the apparent nature of reality and the unavoidability of the future, everything that currently ...

takes its name from the Jumpman logo and mentions the brand multiple times in its lyrics.

Buckethead Brian Patrick Carroll (born May 13, 1969), known professionally as Buckethead, is an American guitarist, songwriter, and multi-instrumentalist. He has received critical acclaim for his innovative electric guitar playing. His music spans severa ...

's composition "

Jordan Jordan ( ar, الأردن; tr. ' ), officially the Hashemite Kingdom of Jordan,; tr. ' is a country in Western Asia. It is situated at the crossroads of Asia, Africa, and Europe, within the Levant region, on the East Bank of the Jordan Rive ...

" references the Jumpman logo in the single cover, and the name of the song references Michael Jordan.

References

{{Chicago Bulls Nike brands Cultural depictions of Michael Jordan Commercial logos Symbols introduced in 1988